--- title: "Meaning & Key Takeaway of: What I found, over four years of research…" description: "\"What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles ..." image: "https://sms4smile.com/quotes/i/5b7/michael-moss-9965_aisle_what-i-found-over-four-years-of-research_1218536.jpg" --- # What I found, over four years of research and reporting… ![“What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.” quote by Michael Moss](https://sms4smile.com/quotes/i/5b7/michael-moss-9965_aisle_what-i-found-over-four-years-of-research_1218536.jpg) [Download](https://sms4smile.com/quotes/i/5b7/michael-moss-9965_aisle_what-i-found-over-four-years-of-research_1218536.jpg) [Open image](https://sms4smile.com/quotes/i/5b7/michael-moss-9965_aisle_what-i-found-over-four-years-of-research_1218536.jpg) > “What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.” [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Food industry deliberately makes cheap, convenient foods addictive to boost sales. **In simple terms:** Industry designs addictive, cheap foods. Key Takeaway Be critical of processed food marketing. Themes consumerism health marketing Mood informative concerned Type educational critical When to use this quote - grocery shopping - diet planning - policy advocacy Key Concepts nutrition behavioral economics public health Questions to Reflect On - How do you identify addictive food tactics? - What alternatives can you choose? A Different Perspective Industry may also innovate healthier options. ★ ★ ★ ★ ★ No ratings yet [Conscious effort](https://sms4smile.com/quotes/about/conscious-effort/) [Effort](https://sms4smile.com/quotes/about/effort/) [Food](https://sms4smile.com/quotes/about/food/) [Grocery stores](https://sms4smile.com/quotes/about/grocery-stores/) [Labs](https://sms4smile.com/quotes/about/labs/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Meetings](https://sms4smile.com/quotes/about/meetings/) [People](https://sms4smile.com/quotes/about/people/) [Research](https://sms4smile.com/quotes/about/research/) ## Related quotes > [It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food…](https://sms4smile.com/quotes/michael-moss/it-s-not-just-a-matter-of-poor-willpower-on-the-part-of-the-consumer/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [It usually takes me about three years to research and write one of my historical sagas; this is one reason why I take medieval…](https://sms4smile.com/quotes/sharon-kay-penman/it-usually-takes-me-about-three-years-to-research-and-write-one-of-my/) [Sharon Kay Penman](https://sms4smile.com/quotes/author/sharon-kay-penman/) > [Before I wrote 'God's War,' I probably did eight years of research into the Middle East, Judaism, Islam, Catholicisim, and all sorts of fabulous…](https://sms4smile.com/quotes/kameron-hurley/before-i-wrote-god-s-war-i-probably-did-eight-years-of-research-into/) [Kameron Hurley](https://sms4smile.com/quotes/author/kameron-hurley/) > [Its tempting to work more than 60 hours a week and sacrifice sleep, not move, and eat bad foods as they are convenient. But…](https://sms4smile.com/quotes/tom-rath/its-tempting-to-work-more-than-60-hours-a-week-and-sacrifice-sleep/) [Tom Rath](https://sms4smile.com/quotes/author/tom-rath/) > [It's tempting to work more than 60 hours a week and sacrifice sleep, not move, and eat bad foods as they are convenient. 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