--- title: "Meaning & Key Takeaway of: In her most recent project, she tested…" description: "\"“In her most recent project, she tested 356 children, ages five to ten, who were brought to Monell to determine their “bliss point” for sugar31. The bl..." image: "https://sms4smile.com/quotes/i/02e/michael-moss-9965_children_in-her-most-recent-project-she-tested-35_201555.jpg" --- # In her most recent project, she tested 356 children, ages… ![“In her most recent project, she tested 356 children, ages five to ten, who were brought to Monell to determine their “bliss point” for sugar31. The bliss point is the precise amount of sweetness—no more, no less—that makes food and drink most enjoyable. She was finishing up this project in the…” quote by Michael Moss](https://sms4smile.com/quotes/i/02e/michael-moss-9965_children_in-her-most-recent-project-she-tested-35_201555.jpg) [Download](https://sms4smile.com/quotes/i/02e/michael-moss-9965_children_in-her-most-recent-project-she-tested-35_201555.jpg) [Open image](https://sms4smile.com/quotes/i/02e/michael-moss-9965_children_in-her-most-recent-project-she-tested-35_201555.jpg) > ““In her most recent project, she tested 356 children, ages five to ten, who were brought to Monell to determine their “bliss point” for sugar31. The bliss point is the precise amount of sweetness—no more, no less—that makes food and drink most enjoyable. She was finishing up this project in the fall of 2010 when she agreed to show me some of the methods she had developed. Before we got started, I did a little research on the term bliss point itself. Its origins are murky, having some roots in economic theory. In relation to sugar, however, the term appears to have been coined in the 1970s by a Boston mathematician named Joseph Balintfy, who used computer modeling to predict eating behavior. The concept has obsessed the food industry ever since.”” [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote describes research on the optimal level of sweetness that maximizes enjoyment, known as the bliss point, and its origins in economics and food science. **In simple terms:** Finding the perfect amount of sugar that makes food most enjoyable. Key Takeaway Identify and respect optimal levels in product design. Themes food science consumer behavior economics product development Mood analytical curious Type explanatory informative When to use this quote - food product testing - marketing strategy - public health policy Key Concepts bliss point utility theory taste perception Questions to Reflect On - How does cultural background affect perceived sweetness? - Can the bliss point be applied to other senses? A Different Perspective The concept may oversimplify complex taste preferences and cultural differences. ★ ★ ★ ★ ★ No ratings yet [Bliss Point](https://sms4smile.com/quotes/about/bliss-point-2104625/) [Children](https://sms4smile.com/quotes/about/children/) [Determine Bliss](https://sms4smile.com/quotes/about/determine-bliss-2104627/) [Food](https://sms4smile.com/quotes/about/food/) [Food and drink](https://sms4smile.com/quotes/about/food-and-drink/) [Food industry](https://sms4smile.com/quotes/about/food-industry/) [Happiness](https://sms4smile.com/quotes/about/happiness/) [Point Sugar31](https://sms4smile.com/quotes/about/point-sugar31-2104628/) [Precise Sweetness](https://sms4smile.com/quotes/about/precise-sweetness-2104629/) [Sugar31 Bliss](https://sms4smile.com/quotes/about/sugar31-bliss-2104626/) ## Related quotes > [The fast-food industry has moved into the grocery store, so you no longer have to go to a fast-food chain to find problematic foods.](https://sms4smile.com/quotes/michael-moss/the-fast-food-industry-has-moved-into-the-grocery-store-so-you-no/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“...we eat not so much for pleasure as we do to ward off an awful feeling...The fear of hunger is deeply rooted, and food…](https://sms4smile.com/quotes/michael-moss/we-eat-not-so-much-for-pleasure-as-we-do-to-ward-off-an-awful-feeling/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [Take a cup of coffee, keep adding sugar until you reach the point that you like it the most, and then when you add…](https://sms4smile.com/quotes/michael-moss/take-a-cup-of-coffee-keep-adding-sugar-until-you-reach-the-point-that/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [That is the one single word that the food industry hates: 'addiction.' They much prefer words like 'crave-ability' and 'allure.'](https://sms4smile.com/quotes/michael-moss/that-is-the-one-single-word-that-the-food-industry-hates-addiction/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [Science is starting to show that our brains are less able to detect calories in liquids. So, people in the know, including food industry…](https://sms4smile.com/quotes/michael-moss/science-is-starting-to-show-that-our-brains-are-less-able-to-detect/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [Every year, the average American eats as much as 33 pounds of cheese. That's up to 60,000 calories and 3,100 grams of saturated fat.…](https://sms4smile.com/quotes/michael-moss/every-year-the-average-american-eats-as-much-as-33-pounds-of-cheese-2/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“Thus, the sweetened breakfast was born, as was a core industry strategy that food processors would deploy forevermore...Just swap out the problem component for…](https://sms4smile.com/quotes/michael-moss/thus-the-sweetened-breakfast-was-born-as-was-a-core-industry-strategy/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [Every year, the average American eats as much as 33 pounds of cheese. That's up to 60,000 calories and 3,100 grams of saturated fat.…](https://sms4smile.com/quotes/michael-moss/every-year-the-average-american-eats-as-much-as-33-pounds-of-cheese/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [ “If she \[Mrs. Homemaker\] didn't know how much she needed convenience, it was up to inventors like Clausi to show her the way.” ](https://sms4smile.com/quotes/michael-moss/if-she-mrs-homemaker-didn-t-know-how-much-she-needed-convenience-it/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“It's an empowering idea. The entire goliath of the food industry is driven and determined by the choices we make as the waiter gets…](https://sms4smile.com/quotes/jonathan-safran-foer/it-s-an-empowering-idea-the-entire-goliath-of-the-food-industry-is/) [Jonathan Safran Foer](https://sms4smile.com/quotes/author/jonathan-safran-foer/) > [To a very great extent, it's the fast-food industry that really industrialized our agriculture - that drove the system to one variety of chicken…](https://sms4smile.com/quotes/michael-pollan/to-a-very-great-extent-it-s-the-fast-food-industry-that-really/) [Michael Pollan](https://sms4smile.com/quotes/author/michael-pollan/) > [Entertainment, in the end, is a food industry for feeling.](https://sms4smile.com/quotes/jenova-chen/entertainment-in-the-end-is-a-food-industry-for-feeling/) [Jenova Chen](https://sms4smile.com/quotes/author/jenova-chen/) > [In recent years personal injury attorneys and trial lawyers have attacked the food industry with numerous lawsuits alleging that these businesses should pay monetary…](https://sms4smile.com/quotes/bob-ney/in-recent-years-personal-injury-attorneys-and-trial-lawyers-have/) [Bob Ney](https://sms4smile.com/quotes/author/bob-ney/) > [After 'Bake Off,' I got these book deals that were very much baking books. But the books I'm producing now like 'Perfect Plates in…](https://sms4smile.com/quotes/john-whaite/after-bake-off-i-got-these-book-deals-that-were-very-much-baking/) [John Whaite](https://sms4smile.com/quotes/author/john-whaite/) > [Annual earnings in the fast-food industry are well below the income needed for self-sufficiency, and fast-food industry jobs are also much less likely than…](https://sms4smile.com/quotes/david-rolf/annual-earnings-in-the-fast-food-industry-are-well-below-the-income/) [David Rolf](https://sms4smile.com/quotes/author/david-rolf/) ## More by Michael Moss > [“He had considered other wording, including "Snack That," and "Snack This," but adding the word on made it more thought-provoking. "It's language we use…](https://sms4smile.com/quotes/michael-moss/he-had-considered-other-wording-including-snack-that-and-snack-this/) [Michael moss](https://sms4smile.com/quotes/author/michael-moss/) > [In the hands of food manufacturers, cheese has become an 'ingredient.'](https://sms4smile.com/quotes/michael-moss/in-the-hands-of-food-manufacturers-cheese-has-become-an-ingredient/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [There are powdered salts, chunked salts, salts shaped in different ways with various additives to work perfectly with processed foods. All of them are…](https://sms4smile.com/quotes/michael-moss/there-are-powdered-salts-chunked-salts-salts-shaped-in-different-ways/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [I think the food giants are realizing that one of the big myths of them is that they can innovate.](https://sms4smile.com/quotes/michael-moss/i-think-the-food-giants-are-realizing-that-one-of-the-big-myths-of/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [I'm thinking waiters and waitresses are going to be bracing for more customers coming in going, not just kind of where is that beef…](https://sms4smile.com/quotes/michael-moss/i-m-thinking-waiters-and-waitresses-are-going-to-be-bracing-for-more/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [When it comes to salt, what was really staggering to me is that the industry itself is totally hooked on salt. It is this…](https://sms4smile.com/quotes/michael-moss/when-it-comes-to-salt-what-was-really-staggering-to-me-is-that-the/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“You can walk through the grocery store and, while the brightly colored packaging and empty promises are still mesmerizing, you can see the products…](https://sms4smile.com/quotes/michael-moss/you-can-walk-through-the-grocery-store-and-while-the-brightly-colored/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“America had yet seen—that is, until the public caught on and the lean, ammonia-processed beef came to be known as “pink slime.”](https://sms4smile.com/quotes/michael-moss/america-had-yet-seen-that-is-until-the-public-caught-on-and-the-lean/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“For years, much of Kraft’s motivation in getting people to eat more of its convenience foods had come from the bosses at Philip Morris.”](https://sms4smile.com/quotes/michael-moss/for-years-much-of-kraft-s-motivation-in-getting-people-to-eat-more-of/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“Noting that people were getting on average 22 teaspoons of added sugar a day, the association urged Americans to cut back. Moderately active women…](https://sms4smile.com/quotes/michael-moss/noting-that-people-were-getting-on-average-22-teaspoons-of-added/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“famous Swiss manufacturer of flavors and fragrances, Givaudan,”](https://sms4smile.com/quotes/michael-moss/famous-swiss-manufacturer-of-flavors-and-fragrances-givaudan/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“Do what you love, and you will love what you do. Knowing what you want is the key to the growth and development of…](https://sms4smile.com/quotes/michael-moss/do-what-you-love-and-you-will-love-what-you-do-knowing-what-you-want/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [ “If she \[Mrs. Homemaker\] didn't know how much she needed convenience, it was up to inventors like Clausi to show her the way.” ](https://sms4smile.com/quotes/michael-moss/if-she-mrs-homemaker-didn-t-know-how-much-she-needed-convenience-it/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [“Many of the Prego sauces—whether cheesy, chunky, or light—have one feature in common: The largest ingredient, after tomatoes, is sugar. A mere half cup…](https://sms4smile.com/quotes/michael-moss/many-of-the-prego-sauces-whether-cheesy-chunky-or-light-have-one/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [Home economics - kids in school used to be taught how to shop, how to cook from scratch, how to be in control of…](https://sms4smile.com/quotes/michael-moss/home-economics-kids-in-school-used-to-be-taught-how-to-shop-how-to/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) [Explore all 69 Michael Moss quotes ](https://sms4smile.com/quotes/author/michael-moss/) ## More Children quotes > [I am certain that children always know more than they are able to tell, and that makes the big difference between them and adults,…](https://sms4smile.com/quotes/jacques-lusseyran/i-am-certain-that-children-always-know-more-than-they-are-able-to/) [Jacques Lusseyran](https://sms4smile.com/quotes/author/jacques-lusseyran/) > [Behind every successful child is an adult who believed in him.](https://sms4smile.com/quotes/rick-warren/behind-every-successful-child-is-an-adult-who-believed-in-him/) [Rick Warren](https://sms4smile.com/quotes/author/rick-warren/) > [I believe in freedom to do what you want if you aren't hurting others, but pictures of obese protesters giving their children big gulps.](https://sms4smile.com/quotes/philip-defranco/i-believe-in-freedom-to-do-what-you-want-if-you-aren-t-hurting-others/) [Philip DeFranco](https://sms4smile.com/quotes/author/philip-defranco/) > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It doesnt seem to me strange that children should like the macabre, the sensational, and the forbidden.](https://sms4smile.com/quotes/anthony-hecht/it-doesnt-seem-to-me-strange-that-children-should-like-the-macabre/) [Anthony Hecht](https://sms4smile.com/quotes/author/anthony-hecht/) > [Let children support their parents or be imprisoned.](https://sms4smile.com/quotes/anonymous/let-children-support-their-parents-or-be-imprisoned/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Gratitude isn't just a feeling, it's an action. Expressing gratitude by writing in a journal, taking a photo, or shooting a video creates a…](https://sms4smile.com/quotes/janice-kaplan/gratitude-isn-t-just-a-feeling-it-s-an-action-expressing-gratitude-by/) [Janice Kaplan](https://sms4smile.com/quotes/author/janice-kaplan/) > [My embarrassing confession is that my father is a 'Camelot: The Musical' obsessive. So as a child, when we were going to visit relatives…](https://sms4smile.com/quotes/chris-chibnall/my-embarrassing-confession-is-that-my-father-is-a-camelot-the-musical/) [Chris Chibnall](https://sms4smile.com/quotes/author/chris-chibnall/) > [I have many who keep me going, I am very fortunate in this sense. There is nothing like a child who knows more about…](https://sms4smile.com/quotes/floyd-cooper/i-have-many-who-keep-me-going-i-am-very-fortunate-in-this-sense-there/) [Floyd Cooper](https://sms4smile.com/quotes/author/floyd-cooper/) > [My school was one of the most beautiful places a child can grow up in. You are surrounded by nature - cats, dogs, birds…](https://sms4smile.com/quotes/amala-akkineni/my-school-was-one-of-the-most-beautiful-places-a-child-can-grow-up-in/) [Amala Akkineni](https://sms4smile.com/quotes/author/amala-akkineni/) > [A lesser complaint: hair extensions. There are moments on 'All My Children' when half the women actors, young and old, seem to be afflicted…](https://sms4smile.com/quotes/camille-paglia/a-lesser-complaint-hair-extensions-there-are-moments-on-all-my/) [Camille Paglia](https://sms4smile.com/quotes/author/camille-paglia/) > [As a child, I had a lot of older gay men taking care of me. There's a trust there. I feel like little girls…](https://sms4smile.com/quotes/margaret-cho/as-a-child-i-had-a-lot-of-older-gay-men-taking-care-of-me-there-s-a/) [Margaret Cho](https://sms4smile.com/quotes/author/margaret-cho/) > [If my child had prejudice in his head, I'd be ashamed. I would see it as my failure as a parent.](https://sms4smile.com/quotes/salman-rushdie/if-my-child-had-prejudice-in-his-head-i-d-be-ashamed-i-would-see-it/) [Salman Rushdie](https://sms4smile.com/quotes/author/salman-rushdie/) > [“Children's lives are always beginning and adults' lives are always ending. Or is it the opposite? Your childhood is always ending and your adult…](https://sms4smile.com/quotes/alison-espach/children-s-lives-are-always-beginning-and-adults-lives-are-always/) [Alison Espach](https://sms4smile.com/quotes/author/alison-espach/) > [As a child I was very involved with sports and I knew at age 9 that I wanted to be an Olympic champion.](https://sms4smile.com/quotes/marion-jones/as-a-child-i-was-very-involved-with-sports-and-i-knew-at-age-9-that-i/) [Marion Jones](https://sms4smile.com/quotes/author/marion-jones/) [Browse all 62,396 Children quotes ](https://sms4smile.com/quotes/about/children/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“In her most recent project, she tested 356 children, ages five to ten, who were brought to Monell to determine their “bliss point” for sugar31. The bliss point is the precise amount of sweetness—no more, no less—that makes food and drink most enjoyable. She was finishing up this project in the fall of 2010 when she agreed to show me some of the methods she had developed. Before we got started, I did a little research on the term bliss point itself. Its origins are murky, having some roots in economic theory. In relation to sugar, however, the term appears to have been coined in the 1970s by a Boston mathematician named Joseph Balintfy, who used computer modeling to predict eating behavior. The concept has obsessed the food industry ever since.”", "creator": { "@type": "Person", "name": "Michael Moss" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/michael-moss/in-her-most-recent-project-she-tested-356-children-ages-five-to-ten/", "about": { "@type": "Thing", "name": "Children" }, "@id": "https://sms4smile.com/quotes/michael-moss/in-her-most-recent-project-she-tested-356-children-ages-five-to-ten/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/02e/michael-moss-9965_children_in-her-most-recent-project-she-tested-35_201555.jpg", "contentUrl": "https://sms4smile.com/quotes/i/02e/michael-moss-9965_children_in-her-most-recent-project-she-tested-35_201555.jpg", "url": "https://sms4smile.com/quotes/i/02e/michael-moss-9965_children_in-her-most-recent-project-she-tested-35_201555.jpg", "width": 1080, "height": 1080, "caption": "“In her most recent project, she tested 356 children, ages five to ten, who were brought to Monell to…” — Michael Moss", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Michael Moss", "item": "https://sms4smile.com/quotes/author/michael-moss/" }, { "@type": "ListItem", "position": 4, "name": "“In her most recent project, she...", "item": "https://sms4smile.com/quotes/michael-moss/in-her-most-recent-project-she-tested-356-children-ages-five-to-ten/" } ], "@id": "https://sms4smile.com/quotes/michael-moss/in-her-most-recent-project-she-tested-356-children-ages-five-to-ten/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```