--- title: "Meaning & Key Takeaway of: Most people who go into business for…" description: "\"Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true E..." image: "https://sms4smile.com/quotes/i/882/michael-gerber-3751_believe_most-people-who-go-into-business-for-the_1122997.png" --- # Most people who go into business for themselves and… ![“Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective.” quote by Michael Gerber](https://sms4smile.com/quotes/i/882/michael-gerber-3751_believe_most-people-who-go-into-business-for-the_1122997.png) [Download](https://sms4smile.com/quotes/i/882/michael-gerber-3751_believe_most-people-who-go-into-business-for-the_1122997.png) [Open image](https://sms4smile.com/quotes/i/882/michael-gerber-3751_believe_most-people-who-go-into-business-for-the_1122997.png) > “Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective.” [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Entrepreneurs fail when they view business through a technician’s lens, missing the broader strategic view. **In simple terms:** Business needs a strategic, not just technical, mindset. Key Takeaway Adopt an entrepreneurial perspective. Themes entrepreneurship mindset business strategy Mood determined reflective Type advice motivational When to use this quote - starting a small business - scaling a startup - overcoming operational blind spots Key Concepts systems thinking vision leadership Questions to Reflect On - How can you shift from doing tasks to designing systems? - What strategic questions are you ignoring? A Different Perspective A purely technical focus can still yield success with strong execution. ★ ★ ★ ★ ★ No ratings yet [Believe](https://sms4smile.com/quotes/about/believe/) [Believe Entrepreneurs](https://sms4smile.com/quotes/about/believe-entrepreneurs-1643744/) [Business](https://sms4smile.com/quotes/about/business/) [Customer](https://sms4smile.com/quotes/about/customer/) [Entrepreneurial](https://sms4smile.com/quotes/about/entrepreneurial/) [Entrepreneurial Perspective](https://sms4smile.com/quotes/about/entrepreneurial-perspective-763447/) [Entrepreneurs](https://sms4smile.com/quotes/about/entrepreneurs/) [Entrepreneurs Doomed](https://sms4smile.com/quotes/about/entrepreneurs-doomed-3048256/) [Perspective](https://sms4smile.com/quotes/about/perspective/) [Struggle](https://sms4smile.com/quotes/about/struggle/) ## Related quotes > [The Entrepreneurial Perspective is absolutely necessary for the creation of a great, growing business.](https://sms4smile.com/quotes/michael-gerber/the-entrepreneurial-perspective-is-absolutely-necessary-for-the/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [As members of a minority, one that was often persecuted, that entrepreneurial perspective was burnished with a sense of "outsider" status - so not…](https://sms4smile.com/quotes/lewis-schiff/as-members-of-a-minority-one-that-was-often-persecuted-that/) [Lewis Schiff](https://sms4smile.com/quotes/author/lewis-schiff/) > [I would have to say that my mother's entrepreneurial perspective, and that of her father's, are very evident in my own outlook.](https://sms4smile.com/quotes/lewis-schiff/i-would-have-to-say-that-my-mother-s-entrepreneurial-perspective-and/) [Lewis Schiff](https://sms4smile.com/quotes/author/lewis-schiff/) > [“Mature company is founded on a broader perspective, an entrepreneurial perspective, a more intelligent point of view. About building a business that works not…](https://sms4smile.com/quotes/michael-e-gerber/mature-company-is-founded-on-a-broader-perspective-an-entrepreneurial/) [Michael E. Gerber](https://sms4smile.com/quotes/author/michael-e-gerber/) > [People who come to Canada and have big dreams are really achieving something special from an entrepreneurial perspective.](https://sms4smile.com/quotes/joe-mimran/people-who-come-to-canada-and-have-big-dreams-are-really-achieving/) [Joe Mimran](https://sms4smile.com/quotes/author/joe-mimran/) > [If you are planning to start a business, and if you want that business to have a hope of succeeding, be sure you are…](https://sms4smile.com/quotes/michael-gerber/if-you-are-planning-to-start-a-business-and-if-you-want-that-business/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [The E Myth. Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than…](https://sms4smile.com/quotes/michael-gerber/the-e-myth-most-entrepreneurs-are-merely-technicians-with-an/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [I believe that entrepreneurs play an unmatched role and the accelerating pace of innovation is transforming the face of global challenges. You must think…](https://sms4smile.com/quotes/naveen-jain/i-believe-that-entrepreneurs-play-an-unmatched-role-and-the/) [Naveen Jain](https://sms4smile.com/quotes/author/naveen-jain/) > [I believe in entrepreneurs. I believe in their ability to make positive change in the world.](https://sms4smile.com/quotes/jessica-jackley/i-believe-in-entrepreneurs-i-believe-in-their-ability-to-make/) [Jessica Jackley](https://sms4smile.com/quotes/author/jessica-jackley/) > [It is all about finding the entrepreneurs who we believe in. Entrepreneurs who have the wherewithal, the enthusiasm, the passion, the expertise, and the…](https://sms4smile.com/quotes/amy-nauiokas/it-is-all-about-finding-the-entrepreneurs-who-we-believe-in/) [Amy Nauiokas](https://sms4smile.com/quotes/author/amy-nauiokas/) > [“company is started differently than all the rest. A Mature company is founded on a broader perspective, an entrepreneurial perspective, a more intelligent point…](https://sms4smile.com/quotes/michael-e-gerber/company-is-started-differently-than-all-the-rest-a-mature-company-is/) [Michael E. Gerber](https://sms4smile.com/quotes/author/michael-e-gerber/) > [“I have noticed over the past three years that most African Christians depend on their pastor or preachers for directions in life than their…](https://sms4smile.com/quotes/israelmore-ayivor/i-have-noticed-over-the-past-three-years-that-most-african-christians/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Even during a mid-life crisis do not deviate from your goal. History remembers only those who succeed.”](https://sms4smile.com/quotes/hockson-floin/even-during-a-mid-life-crisis-do-not-deviate-from-your-goal-history/) [Hockson Floin](https://sms4smile.com/quotes/author/hockson-floin/) > [The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more…](https://sms4smile.com/quotes/michael-gerber/the-entrepreneur-in-us-sees-opportunities-everywhere-we-look-but-many/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [A true entrepreneurial enterprise begins with a big idea - a unique way to solve a customer's problem. Your customer, after all, is the…](https://sms4smile.com/quotes/michael-gerber/a-true-entrepreneurial-enterprise-begins-with-a-big-idea-a-unique-way/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) ## More by Michael Gerber > [The more Strategic Work you do, the more effective, productive, and joyful the Tactical Work becomes.](https://sms4smile.com/quotes/michael-gerber/the-more-strategic-work-you-do-the-more-effective-productive-and/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only…](https://sms4smile.com/quotes/michael-gerber/if-you-haven-t-created-the-time-as-an-owner-to-understand-why-people/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [I've said it for four decades - work 'on' your business, not just 'in' your business!](https://sms4smile.com/quotes/michael-gerber/i-ve-said-it-for-four-decades-work-on-your-business-not-just-in-your/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [If you expect to grow your business, you need to be plotting out your schedules days in advance. Until you get that most basic…](https://sms4smile.com/quotes/michael-gerber/if-you-expect-to-grow-your-business-you-need-to-be-plotting-out-your/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [Growing your own business is great. Watching your ideas come to life, taking care of new customers and watching them become repeat customers, and…](https://sms4smile.com/quotes/michael-gerber/growing-your-own-business-is-great-watching-your-ideas-come-to-life/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [You can't be the accountant in your accounting firm. You can't cut the grass in your landscaping business. You can't work on the vehicles…](https://sms4smile.com/quotes/michael-gerber/you-can-t-be-the-accountant-in-your-accounting-firm-you-can-t-cut-the/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [If everybody's doing everything, then who's accountable for anything?](https://sms4smile.com/quotes/michael-gerber/if-everybody-s-doing-everything-then-who-s-accountable-for-anything/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [Without concentration, a business will be ordinary in every respect, because it will have no presence, no inner force, no way to attract the…](https://sms4smile.com/quotes/michael-gerber/without-concentration-a-business-will-be-ordinary-in-every-respect/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [When I say, 'doin' it, doin' it, doin' it' to a group of small business owners, they immediately respond. They recognize the experience of…](https://sms4smile.com/quotes/michael-gerber/when-i-say-doin-it-doin-it-doin-it-to-a-group-of-small-business/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [“The natural tendency of man is to remain unconscious.”](https://sms4smile.com/quotes/michael-gerber/the-natural-tendency-of-man-is-to-remain-unconscious/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [There are three things that can be organized: time, space, and work. Note that, despite what many believe, you cannot organize people - you…](https://sms4smile.com/quotes/michael-gerber/there-are-three-things-that-can-be-organized-time-space-and-work-note/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [The world of the small business owner is all about moving multiple items forward at once, and it's a fool's errand to believe one…](https://sms4smile.com/quotes/michael-gerber/the-world-of-the-small-business-owner-is-all-about-moving-multiple/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [Entrepreneurship requires an unvanquished spirit of curiosity, an openness to learning, a letting go of OldCo so you're free to create NewCo.](https://sms4smile.com/quotes/michael-gerber/entrepreneurship-requires-an-unvanquished-spirit-of-curiosity-an/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [Here's the problem with phones - they are a ready-made diversion from the considerably harder work of growing a business.](https://sms4smile.com/quotes/michael-gerber/here-s-the-problem-with-phones-they-are-a-ready-made-diversion-from/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [Systems permit ordinary people to achieve extraordinary results predictably.](https://sms4smile.com/quotes/michael-gerber/systems-permit-ordinary-people-to-achieve-extraordinary-results/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) [Explore all 122 Michael Gerber quotes ](https://sms4smile.com/quotes/author/michael-gerber/) ## More Believe quotes > [I actually think acting is a form of self-hypnosis. You have to be hyper, hyper aware of what's going on around you. You have…](https://sms4smile.com/quotes/julianne-moore/i-actually-think-acting-is-a-form-of-self-hypnosis-you-have-to-be/) [Julianne Moore](https://sms4smile.com/quotes/author/julianne-moore/) > [Some people still believe you should just fall in line with what's going on - and that's scary. It makes a mockery of freedom…](https://sms4smile.com/quotes/emily-robison/some-people-still-believe-you-should-just-fall-in-line-with-what-s/) [Emily Robison](https://sms4smile.com/quotes/author/emily-robison/) > [The truth seems to be that propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new;…](https://sms4smile.com/quotes/eric-hoffer/the-truth-seems-to-be-that-propaganda-on-its-own-cannot-force-its-way/) [Eric Hoffer](https://sms4smile.com/quotes/author/eric-hoffer/) > [Resist discouragement by speaking His Word over your future. Keep standing. Keep hoping; keep believing because He is working behind the scenes. He's going…](https://sms4smile.com/quotes/joel-osteen/resist-discouragement-by-speaking-his-word-over-your-future-keep/) [Joel Osteen](https://sms4smile.com/quotes/author/joel-osteen/) > [I can't believe that I'm sitting in meetings with Steven Spielberg, Tom Hanks, and Annette Bening. I want to take on that responsibility to…](https://sms4smile.com/quotes/roger-ross-williams/i-can-t-believe-that-i-m-sitting-in-meetings-with-steven-spielberg/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [There is no such word as item girl in the dictionary. People have created this word and I don't believe that I am an…](https://sms4smile.com/quotes/shefali-zariwala/there-is-no-such-word-as-item-girl-in-the-dictionary-people-have/) [Shefali Zariwala](https://sms4smile.com/quotes/author/shefali-zariwala/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [I don't really like too much credit. I know nobody's going to believe this, but I'd rather be able to score goals and nobody…](https://sms4smile.com/quotes/bradley-wright-phillips/i-don-t-really-like-too-much-credit-i-know-nobody-s-going-to-believe/) [Bradley Wright-Phillips](https://sms4smile.com/quotes/author/bradley-wright-phillips/) > [“What I have a problem with is not so much religion or god, but faith. When you say you believe something in your heart…](https://sms4smile.com/quotes/penn-jillette/what-i-have-a-problem-with-is-not-so-much-religion-or-god-but-faith/) [Penn Jillette](https://sms4smile.com/quotes/author/penn-jillette/) > [Bush reiterated his stand to conservatives opposing his decision on stem cell research. He said today he believes life begins at conception and ends…](https://sms4smile.com/quotes/jay-leno/bush-reiterated-his-stand-to-conservatives-opposing-his-decision-on/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [Never underestimate the power of the human mind to believe what it wants to believe, no matter the conflicting evidence.](https://sms4smile.com/quotes/brian-herbert/never-underestimate-the-power-of-the-human-mind-to-believe-what-it/) [Brian Herbert](https://sms4smile.com/quotes/author/brian-herbert/) > [To believe in love, to be ready to give up anything for it, to be willing to risk your life for it, is the…](https://sms4smile.com/quotes/leonardo-dicaprio/to-believe-in-love-to-be-ready-to-give-up-anything-for-it-to-be/) [Leonardo DiCaprio](https://sms4smile.com/quotes/author/leonardo-dicaprio/) > [That's why I don't generally talk about endorsements because I don't believe we have to tell people who to vote for.](https://sms4smile.com/quotes/martin-luther-king-iii/that-s-why-i-don-t-generally-talk-about-endorsements-because-i-don-t/) [Martin Luther King III](https://sms4smile.com/quotes/author/martin-luther-king-iii/) > [Mankind have been slow to believe that order reigns in the universe-that the world is a cosmos and a chaos.](https://sms4smile.com/quotes/james-a-garfield/mankind-have-been-slow-to-believe-that-order-reigns-in-the-universe/) [James A. Garfield](https://sms4smile.com/quotes/author/james-a-garfield/) > [We instantly believe everything we think. Isn't that insane? It's good for us to explore the depravity of our minds, so we know we…](https://sms4smile.com/quotes/krishna-das/we-instantly-believe-everything-we-think-isn-t-that-insane-it-s-good/) [Krishna Das](https://sms4smile.com/quotes/author/krishna-das/) [Browse all 47,704 Believe quotes ](https://sms4smile.com/quotes/about/believe/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective.", "creator": { "@type": "Person", "name": "Michael Gerber" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/michael-gerber/most-people-who-go-into-business-for-themselves-and-therefore-believe/", "about": { "@type": "Thing", "name": "Believe" }, "@id": "https://sms4smile.com/quotes/michael-gerber/most-people-who-go-into-business-for-themselves-and-therefore-believe/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/882/michael-gerber-3751_believe_most-people-who-go-into-business-for-the_1122997.png", "contentUrl": "https://sms4smile.com/quotes/i/882/michael-gerber-3751_believe_most-people-who-go-into-business-for-the_1122997.png", "url": "https://sms4smile.com/quotes/i/882/michael-gerber-3751_believe_most-people-who-go-into-business-for-the_1122997.png", "width": 1080, "height": 1080, "caption": "“Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed…” — Michael Gerber", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Michael Gerber", "item": "https://sms4smile.com/quotes/author/michael-gerber/" }, { "@type": "ListItem", "position": 4, "name": "Most people who go into business...", "item": "https://sms4smile.com/quotes/michael-gerber/most-people-who-go-into-business-for-themselves-and-therefore-believe/" } ], "@id": "https://sms4smile.com/quotes/michael-gerber/most-people-who-go-into-business-for-themselves-and-therefore-believe/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```