--- title: "Meaning & Key Takeaway of: The cultural divides within the…" description: "\"“The cultural divides within the advertising industry became wider when web pages became part of the marketing mix, beginning in 1995. Early web pages ..." image: "https://sms4smile.com/quotes/i/b68/michael-farmer-22896_web-design_the-cultural-divides-within-the-advertis_1931406.jpg" --- # The cultural divides within the advertising industry… ![“The cultural divides within the advertising industry became wider when web pages became part of the marketing mix, beginning in 1995. Early web pages were like printed catalogs, and traditional advertising agencies knew how to design catalogs – they were just pictures and words in a different…” quote by Michael Farmer](https://sms4smile.com/quotes/i/b68/michael-farmer-22896_web-design_the-cultural-divides-within-the-advertis_1931406.jpg) [Download](https://sms4smile.com/quotes/i/b68/michael-farmer-22896_web-design_the-cultural-divides-within-the-advertis_1931406.jpg) [Open image](https://sms4smile.com/quotes/i/b68/michael-farmer-22896_web-design_the-cultural-divides-within-the-advertis_1931406.jpg) > ““The cultural divides within the advertising industry became wider when web pages became part of the marketing mix, beginning in 1995. Early web pages were like printed catalogs, and traditional advertising agencies knew how to design catalogs – they were just pictures and words in a different medium, right? The rub was that web pages seemed to clients and agencies more like the domain of software folk, like computer programmers, rather than the domain of traditional copywriters and art directors. An automotive company that wanted to put up web pages to help consumers choose car models and features was more likely to go to a group of programmers than to a traditional agency. The web production costs were exceptionally high, too – the hours spent by web designers and programmers far outstripped the creative hours spent on catalogs. Wasn’t the business of web design (and later, web advertising) a separate business? Traditional”” [Michael Farmer](https://sms4smile.com/quotes/author/michael-farmer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The rise of web pages split advertising between traditional creatives and software engineers, creating higher costs and a new specialty separate from classic agency work. **In simple terms:** Web design shifted ads from design to programming, raising costs and dividing expertise. Key Takeaway Recognize the need for integrated digital‑creative teams. Themes advertising digital media industry change cost management Mood reflective strategic Type analysis industry insight When to use this quote - agency pitch meetings - product launch websites - budget planning - client education - team hiring Key Concepts cross‑functional collaboration technology adoption creative economics Questions to Reflect On - How can agencies blend creative and technical skills? - What incentives encourage cross‑disciplinary collaboration? A Different Perspective Traditional agencies may resist tech integration, risking lost market relevance. ★ ★ ★ ★ ★ No ratings yet [Web design](https://sms4smile.com/quotes/about/web-design/) ## Related quotes > [“According to accepted standards of internet marketing, an online presence is essential to the success of today's business. Unfortunately, the success of the Internet…](https://sms4smile.com/quotes/sophiya/according-to-accepted-standards-of-internet-marketing-an-online/) Sophiya > [The promise of the early web was that everyone could have a website but there was something missing. Maybe the technology wasn't ready.](https://sms4smile.com/quotes/matt-mullenweg/the-promise-of-the-early-web-was-that-everyone-could-have-a-website/) [Matt Mullenweg](https://sms4smile.com/quotes/author/matt-mullenweg/) > [Mobile didn't create more unknowns for web designers. 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