--- title: "Meaning & Key Takeaway of: If great content is the hero, then…" description: "\"If great content is the hero, then banners are the villain.\" — Michael Brenner" image: "https://sms4smile.com/quotes/i/208/michael-brenner-59335_banner_if-great-content-is-the-hero-then-banner_1718227.jpg" --- # If great content is the hero, then banners are the villain. ![“If great content is the hero, then banners are the villain.” quote by Michael Brenner](https://sms4smile.com/quotes/i/208/michael-brenner-59335_banner_if-great-content-is-the-hero-then-banner_1718227.jpg) [Download](https://sms4smile.com/quotes/i/208/michael-brenner-59335_banner_if-great-content-is-the-hero-then-banner_1718227.jpg) [Open image](https://sms4smile.com/quotes/i/208/michael-brenner-59335_banner_if-great-content-is-the-hero-then-banner_1718227.jpg) > “If great content is the hero, then banners are the villain.” [Michael Brenner](https://sms4smile.com/quotes/author/michael-brenner/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Great content attracts attention, but intrusive banners distract and diminish the experience. **In simple terms:** Content is hero; banners are villain. Key Takeaway Prioritize content, minimize disruptive ads. Themes marketing design user experience Mood informative critical Type advice analytical When to use this quote - website design - mobile apps - e‑commerce - content strategy Key Concepts attention economy advertising Questions to Reflect On - How can ads support rather than distract? - What balance of content and promotion feels right? A Different Perspective Banners can be effective if subtle and relevant, not overwhelming. ★ ★ ★ ★ ★ No ratings yet [Content marketing](https://sms4smile.com/quotes/about/content-marketing/) [Happiness](https://sms4smile.com/quotes/about/happiness/) [Hero](https://sms4smile.com/quotes/about/hero/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Villain](https://sms4smile.com/quotes/about/villain/) ## Related quotes > [Friends come and go but banners hang forever.](https://sms4smile.com/quotes/kobe-bryant/friends-come-and-go-but-banners-hang-forever/) [Kobe Bryant](https://sms4smile.com/quotes/author/kobe-bryant/) > [It is only in retrospect that the high points of our lives rise up, flaunting banners.](https://sms4smile.com/quotes/caroline-pratt/it-is-only-in-retrospect-that-the-high-points-of-our-lives-rise-up/) [Caroline Pratt](https://sms4smile.com/quotes/author/caroline-pratt/) > [If we use common words on a great occasion, they are the more striking, because they are felt at once to have a particular…](https://sms4smile.com/quotes/george-eliot/if-we-use-common-words-on-a-great-occasion-they-are-the-more-striking/) [George Eliot](https://sms4smile.com/quotes/author/george-eliot/) > [Collective property and individual property, these two banners will be the standards under which, from now on, the great battles of the future will…](https://sms4smile.com/quotes/mikhail-bakunin/collective-property-and-individual-property-these-two-banners-will-be/) [Mikhail Bakunin](https://sms4smile.com/quotes/author/mikhail-bakunin/) > [The messages on our banners in 1979 - freedom, opportunity, family, enterprise, ownership - are now inscribed on the banners in Leipzig, Warsaw, Budapest…](https://sms4smile.com/quotes/margaret-thatcher/the-messages-on-our-banners-in-1979-freedom-opportunity-family/) [Margaret Thatcher](https://sms4smile.com/quotes/author/margaret-thatcher/) > [Despite our hard work and the number of hours we put in, content is the hero of every show.](https://sms4smile.com/quotes/sriti-jha/despite-our-hard-work-and-the-number-of-hours-we-put-in-content-is/) [Sriti Jha](https://sms4smile.com/quotes/author/sriti-jha/) > [I think we all know that in a film the content is the hero.](https://sms4smile.com/quotes/sanya-malhotra/i-think-we-all-know-that-in-a-film-the-content-is-the-hero/) [Sanya Malhotra](https://sms4smile.com/quotes/author/sanya-malhotra/) > [There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.](https://sms4smile.com/quotes/michael-brenner/there-are-three-objectives-for-content-marketing-reach-engagement/) [Michael Brenner](https://sms4smile.com/quotes/author/michael-brenner/) > [Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want…](https://sms4smile.com/quotes/michael-brenner/content-marketing-is-more-than-a-buzzword-it-is-the-hottest-trend-in/) [Michael Brenner](https://sms4smile.com/quotes/author/michael-brenner/) > [Behind every piece of bad content is an executive who asked for it.](https://sms4smile.com/quotes/michael-brenner/behind-every-piece-of-bad-content-is-an-executive-who-asked-for-it/) [Michael Brenner](https://sms4smile.com/quotes/author/michael-brenner/) > [Content marketing represents the gap between what brands produce and what consumers actually want.](https://sms4smile.com/quotes/michael-brenner/content-marketing-represents-the-gap-between-what-brands-produce-and/) [Michael Brenner](https://sms4smile.com/quotes/author/michael-brenner/) > [Big names and banners bring a lot of visibility to your work and it creates more opportunities for you.](https://sms4smile.com/quotes/anupriya-goenka/big-names-and-banners-bring-a-lot-of-visibility-to-your-work-and-it/) [Anupriya Goenka](https://sms4smile.com/quotes/author/anupriya-goenka/) > [Apart from these, let all others remain to guard our glorious banners.](https://sms4smile.com/quotes/giuseppe-garibaldi/apart-from-these-let-all-others-remain-to-guard-our-glorious-banners/) [Giuseppe Garibaldi](https://sms4smile.com/quotes/author/giuseppe-garibaldi/) > [“On march the banners of the King of Hell.”](https://sms4smile.com/quotes/dante-alighieri/on-march-the-banners-of-the-king-of-hell/) [Dante Alighieri](https://sms4smile.com/quotes/author/dante-alighieri/) > [There's three banners I want to hang - ACC regular championship, ACC tournament championship, and, of course, the national championship.](https://sms4smile.com/quotes/jahlil-okafor/there-s-three-banners-i-want-to-hang-acc-regular-championship-acc/) [Jahlil Okafor](https://sms4smile.com/quotes/author/jahlil-okafor/) ## More by Michael Brenner > [Behind every piece of bad content is an executive who asked for it.](https://sms4smile.com/quotes/michael-brenner/behind-every-piece-of-bad-content-is-an-executive-who-asked-for-it/) [Michael Brenner](https://sms4smile.com/quotes/author/michael-brenner/) > [Content marketing represents the gap between what brands produce and what consumers actually want.](https://sms4smile.com/quotes/michael-brenner/content-marketing-represents-the-gap-between-what-brands-produce-and/) [Michael Brenner](https://sms4smile.com/quotes/author/michael-brenner/) > [Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want…](https://sms4smile.com/quotes/michael-brenner/content-marketing-is-more-than-a-buzzword-it-is-the-hottest-trend-in/) [Michael Brenner](https://sms4smile.com/quotes/author/michael-brenner/) > [There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.](https://sms4smile.com/quotes/michael-brenner/there-are-three-objectives-for-content-marketing-reach-engagement/) [Michael Brenner](https://sms4smile.com/quotes/author/michael-brenner/) [Explore all 5 Michael Brenner quotes ](https://sms4smile.com/quotes/author/michael-brenner/) ## More Banner quotes > [Here's the reality. The image of a white Jesus has been used to justify enslavement, conquest, colonialism, the genocide of indigenous peoples. There are…](https://sms4smile.com/quotes/tim-wise/here-s-the-reality-the-image-of-a-white-jesus-has-been-used-to/) [Tim Wise](https://sms4smile.com/quotes/author/tim-wise/) > [One of our great allies at present is the Church itself. Do not misunderstand me. I do not mean the Church as we see…](https://sms4smile.com/quotes/c-s-lewis/one-of-our-great-allies-at-present-is-the-church-itself-do-not/) [C. S. Lewis](https://sms4smile.com/quotes/author/c-s-lewis/) > [The Son of God goes forth to war,A kingly crown to gain;His blood red banner streams afar:Who follows in His train?Who best can drink…](https://sms4smile.com/quotes/reginald-heber/the-son-of-god-goes-forth-to-war-a-kingly-crown-to-gain-his-blood-red/) [Reginald Heber](https://sms4smile.com/quotes/author/reginald-heber/) > [ \[W\]ar is a question, under our constitution, not of Executive, but of Legislative cognizance. It belongs to Congress to say whether the Nation shall… ](https://sms4smile.com/quotes/alexander-hamilton/w-ar-is-a-question-under-our-constitution-not-of-executive-but-of/) [Alexander Hamilton](https://sms4smile.com/quotes/author/alexander-hamilton/) > [Leo had recently discovered how to change the display, like the Times Square JumboTron,so now the banner read: Merry Christmas! All your presents belong…](https://sms4smile.com/quotes/rick-riordan/leo-had-recently-discovered-how-to-change-the-display-like-the-times/) [Rick Riordan](https://sms4smile.com/quotes/author/rick-riordan/) > [No one imposes things on anyone in Europe. That's not my notion, nor is it my temperament. The EU has always functioned under the…](https://sms4smile.com/quotes/francois-hollande/no-one-imposes-things-on-anyone-in-europe-that-s-not-my-notion-nor-is/) [Francois Hollande](https://sms4smile.com/quotes/author/francois-hollande/) > [I play to lift a city, and raise a banner.](https://sms4smile.com/quotes/prince-fielder/i-play-to-lift-a-city-and-raise-a-banner/) [Prince Fielder](https://sms4smile.com/quotes/author/prince-fielder/) > [They fell, but o'er their glorious grave Floats free the banner of the cause they died to save.](https://sms4smile.com/quotes/francis-marion-crawford/they-fell-but-o-er-their-glorious-grave-floats-free-the-banner-of-the/) [Francis Marion Crawford](https://sms4smile.com/quotes/author/francis-marion-crawford/) > [If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't…](https://sms4smile.com/quotes/jonah-peretti/if-you-look-at-the-heritage-of-the-best-advertising-you-can-make/) [Jonah Peretti](https://sms4smile.com/quotes/author/jonah-peretti/) > [A sudden gust of rain blew over them and then another - as if small liquid clouds were bouncing along the land. Lightning entered…](https://sms4smile.com/quotes/f-scott-fitzgerald/a-sudden-gust-of-rain-blew-over-them-and-then-another-as-if-small/) [F. Scott Fitzgerald](https://sms4smile.com/quotes/author/f-scott-fitzgerald/) > [Gays, lesbians, straights, feminists, fascist pigs, communists, Hare Krishnas - none of them bother me. I don't care what banner they raise. But what…](https://sms4smile.com/quotes/haruki-murakami/gays-lesbians-straights-feminists-fascist-pigs-communists-hare/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [It is only in retrospect that the high points of our lives rise up, flaunting banners.](https://sms4smile.com/quotes/caroline-pratt/it-is-only-in-retrospect-that-the-high-points-of-our-lives-rise-up/) [Caroline Pratt](https://sms4smile.com/quotes/author/caroline-pratt/) > [Return to Shaoshan I regret the passing, the dying, of the vague dream: my native orchards thirty-two years ago. Yet red banners roused the…](https://sms4smile.com/quotes/mao-zedong/return-to-shaoshan-i-regret-the-passing-the-dying-of-the-vague-dream/) [Mao Zedong](https://sms4smile.com/quotes/author/mao-zedong/) > [On the field of battle, the spoken word does not carry far enough; hence the institution of gongs and drums... banners and flags. Gongs…](https://sms4smile.com/quotes/sun-tzu/on-the-field-of-battle-the-spoken-word-does-not-carry-far-enough/) [Sun Tzu](https://sms4smile.com/quotes/author/sun-tzu/) > [The Doxology ... that testimonial to the Platonic Trinity, which divided the Roman Empire into at least eighteen quarreling sects, none of whom knew…](https://sms4smile.com/quotes/ruth-hurmence-green/the-doxology-that-testimonial-to-the-platonic-trinity-which-divided/) [Ruth Hurmence Green](https://sms4smile.com/quotes/author/ruth-hurmence-green/) Browse all 279 Banner quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If great content is the hero, then banners are the villain.", "creator": { "@type": "Person", "name": "Michael Brenner" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/michael-brenner/if-great-content-is-the-hero-then-banners-are-the-villain/", "about": { "@type": "Thing", "name": "Banner" }, "@id": "https://sms4smile.com/quotes/michael-brenner/if-great-content-is-the-hero-then-banners-are-the-villain/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/208/michael-brenner-59335_banner_if-great-content-is-the-hero-then-banner_1718227.jpg", "contentUrl": "https://sms4smile.com/quotes/i/208/michael-brenner-59335_banner_if-great-content-is-the-hero-then-banner_1718227.jpg", "url": "https://sms4smile.com/quotes/i/208/michael-brenner-59335_banner_if-great-content-is-the-hero-then-banner_1718227.jpg", "width": 1080, "height": 1080, "caption": "“If great content is the hero, then banners are the villain.” — Michael Brenner", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Michael Brenner", "item": "https://sms4smile.com/quotes/author/michael-brenner/" }, { "@type": "ListItem", "position": 4, "name": "If great content is the hero,...", "item": "https://sms4smile.com/quotes/michael-brenner/if-great-content-is-the-hero-then-banners-are-the-villain/" } ], "@id": "https://sms4smile.com/quotes/michael-brenner/if-great-content-is-the-hero-then-banners-are-the-villain/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```