--- title: "Meaning & Key Takeaway of: Certainly, the human race can be fickle…" description: "\"Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the m..." image: "https://sms4smile.com/quotes/i/32f/michael-gerber-3751_change_certainly-the-human-race-can-be-fickle-a_996941.png" --- # Certainly, the human race can be fickle, and times do… ![“Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.” quote by Michael Gerber](https://sms4smile.com/quotes/i/32f/michael-gerber-3751_change_certainly-the-human-race-can-be-fickle-a_996941.png) [Download](https://sms4smile.com/quotes/i/32f/michael-gerber-3751_change_certainly-the-human-race-can-be-fickle-a_996941.png) [Open image](https://sms4smile.com/quotes/i/32f/michael-gerber-3751_change_certainly-the-human-race-can-be-fickle-a_996941.png) > “Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.” [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Notes that core market challenges—understanding customers and launching products—remain constant despite changing times. **In simple terms:** Market fundamentals stay the same. Key Takeaway Focus on customer needs, not trends. Themes entrepreneurship marketing innovation Mood practical reflective Type business educational When to use this quote - startup launches - business planning - market research Key Concepts customer insight product development Questions to Reflect On - How do you balance timeless principles with new tools? - What market insight is most critical now? A Different Perspective Technology can shift tactics, but fundamentals persist. ★ ★ ★ ★ ★ No ratings yet [Barriers Bringing](https://sms4smile.com/quotes/about/barriers-bringing-2078658/) [Change](https://sms4smile.com/quotes/about/change/) [Fickle Times](https://sms4smile.com/quotes/about/fickle-times-2078657/) [Human](https://sms4smile.com/quotes/about/human/) [Human race](https://sms4smile.com/quotes/about/human-race/) [Investing](https://sms4smile.com/quotes/about/investing/) [Product Market](https://sms4smile.com/quotes/about/product-market-1364464/) [Race](https://sms4smile.com/quotes/about/race/) [Race Fickle](https://sms4smile.com/quotes/about/race-fickle-2078659/) [Remained Unchanged](https://sms4smile.com/quotes/about/remained-unchanged-644327/) [Time](https://sms4smile.com/quotes/about/time/) [Understanding](https://sms4smile.com/quotes/about/understanding/) ## Related quotes > [“Whatever Elisabeth did, Franz Joseph's affection remained unchanged.”](https://sms4smile.com/quotes/brigitte-hamann/whatever-elisabeth-did-franz-joseph-s-affection-remained-unchanged/) [Brigitte Hamann](https://sms4smile.com/quotes/author/brigitte-hamann/) > [For me the only point that has remained unchanged through the years is that in India there is still so much poverty.](https://sms4smile.com/quotes/indira-gandhi/for-me-the-only-point-that-has-remained-unchanged-through-the-years/) [Indira Gandhi](https://sms4smile.com/quotes/author/indira-gandhi/) > [“In particular, a quantity known as the fine-structure constant, which controls the basic fingerprinting for every element, must have remained unchanged for billions of…](https://sms4smile.com/quotes/neil-degrasse-tyson/in-particular-a-quantity-known-as-the-fine-structure-constant-which/) [Neil deGrasse Tyson](https://sms4smile.com/quotes/author/neil-degrasse-tyson/) > [I'd say that one area where my political views have remained unchanged is that, I am opposed to the government spying on everybody.](https://sms4smile.com/quotes/tom-morello/i-d-say-that-one-area-where-my-political-views-have-remained/) [Tom Morello](https://sms4smile.com/quotes/author/tom-morello/) > [To visit certain streets was to realise that only the sky remained unchanged there.](https://sms4smile.com/quotes/nadeem-aslam/to-visit-certain-streets-was-to-realise-that-only-the-sky-remained/) [Nadeem Aslam](https://sms4smile.com/quotes/author/nadeem-aslam/) > [“In a startup, the purpose of analytics is to find your way to the right product and market before the money runs out.”](https://sms4smile.com/quotes/alistair-croll/in-a-startup-the-purpose-of-analytics-is-to-find-your-way-to-the/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important, but the…](https://sms4smile.com/quotes/payal-kadakia/i-think-when-i-see-entrepreneurs-they-tend-to-talk-about-the-market/) [Payal Kadakia](https://sms4smile.com/quotes/author/payal-kadakia/) > [When a product is market driven, it should be able to pay for all its raw materials at market prices.](https://sms4smile.com/quotes/piyush-goyal/when-a-product-is-market-driven-it-should-be-able-to-pay-for-all-its/) [Piyush Goyal](https://sms4smile.com/quotes/author/piyush-goyal/) > [It used to be enough just to make a fairly decent product and market it. 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I sell a product to a market that doesn't want it, but is forced by law to buy it.](https://sms4smile.com/quotes/dan-meyer/i-teach-high-school-math-i-sell-a-product-to-a-market-that-doesn-t/) [Dan Meyer](https://sms4smile.com/quotes/author/dan-meyer/) > [My definition of product-market fit is you are drowning in demand - your product is being used by so many customers that you cannot…](https://sms4smile.com/quotes/michael-seibel/my-definition-of-product-market-fit-is-you-are-drowning-in-demand/) [Michael Seibel](https://sms4smile.com/quotes/author/michael-seibel/) ## More by Michael Gerber > [The more Strategic Work you do, the more effective, productive, and joyful the Tactical Work becomes.](https://sms4smile.com/quotes/michael-gerber/the-more-strategic-work-you-do-the-more-effective-productive-and/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only…](https://sms4smile.com/quotes/michael-gerber/if-you-haven-t-created-the-time-as-an-owner-to-understand-why-people/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [I've said it for four decades - work 'on' your business, not just 'in' your business!](https://sms4smile.com/quotes/michael-gerber/i-ve-said-it-for-four-decades-work-on-your-business-not-just-in-your/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [If you expect to grow your business, you need to be plotting out your schedules days in advance. 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They recognize the experience of…](https://sms4smile.com/quotes/michael-gerber/when-i-say-doin-it-doin-it-doin-it-to-a-group-of-small-business/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [“The natural tendency of man is to remain unconscious.”](https://sms4smile.com/quotes/michael-gerber/the-natural-tendency-of-man-is-to-remain-unconscious/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [There are three things that can be organized: time, space, and work. Note that, despite what many believe, you cannot organize people - you…](https://sms4smile.com/quotes/michael-gerber/there-are-three-things-that-can-be-organized-time-space-and-work-note/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [The world of the small business owner is all about moving multiple items forward at once, and it's a fool's errand to believe one…](https://sms4smile.com/quotes/michael-gerber/the-world-of-the-small-business-owner-is-all-about-moving-multiple/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [Entrepreneurship requires an unvanquished spirit of curiosity, an openness to learning, a letting go of OldCo so you're free to create NewCo.](https://sms4smile.com/quotes/michael-gerber/entrepreneurship-requires-an-unvanquished-spirit-of-curiosity-an/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [Here's the problem with phones - they are a ready-made diversion from the considerably harder work of growing a business.](https://sms4smile.com/quotes/michael-gerber/here-s-the-problem-with-phones-they-are-a-ready-made-diversion-from/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [Systems permit ordinary people to achieve extraordinary results predictably.](https://sms4smile.com/quotes/michael-gerber/systems-permit-ordinary-people-to-achieve-extraordinary-results/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) [Explore all 122 Michael Gerber quotes ](https://sms4smile.com/quotes/author/michael-gerber/) ## More Change quotes > [Only within yourself exists the other reality for which you long. I can give you nothing that has not already its being within yourself.…](https://sms4smile.com/quotes/hermann-hesse/only-within-yourself-exists-the-other-reality-for-which-you-long-i/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I can't believe that I'm sitting in meetings with Steven Spielberg, Tom Hanks, and Annette Bening. I want to take on that responsibility to…](https://sms4smile.com/quotes/roger-ross-williams/i-can-t-believe-that-i-m-sitting-in-meetings-with-steven-spielberg/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [“…progress isn't necessarily about change but about things turning out as we want them to”](https://sms4smile.com/quotes/phil-hogan/progress-isn-t-necessarily-about-change-but-about-things-turning-out/) [Phil Hogan](https://sms4smile.com/quotes/author/phil-hogan/) > [Nobody can tell me that no changes are necessary in Washington.](https://sms4smile.com/quotes/william-weld/nobody-can-tell-me-that-no-changes-are-necessary-in-washington/) [William Weld](https://sms4smile.com/quotes/author/william-weld/) > [If my campaign is not in the debate, we will not be talking about how we really fix this problem of endless and expanding…](https://sms4smile.com/quotes/jill-stein/if-my-campaign-is-not-in-the-debate-we-will-not-be-talking-about-how/) [Jill Stein](https://sms4smile.com/quotes/author/jill-stein/) > [When you walk down the street of Kabul your values for life changes, they do change.](https://sms4smile.com/quotes/marco-pierre-white/when-you-walk-down-the-street-of-kabul-your-values-for-life-changes/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [Your world will change whether or not you choose to change, but you have the power to choose it's direction.](https://sms4smile.com/quotes/napoleon-hill/your-world-will-change-whether-or-not-you-choose-to-change-but-you/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [I hope I continue to evolve.](https://sms4smile.com/quotes/charlotte-flair/i-hope-i-continue-to-evolve/) [Charlotte Flair](https://sms4smile.com/quotes/author/charlotte-flair/) > [“Stay focused on bringing people together and more on positive messaging so that you can be the change you wish to see in the…](https://sms4smile.com/quotes/germany-kent/stay-focused-on-bringing-people-together-and-more-on-positive/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [The biggest change for me as a mom was realizing I needed to put someone else before me. Now the hardest part about the…](https://sms4smile.com/quotes/kim-alexis/the-biggest-change-for-me-as-a-mom-was-realizing-i-needed-to-put/) [Kim Alexis](https://sms4smile.com/quotes/author/kim-alexis/) > [“After the funeral, my life changed. I felt as if time were suddenly precious, water going down an open drain, and I could not…](https://sms4smile.com/quotes/mitch-albom/after-the-funeral-my-life-changed-i-felt-as-if-time-were-suddenly/) [Mitch Albom](https://sms4smile.com/quotes/author/mitch-albom/) > [You practice mindfulness, on the one hand, to be calm and peaceful. 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