--- title: "Meaning & Key Takeaway of: If we were to choose to do something on a…" description: "\"If we were to choose to do something on a console, the merger with Activision is going to be extremely helpful.\" — Michael Morhaime" image: "https://sms4smile.com/quotes/i/0a0/michael-morhaime-7542_choose_if-we-were-to-choose-to-do-something-on_1590627.jpg" --- # If we were to choose to do something on a console, the… ![“If we were to choose to do something on a console, the merger with Activision is going to be extremely helpful.” quote by Michael Morhaime](https://sms4smile.com/quotes/i/0a0/michael-morhaime-7542_choose_if-we-were-to-choose-to-do-something-on_1590627.jpg) [Download](https://sms4smile.com/quotes/i/0a0/michael-morhaime-7542_choose_if-we-were-to-choose-to-do-something-on_1590627.jpg) [Open image](https://sms4smile.com/quotes/i/0a0/michael-morhaime-7542_choose_if-we-were-to-choose-to-do-something-on_1590627.jpg) > “If we were to choose to do something on a console, the merger with Activision is going to be extremely helpful.” [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Partnering with Activision would greatly benefit console development efforts. **In simple terms:** Activision partnership helps console work. Key Takeaway Leverage the partnership for console success. Themes business collaboration gaming Mood strategic pragmatic Type business analytical When to use this quote - console development - marketing strategy - product launch Key Concepts strategic alliance industry growth Questions to Reflect On - What risks does the merger pose? - How can we maintain independence? A Different Perspective Partnership may create dependency on another company. ★ ★ ★ ★ ★ No ratings yet [Activision Going](https://sms4smile.com/quotes/about/activision-going-6028915/) [Choose](https://sms4smile.com/quotes/about/choose/) [Choose Console](https://sms4smile.com/quotes/about/choose-console-6028916/) [Console Merger](https://sms4smile.com/quotes/about/console-merger-6028914/) [Going](https://sms4smile.com/quotes/about/going/) [Helpful](https://sms4smile.com/quotes/about/helpful/) [Merger](https://sms4smile.com/quotes/about/merger/) [Merger Activision](https://sms4smile.com/quotes/about/merger-activision-6028913/) [Something](https://sms4smile.com/quotes/about/something/) [Video](https://sms4smile.com/quotes/about/video/) [Were](https://sms4smile.com/quotes/about/were/) ## Related quotes > ['Lost Vikings' and 'Rock 'n' Roll Racing' were pretty critical games to us. We got some acclaim as a result, some video gaming awards.…](https://sms4smile.com/quotes/michael-morhaime/lost-vikings-and-rock-n-roll-racing-were-pretty-critical-games-to-us/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [“The first day after the merger, Brad got a call from a worried female employee, who whispered, “There is a guy in here with…](https://sms4smile.com/quotes/michael-lewis/the-first-day-after-the-merger-brad-got-a-call-from-a-worried-female/) [Michael Lewis](https://sms4smile.com/quotes/author/michael-lewis/) > [Like other antitrust agencies we make our assessment of a merger or antitrust case based on its impact on our jurisdiction, and not on…](https://sms4smile.com/quotes/mario-monti/like-other-antitrust-agencies-we-make-our-assessment-of-a-merger-or/) [Mario Monti](https://sms4smile.com/quotes/author/mario-monti/) > [“Merger of plans and actions determine the amalgamation of goals and acquisition of success in life.”](https://sms4smile.com/quotes/vikrmn-ca-vikram-verma/merger-of-plans-and-actions-determine-the-amalgamation-of-goals-and/) [Vikrmn: CA Vikram Verma](https://sms4smile.com/quotes/author/vikrmn-ca-vikram-verma/) > [There will be no job cuts arising out of this merger in Europe - this is in the interest of jobs in Europe.](https://sms4smile.com/quotes/lakshmi-mittal/there-will-be-no-job-cuts-arising-out-of-this-merger-in-europe-this/) [Lakshmi Mittal](https://sms4smile.com/quotes/author/lakshmi-mittal/) > [A merger is hard to pull off under any circumstances. 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But when we merged with AOL, I was diluted down to…](https://sms4smile.com/quotes/ted-turner/at-time-warner-i-had-ten-percent-of-the-stock-after-the-merger-but/) [Ted Turner](https://sms4smile.com/quotes/author/ted-turner/) > [He orchestrated the merger between UNICEF and Smith and Wesson.](https://sms4smile.com/quotes/bill-brasky/he-orchestrated-the-merger-between-unicef-and-smith-and-wesson/) [Bill Brasky](https://sms4smile.com/quotes/author/bill-brasky/) > [“When only one party makes a profit that's robbery when all parties make profit that's business.”](https://sms4smile.com/quotes/amit-kalantri/when-only-one-party-makes-a-profit-that-s-robbery-when-all-parties/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [“Radio One Inc Case Analysis, Taking after a merger, Clear Channel is realizing a divesture of different its radio stations. Radio One, a radio…](https://sms4smile.com/quotes/anonymous/radio-one-inc-case-analysis-taking-after-a-merger-clear-channel-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Michael Morhaime > [Well, the team that created 'Starcraft 2' is probably the most experienced real-time strategy team in the industry - there are members of that…](https://sms4smile.com/quotes/michael-morhaime/well-the-team-that-created-starcraft-2-is-probably-the-most/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > ['StarCraft II' is a really great game. It appeals to players on multiple different levels.](https://sms4smile.com/quotes/michael-morhaime/starcraft-ii-is-a-really-great-game-it-appeals-to-players-on-multiple/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [A lot of games that preceded 'Warcraft' made the assumption that this type of game wouldn't appeal outside the hard-core audience, so that's what…](https://sms4smile.com/quotes/michael-morhaime/a-lot-of-games-that-preceded-warcraft-made-the-assumption-that-this/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [Our original mission and values consisted of four simple words that formed our foundation: 'We make great games.' 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Theres no point asking why life has reserved certain joys or griefs, you just accept them…](https://sms4smile.com/quotes/paulo-coelho/you-dont-choose-your-life-it-chooses-you-theres-no-point-asking-why/) [Paulo Coelho](https://sms4smile.com/quotes/author/paulo-coelho/) > [If somebody asks me to choose a biopic, it would be Narain Karthikeyan because I love racing.](https://sms4smile.com/quotes/naga-chaitanya/if-somebody-asks-me-to-choose-a-biopic-it-would-be-narain-karthikeyan/) [Naga Chaitanya](https://sms4smile.com/quotes/author/naga-chaitanya/) > [“Either you soften your ego, or the world will do it for you. Choose!”](https://sms4smile.com/quotes/bert-mccoy/either-you-soften-your-ego-or-the-world-will-do-it-for-you-choose/) [Bert McCoy](https://sms4smile.com/quotes/author/bert-mccoy/) > [I'm aware of who I am and I'm comfortable with who I choose to date.](https://sms4smile.com/quotes/shibani-dandekar/i-m-aware-of-who-i-am-and-i-m-comfortable-with-who-i-choose-to-date/) [Shibani Dandekar](https://sms4smile.com/quotes/author/shibani-dandekar/) > [No actor wants to choose - they just want all of the options available to them all the time; we tend to be pretty…](https://sms4smile.com/quotes/gillian-jacobs/no-actor-wants-to-choose-they-just-want-all-of-the-options-available/) [Gillian Jacobs](https://sms4smile.com/quotes/author/gillian-jacobs/) > [If you choose to work at a larger company over a smaller company, you are more likely to be higher paid.](https://sms4smile.com/quotes/julie-sweet/if-you-choose-to-work-at-a-larger-company-over-a-smaller-company-you/) [Julie Sweet](https://sms4smile.com/quotes/author/julie-sweet/) > [You can't choose what stays and what stays away.](https://sms4smile.com/quotes/florence-welch/you-can-t-choose-what-stays-and-what-stays-away/) [Florence Welch](https://sms4smile.com/quotes/author/florence-welch/) > [It's only a thought and a thought can be changed. Choose good ones.](https://sms4smile.com/quotes/wayne-dyer/it-s-only-a-thought-and-a-thought-can-be-changed-choose-good-ones/) [Wayne Dyer](https://sms4smile.com/quotes/author/wayne-dyer/) > [People come into your life for a reason, a season or a lifetime...so you gotta choose who is good for you! Be wise, be…](https://sms4smile.com/quotes/anonymous/people-come-into-your-life-for-a-reason-a-season-or-a-lifetime-so-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'm not opposed - we manufacture a lot of socks in North Carolina - I just choose not to wear them. It's a Southern…](https://sms4smile.com/quotes/richard-burr/i-m-not-opposed-we-manufacture-a-lot-of-socks-in-north-carolina-i/) [Richard Burr](https://sms4smile.com/quotes/author/richard-burr/) > [Having too many options is bad. I want one person, just one. 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