--- title: "Meaning & Key Takeaway of: If you started as a brick-and-mortar…" description: "\"If you started as a brick-and-mortar company, that's really who you are. And if you started as a digital company, that's really who you are.\" — Michael..." image: "https://sms4smile.com/quotes/i/64c/michael-g-rubin-10767_business_if-you-started-as-a-brick-and-mortar-com_1993843.jpg" --- # If you started as a brick-and-mortar company, that's… ![“If you started as a brick-and-mortar company, that's really who you are. And if you started as a digital company, that's really who you are.” quote by Michael G. Rubin](https://sms4smile.com/quotes/i/64c/michael-g-rubin-10767_business_if-you-started-as-a-brick-and-mortar-com_1993843.jpg) [Download](https://sms4smile.com/quotes/i/64c/michael-g-rubin-10767_business_if-you-started-as-a-brick-and-mortar-com_1993843.jpg) [Open image](https://sms4smile.com/quotes/i/64c/michael-g-rubin-10767_business_if-you-started-as-a-brick-and-mortar-com_1993843.jpg) > “If you started as a brick-and-mortar company, that's really who you are. And if you started as a digital company, that's really who you are.” [Michael G. Rubin](https://sms4smile.com/quotes/author/michael-g-rubin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A company's origins shape its identity; embracing that foundation guides strategy and culture. **In simple terms:** Your start defines who you are. Key Takeaway Align actions with your origin. Themes identity origin strategy culture Mood analytical strategic Type inspirational thought‑provoking When to use this quote - startup branding - pivoting business models - maintaining core values - communicating heritage - strategic positioning Key Concepts brand heritage digital transformation company evolution Questions to Reflect On - How does your origin influence current decisions? - Can you evolve without losing identity? A Different Perspective Focusing only on origin may limit innovation; adapt while honoring roots. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Digital](https://sms4smile.com/quotes/about/digital/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [I love digital books. 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Don't start something that you have no interest in, start…](https://sms4smile.com/quotes/peter-jones/i-passionately-believe-that-you-should-start-a-company-that-you/) [Peter Jones](https://sms4smile.com/quotes/author/peter-jones/) > [Connecting everyone is going to be something that no single company can do by themselves. 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There was not really ever another option or idea.](https://sms4smile.com/quotes/antoine-arnault/it-was-clear-from-very-early-on-that-i-would-work-in-the-family/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [What do you really believe makes a difference in the company? For me it's really clear. It's about customers and employees. Everything else follows.…](https://sms4smile.com/quotes/anne-m-mulcahy/what-do-you-really-believe-makes-a-difference-in-the-company-for-me/) [Anne M. 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Rubin](https://sms4smile.com/quotes/author/michael-g-rubin/) > [Being able to make sure we have exactly what the fan wants at any time, that's what really drives our business. And having a…](https://sms4smile.com/quotes/michael-g-rubin/being-able-to-make-sure-we-have-exactly-what-the-fan-wants-at-any/) [Michael G. Rubin](https://sms4smile.com/quotes/author/michael-g-rubin/) > [I believe in building great companies.](https://sms4smile.com/quotes/michael-g-rubin/i-believe-in-building-great-companies/) [Michael G. Rubin](https://sms4smile.com/quotes/author/michael-g-rubin/) > [I have been a business builder all of my life and I am thrilled to bring my enthusiasm for business to Kynetic.](https://sms4smile.com/quotes/michael-g-rubin/i-have-been-a-business-builder-all-of-my-life-and-i-am-thrilled-to/) [Michael G. 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