--- title: "Meaning & Key Takeaway of: Relevance Is the Key to Content…" description: "\"“Relevance Is the Key to Content Consumption Consumers want relevance. I want relevance. We all want relevance. We are inundated daily with content and..." image: "https://sms4smile.com/quotes/i/ee4/michael-brito-262543_happiness_relevance-is-the-key-to-content-consumpt_2485574.jpg" --- # Relevance Is the Key to Content Consumption Consumers want… ![“Relevance Is the Key to Content Consumption Consumers want relevance. I want relevance. We all want relevance. We are inundated daily with content and media that we just don’t care about, and it’s the sole reason why we create relevance filters.” quote by Michael Brito](https://sms4smile.com/quotes/i/ee4/michael-brito-262543_happiness_relevance-is-the-key-to-content-consumpt_2485574.jpg) [Download](https://sms4smile.com/quotes/i/ee4/michael-brito-262543_happiness_relevance-is-the-key-to-content-consumpt_2485574.jpg) [Open image](https://sms4smile.com/quotes/i/ee4/michael-brito-262543_happiness_relevance-is-the-key-to-content-consumpt_2485574.jpg) > ““Relevance Is the Key to Content Consumption Consumers want relevance. I want relevance. We all want relevance. We are inundated daily with content and media that we just don’t care about, and it’s the sole reason why we create relevance filters.”” [Michael Brito](https://sms4smile.com/quotes/author/michael-brito/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote stresses that relevance is essential for people to engage with content amidst information overload. **In simple terms:** People only consume content that matters to them. Key Takeaway Focus on delivering relevant material. Themes relevance content consumption attention filtering media overload Mood concerned critical analytical Type relevance:1 relevance want:1 content consumption:1 happiness:0 create relevance:1 relevance want:1 When to use this quote - marketing strategy - media planning - product design - digital advertising - content curation Key Concepts personalization filter design information overload audience targeting Questions to Reflect On - How can you ensure relevance without sacrificing depth? - What filters might exclude valuable perspectives? A Different Perspective Relevance alone may not guarantee quality or ethical considerations. ★ ★ ★ ★ ★ No ratings yet [Content Consumption](https://sms4smile.com/quotes/about/content-consumption-910323/) [Create Relevance](https://sms4smile.com/quotes/about/create-relevance-910322/) [Happiness](https://sms4smile.com/quotes/about/happiness/) [Relevance](https://sms4smile.com/quotes/about/relevance/) [Relevance Want](https://sms4smile.com/quotes/about/relevance-want-910320/) [Want Relevance](https://sms4smile.com/quotes/about/want-relevance-910321/) ## Related quotes > [The goals of content are consumption, then behavior. The goals of social are participation, then behavior.](https://sms4smile.com/quotes/jay-baer/the-goals-of-content-are-consumption-then-behavior-the-goals-of/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [We are clearly betting on tablets being both content consumption and production devices.](https://sms4smile.com/quotes/shantanu-narayen/we-are-clearly-betting-on-tablets-being-both-content-consumption-and/) [Shantanu Narayen](https://sms4smile.com/quotes/author/shantanu-narayen/) > [The YouTube revolution isn't a revolution in content consumption, although there's a huge number of content consumers. It's about how anybody with a camera…](https://sms4smile.com/quotes/tim-sweeney/the-youtube-revolution-isn-t-a-revolution-in-content-consumption/) [Tim Sweeney](https://sms4smile.com/quotes/author/tim-sweeney/) > [“While content consumption, like watching a TV show, is an example of finite variability, content creation is infinitely variable.”](https://sms4smile.com/quotes/nir-eyal/while-content-consumption-like-watching-a-tv-show-is-an-example-of/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [“Maintaining relevance requires constant redefinition, reframing, ideating, prototyping, and testing of our choices.”](https://sms4smile.com/quotes/roger-spitz/maintaining-relevance-requires-constant-redefinition-reframing/) [Roger Spitz](https://sms4smile.com/quotes/author/roger-spitz/) > [“When you are intense, you will do things persistently and with speed”](https://sms4smile.com/quotes/sunday-adelaja/when-you-are-intense-you-will-do-things-persistently-and-with-speed/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [“Relevance is both an antidote to avoid and a method for driving disruption.”](https://sms4smile.com/quotes/roger-spitz/relevance-is-both-an-antidote-to-avoid-and-a-method-for-driving/) [Roger Spitz](https://sms4smile.com/quotes/author/roger-spitz/) > [“Your net worth depends on your added value”](https://sms4smile.com/quotes/sunday-adelaja/your-net-worth-depends-on-your-added-value/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [“Your intensity increases your productivity”](https://sms4smile.com/quotes/sunday-adelaja/your-intensity-increases-your-productivity/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [There are only shades of gray. Black and white are nothing more than lofty ideals in our minds, the standards by which we try…](https://sms4smile.com/quotes/karen-marie-moning/there-are-only-shades-of-gray-black-and-white-are-nothing-more-than/) [Karen Marie Moning](https://sms4smile.com/quotes/author/karen-marie-moning/) > [“Set out to correct the world's wrongs and you'll almost certainly wind up adding to them. -- from the TV series "Person of Interest",…](https://sms4smile.com/quotes/amanda-segel-jonathan-nolan/set-out-to-correct-the-world-s-wrongs-and-you-ll-almost-certainly/) [Amanda Segel Jonathan Nolan](https://sms4smile.com/quotes/author/amanda-segel-jonathan-nolan/) > [“Always put your heart into and show commitment in whatever you do”](https://sms4smile.com/quotes/sunday-adelaja/always-put-your-heart-into-and-show-commitment-in-whatever-you-do/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [“A book may be regarded as irrelevant until it's relevance, importance and purpose is discovered through reading”](https://sms4smile.com/quotes/ernest-agyemang-yeboah/a-book-may-be-regarded-as-irrelevant-until-it-s-relevance-importance/) [Ernest Agyemang Yeboah](https://sms4smile.com/quotes/author/ernest-agyemang-yeboah/) > [Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If…](https://sms4smile.com/quotes/yves-behar/design-certainly-has-a-cosmetic-aesthetic-aim-it-always-aims-at/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [It is proposed that a form of free dialogue may well be one of the most effective ways of investigating the crisis which faces…](https://sms4smile.com/quotes/david-bohm/it-is-proposed-that-a-form-of-free-dialogue-may-well-be-one-of-the/) [David Bohm](https://sms4smile.com/quotes/author/david-bohm/) ## More Happiness quotes > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Remember that your natural state is joy.](https://sms4smile.com/quotes/wayne-dyer/remember-that-your-natural-state-is-joy/) [Wayne Dyer](https://sms4smile.com/quotes/author/wayne-dyer/) > [Balance suggests a perfect equilibrium. There is no such thing. That is a false expectation… There are going to be priorities and dimensions of…](https://sms4smile.com/quotes/denise-morrison/balance-suggests-a-perfect-equilibrium-there-is-no-such-thing-that-is/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [“WE CAN'T ALWAYS CONTROL OUR CIRCUMSTANCES BUT WE CAN CONTROL OUR ATTITUDE. WE MUST BE MORE CONCERNED WITH WHAT WE DO WITH WHAT HAPPENS…](https://sms4smile.com/quotes/marvin-j-ashton/we-can-t-always-control-our-circumstances-but-we-can-control-our/) [MARVIN J. ASHTON](https://sms4smile.com/quotes/author/marvin-j-ashton/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [Sometimes we wish for the feel but we never understand that we have to give a lot to get the feel !](https://sms4smile.com/quotes/robert-reynolds/sometimes-we-wish-for-the-feel-but-we-never-understand-that-we-have/) [Robert Reynolds](https://sms4smile.com/quotes/author/robert-reynolds/) > [Sing like no one's listening, love like you've never been hurt, dance like nobody's watching, and live like its heaven on earth.](https://sms4smile.com/quotes/mark-twain/sing-like-no-one-s-listening-love-like-you-ve-never-been-hurt-dance/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [“It was beautiful. He thought he had never seen anything so beautiful in all his life; that, having seen it, he could die content,…](https://sms4smile.com/quotes/mira-grant/it-was-beautiful-he-thought-he-had-never-seen-anything-so-beautiful/) [Mira Grant](https://sms4smile.com/quotes/author/mira-grant/) > [The happy have whole days,](https://sms4smile.com/quotes/colley-cibber/the-happy-have-whole-days/) [Colley Cibber](https://sms4smile.com/quotes/author/colley-cibber/) > [I have observed this in my experience of slavery, - that whenever my condition was improved, instead of its increasing my contentment, it only…](https://sms4smile.com/quotes/frederick-douglass/i-have-observed-this-in-my-experience-of-slavery-that-whenever-my/) [Frederick Douglass](https://sms4smile.com/quotes/author/frederick-douglass/) > [I've got nothing to do today but smile.](https://sms4smile.com/quotes/anonymous/i-ve-got-nothing-to-do-today-but-smile/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Her dignity consists in being unknown to the world; her glory is in the esteem of her husband; her pleasures in the happiness of…](https://sms4smile.com/quotes/jean-jacques-rousseau/her-dignity-consists-in-being-unknown-to-the-world-her-glory-is-in/) [Jean-Jacques Rousseau](https://sms4smile.com/quotes/author/jean-jacques-rousseau/) > [The size of a man's understanding might always be justly measured by his mirth.](https://sms4smile.com/quotes/samuel-johnson/the-size-of-a-man-s-understanding-might-always-be-justly-measured-by/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [Positive thinking evokes more energy, more initiative, more happiness.](https://sms4smile.com/quotes/anonymous/positive-thinking-evokes-more-energy-more-initiative-more-happiness/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When you have a choice, choose happy!](https://sms4smile.com/quotes/pancho-barnes/when-you-have-a-choice-choose-happy/) [Pancho Barnes](https://sms4smile.com/quotes/author/pancho-barnes/) [Browse all 40,288 Happiness quotes ](https://sms4smile.com/quotes/about/happiness/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Relevance Is the Key to Content Consumption Consumers want relevance. I want relevance. We all want relevance. We are inundated daily with content and media that we just don’t care about, and it’s the sole reason why we create relevance filters.”", "creator": { "@type": "Person", "name": "Michael Brito" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/michael-brito/relevance-is-the-key-to-content-consumption-consumers-want-relevance/", "about": { "@type": "Thing", "name": "Happiness" }, "@id": "https://sms4smile.com/quotes/michael-brito/relevance-is-the-key-to-content-consumption-consumers-want-relevance/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ee4/michael-brito-262543_happiness_relevance-is-the-key-to-content-consumpt_2485574.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ee4/michael-brito-262543_happiness_relevance-is-the-key-to-content-consumpt_2485574.jpg", "url": "https://sms4smile.com/quotes/i/ee4/michael-brito-262543_happiness_relevance-is-the-key-to-content-consumpt_2485574.jpg", "width": 1080, "height": 1080, "caption": "“Relevance Is the Key to Content Consumption Consumers want relevance. I want relevance. We all want…” — Michael Brito", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Michael Brito", "item": "https://sms4smile.com/quotes/author/michael-brito/" }, { "@type": "ListItem", "position": 4, "name": "“Relevance Is the Key to Content...", "item": "https://sms4smile.com/quotes/michael-brito/relevance-is-the-key-to-content-consumption-consumers-want-relevance/" } ], "@id": "https://sms4smile.com/quotes/michael-brito/relevance-is-the-key-to-content-consumption-consumers-want-relevance/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```