--- title: "Meaning & Key Takeaway of: Together, the two suppliers had the salt…" description: "\"“Together, the two suppliers had the salt, which was processed in dozens of ways to maximize the jolt that taste buds would feel with the very first bi..." image: "https://sms4smile.com/quotes/i/562/michael-moss-9965_grocery-store_together-the-two-suppliers-had-the-salt_2178153.jpg" --- # Together, the two suppliers had the salt, which was… ![“Together, the two suppliers had the salt, which was processed in dozens of ways to maximize the jolt that taste buds would feel with the very first bite; they had the fats, which delivered the biggest loads of calories and worked more subtly in inducing people to overeat; and they had the sugar…” quote by Michael Moss](https://sms4smile.com/quotes/i/562/michael-moss-9965_grocery-store_together-the-two-suppliers-had-the-salt_2178153.jpg) [Download](https://sms4smile.com/quotes/i/562/michael-moss-9965_grocery-store_together-the-two-suppliers-had-the-salt_2178153.jpg) [Open image](https://sms4smile.com/quotes/i/562/michael-moss-9965_grocery-store_together-the-two-suppliers-had-the-salt_2178153.jpg) > ““Together, the two suppliers had the salt, which was processed in dozens of ways to maximize the jolt that taste buds would feel with the very first bite; they had the fats, which delivered the biggest loads of calories and worked more subtly in inducing people to overeat; and they had the sugar, whose raw power in exciting the brain made it perhaps the most formidable ingredient of all, dictating the formulations of products from one side of the grocery store to the other.”” [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The combination of salt, fat, and sugar is engineered to maximize taste, calorie density, and addictive appeal, driving overconsumption. **In simple terms:** Salt, fat, and sugar are engineered to make food addictive. Key Takeaway Be aware of hidden ingredients; choose whole foods. Themes nutrition marketing addiction Mood concerned informative Type explanatory educational When to use this quote - grocery shopping - meal planning - dietary choices - policy advocacy Key Concepts food science consumer behavior Questions to Reflect On - How can individuals resist engineered food cues? - What policies could limit addictive food formulations? A Different Perspective Changing taste preferences is difficult. ★ ★ ★ ★ ★ No ratings yet [Fats Delivered](https://sms4smile.com/quotes/about/fats-delivered-4693288/) [Food](https://sms4smile.com/quotes/about/food/) [Formidable Ingredient](https://sms4smile.com/quotes/about/formidable-ingredient-4693286/) [Grocery store](https://sms4smile.com/quotes/about/grocery-store/) [Overeat Sugar](https://sms4smile.com/quotes/about/overeat-sugar-4693290/) [Salt Processed](https://sms4smile.com/quotes/about/salt-processed-4693287/) [Suppliers Salt](https://sms4smile.com/quotes/about/suppliers-salt-4693289/) [Taste buds](https://sms4smile.com/quotes/about/taste-buds/) ## Related quotes > [The biggest hits - be they Coca-Cola or Doritos - owe their success to complex formulas that pique the taste buds enough to be…](https://sms4smile.com/quotes/michael-moss/the-biggest-hits-be-they-coca-cola-or-doritos-owe-their-success-to/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [Every one of our 10,000 taste buds is wired for sugar. But we aren't born liking salt - we develop a taste for it…](https://sms4smile.com/quotes/michael-moss/every-one-of-our-10-000-taste-buds-is-wired-for-sugar-but-we-aren-t/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“After a fairly shaky start to the day, Arthur's mind was beginning to reassemble itself from the shell-shocked fragments the previous day had left…](https://sms4smile.com/quotes/douglas-adams/after-a-fairly-shaky-start-to-the-day-arthur-s-mind-was-beginning-to/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [Definitely, as I get older and my taste buds change, I want to do different things. I'm not ready for directing yet, you know,…](https://sms4smile.com/quotes/michael-b-jordan/definitely-as-i-get-older-and-my-taste-buds-change-i-want-to-do/) [Michael B. Jordan](https://sms4smile.com/quotes/author/michael-b-jordan/) > [I have my mother who is an Irish-Italian, and my father who is African, so I have the taste buds of an Italian and…](https://sms4smile.com/quotes/alicia-keys/i-have-my-mother-who-is-an-irish-italian-and-my-father-who-is-african/) [Alicia Keys](https://sms4smile.com/quotes/author/alicia-keys/) > [I can taste a meal and tell you every spice that's in there. I have taste buds like Betty Grable's legs - they should…](https://sms4smile.com/quotes/lynda-resnick/i-can-taste-a-meal-and-tell-you-every-spice-that-s-in-there-i-have/) [Lynda Resnick](https://sms4smile.com/quotes/author/lynda-resnick/) > [“A part of the problem is that overconsumption of sugar seems to alter our taste buds. As they become used to it, our bodies…](https://sms4smile.com/quotes/rangan-chatterjee/a-part-of-the-problem-is-that-overconsumption-of-sugar-seems-to-alter/) [Rangan Chatterjee](https://sms4smile.com/quotes/author/rangan-chatterjee/) > [“Life is worth living when God throws His Divine dice in your favor. HE has slow-stirred my life with Wisdom and discernment about all…](https://sms4smile.com/quotes/tracey-bond/life-is-worth-living-when-god-throws-his-divine-dice-in-your-favor-he/) [Tracey Bond](https://sms4smile.com/quotes/author/tracey-bond/) > [“I decline the coffee. I don't drink it, because no matter how much sugar I put into it, it still tastes like ass-water to…](https://sms4smile.com/quotes/katja-millay/i-decline-the-coffee-i-don-t-drink-it-because-no-matter-how-much/) [Katja Millay](https://sms4smile.com/quotes/author/katja-millay/) > [Marmalade in the morning has the same effect on taste buds that a cold shower has on the body.](https://sms4smile.com/quotes/jeanine-larmoth/marmalade-in-the-morning-has-the-same-effect-on-taste-buds-that-a/) [Jeanine Larmoth](https://sms4smile.com/quotes/author/jeanine-larmoth/) > [“But his taste buds are as dysfunctional as the volume control on his voice.”](https://sms4smile.com/quotes/fredrik-backman/but-his-taste-buds-are-as-dysfunctional-as-the-volume-control-on-his/) [Fredrik Backman](https://sms4smile.com/quotes/author/fredrik-backman/) > [“Ludmilla, now you are being read. Your body is being subjected to a systematic reading, through channels of tactile information, visual, olfactory, and not…](https://sms4smile.com/quotes/italo-calvino/ludmilla-now-you-are-being-read-your-body-is-being-subjected-to-a/) [Italo Calvino](https://sms4smile.com/quotes/author/italo-calvino/) > [“Also today when you sit down to eat your meal, no matter where you are, try to think about the many people who have…](https://sms4smile.com/quotes/ryusho-jeffus/also-today-when-you-sit-down-to-eat-your-meal-no-matter-where-you-are/) [Ryusho Jeffus](https://sms4smile.com/quotes/author/ryusho-jeffus/) > [I think I can capture the taste buds of the average right-wing conservative who loves barbecue.](https://sms4smile.com/quotes/bobby-seale/i-think-i-can-capture-the-taste-buds-of-the-average-right-wing/) [Bobby Seale](https://sms4smile.com/quotes/author/bobby-seale/) > [See shes on my tonge my taste buds](https://sms4smile.com/quotes/claudia-and-lil-wayne/see-shes-on-my-tonge-my-taste-buds/) [Claudia And Lil Wayne](https://sms4smile.com/quotes/author/claudia-and-lil-wayne/) ## More by Michael Moss > [“He had considered other wording, including "Snack That," and "Snack This," but adding the word on made it more thought-provoking. "It's language we use…](https://sms4smile.com/quotes/michael-moss/he-had-considered-other-wording-including-snack-that-and-snack-this/) [Michael moss](https://sms4smile.com/quotes/author/michael-moss/) > [In the hands of food manufacturers, cheese has become an 'ingredient.'](https://sms4smile.com/quotes/michael-moss/in-the-hands-of-food-manufacturers-cheese-has-become-an-ingredient/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [There are powdered salts, chunked salts, salts shaped in different ways with various additives to work perfectly with processed foods. All of them are…](https://sms4smile.com/quotes/michael-moss/there-are-powdered-salts-chunked-salts-salts-shaped-in-different-ways/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [I think the food giants are realizing that one of the big myths of them is that they can innovate.](https://sms4smile.com/quotes/michael-moss/i-think-the-food-giants-are-realizing-that-one-of-the-big-myths-of/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [I'm thinking waiters and waitresses are going to be bracing for more customers coming in going, not just kind of where is that beef…](https://sms4smile.com/quotes/michael-moss/i-m-thinking-waiters-and-waitresses-are-going-to-be-bracing-for-more/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [When it comes to salt, what was really staggering to me is that the industry itself is totally hooked on salt. It is this…](https://sms4smile.com/quotes/michael-moss/when-it-comes-to-salt-what-was-really-staggering-to-me-is-that-the/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“In her most recent project, she tested 356 children, ages five to ten, who were brought to Monell to determine their “bliss point” for…](https://sms4smile.com/quotes/michael-moss/in-her-most-recent-project-she-tested-356-children-ages-five-to-ten/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“You can walk through the grocery store and, while the brightly colored packaging and empty promises are still mesmerizing, you can see the products…](https://sms4smile.com/quotes/michael-moss/you-can-walk-through-the-grocery-store-and-while-the-brightly-colored/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“America had yet seen—that is, until the public caught on and the lean, ammonia-processed beef came to be known as “pink slime.”](https://sms4smile.com/quotes/michael-moss/america-had-yet-seen-that-is-until-the-public-caught-on-and-the-lean/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“For years, much of Kraft’s motivation in getting people to eat more of its convenience foods had come from the bosses at Philip Morris.”](https://sms4smile.com/quotes/michael-moss/for-years-much-of-kraft-s-motivation-in-getting-people-to-eat-more-of/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“Noting that people were getting on average 22 teaspoons of added sugar a day, the association urged Americans to cut back. Moderately active women…](https://sms4smile.com/quotes/michael-moss/noting-that-people-were-getting-on-average-22-teaspoons-of-added/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“famous Swiss manufacturer of flavors and fragrances, Givaudan,”](https://sms4smile.com/quotes/michael-moss/famous-swiss-manufacturer-of-flavors-and-fragrances-givaudan/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“Do what you love, and you will love what you do. Knowing what you want is the key to the growth and development of…](https://sms4smile.com/quotes/michael-moss/do-what-you-love-and-you-will-love-what-you-do-knowing-what-you-want/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [ “If she \[Mrs. Homemaker\] didn't know how much she needed convenience, it was up to inventors like Clausi to show her the way.” ](https://sms4smile.com/quotes/michael-moss/if-she-mrs-homemaker-didn-t-know-how-much-she-needed-convenience-it/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“Many of the Prego sauces—whether cheesy, chunky, or light—have one feature in common: The largest ingredient, after tomatoes, is sugar. A mere half cup…](https://sms4smile.com/quotes/michael-moss/many-of-the-prego-sauces-whether-cheesy-chunky-or-light-have-one/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) [Explore all 69 Michael Moss quotes ](https://sms4smile.com/quotes/author/michael-moss/) ## More Food quotes > [On Sundays, that's my pig out day and I do the pizza and the beer.](https://sms4smile.com/quotes/victoria-silvstedt/on-sundays-that-s-my-pig-out-day-and-i-do-the-pizza-and-the-beer/) [Victoria Silvstedt](https://sms4smile.com/quotes/author/victoria-silvstedt/) > [Before Noah, men having only water to drink, could not find the truth. Accordingly...they became abominably wicked, and they were justly exterminated by the…](https://sms4smile.com/quotes/benjamin-franklin/before-noah-men-having-only-water-to-drink-could-not-find-the-truth/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [By eating many fruits and vegetables in place of fast food and junk food, people could avoid obesity.](https://sms4smile.com/quotes/david-h-murdock/by-eating-many-fruits-and-vegetables-in-place-of-fast-food-and-junk/) [David H. Murdock](https://sms4smile.com/quotes/author/david-h-murdock/) > [“The global population of Earth are involved in the following corporate government experiments: The long term effects of - 1. Nuclear bomb fallout radiation.…](https://sms4smile.com/quotes/steven-magee/the-global-population-of-earth-are-involved-in-the-following/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [“My God, Joseph, your toasted sandwiches are the fucking shit. You do know that right?”](https://sms4smile.com/quotes/beth-ashworth/my-god-joseph-your-toasted-sandwiches-are-the-fucking-shit-you-do/) [Beth Ashworth](https://sms4smile.com/quotes/author/beth-ashworth/) > [I feel like I could eat the world raw.](https://sms4smile.com/quotes/madeline-miller/i-feel-like-i-could-eat-the-world-raw/) [Madeline Miller](https://sms4smile.com/quotes/author/madeline-miller/) > [To me, Caribbean food is about fresh, seasonal produce - using what's in season to create vibrant and great tasting food. The spicing is…](https://sms4smile.com/quotes/ainsley-harriott/to-me-caribbean-food-is-about-fresh-seasonal-produce-using-what-s-in/) [Ainsley Harriott](https://sms4smile.com/quotes/author/ainsley-harriott/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [“if you cannot control your hunger and appetite, good luck managing your blood chemistry, metabolism, waistline, and, in the bigger picture, the prospect of…](https://sms4smile.com/quotes/david-perlmutter/if-you-cannot-control-your-hunger-and-appetite-good-luck-managing/) [David Perlmutter](https://sms4smile.com/quotes/author/david-perlmutter/) > [“Hungarian Proverb: A dish of cabbages can be heated when it grows cold, but it will never taste the same.”](https://sms4smile.com/quotes/mourid-barghouti/hungarian-proverb-a-dish-of-cabbages-can-be-heated-when-it-grows-cold/) [Mourid Barghouti](https://sms4smile.com/quotes/author/mourid-barghouti/) > [“The phrase “low and slow” was coined to describe the relatively low temperatures used for smoking and the lengthy amount of time it takes…](https://sms4smile.com/quotes/ted-reader/the-phrase-low-and-slow-was-coined-to-describe-the-relatively-low/) [Ted Reader](https://sms4smile.com/quotes/author/ted-reader/) > [Things live and die, and then someone processes them into edible portions. 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