--- title: "Meaning & Key Takeaway of: The biggest hits - be they Coca-Cola or…" description: "\"The biggest hits - be they Coca-Cola or Doritos - owe their success to complex formulas that pique the taste buds enough to be alluring but don't have ..." image: "https://sms4smile.com/quotes/i/ac5/michael-moss-9965_alluring_the-biggest-hits-be-they-coca-cola-or-do_2100630.jpg" --- # The biggest hits - be they Coca-Cola or Doritos - owe… ![“The biggest hits - be they Coca-Cola or Doritos - owe their success to complex formulas that pique the taste buds enough to be alluring but don't have a distinct, overriding single flavor that tells the brain to stop eating.” quote by Michael Moss](https://sms4smile.com/quotes/i/ac5/michael-moss-9965_alluring_the-biggest-hits-be-they-coca-cola-or-do_2100630.jpg) [Download](https://sms4smile.com/quotes/i/ac5/michael-moss-9965_alluring_the-biggest-hits-be-they-coca-cola-or-do_2100630.jpg) [Open image](https://sms4smile.com/quotes/i/ac5/michael-moss-9965_alluring_the-biggest-hits-be-they-coca-cola-or-do_2100630.jpg) > “The biggest hits - be they Coca-Cola or Doritos - owe their success to complex formulas that pique the taste buds enough to be alluring but don't have a distinct, overriding single flavor that tells the brain to stop eating.” [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Products succeed by balancing flavors to keep consumers eating without a single dominant taste. **In simple terms:** Balanced flavors keep people eating. Key Takeaway Design foods with layered taste. Themes marketing food science consumer behavior Mood analytical neutral Type informative analytical When to use this quote - product development - advertising - restaurant menus - snack innovation Key Concepts flavor profiling addiction psychology Questions to Reflect On - How does flavor balance affect cravings? - Can simplicity be more appealing? A Different Perspective Overemphasis on complexity can mask quality. ★ ★ ★ ★ ★ No ratings yet [Alluring](https://sms4smile.com/quotes/about/alluring/) [Brain](https://sms4smile.com/quotes/about/brain/) [Buds](https://sms4smile.com/quotes/about/buds/) [Eating](https://sms4smile.com/quotes/about/eating/) [Food](https://sms4smile.com/quotes/about/food/) [Success](https://sms4smile.com/quotes/about/success/) ## Related quotes > [Every one of our 10,000 taste buds is wired for sugar. But we aren't born liking salt - we develop a taste for it…](https://sms4smile.com/quotes/michael-moss/every-one-of-our-10-000-taste-buds-is-wired-for-sugar-but-we-aren-t/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [See shes on my tonge my taste buds](https://sms4smile.com/quotes/claudia-and-lil-wayne/see-shes-on-my-tonge-my-taste-buds/) Claudia And Lil Wayne > [The fact is: America's obsession with meat and dairy has pretty much destroyed our sense of taste. The average burger and milkshake meal is…](https://sms4smile.com/quotes/jane-velez-mitchell/the-fact-is-america-s-obsession-with-meat-and-dairy-has-pretty-much/) [Jane Velez-Mitchell](https://sms4smile.com/quotes/author/jane-velez-mitchell/) > [Revolution is a phase, a mood, like spring, and just as spring has its buds and showers, so revolution has its ebullience, its bravery,…](https://sms4smile.com/quotes/rebecca-solnit/revolution-is-a-phase-a-mood-like-spring-and-just-as-spring-has-its/) [Rebecca Solnit](https://sms4smile.com/quotes/author/rebecca-solnit/) > [A brier rose whose buds yield fragrant harvest for the honey bee.](https://sms4smile.com/quotes/anonymous/a-brier-rose-whose-buds-yield-fragrant-harvest-for-the-honey-bee/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“The thick baffling blades of false world customs rip off my views and ideas,like breaking every string of my aesthetic thoughts in disdain and…](https://sms4smile.com/quotes/nithin-purple/the-thick-baffling-blades-of-false-world-customs-rip-off-my-views-and/) [Nithin Purple](https://sms4smile.com/quotes/author/nithin-purple/) > [My family is delighted every time I cook maitake. Our taste buds awaken in anticipation of its rich, deep and nuanced flavors.](https://sms4smile.com/quotes/paul-stamets/my-family-is-delighted-every-time-i-cook-maitake-our-taste-buds/) [Paul Stamets](https://sms4smile.com/quotes/author/paul-stamets/) > [The interesting thing about the miracle berry in chemo patients is that it actually straightens out their taste buds, whereas for you and I,…](https://sms4smile.com/quotes/homaro-cantu/the-interesting-thing-about-the-miracle-berry-in-chemo-patients-is/) [Homaro Cantu](https://sms4smile.com/quotes/author/homaro-cantu/) > [Children are sweet as the buds in spring, But I've noticed that those who have them Have nothing but trouble all their lives.](https://sms4smile.com/quotes/euripides/children-are-sweet-as-the-buds-in-spring-but-i-ve-noticed-that-those/) [Euripides](https://sms4smile.com/quotes/author/euripides/) > [“what a rich book might be made about buds and, perhaps, sprouts!”](https://sms4smile.com/quotes/thoreau-henry-david/what-a-rich-book-might-be-made-about-buds-and-perhaps-sprouts/) Thoreau Henry David > [Gather the flowers, but spare the buds.](https://sms4smile.com/quotes/andrew-marvell/gather-the-flowers-but-spare-the-buds/) [Andrew Marvell](https://sms4smile.com/quotes/author/andrew-marvell/) > [I can taste a meal and tell you every spice that's in there. I have taste buds like Betty Grable's legs - they should…](https://sms4smile.com/quotes/lynda-resnick/i-can-taste-a-meal-and-tell-you-every-spice-that-s-in-there-i-have/) [Lynda Resnick](https://sms4smile.com/quotes/author/lynda-resnick/) > [The donning of the ear buds marks the beginning of teen life, when children set off on their own for the passage through adolescence.](https://sms4smile.com/quotes/amity-shlaes/the-donning-of-the-ear-buds-marks-the-beginning-of-teen-life-when/) [Amity Shlaes](https://sms4smile.com/quotes/author/amity-shlaes/) > [I think I can capture the taste buds of the average right-wing conservative who loves barbecue.](https://sms4smile.com/quotes/bobby-seale/i-think-i-can-capture-the-taste-buds-of-the-average-right-wing/) [Bobby Seale](https://sms4smile.com/quotes/author/bobby-seale/) > [I love to cook, and my wife loves to cook. Sometimes it's the appeal of the simplest of dishes - things you've grown up…](https://sms4smile.com/quotes/andy-garcia/i-love-to-cook-and-my-wife-loves-to-cook-sometimes-it-s-the-appeal-of/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) ## More by Michael Moss > [“He had considered other wording, including "Snack That," and "Snack This," but adding the word on made it more thought-provoking. "It's language we use…](https://sms4smile.com/quotes/michael-moss/he-had-considered-other-wording-including-snack-that-and-snack-this/) [Michael moss](https://sms4smile.com/quotes/author/michael-moss/) > [In the hands of food manufacturers, cheese has become an 'ingredient.'](https://sms4smile.com/quotes/michael-moss/in-the-hands-of-food-manufacturers-cheese-has-become-an-ingredient/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [There are powdered salts, chunked salts, salts shaped in different ways with various additives to work perfectly with processed foods. All of them are…](https://sms4smile.com/quotes/michael-moss/there-are-powdered-salts-chunked-salts-salts-shaped-in-different-ways/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [I think the food giants are realizing that one of the big myths of them is that they can innovate.](https://sms4smile.com/quotes/michael-moss/i-think-the-food-giants-are-realizing-that-one-of-the-big-myths-of/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [I'm thinking waiters and waitresses are going to be bracing for more customers coming in going, not just kind of where is that beef…](https://sms4smile.com/quotes/michael-moss/i-m-thinking-waiters-and-waitresses-are-going-to-be-bracing-for-more/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [When it comes to salt, what was really staggering to me is that the industry itself is totally hooked on salt. 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Moderately active women…](https://sms4smile.com/quotes/michael-moss/noting-that-people-were-getting-on-average-22-teaspoons-of-added/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“famous Swiss manufacturer of flavors and fragrances, Givaudan,”](https://sms4smile.com/quotes/michael-moss/famous-swiss-manufacturer-of-flavors-and-fragrances-givaudan/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“Do what you love, and you will love what you do. Knowing what you want is the key to the growth and development of…](https://sms4smile.com/quotes/michael-moss/do-what-you-love-and-you-will-love-what-you-do-knowing-what-you-want/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [ “If she \[Mrs. Homemaker\] didn't know how much she needed convenience, it was up to inventors like Clausi to show her the way.” ](https://sms4smile.com/quotes/michael-moss/if-she-mrs-homemaker-didn-t-know-how-much-she-needed-convenience-it/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“Many of the Prego sauces—whether cheesy, chunky, or light—have one feature in common: The largest ingredient, after tomatoes, is sugar. A mere half cup…](https://sms4smile.com/quotes/michael-moss/many-of-the-prego-sauces-whether-cheesy-chunky-or-light-have-one/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) [Explore all 69 Michael Moss quotes ](https://sms4smile.com/quotes/author/michael-moss/) ## More Alluring quotes > [The ascent of any route begins, in dreams at least, the autumn before. Our minds ring, involuntarily, with the alluring names of mountains, aiguilles,…](https://sms4smile.com/quotes/gaston-rebuffat/the-ascent-of-any-route-begins-in-dreams-at-least-the-autumn-before/) [Gaston Rebuffat](https://sms4smile.com/quotes/author/gaston-rebuffat/) > [Don't yield to that alluring witch, laziness, or else be prepared to surrender all that you have won in your better moments.](https://sms4smile.com/quotes/horace/don-t-yield-to-that-alluring-witch-laziness-or-else-be-prepared-to/) [Horace](https://sms4smile.com/quotes/author/horace/) > [Mars tugs at the human imagination like no other planet. With a force mightier than gravity, it attracts the eye to its shimmering red…](https://sms4smile.com/quotes/john-noble-wilford/mars-tugs-at-the-human-imagination-like-no-other-planet-with-a-force/) John Noble Wilford > [“Nothing overdone, nothing racy, which made her all the more alluring.”](https://sms4smile.com/quotes/keith-ablow/nothing-overdone-nothing-racy-which-made-her-all-the-more-alluring/) [Keith Ablow](https://sms4smile.com/quotes/author/keith-ablow/) > [Soft addictions are an alluring, seductive aspect of our culture - they are easy to attain and socially acceptable, they are even encouraged in…](https://sms4smile.com/quotes/judith-wright/soft-addictions-are-an-alluring-seductive-aspect-of-our-culture-they/) [Judith Wright](https://sms4smile.com/quotes/author/judith-wright/) > [“Modesty has, and will remain, an alluring trait because where egoism falters, humility conquers.”](https://sms4smile.com/quotes/andy-paula/modesty-has-and-will-remain-an-alluring-trait-because-where-egoism/) [Andy Paula](https://sms4smile.com/quotes/author/andy-paula/) > [When I was a kid, I always had a big thing for Dannii Minogue. Initially I liked Kylie, but I quickly moved on to…](https://sms4smile.com/quotes/andrew-buchan/when-i-was-a-kid-i-always-had-a-big-thing-for-dannii-minogue/) [Andrew Buchan](https://sms4smile.com/quotes/author/andrew-buchan/) > [“I didn't want to be someone pretending to be a woman; I wanted to know what it was like to be a sexual woman...…](https://sms4smile.com/quotes/jessica-angelina-birch/i-didn-t-want-to-be-someone-pretending-to-be-a-woman-i-wanted-to-know/) Jessica Angelina Birch > [Depression is so treacherous - it can be so alluring as well as punishing. After all, it's yours and yours alone - no one…](https://sms4smile.com/quotes/margo-jefferson/depression-is-so-treacherous-it-can-be-so-alluring-as-well-as/) [Margo Jefferson](https://sms4smile.com/quotes/author/margo-jefferson/) > [“The grass always seems greener on the other side of the fence. Many politicians promise green, green grass by blending niceties with delusion and…](https://sms4smile.com/quotes/erik-pevernagie/the-grass-always-seems-greener-on-the-other-side-of-the-fence-many/) [Erik Pevernagie](https://sms4smile.com/quotes/author/erik-pevernagie/) > [Just as meekness is in all our virtues, so is pride in all our sins. Whatever its momentary and alluring guise, pride is the…](https://sms4smile.com/quotes/neal-a-maxwell/just-as-meekness-is-in-all-our-virtues-so-is-pride-in-all-our-sins/) [Neal A. Maxwell](https://sms4smile.com/quotes/author/neal-a-maxwell/) > [I am like a mariner born and bred on board a buccaneer brig whose soul has become so inured to storm and strife that…](https://sms4smile.com/quotes/mikhail-lermontov/i-am-like-a-mariner-born-and-bred-on-board-a-buccaneer-brig-whose/) [Mikhail Lermontov](https://sms4smile.com/quotes/author/mikhail-lermontov/) > [Procrastination is something you do yourself. You know: "I gotta sharpen these pencils before I start. I got 20 pencils, they're looking kinda dull."…](https://sms4smile.com/quotes/michael-chabon/procrastination-is-something-you-do-yourself-you-know-i-gotta-sharpen/) [Michael Chabon](https://sms4smile.com/quotes/author/michael-chabon/) > [There is no more alluring airspace in the world than the slit up a China girl's dress.](https://sms4smile.com/quotes/ernest-k-gann/there-is-no-more-alluring-airspace-in-the-world-than-the-slit-up-a/) [Ernest K. Gann](https://sms4smile.com/quotes/author/ernest-k-gann/) > [And I particularly like the whole thing of being boss. Boss and employee... It's the slave quality that I find very alluring.](https://sms4smile.com/quotes/hugh-grant/and-i-particularly-like-the-whole-thing-of-being-boss-boss-and/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) [Browse all 105 Alluring quotes ](https://sms4smile.com/quotes/about/alluring/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The biggest hits - be they Coca-Cola or Doritos - owe their success to complex formulas that pique the taste buds enough to be alluring but don't have a distinct, overriding single flavor that tells the brain to stop eating.", "creator": { "@type": "Person", "name": "Michael Moss" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/michael-moss/the-biggest-hits-be-they-coca-cola-or-doritos-owe-their-success-to/", "about": { "@type": "Thing", "name": "Alluring" }, "@id": "https://sms4smile.com/quotes/michael-moss/the-biggest-hits-be-they-coca-cola-or-doritos-owe-their-success-to/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ac5/michael-moss-9965_alluring_the-biggest-hits-be-they-coca-cola-or-do_2100630.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ac5/michael-moss-9965_alluring_the-biggest-hits-be-they-coca-cola-or-do_2100630.jpg", "url": "https://sms4smile.com/quotes/i/ac5/michael-moss-9965_alluring_the-biggest-hits-be-they-coca-cola-or-do_2100630.jpg", "width": 1080, "height": 1080, "caption": "“The biggest hits - be they Coca-Cola or Doritos - owe their success to complex formulas that pique the taste…” — Michael Moss", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Michael Moss", "item": "https://sms4smile.com/quotes/author/michael-moss/" }, { "@type": "ListItem", "position": 4, "name": "The biggest hits - be they...", "item": "https://sms4smile.com/quotes/michael-moss/the-biggest-hits-be-they-coca-cola-or-doritos-owe-their-success-to/" } ], "@id": "https://sms4smile.com/quotes/michael-moss/the-biggest-hits-be-they-coca-cola-or-doritos-owe-their-success-to/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```