--- title: "Meaning & Key Takeaway of: In advertising, if you could get clients…" description: "\"“In advertising, if you could get clients to laugh, they usually bought your ideas”\" — Michael Gates Gill" image: "https://sms4smile.com/quotes/i/9b5/michael-gates-gill-36049_marketing_in-advertising-if-you-could-get-clients_1340563.jpg" --- # In advertising, if you could get clients to laugh, they… ![“In advertising, if you could get clients to laugh, they usually bought your ideas” quote by Michael Gates Gill](https://sms4smile.com/quotes/i/9b5/michael-gates-gill-36049_marketing_in-advertising-if-you-could-get-clients_1340563.jpg) [Download](https://sms4smile.com/quotes/i/9b5/michael-gates-gill-36049_marketing_in-advertising-if-you-could-get-clients_1340563.jpg) [Open image](https://sms4smile.com/quotes/i/9b5/michael-gates-gill-36049_marketing_in-advertising-if-you-could-get-clients_1340563.jpg) > ““In advertising, if you could get clients to laugh, they usually bought your ideas”” [Michael Gates Gill](https://sms4smile.com/quotes/author/michael-gates-gill/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Humor in advertising increases client engagement and boosts idea acceptance. **In simple terms:** Make ads funny to sell ideas. Key Takeaway Use humor to capture attention. Themes marketing humor psychology Mood playful strategic Type advertising insight When to use this quote - campaign creation - brand storytelling - sales pitches Key Concepts advertising strategy consumer behavior Questions to Reflect On - When does humor backfire in ads? - How to balance wit and brand seriousness? A Different Perspective Humor can alienate certain audiences if misapplied. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Comedy](https://sms4smile.com/quotes/about/comedy/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [We are pushing hard to find quality advertising clients.](https://sms4smile.com/quotes/ben-nicholson/we-are-pushing-hard-to-find-quality-advertising-clients/) [Ben Nicholson](https://sms4smile.com/quotes/author/ben-nicholson/) > [“Why is it you feel like a dope if you laugh alone, but that's usually how you end up crying? How is it you…](https://sms4smile.com/quotes/chuck-palahniuk/why-is-it-you-feel-like-a-dope-if-you-laugh-alone-but-that-s-usually-2/) [Chuck Palahniuk](https://sms4smile.com/quotes/author/chuck-palahniuk/) > [Probably I'm more of a fan of the literary references than the pop-culture references. But I do go to the pop-culture well quite frequently…](https://sms4smile.com/quotes/adam-reed/probably-i-m-more-of-a-fan-of-the-literary-references-than-the-pop/) [Adam Reed](https://sms4smile.com/quotes/author/adam-reed/) > [Why is it you feel like a dope if you laugh alone, but that's usually how you end up crying?](https://sms4smile.com/quotes/chuck-palahniuk/why-is-it-you-feel-like-a-dope-if-you-laugh-alone-but-that-s-usually/) [Chuck Palahniuk](https://sms4smile.com/quotes/author/chuck-palahniuk/) > [I laugh in the face of danger.It's a silent laugh and I usually wait until danger turns around.](https://sms4smile.com/quotes/anonymous/i-laugh-in-the-face-of-danger-it-s-a-silent-laugh-and-i-usually-wait/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I love pulling faces at little kids on the London tube to see if I can make them laugh, and I usually do.](https://sms4smile.com/quotes/richard-herring/i-love-pulling-faces-at-little-kids-on-the-london-tube-to-see-if-i/) [Richard Herring](https://sms4smile.com/quotes/author/richard-herring/) > [I started out in stand-up, so it's very satisfying to make people laugh, but it usually means at your own expense.](https://sms4smile.com/quotes/debra-winger/i-started-out-in-stand-up-so-it-s-very-satisfying-to-make-people/) [Debra Winger](https://sms4smile.com/quotes/author/debra-winger/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-trying-to-guess-what-the-boss-or-the-client-wants/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Forget words like 'hard sell' and 'soft sell.' 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