--- title: "Meaning & Key Takeaway of: Blizzcon is a Blizzard show. It's not an…" description: "\"Blizzcon is a Blizzard show. It's not an Activsion/Blizzard show.\" — Michael Morhaime" image: "https://sms4smile.com/quotes/i/52e/michael-morhaime-7542_blizzard_blizzcon-is-a-blizzard-show-it-s-not-an_2710127.jpg" --- # Blizzcon is a Blizzard show. It's not an… ![“Blizzcon is a Blizzard show. It's not an Activsion/Blizzard show.” quote by Michael Morhaime](https://sms4smile.com/quotes/i/52e/michael-morhaime-7542_blizzard_blizzcon-is-a-blizzard-show-it-s-not-an_2710127.jpg) [Download](https://sms4smile.com/quotes/i/52e/michael-morhaime-7542_blizzard_blizzcon-is-a-blizzard-show-it-s-not-an_2710127.jpg) [Open image](https://sms4smile.com/quotes/i/52e/michael-morhaime-7542_blizzard_blizzcon-is-a-blizzard-show-it-s-not-an_2710127.jpg) > “Blizzcon is a Blizzard show. It's not an Activsion/Blizzard show.” [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. BlizzCon is an event owned and produced solely by Blizzard, not a joint venture with Activision. **In simple terms:** BlizzCon belongs to Blizzard alone. Key Takeaway Recognize the distinct brand identity. Themes branding corporate identity events Mood informative neutral Type statement clarification When to use this quote - gaming conventions - marketing strategies - industry partnerships - media coverage Key Concepts intellectual property brand ownership Questions to Reflect On - How does brand ownership affect fan loyalty? - What are the risks of co-branding? A Different Perspective The perception of joint branding can blur audience expectations. ★ ★ ★ ★ ★ No ratings yet [Activsion Blizzard](https://sms4smile.com/quotes/about/activsion-blizzard-2801099/) [Blizzard](https://sms4smile.com/quotes/about/blizzard/) [Blizzard Activsion](https://sms4smile.com/quotes/about/blizzard-activsion-2801098/) [Blizzcon Blizzard](https://sms4smile.com/quotes/about/blizzcon-blizzard-2801097/) [Show](https://sms4smile.com/quotes/about/show/) ## Related quotes > [When we started Blizzard, we just wanted to make great games. What we realized is that the games we create are really just a…](https://sms4smile.com/quotes/michael-morhaime/when-we-started-blizzard-we-just-wanted-to-make-great-games-what-we/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [Blizzard has moved into this mode of continuous development. We're contributing a lot of content to our games to keep them evolving.](https://sms4smile.com/quotes/michael-morhaime/blizzard-has-moved-into-this-mode-of-continuous-development-we-re/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [One of the things I think has been important for Blizzard is maintaining the direct relationship with our players. Having a platform that we…](https://sms4smile.com/quotes/michael-morhaime/one-of-the-things-i-think-has-been-important-for-blizzard-is/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [We're basically responsible for making sure you have a great time. If you buy a Blizzard game, we want that to be a great…](https://sms4smile.com/quotes/michael-morhaime/we-re-basically-responsible-for-making-sure-you-have-a-great-time-if/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [I would say a lot of us here think being called a geek is cool. A lot of us at Blizzard identify with it.](https://sms4smile.com/quotes/michael-morhaime/i-would-say-a-lot-of-us-here-think-being-called-a-geek-is-cool-a-lot/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [Blizzard has definitely evolved around crunch. In our early days, we crunched crazy hours to get the games done.](https://sms4smile.com/quotes/michael-morhaime/blizzard-has-definitely-evolved-around-crunch-in-our-early-days-we/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [I want to thank all of the talented and hardworking people at Blizzard for their dedication, creativity and passion. It has been a privilege…](https://sms4smile.com/quotes/michael-morhaime/i-want-to-thank-all-of-the-talented-and-hardworking-people-at/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [Activision and Blizzard both believe that we're in an expanding market where we can reach more people across multiple platforms, geographies and age groups.…](https://sms4smile.com/quotes/michael-morhaime/activision-and-blizzard-both-believe-that-we-re-in-an-expanding/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [Activision has their own games. Blizzard has our own games. We're not going to go in and fire their people and they aren't going…](https://sms4smile.com/quotes/michael-morhaime/activision-has-their-own-games-blizzard-has-our-own-games-we-re-not/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [A lot of the successful Blizzard games that you know actually grew out of failed projects. That was the case with 'World of Warcraft.'…](https://sms4smile.com/quotes/michael-morhaime/a-lot-of-the-successful-blizzard-games-that-you-know-actually-grew/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [I'd been with Blizzard for almost 28 years when I stepped down.](https://sms4smile.com/quotes/michael-morhaime/i-d-been-with-blizzard-for-almost-28-years-when-i-stepped-down/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [“Since I'm not part of it yet, I see it: how a group of people can become a blizzard, how all the tie spent…](https://sms4smile.com/quotes/david-levithan/since-i-m-not-part-of-it-yet-i-see-it-how-a-group-of-people-can/) [David Levithan](https://sms4smile.com/quotes/author/david-levithan/) > [People hit the sauce in a big way all winter. Amidst blizzards they wrestle unsuccessfully with the dark comedy of their lives, laughter trapped…](https://sms4smile.com/quotes/amy-gerstler/people-hit-the-sauce-in-a-big-way-all-winter-amidst-blizzards-they/) [Amy Gerstler](https://sms4smile.com/quotes/author/amy-gerstler/) > [I have always loved blizzards, if only because of the driving experience - which is definitely an acquired taste.](https://sms4smile.com/quotes/hunter-s-thompson/i-have-always-loved-blizzards-if-only-because-of-the-driving/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [The blizzard of the world has crossed the threshold and it's overturned the order of the soul...](https://sms4smile.com/quotes/leonard-cohen/the-blizzard-of-the-world-has-crossed-the-threshold-and-it-s/) [Leonard Cohen](https://sms4smile.com/quotes/author/leonard-cohen/) ## More by Michael Morhaime > [Well, the team that created 'Starcraft 2' is probably the most experienced real-time strategy team in the industry - there are members of that…](https://sms4smile.com/quotes/michael-morhaime/well-the-team-that-created-starcraft-2-is-probably-the-most/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > ['StarCraft II' is a really great game. It appeals to players on multiple different levels.](https://sms4smile.com/quotes/michael-morhaime/starcraft-ii-is-a-really-great-game-it-appeals-to-players-on-multiple/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [A lot of games that preceded 'Warcraft' made the assumption that this type of game wouldn't appeal outside the hard-core audience, so that's what…](https://sms4smile.com/quotes/michael-morhaime/a-lot-of-games-that-preceded-warcraft-made-the-assumption-that-this/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [Our original mission and values consisted of four simple words that formed our foundation: 'We make great games.' We crafted that statement before we…](https://sms4smile.com/quotes/michael-morhaime/our-original-mission-and-values-consisted-of-four-simple-words-that/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [The great thing about 'World Of Warcraft' is that you can sit down in your lunch hour and do a couple of quests and…](https://sms4smile.com/quotes/michael-morhaime/the-great-thing-about-world-of-warcraft-is-that-you-can-sit-down-in/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [As you start to see more respected advertisers coming in and looking at esports, you're going to find that there's a lot of interest.](https://sms4smile.com/quotes/michael-morhaime/as-you-start-to-see-more-respected-advertisers-coming-in-and-looking/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > ['Diablo 3' was never really designed to be an eSport, and not every game necessarily needs to be an eSport.](https://sms4smile.com/quotes/michael-morhaime/diablo-3-was-never-really-designed-to-be-an-esport-and-not-every-game/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [I don't think consoles are necessarily our best opportunity for 'World of Warcraft.'](https://sms4smile.com/quotes/michael-morhaime/i-don-t-think-consoles-are-necessarily-our-best-opportunity-for-world/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [If we can help to make the interactions between folks online safer and more friendly, that would make it all more fun and more…](https://sms4smile.com/quotes/michael-morhaime/if-we-can-help-to-make-the-interactions-between-folks-online-safer/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [I'd been with Blizzard for almost 28 years when I stepped down.](https://sms4smile.com/quotes/michael-morhaime/i-d-been-with-blizzard-for-almost-28-years-when-i-stepped-down/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [The development of gaming in Asia usually serves as the marker for how their company predicts the development of gaming will go globally.](https://sms4smile.com/quotes/michael-morhaime/the-development-of-gaming-in-asia-usually-serves-as-the-marker-for/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [A lot of the successful Blizzard games that you know actually grew out of failed projects. That was the case with 'World of Warcraft.'…](https://sms4smile.com/quotes/michael-morhaime/a-lot-of-the-successful-blizzard-games-that-you-know-actually-grew/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [We're always trying to improve and to make our games better.](https://sms4smile.com/quotes/michael-morhaime/we-re-always-trying-to-improve-and-to-make-our-games-better/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [When we were making games in the early '90s for the Super Nintendo and the Sega Genesis, popular games didn't have any real story.](https://sms4smile.com/quotes/michael-morhaime/when-we-were-making-games-in-the-early-90s-for-the-super-nintendo-and/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [We felt it was very likely the fee would be a deterrent for people, and that 'WoW' would not sell as quickly as some…](https://sms4smile.com/quotes/michael-morhaime/we-felt-it-was-very-likely-the-fee-would-be-a-deterrent-for-people/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) [Explore all 90 Michael Morhaime quotes ](https://sms4smile.com/quotes/author/michael-morhaime/) ## More Blizzard quotes > [The blizzard of the world has crossed the threshold and it's overturned the order of the soul...](https://sms4smile.com/quotes/leonard-cohen/the-blizzard-of-the-world-has-crossed-the-threshold-and-it-s/) [Leonard Cohen](https://sms4smile.com/quotes/author/leonard-cohen/) > [I have always loved blizzards, if only because of the driving experience - which is definitely an acquired taste.](https://sms4smile.com/quotes/hunter-s-thompson/i-have-always-loved-blizzards-if-only-because-of-the-driving/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [People hit the sauce in a big way all winter. Amidst blizzards they wrestle unsuccessfully with the dark comedy of their lives, laughter trapped…](https://sms4smile.com/quotes/amy-gerstler/people-hit-the-sauce-in-a-big-way-all-winter-amidst-blizzards-they/) [Amy Gerstler](https://sms4smile.com/quotes/author/amy-gerstler/) > [“Since I'm not part of it yet, I see it: how a group of people can become a blizzard, how all the tie spent…](https://sms4smile.com/quotes/david-levithan/since-i-m-not-part-of-it-yet-i-see-it-how-a-group-of-people-can/) [David Levithan](https://sms4smile.com/quotes/author/david-levithan/) > [“Trees lose their leaves in blizzards like these.”](https://sms4smile.com/quotes/ashly-lorenzana/trees-lose-their-leaves-in-blizzards-like-these/) [Ashly Lorenzana](https://sms4smile.com/quotes/author/ashly-lorenzana/) > [We had discovered an accursed country. We had found the Home of the Blizzard.](https://sms4smile.com/quotes/douglas-mawson/we-had-discovered-an-accursed-country-we-had-found-the-home-of-the/) [Douglas Mawson](https://sms4smile.com/quotes/author/douglas-mawson/) > [One of the things I think is unique and signature about Blizzard is that whenever they do their games, and with Warcraft in particular,…](https://sms4smile.com/quotes/duncan-jones/one-of-the-things-i-think-is-unique-and-signature-about-blizzard-is/) [Duncan Jones](https://sms4smile.com/quotes/author/duncan-jones/) > [“Even the strongest blizzard starts with a single snowflake.”](https://sms4smile.com/quotes/sara-raasch/even-the-strongest-blizzard-starts-with-a-single-snowflake/) [Sara Raasch](https://sms4smile.com/quotes/author/sara-raasch/) > [How strange and abandoned and unsettled I am. Like a snowdome paper weight that's been shaken. There's a blizzard in my bubble. Everything in…](https://sms4smile.com/quotes/craig-silvey/how-strange-and-abandoned-and-unsettled-i-am-like-a-snowdome-paper/) [Craig Silvey](https://sms4smile.com/quotes/author/craig-silvey/) > [I'd been with Blizzard for almost 28 years when I stepped down.](https://sms4smile.com/quotes/michael-morhaime/i-d-been-with-blizzard-for-almost-28-years-when-i-stepped-down/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [Janie calls Cabel. "Hi, uh, Mom," she says. Cabel snorts. "Hello, dear. Did you make it through the blizzard?" "Yeah. Barely." Janie grins into…](https://sms4smile.com/quotes/lisa-mcmann/janie-calls-cabel-hi-uh-mom-she-says-cabel-snorts-hello-dear-did-you/) [Lisa McMann](https://sms4smile.com/quotes/author/lisa-mcmann/) > [We faced blizzards, sub-zero temperatures, and of course dangerous snow conditions and vertiginous drops. That's what you get when you're working with fickle mother…](https://sms4smile.com/quotes/travis-rice/we-faced-blizzards-sub-zero-temperatures-and-of-course-dangerous-snow/) [Travis Rice](https://sms4smile.com/quotes/author/travis-rice/) > [Somewhere someone is traveling furiously toward you, At incredible speed, traveling day and night, Through blizzards and desert heat, across torrents, through narrow passes.…](https://sms4smile.com/quotes/john-ashbery/somewhere-someone-is-traveling-furiously-toward-you-at-incredible-2/) [John Ashbery](https://sms4smile.com/quotes/author/john-ashbery/) > [A lot of the successful Blizzard games that you know actually grew out of failed projects. That was the case with 'World of Warcraft.'…](https://sms4smile.com/quotes/michael-morhaime/a-lot-of-the-successful-blizzard-games-that-you-know-actually-grew/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [Right-thinking people are not supposed to discuss any meteorological or geophysical event - a hurricane, a wildfire, a heat wave, a drought, a flood,…](https://sms4smile.com/quotes/joel-achenbach/right-thinking-people-are-not-supposed-to-discuss-any-meteorological/) [Joel Achenbach](https://sms4smile.com/quotes/author/joel-achenbach/) [Browse all 99 Blizzard quotes ](https://sms4smile.com/quotes/about/blizzard/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Blizzcon is a Blizzard show. 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