--- title: "Meaning & Key Takeaway of: This business of saying the same thing…" description: "\"This business of saying the same thing over and over and over again – which to a lot of Washington insiders and pundits is boring – works.\" — Michael D..." image: "https://sms4smile.com/quotes/i/0e6/michael-deaver-72849_boring_this-business-of-saying-the-same-thing-o_3080068.png" --- # This business of saying the same thing over and over and… ![“This business of saying the same thing over and over and over again – which to a lot of Washington insiders and pundits is boring – works.” quote by Michael Deaver](https://sms4smile.com/quotes/i/0e6/michael-deaver-72849_boring_this-business-of-saying-the-same-thing-o_3080068.png) [Download](https://sms4smile.com/quotes/i/0e6/michael-deaver-72849_boring_this-business-of-saying-the-same-thing-o_3080068.png) [Open image](https://sms4smile.com/quotes/i/0e6/michael-deaver-72849_boring_this-business-of-saying-the-same-thing-o_3080068.png) > “This business of saying the same thing over and over and over again – which to a lot of Washington insiders and pundits is boring – works.” [Michael Deaver](https://sms4smile.com/quotes/author/michael-deaver/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Repeating a message consistently reinforces it in the audience’s mind, making it memorable despite seeming boring. **In simple terms:** Repetition makes a message stick. Key Takeaway Use consistent messaging to influence perception. Themes politics communication persuasion Mood strategic determined Type persuasive political When to use this quote - campaign speeches - advertising - public relations - media interviews Key Concepts message reinforcement cognitive bias agenda setting Questions to Reflect On - How can you vary delivery while keeping core message? - When does repetition become counterproductive? A Different Perspective Over‑reliance on repetition can cause audience fatigue and reduce credibility. ★ ★ ★ ★ ★ No ratings yet [Boring](https://sms4smile.com/quotes/about/boring/) [Boring Works](https://sms4smile.com/quotes/about/boring-works-5250147/) [Business](https://sms4smile.com/quotes/about/business/) [Insiders](https://sms4smile.com/quotes/about/insiders/) [Insiders Pundits](https://sms4smile.com/quotes/about/insiders-pundits-5250148/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Media training](https://sms4smile.com/quotes/about/media-training/) [Pundits](https://sms4smile.com/quotes/about/pundits/) [Pundits Boring](https://sms4smile.com/quotes/about/pundits-boring-5250146/) [Saying the same thing over and over](https://sms4smile.com/quotes/about/saying-the-same-thing-over-and-over-164073/) [Washington Insiders](https://sms4smile.com/quotes/about/washington-insiders-5250149/) ## Related quotes > [Natural politicians are skilled actors, recreating reality, adjusting and ad-libbing, synthesizing the scenes, saying the same thing over and over again and making it…](https://sms4smile.com/quotes/david-maraniss/natural-politicians-are-skilled-actors-recreating-reality-adjusting/) [David Maraniss](https://sms4smile.com/quotes/author/david-maraniss/) > [History is the same thing over and over again.](https://sms4smile.com/quotes/woody-allen/history-is-the-same-thing-over-and-over-again/) [Woody Allen](https://sms4smile.com/quotes/author/woody-allen/) > [There's not much longevity in music today. It's so easy to go in, put some pretentious lyrics on, with people saying the same thing…](https://sms4smile.com/quotes/patti-labelle/there-s-not-much-longevity-in-music-today-it-s-so-easy-to-go-in-put/) [Patti LaBelle](https://sms4smile.com/quotes/author/patti-labelle/) > [Besides my fast and slooow songs, I further divide my work into three main song types: the ballad or story song, the variation on…](https://sms4smile.com/quotes/david-massengill/besides-my-fast-and-slooow-songs-i-further-divide-my-work-into-three/) [David Massengill](https://sms4smile.com/quotes/author/david-massengill/) > [A leader has to keep saying the same things over and over again.](https://sms4smile.com/quotes/drew-gilpin-faust/a-leader-has-to-keep-saying-the-same-things-over-and-over-again/) [Drew Gilpin Faust](https://sms4smile.com/quotes/author/drew-gilpin-faust/) > [Anything worth doing is worth doing well.](https://sms4smile.com/quotes/hunter-s-thompson/anything-worth-doing-is-worth-doing-well/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [The last thing we want is a monolithic viewpoint where six people are standing before a president saying the same thing over and over…](https://sms4smile.com/quotes/john-lewis/the-last-thing-we-want-is-a-monolithic-viewpoint-where-six-people-are/) [John Lewis](https://sms4smile.com/quotes/author/john-lewis/) > [There is a small industry out there called media training. It offers instruction on how to 'control a narrative,' to use that awful term.…](https://sms4smile.com/quotes/neil-macdonald/there-is-a-small-industry-out-there-called-media-training-it-offers/) [Neil Macdonald](https://sms4smile.com/quotes/author/neil-macdonald/) > [The most guileful amongst the reporters are those who appear friendly and smile and seem to be supportive. They are the ones who will…](https://sms4smile.com/quotes/ed-koch/the-most-guileful-amongst-the-reporters-are-those-who-appear-friendly/) [Ed Koch](https://sms4smile.com/quotes/author/ed-koch/) > [I've learnt a lot over the years, but I'm still quite outspoken. And no matter how much media training you put me through, I…](https://sms4smile.com/quotes/lee-ryan/i-ve-learnt-a-lot-over-the-years-but-i-m-still-quite-outspoken-and-no/) [Lee Ryan](https://sms4smile.com/quotes/author/lee-ryan/) > [It is always a risk to speak to the press: they are likely to report what you say.](https://sms4smile.com/quotes/hubert-h-humphrey/it-is-always-a-risk-to-speak-to-the-press-they-are-likely-to-report/) [Hubert H. Humphrey](https://sms4smile.com/quotes/author/hubert-h-humphrey/) > [I don't do media training. I don't do that.](https://sms4smile.com/quotes/james-arthur/i-don-t-do-media-training-i-don-t-do-that/) [James Arthur](https://sms4smile.com/quotes/author/james-arthur/) > [In time of crisis people want to know that you care, more than they care what you know](https://sms4smile.com/quotes/will-rogers/in-time-of-crisis-people-want-to-know-that-you-care-more-than-they/) [Will Rogers](https://sms4smile.com/quotes/author/will-rogers/) > [I can remember back when I was getting ready for the NBA, going through media training, going to certain camps - they almost teach…](https://sms4smile.com/quotes/jaylen-brown/i-can-remember-back-when-i-was-getting-ready-for-the-nba-going/) [Jaylen Brown](https://sms4smile.com/quotes/author/jaylen-brown/) > [Does anyone have any questions for my answers?](https://sms4smile.com/quotes/henry-a-kissinger/does-anyone-have-any-questions-for-my-answers/) [Henry A. Kissinger](https://sms4smile.com/quotes/author/henry-a-kissinger/) ## More by Michael Deaver > [The media I've had a lot to do with is lazy. We fed them and they ate it every day.](https://sms4smile.com/quotes/michael-deaver/the-media-i-ve-had-a-lot-to-do-with-is-lazy-we-fed-them-and-they-ate/) [Michael Deaver](https://sms4smile.com/quotes/author/michael-deaver/) > [When you're talking to the media, be a well, not a fountain.](https://sms4smile.com/quotes/michael-deaver/when-you-re-talking-to-the-media-be-a-well-not-a-fountain/) [Michael Deaver](https://sms4smile.com/quotes/author/michael-deaver/) > [I think it's very dangerous for a free society to have all the information distilled and packaged by our government and given to us.…](https://sms4smile.com/quotes/michael-deaver/i-think-it-s-very-dangerous-for-a-free-society-to-have-all-the/) [Michael Deaver](https://sms4smile.com/quotes/author/michael-deaver/) [Explore all 4 Michael Deaver quotes ](https://sms4smile.com/quotes/author/michael-deaver/) ## More Boring quotes > [Normal is so Boring!](https://sms4smile.com/quotes/anonymous/normal-is-so-boring/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I don't want easy success. It's boring.](https://sms4smile.com/quotes/sudeep/i-don-t-want-easy-success-it-s-boring/) [Sudeep](https://sms4smile.com/quotes/author/sudeep/) > [I'd be very controversial if I said why, and I don't do controversial anymore. That's too passé. So last year. Being controversial is boring…](https://sms4smile.com/quotes/m-i-a/i-d-be-very-controversial-if-i-said-why-and-i-don-t-do-controversial/) [M.I.A](https://sms4smile.com/quotes/author/m-i-a/) > [The word 'mundane' has come to mean 'boring' and 'dull', and it really shouldn't - it should mean the opposite. Because it comes from…](https://sms4smile.com/quotes/richard-dawkins/the-word-mundane-has-come-to-mean-boring-and-dull-and-it-really/) [Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/) > [Life is what you make it¦If one refuses to use ones imagination..it will be boring.](https://sms4smile.com/quotes/anonymous/life-is-what-you-make-it-if-one-refuses-to-use-ones-imagination-it/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I had sort of had a 21st birthday when I was 17, 18 years old living in Japan. I had all of that stuff…](https://sms4smile.com/quotes/sarah-wright/i-had-sort-of-had-a-21st-birthday-when-i-was-17-18-years-old-living/) [Sarah Wright](https://sms4smile.com/quotes/author/sarah-wright/) > [Balance is the ability to be happy in the midst of the most chaotic or even boring or transient circumstance.](https://sms4smile.com/quotes/frederick-lenz/balance-is-the-ability-to-be-happy-in-the-midst-of-the-most-chaotic/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [I'm bored of being bored because being bored is very boring](https://sms4smile.com/quotes/sachithra/i-m-bored-of-being-bored-because-being-bored-is-very-boring/) [Sachithra](https://sms4smile.com/quotes/author/sachithra/) > [The films I find boring are the ones that have no space for the audience's misconceptions.](https://sms4smile.com/quotes/josephine-decker/the-films-i-find-boring-are-the-ones-that-have-no-space-for-the/) [Josephine Decker](https://sms4smile.com/quotes/author/josephine-decker/) > [It is an interesting law of romance that a truly strong woman will choose a strong man who disagrees with her over a weak…](https://sms4smile.com/quotes/roger-ebert/it-is-an-interesting-law-of-romance-that-a-truly-strong-woman-will/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [I've always felt that dark lyrics with dark music is pretty useless. Maybe that's a strong statement - not useless, but for me, it's…](https://sms4smile.com/quotes/andrew-bird/i-ve-always-felt-that-dark-lyrics-with-dark-music-is-pretty-useless/) [Andrew Bird](https://sms4smile.com/quotes/author/andrew-bird/) > [Something is wrong if workers do not look around each day, find things that are tedious or boring, and then rewrite the procedures. Even…](https://sms4smile.com/quotes/taiichi-ohno/something-is-wrong-if-workers-do-not-look-around-each-day-find-things/) [Taiichi Ohno](https://sms4smile.com/quotes/author/taiichi-ohno/) > [Plumbing is usually boring.](https://sms4smile.com/quotes/alex-berenson/plumbing-is-usually-boring/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [If something is boring after two minutes, try it for four. If still boring, then eight. Then sixteen. Then thirty-two. Eventually one discovers that…](https://sms4smile.com/quotes/john-cage/if-something-is-boring-after-two-minutes-try-it-for-four-if-still/) [John Cage](https://sms4smile.com/quotes/author/john-cage/) > [Acting is an escape from the boring person that I am in real life.](https://sms4smile.com/quotes/wallace-shawn/acting-is-an-escape-from-the-boring-person-that-i-am-in-real-life/) [Wallace Shawn](https://sms4smile.com/quotes/author/wallace-shawn/) [Browse all 3,123 Boring quotes ](https://sms4smile.com/quotes/about/boring/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "This business of saying the same thing over and over and over again – which to a lot of Washington insiders and pundits is boring – works.", "creator": { "@type": "Person", "name": "Michael Deaver" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/michael-deaver/this-business-of-saying-the-same-thing-over-and-over-and-over-again/", "about": { "@type": "Thing", "name": "Boring" }, "@id": "https://sms4smile.com/quotes/michael-deaver/this-business-of-saying-the-same-thing-over-and-over-and-over-again/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0e6/michael-deaver-72849_boring_this-business-of-saying-the-same-thing-o_3080068.png", "contentUrl": "https://sms4smile.com/quotes/i/0e6/michael-deaver-72849_boring_this-business-of-saying-the-same-thing-o_3080068.png", "url": "https://sms4smile.com/quotes/i/0e6/michael-deaver-72849_boring_this-business-of-saying-the-same-thing-o_3080068.png", "width": 1080, "height": 1080, "caption": "“This business of saying the same thing over and over and over again – which to a lot of Washington insiders…” — Michael Deaver", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Michael Deaver", "item": "https://sms4smile.com/quotes/author/michael-deaver/" }, { "@type": "ListItem", "position": 4, "name": "This business of saying the same...", "item": "https://sms4smile.com/quotes/michael-deaver/this-business-of-saying-the-same-thing-over-and-over-and-over-again/" } ], "@id": "https://sms4smile.com/quotes/michael-deaver/this-business-of-saying-the-same-thing-over-and-over-and-over-again/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```