--- title: "Meaning & Key Takeaway of: Woo your biggest fans. This rule says…" description: "\"Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales..." image: "https://sms4smile.com/quotes/i/2b5/michael-j-silverstein-13159_biggest-fan_woo-your-biggest-fans-this-rule-says-con_2459890.jpg" --- # Woo your biggest fans. This rule says concentrate your… ![“Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.” quote by Michael J. Silverstein](https://sms4smile.com/quotes/i/2b5/michael-j-silverstein-13159_biggest-fan_woo-your-biggest-fans-this-rule-says-con_2459890.jpg) [Download](https://sms4smile.com/quotes/i/2b5/michael-j-silverstein-13159_biggest-fan_woo-your-biggest-fans-this-rule-says-con_2459890.jpg) [Open image](https://sms4smile.com/quotes/i/2b5/michael-j-silverstein-13159_biggest-fan_woo-your-biggest-fans-this-rule-says-con_2459890.jpg) > “Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.” [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Focus on the top 2% of customers who generate 20% of revenue and leverage them to attract more business. **In simple terms:** Target your best customers and let them spread the word. Key Takeaway Identify and nurture your top fans. Themes marketing customer loyalty network effects Mood strategic optimistic Type business motivational When to use this quote - product launch - retention programs - referral incentives - brand events Key Concepts Pareto principle customer advocacy Questions to Reflect On - Who are your most profitable customers? - How can you reward them to amplify referrals? A Different Perspective Neglecting broader audience may limit growth potential. ★ ★ ★ ★ ★ No ratings yet [Biggest fan](https://sms4smile.com/quotes/about/biggest-fan/) [Colleagues](https://sms4smile.com/quotes/about/colleagues/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Effort](https://sms4smile.com/quotes/about/effort/) [Friends And Colleagues](https://sms4smile.com/quotes/about/friends-and-colleagues/) [Understanding](https://sms4smile.com/quotes/about/understanding/) ## Related quotes > [“Fifty-five percent of consumers researching on mobile intend to purchase within one hour, and 83 percent want to purchase within one day.11”](https://sms4smile.com/quotes/paul-roetzer/fifty-five-percent-of-consumers-researching-on-mobile-intend-to/) Paul Roetzer > [I don't let the fans rule my world and rule what I do, or how I do it, because as artists we give what…](https://sms4smile.com/quotes/bebe-zahara-benet/i-don-t-let-the-fans-rule-my-world-and-rule-what-i-do-or-how-i-do-it/) [BeBe Zahara Benet](https://sms4smile.com/quotes/author/bebe-zahara-benet/) > [We miss 100 percent of the sales we don’t ask for.](https://sms4smile.com/quotes/zig-ziglar/we-miss-100-percent-of-the-sales-we-don-t-ask-for/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [ “\[W\]hen you look at who’ll be collecting this tax, the chances of drumming up a conspiracy suddenly look even worse. In America, .03 percent… ](https://sms4smile.com/quotes/neal-boortz/w-hen-you-look-at-who-ll-be-collecting-this-tax-the-chances-of/) [Neal Boortz](https://sms4smile.com/quotes/author/neal-boortz/) > [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [If eighty percent of your sales come from twenty percent of all of your items, just carry those twenty percent.](https://sms4smile.com/quotes/henry-a-kissinger/if-eighty-percent-of-your-sales-come-from-twenty-percent-of-all-of/) [Henry A. Kissinger](https://sms4smile.com/quotes/author/henry-a-kissinger/) > [Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.](https://sms4smile.com/quotes/michael-j-silverstein/deliver-infinite-growth-having-your-customers-talk-about-you-exclaim/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [Haters: simply your biggest fans.](https://sms4smile.com/quotes/sally-wag/haters-simply-your-biggest-fans/) Sally Wag > [Fuck what you heard recognize what you see love your haters theyre your biggest fans.](https://sms4smile.com/quotes/uknown/fuck-what-you-heard-recognize-what-you-see-love-your-haters-theyre/) Uknown > [Joan was one of my biggest fans, as was Chrissie Hynde.](https://sms4smile.com/quotes/suzi-quatro/joan-was-one-of-my-biggest-fans-as-was-chrissie-hynde/) [Suzi Quatro](https://sms4smile.com/quotes/author/suzi-quatro/) > [“That's what a family seems to be, a team of your biggest fans who are also more work than you could ever imagine.”](https://sms4smile.com/quotes/rachel-devenish-ford/that-s-what-a-family-seems-to-be-a-team-of-your-biggest-fans-who-are/) Rachel Devenish Ford > [Love your haters; biggest fans.](https://sms4smile.com/quotes/anonymous/love-your-haters-biggest-fans/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Love your haters - they're your biggest fans](https://sms4smile.com/quotes/kanye-west/love-your-haters-they-re-your-biggest-fans/) [Kanye West](https://sms4smile.com/quotes/author/kanye-west/) > [Oh, my mom. She's one of my biggest fans.](https://sms4smile.com/quotes/patina-miller/oh-my-mom-she-s-one-of-my-biggest-fans/) [Patina Miller](https://sms4smile.com/quotes/author/patina-miller/) > [Girls are our biggest fans, I tell you. I mean women; I mean even the big ones. They say things like, 'You inspired me!'](https://sms4smile.com/quotes/pepa/girls-are-our-biggest-fans-i-tell-you-i-mean-women-i-mean-even-the/) [Pepa](https://sms4smile.com/quotes/author/pepa/) ## More by Michael J. Silverstein > [Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.](https://sms4smile.com/quotes/michael-j-silverstein/always-welcome-your-customer-s-scorn-this-rule-says-read-the/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which…](https://sms4smile.com/quotes/michael-j-silverstein/get-out-of-the-office-roam-the-frontline-be-observant-hold-your/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to…](https://sms4smile.com/quotes/michael-j-silverstein/the-most-effective-ceos-have-a-primary-source-for-tracking-their/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [Take an expansive view of the consumers needs and expand beyond your current boundaries.](https://sms4smile.com/quotes/michael-j-silverstein/take-an-expansive-view-of-the-consumers-needs-and-expand-beyond-your/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be…](https://sms4smile.com/quotes/michael-j-silverstein/the-starting-point-is-to-create-a-qualitative-understanding-of-market/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.](https://sms4smile.com/quotes/michael-j-silverstein/our-most-exciting-discoveries-come-from-studying-anomalies-the-once/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes…](https://sms4smile.com/quotes/michael-j-silverstein/better-ramp-up-your-virtual-relationships-companies-think-omni/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the…](https://sms4smile.com/quotes/michael-j-silverstein/the-top-25-at-every-company-really-set-the-tone-everyone-watches-them/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of…](https://sms4smile.com/quotes/michael-j-silverstein/own-one-idea-complete-it-map-the-current-model-of-purchase-and-usage/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand…](https://sms4smile.com/quotes/michael-j-silverstein/don-t-ask-your-customers-what-they-want-this-rule-is-based-on-the/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.](https://sms4smile.com/quotes/michael-j-silverstein/a-curious-mind-armed-with-skill-experience-knowledge-and-patterns-can/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [You need to have sufficient resources against your priorities. Your eyes have to be open every day.](https://sms4smile.com/quotes/michael-j-silverstein/you-need-to-have-sufficient-resources-against-your-priorities-your/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.](https://sms4smile.com/quotes/michael-j-silverstein/transform-your-employees-into-passionate-disciples-teach-create/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame…](https://sms4smile.com/quotes/michael-j-silverstein/consumers-cannot-think-in-abstractions-they-cannot-envision-a-new/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask:…](https://sms4smile.com/quotes/michael-j-silverstein/for-me-it-s-often-about-consumption-behavior-i-focus-my-energy-on/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) [Explore all 51 Michael J. Silverstein quotes ](https://sms4smile.com/quotes/author/michael-j-silverstein/) ## More Biggest fan quotes > [There are Michael Scott moments, which are character choices, but there are also Steve's reads. Usually the things that I'm the biggest fan of…](https://sms4smile.com/quotes/greg-daniels/there-are-michael-scott-moments-which-are-character-choices-but-there/) [Greg Daniels](https://sms4smile.com/quotes/author/greg-daniels/) > [“If I’m my biggest fan, the only person in the stadium is probably me.”](https://sms4smile.com/quotes/craig-d-lounsbrough/if-i-m-my-biggest-fan-the-only-person-in-the-stadium-is-probably-me/) [Craig D. Lounsbrough](https://sms4smile.com/quotes/author/craig-d-lounsbrough/) > [Sometimes I want to just pull the off switch, but you can't because if you go outside, you have to give people your all.…](https://sms4smile.com/quotes/nicki-minaj/sometimes-i-want-to-just-pull-the-off-switch-but-you-can-t-because-if/) [Nicki Minaj](https://sms4smile.com/quotes/author/nicki-minaj/) > [I'm so honored to be on this recording with Ann & Nancy Wilson. They are iconic and I've truly been one of their biggest…](https://sms4smile.com/quotes/deana-carter/i-m-so-honored-to-be-on-this-recording-with-ann-nancy-wilson-they-are/) [Deana Carter](https://sms4smile.com/quotes/author/deana-carter/) > [I thought, as a kid, that I was The Doctor's biggest fan, so my mum and dad bought me a battery-operated Dalek. I must…](https://sms4smile.com/quotes/bradley-walsh/i-thought-as-a-kid-that-i-was-the-doctor-s-biggest-fan-so-my-mum-and/) [Bradley Walsh](https://sms4smile.com/quotes/author/bradley-walsh/) > [“It's time to decide to become an active participant on your own team. Goals need to be set and it's necessary for you to…](https://sms4smile.com/quotes/dwaun-s-cox/it-s-time-to-decide-to-become-an-active-participant-on-your-own-team/) [Dwaun S. Cox](https://sms4smile.com/quotes/author/dwaun-s-cox/) > [Maybe I had something to do with that. I don't know. But public don't believe press. If you were straight and really told it…](https://sms4smile.com/quotes/donald-trump/maybe-i-had-something-to-do-with-that-i-don-t-know-but-public-don-t/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I knew nothing about hockey when I came to Chicago and then became the biggest fan - went to every playoff game.](https://sms4smile.com/quotes/christian-madsen/i-knew-nothing-about-hockey-when-i-came-to-chicago-and-then-became/) [Christian Madsen](https://sms4smile.com/quotes/author/christian-madsen/) > [I'm not the biggest fan of comedies where nothing is real.](https://sms4smile.com/quotes/charlie-day/i-m-not-the-biggest-fan-of-comedies-where-nothing-is-real/) [Charlie Day](https://sms4smile.com/quotes/author/charlie-day/) > [My grandpa is the funniest person in the world, straight up. But mostly everyone in my family groans when he is 'on.' I am…](https://sms4smile.com/quotes/phil-elverum/my-grandpa-is-the-funniest-person-in-the-world-straight-up-but-mostly/) [Phil Elverum](https://sms4smile.com/quotes/author/phil-elverum/) > [My brother was obsessed with WWE. He dropped the People's Elbow on me. He's my biggest fan now.](https://sms4smile.com/quotes/julianna-pena/my-brother-was-obsessed-with-wwe-he-dropped-the-people-s-elbow-on-me/) [Julianna Pena](https://sms4smile.com/quotes/author/julianna-pena/) > [My dad is my biggest fan.](https://sms4smile.com/quotes/mannie-fresh/my-dad-is-my-biggest-fan/) [Mannie Fresh](https://sms4smile.com/quotes/author/mannie-fresh/) > [I'm absolutely my dad's biggest fan, and anything he wanted to do, I wanted to be a part of.](https://sms4smile.com/quotes/sarah-huckabee-sanders/i-m-absolutely-my-dad-s-biggest-fan-and-anything-he-wanted-to-do-i/) [Sarah Huckabee Sanders](https://sms4smile.com/quotes/author/sarah-huckabee-sanders/) > [“you have to be your toughest critic, but at the same time, your own biggest fan”](https://sms4smile.com/quotes/not-known/you-have-to-be-your-toughest-critic-but-at-the-same-time-your-own/) Not Known > [I'm not the biggest fan of surprises and unexpected things but sometimes I just need something to shake up the boring routine of my…](https://sms4smile.com/quotes/anonymous/i-m-not-the-biggest-fan-of-surprises-and-unexpected-things-but/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 125 Biggest fan quotes ](https://sms4smile.com/quotes/about/biggest-fan/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Woo your biggest fans. 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