--- title: "Meaning & Key Takeaway of: If drink sales are falling off, we get…" description: "\"If drink sales are falling off, we get the pilots to engineer a bit of turbulence. That usually spikes sales.\" — Michael O'Leary" image: "https://sms4smile.com/quotes/i/86f/michael-o-leary-14256_bits_if-drink-sales-are-falling-off-we-get-th_1650533.jpg" --- # If drink sales are falling off, we get the pilots to… ![“If drink sales are falling off, we get the pilots to engineer a bit of turbulence. That usually spikes sales.” quote by Michael O'Leary](https://sms4smile.com/quotes/i/86f/michael-o-leary-14256_bits_if-drink-sales-are-falling-off-we-get-th_1650533.jpg) [Download](https://sms4smile.com/quotes/i/86f/michael-o-leary-14256_bits_if-drink-sales-are-falling-off-we-get-th_1650533.jpg) [Open image](https://sms4smile.com/quotes/i/86f/michael-o-leary-14256_bits_if-drink-sales-are-falling-off-we-get-th_1650533.jpg) > “If drink sales are falling off, we get the pilots to engineer a bit of turbulence. That usually spikes sales.” [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He suggests creating artificial market turbulence to boost sales, using pilots to simulate disruptions. **In simple terms:** Create controlled disruptions to stimulate sales. Key Takeaway Use deliberate challenges to drive demand. Themes marketing sales tactics disruption innovation Mood analytical critical Type business strategic When to use this quote - product launches - pricing strategies - customer engagement - market testing Key Concepts Business strategy behavioral economics risk management Questions to Reflect On - When is disruption beneficial? - How to balance risk and reward? A Different Perspective Artificial turbulence can alienate customers if overused. ★ ★ ★ ★ ★ No ratings yet [Bits](https://sms4smile.com/quotes/about/bits/) [Customer](https://sms4smile.com/quotes/about/customer/) [Drink](https://sms4smile.com/quotes/about/drink/) [Drink Sales](https://sms4smile.com/quotes/about/drink-sales-649668/) [Engineers](https://sms4smile.com/quotes/about/engineers/) [Fall](https://sms4smile.com/quotes/about/fall/) [Falling off](https://sms4smile.com/quotes/about/falling-off/) [Falling Pilots](https://sms4smile.com/quotes/about/falling-pilots-649670/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Pilots](https://sms4smile.com/quotes/about/pilots/) [Sales](https://sms4smile.com/quotes/about/sales/) [Spikes Sales](https://sms4smile.com/quotes/about/spikes-sales-649669/) [Turbulence](https://sms4smile.com/quotes/about/turbulence/) [Turbulence Usually](https://sms4smile.com/quotes/about/turbulence-usually-649671/) ## Related quotes > [While cares will drop off like autumn leaves.](https://sms4smile.com/quotes/john-muir/while-cares-will-drop-off-like-autumn-leaves/) [John Muir](https://sms4smile.com/quotes/author/john-muir/) > [If you just take one foot in front of the other without any protection, you may end up falling off the fence.](https://sms4smile.com/quotes/ronee-blakley/if-you-just-take-one-foot-in-front-of-the-other-without-any/) [Ronee Blakley](https://sms4smile.com/quotes/author/ronee-blakley/) > [I think this fear of insanity is comparable to the fear people once had of falling off the edge of the world. Or the…](https://sms4smile.com/quotes/robert-m-pirsig/i-think-this-fear-of-insanity-is-comparable-to-the-fear-people-once/) [Robert M. Pirsig](https://sms4smile.com/quotes/author/robert-m-pirsig/) > [“Some bruises you wear like badges of honour: when you got it playing rugby, or quad racing, or falling off something while drunk, no…](https://sms4smile.com/quotes/paul-murray/some-bruises-you-wear-like-badges-of-honour-when-you-got-it-playing/) [paul murray](https://sms4smile.com/quotes/author/paul-murray/) > [So, Wesley Clark is running for president. Pretty amazing guy. Four star general, first in his class at West Point, supreme commander of NATO,…](https://sms4smile.com/quotes/jay-leno/so-wesley-clark-is-running-for-president-pretty-amazing-guy-four-star/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [Breaks like a ball falling off a pool table.](https://sms4smile.com/quotes/leo-durocher/breaks-like-a-ball-falling-off-a-pool-table/) [Leo Durocher](https://sms4smile.com/quotes/author/leo-durocher/) > [Fail is a verb not a noun, most people think that when they fail, they become a noun and call themselves failures. People have…](https://sms4smile.com/quotes/robert-kiyosaki/fail-is-a-verb-not-a-noun-most-people-think-that-when-they-fail-they/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [The thing with kids is, if they want to grab for the gold ring, you have to let them do it, and not say…](https://sms4smile.com/quotes/j-d-salinger-2/the-thing-with-kids-is-if-they-want-to-grab-for-the-gold-ring-you/) [J. D. Salinger](https://sms4smile.com/quotes/author/j-d-salinger-2/) > [My grandfather killed himself falling off the dike in Ostend while photographing my two cousins. This can happen so easily when looking through a…](https://sms4smile.com/quotes/martine-franck/my-grandfather-killed-himself-falling-off-the-dike-in-ostend-while/) [Martine Franck](https://sms4smile.com/quotes/author/martine-franck/) > [I realized that if I went snowboarding, you can't think of anything else when you're snowboarding. You can't hesitate or think about anything other…](https://sms4smile.com/quotes/simon-pegg/i-realized-that-if-i-went-snowboarding-you-can-t-think-of-anything/) [Simon Pegg](https://sms4smile.com/quotes/author/simon-pegg/) > [ One of my favorite moments in that book \[As Easy as Falling Off the Face of the Earth\] was when something happened that I… ](https://sms4smile.com/quotes/lynne-rae-perkins/one-of-my-favorite-moments-in-that-book-as-easy-as-falling-off-the/) [Lynne Rae Perkins](https://sms4smile.com/quotes/author/lynne-rae-perkins/) > [Liberty is the first condition of growth. Your ancestors gave every liberty to the soul, and religion grew. They put the body under every…](https://sms4smile.com/quotes/swami-vivekananda/liberty-is-the-first-condition-of-growth-your-ancestors-gave-every/) [Swami Vivekananda](https://sms4smile.com/quotes/author/swami-vivekananda/) > [Men of science, osteologists And surgeons, beat some poets, in respect For nature,-count nought common or unclean, Spend raptures upon perfect specimens Of indurated…](https://sms4smile.com/quotes/elizabeth-barrett-browning/men-of-science-osteologists-and-surgeons-beat-some-poets-in-respect/) [Elizabeth Barrett Browning](https://sms4smile.com/quotes/author/elizabeth-barrett-browning/) > [A critical component of White House Scandal Defense 101 is rallying the partisan base. This keeps approval ratings in territory where the wheels don't…](https://sms4smile.com/quotes/bob-barr/a-critical-component-of-white-house-scandal-defense-101-is-rallying/) [Bob Barr](https://sms4smile.com/quotes/author/bob-barr/) > [If every day of your life you are told by authority figures that the Earth is flat, you will be scared of falling off…](https://sms4smile.com/quotes/mark-rippetoe/if-every-day-of-your-life-you-are-told-by-authority-figures-that-the/) [Mark Rippetoe](https://sms4smile.com/quotes/author/mark-rippetoe/) ## More by Michael O'Leary > [All flights are fuelled with Leprechaun wee and my bullshit!](https://sms4smile.com/quotes/michael-o-leary/all-flights-are-fuelled-with-leprechaun-wee-and-my-bullshit/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [I'm disrespectful towards authority. I think the prime minister of Ireland is a gobshite](https://sms4smile.com/quotes/michael-o-leary/i-m-disrespectful-towards-authority-i-think-the-prime-minister-of/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [One of the weaknesses of the company now is it is a bit cheap and cheerful and overly nasty, and that reflects my personality.](https://sms4smile.com/quotes/michael-o-leary/one-of-the-weaknesses-of-the-company-now-is-it-is-a-bit-cheap-and/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [Code-sharing, alliances, and connections are all about "how do we screw the poor customer for more money?"](https://sms4smile.com/quotes/michael-o-leary/code-sharing-alliances-and-connections-are-all-about-how-do-we-screw/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [I should get the Nobel peace prize - screw Bono.](https://sms4smile.com/quotes/michael-o-leary/i-should-get-the-nobel-peace-prize-screw-bono/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [The chattering bloody classes, or what I call the liberal Guardian readers, they're all buying SUVs to drive around London. I smile at these…](https://sms4smile.com/quotes/michael-o-leary/the-chattering-bloody-classes-or-what-i-call-the-liberal-guardian/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [The chattering bloody classes, or what I call the liberal Guardian readers, they're all buying SUVs to drive around London. I smile at these…](https://sms4smile.com/quotes/michael-o-leary/the-chattering-bloody-classes-or-what-i-call-the-liberal-guardian-2/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [The airline industry is full of bullshitters, liars and drunks. We excel at all three in Ireland.](https://sms4smile.com/quotes/michael-o-leary/the-airline-industry-is-full-of-bullshitters-liars-and-drunks-we/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [It's a great incentive to work long hours. I limit the holiday to two weeks and then get the hell back to the office.…](https://sms4smile.com/quotes/michael-o-leary/it-s-a-great-incentive-to-work-long-hours-i-limit-the-holiday-to-two/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [The European Union spends most of its time either suing me, torturing me, criticizing me or condemning me for lowering the cost of air…](https://sms4smile.com/quotes/michael-o-leary/the-european-union-spends-most-of-its-time-either-suing-me-torturing/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [I'm probably just an obnoxious little bollocks. Who cares?](https://sms4smile.com/quotes/michael-o-leary/i-m-probably-just-an-obnoxious-little-bollocks-who-cares/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [Do we carry rich people on our flights? Yes, I flew on one this morning and I'm very rich.](https://sms4smile.com/quotes/michael-o-leary/do-we-carry-rich-people-on-our-flights-yes-i-flew-on-one-this-morning/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [We think passengers who forget to print their boarding passes should pay €60 for being so stupid.](https://sms4smile.com/quotes/michael-o-leary/we-think-passengers-who-forget-to-print-their-boarding-passes-should/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [I have more money than I am ever going to need. Financially, I'm fine for the next couple of hundred years.](https://sms4smile.com/quotes/michael-o-leary/i-have-more-money-than-i-am-ever-going-to-need-financially-i-m-fine/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) > [I'm Europe's most underpaid and underappreciated boss. I'm paid about 20 times more than the average Ryanair employee and I think the gap should…](https://sms4smile.com/quotes/michael-o-leary/i-m-europe-s-most-underpaid-and-underappreciated-boss-i-m-paid-about/) [Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/) [Explore all 47 Michael O'Leary quotes ](https://sms4smile.com/quotes/author/michael-o-leary/) ## More Bits quotes > [ Brad \[Dourif\] would tell himself that he was not intentionally trying to mimic Jack Nicholson in any way. I think that actually bothers him… ](https://sms4smile.com/quotes/david-kirschner/brad-dourif-would-tell-himself-that-he-was-not-intentionally-trying/) [David Kirschner](https://sms4smile.com/quotes/author/david-kirschner/) > [There is only one party in the United States, the Property Party...and it has two right wings: Republican and Democrat. Republicans are a bit…](https://sms4smile.com/quotes/gore-vidal/there-is-only-one-party-in-the-united-states-the-property-party-and/) [Gore Vidal](https://sms4smile.com/quotes/author/gore-vidal/) > [I became a bit of a teacher's pet, and it became known in the school by both faculty and students that I really excelled…](https://sms4smile.com/quotes/paul-smith/i-became-a-bit-of-a-teacher-s-pet-and-it-became-known-in-the-school/) [Paul Smith](https://sms4smile.com/quotes/author/paul-smith/) > [The happy medium is television. And if you find a good suitor, you can do it for years. With movies, you roll the dice.…](https://sms4smile.com/quotes/bruce-campbell/the-happy-medium-is-television-and-if-you-find-a-good-suitor-you-can/) [Bruce Campbell](https://sms4smile.com/quotes/author/bruce-campbell/) > [If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small…](https://sms4smile.com/quotes/terry-bozzio/if-i-had-my-brothers-i-think-with-just-a-little-bit-of-the-correct/) [Terry Bozzio](https://sms4smile.com/quotes/author/terry-bozzio/) > [Talented people can predict with great accuracy what's about to happen just a tiny bit ahead of their competitors. It might be two seconds…](https://sms4smile.com/quotes/kevin-maney/talented-people-can-predict-with-great-accuracy-what-s-about-to/) [Kevin Maney](https://sms4smile.com/quotes/author/kevin-maney/) > [He referred to me as an 'insufferable puffed-up prat'. This is a bit rich coming from a man who actually married his own mother.](https://sms4smile.com/quotes/steven-morrissey/he-referred-to-me-as-an-insufferable-puffed-up-prat-this-is-a-bit/) [Steven Morrissey](https://sms4smile.com/quotes/author/steven-morrissey/) > [It won't do you a bit of good to know everything if you don't do anything with it.](https://sms4smile.com/quotes/louise-fitzhugh/it-won-t-do-you-a-bit-of-good-to-know-everything-if-you-don-t-do/) [Louise Fitzhugh](https://sms4smile.com/quotes/author/louise-fitzhugh/) > [I was told I had brain damage. I always knew it was an unfair label. Now I have a clearer understanding of what's wrong…](https://sms4smile.com/quotes/susan-boyle/i-was-told-i-had-brain-damage-i-always-knew-it-was-an-unfair-label/) [Susan Boyle](https://sms4smile.com/quotes/author/susan-boyle/) > [I think that's the beauty of the current setup, is that Legends is meant to be a bit of a revolving door.](https://sms4smile.com/quotes/wentworth-miller/i-think-that-s-the-beauty-of-the-current-setup-is-that-legends-is/) [Wentworth Miller](https://sms4smile.com/quotes/author/wentworth-miller/) > [We, as pop stars, are people not androids. We’ve got views. I’ve got opinions and I don’t see why I shouldn’t use a bit…](https://sms4smile.com/quotes/roger-meddows-taylor/we-as-pop-stars-are-people-not-androids-we-ve-got-views-i-ve-got/) [Roger Meddows Taylor](https://sms4smile.com/quotes/author/roger-meddows-taylor/) > [In terms of style, too, I think I've been working with a somewhat limited -- although intentionally limited -- set of tools. So I'm…](https://sms4smile.com/quotes/kelly-link/in-terms-of-style-too-i-think-i-ve-been-working-with-a-somewhat/) [Kelly Link](https://sms4smile.com/quotes/author/kelly-link/) > [ Donald Trump has opened \[ politically correct enforcement\] up wide. He's made a very bold statement and he's backed it back just a little… ](https://sms4smile.com/quotes/ted-cruz/donald-trump-has-opened-politically-correct-enforcement-up-wide-he-s/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [When my name started popping up I was quite irritated and a little bit in shock.](https://sms4smile.com/quotes/michael-snow/when-my-name-started-popping-up-i-was-quite-irritated-and-a-little/) [Michael Snow](https://sms4smile.com/quotes/author/michael-snow/) > [Don't get divorced after your first argument! I have a lot of friends that have one fight and that's it, they get divorced. I…](https://sms4smile.com/quotes/kelly-ripa/don-t-get-divorced-after-your-first-argument-i-have-a-lot-of-friends/) [Kelly Ripa](https://sms4smile.com/quotes/author/kelly-ripa/) [Browse all 5,709 Bits quotes ](https://sms4smile.com/quotes/about/bits/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If drink sales are falling off, we get the pilots to engineer a bit of turbulence. That usually spikes sales.", "creator": { "@type": "Person", "name": "Michael O'Leary" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/michael-o-leary/if-drink-sales-are-falling-off-we-get-the-pilots-to-engineer-a-bit-of/", "about": { "@type": "Thing", "name": "Bits" }, "@id": "https://sms4smile.com/quotes/michael-o-leary/if-drink-sales-are-falling-off-we-get-the-pilots-to-engineer-a-bit-of/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/86f/michael-o-leary-14256_bits_if-drink-sales-are-falling-off-we-get-th_1650533.jpg", "contentUrl": "https://sms4smile.com/quotes/i/86f/michael-o-leary-14256_bits_if-drink-sales-are-falling-off-we-get-th_1650533.jpg", "url": "https://sms4smile.com/quotes/i/86f/michael-o-leary-14256_bits_if-drink-sales-are-falling-off-we-get-th_1650533.jpg", "width": 1080, "height": 1080, "caption": "“If drink sales are falling off, we get the pilots to engineer a bit of turbulence. That usually spikes sales.” — Michael O'Leary", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Michael O'Leary", "item": "https://sms4smile.com/quotes/author/michael-o-leary/" }, { "@type": "ListItem", "position": 4, "name": "If drink sales are falling off,...", "item": "https://sms4smile.com/quotes/michael-o-leary/if-drink-sales-are-falling-off-we-get-the-pilots-to-engineer-a-bit-of/" } ], "@id": "https://sms4smile.com/quotes/michael-o-leary/if-drink-sales-are-falling-off-we-get-the-pilots-to-engineer-a-bit-of/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```