--- title: "Meaning & Key Takeaway of: I actually don't think that brand new…" description: "\"I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compet..." image: "https://sms4smile.com/quotes/i/7e5/michael-bierut-10873_brand-new_i-actually-don-t-think-that-brand-new-lo_2217086.png" --- # I actually don't think that brand new logos are worth that… ![“I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?” quote by Michael Bierut](https://sms4smile.com/quotes/i/7e5/michael-bierut-10873_brand-new_i-actually-don-t-think-that-brand-new-lo_2217086.png) [Download](https://sms4smile.com/quotes/i/7e5/michael-bierut-10873_brand-new_i-actually-don-t-think-that-brand-new-lo_2217086.png) [Open image](https://sms4smile.com/quotes/i/7e5/michael-bierut-10873_brand-new_i-actually-don-t-think-that-brand-new-lo_2217086.png) > “I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?” [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Logos alone have limited intrinsic value; their worth comes from context and purpose, not just design. **In simple terms:** Logos need context to be valuable. Key Takeaway Focus on purpose, not just aesthetics. Themes design branding purpose value context Mood thoughtful analytical Type observational critical When to use this quote - class projects - branding contests - educational workshops Key Concepts branding theory symbolic meaning design strategy Questions to Reflect On - How can design add meaning beyond the visual? - What role does audience perception play? A Different Perspective Logos can still be powerful symbols despite limited intrinsic value. ★ ★ ★ ★ ★ No ratings yet [Class](https://sms4smile.com/quotes/about/class/) [Design](https://sms4smile.com/quotes/about/design/) [Logos](https://sms4smile.com/quotes/about/logos/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Why not](https://sms4smile.com/quotes/about/why-not/) ## Related quotes > [Some people believe the U.S. can't compete in the design and manufacture of sophisticated products. I think we absolutely can if we pull together.…](https://sms4smile.com/quotes/alan-mulally/some-people-believe-the-u-s-can-t-compete-in-the-design-and/) [Alan Mulally](https://sms4smile.com/quotes/author/alan-mulally/) > [I think that you could design a terrible logo for a good company with great people and they could build it into a great…](https://sms4smile.com/quotes/michael-bierut/i-think-that-you-could-design-a-terrible-logo-for-a-good-company-with/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [If you ask people in the US what logos they like and recognise, they'll name Target or Nike.](https://sms4smile.com/quotes/michael-bierut/if-you-ask-people-in-the-us-what-logos-they-like-and-recognise-they/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [Everyone can have an opinion on a logo.](https://sms4smile.com/quotes/michael-bierut/everyone-can-have-an-opinion-on-a-logo/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [The Nike swash that cost $30 and was designed by a Portland State University art student was probably worth that when she first showed…](https://sms4smile.com/quotes/michael-bierut/the-nike-swash-that-cost-30-and-was-designed-by-a-portland-state/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should…](https://sms4smile.com/quotes/michael-bierut/a-lot-of-times-you-design-a-logo-to-be-timeless-but-with-something-2/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target,…](https://sms4smile.com/quotes/michael-bierut/target-for-example-is-just-a-dot-with-a-circle-around-it-that-s-all/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [The truth about logos is that they are not that hard to do.](https://sms4smile.com/quotes/michael-bierut/the-truth-about-logos-is-that-they-are-not-that-hard-to-do/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should…](https://sms4smile.com/quotes/michael-bierut/a-lot-of-times-you-design-a-logo-to-be-timeless-but-with-something/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [During the Olympics they're really strict about what you're allowed to wear. You get a lot of clothes, but everything is pre-ordered. We had…](https://sms4smile.com/quotes/henrik-lundqvist/during-the-olympics-they-re-really-strict-about-what-you-re-allowed/) [Henrik Lundqvist](https://sms4smile.com/quotes/author/henrik-lundqvist/) > [“Within certain limits terminology is always arbitrary. But the definition of being-true as unveiling, making manifest, is not an arbitrary, private invention of mine;…](https://sms4smile.com/quotes/martin-heidegger/within-certain-limits-terminology-is-always-arbitrary-but-the/) [Martin Heidegger](https://sms4smile.com/quotes/author/martin-heidegger/) > [Ultimately a good logo is something that people recognize instantly and relate to.](https://sms4smile.com/quotes/matt-mickiewicz/ultimately-a-good-logo-is-something-that-people-recognize-instantly/) [Matt Mickiewicz](https://sms4smile.com/quotes/author/matt-mickiewicz/) > [Just when you thought multi-nationals and crazed consumerism were too big to fight, along comes Naomi Klein with facts, spirit, and news of successful…](https://sms4smile.com/quotes/gloria-steinem/just-when-you-thought-multi-nationals-and-crazed-consumerism-were-too/) [Gloria Steinem](https://sms4smile.com/quotes/author/gloria-steinem/) > [Each team always has that one power player, even Carmelo. Those are the guys who would represent the logo.](https://sms4smile.com/quotes/dj-khaled/each-team-always-has-that-one-power-player-even-carmelo-those-are-the/) [DJ Khaled](https://sms4smile.com/quotes/author/dj-khaled/) > [If you want to live a meaningfully better life, you're going to have to make the dangerous choice to dissent. A life lived meaningfully…](https://sms4smile.com/quotes/umair-haque/if-you-want-to-live-a-meaningfully-better-life-you-re-going-to-have/) [Umair Haque](https://sms4smile.com/quotes/author/umair-haque/) ## More by Michael Bierut > [I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this…](https://sms4smile.com/quotes/michael-bierut/i-think-once-the-artistic-world-of-the-type-designer-merged-with-the/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work…](https://sms4smile.com/quotes/michael-bierut/if-you-do-good-work-for-good-clients-it-will-lead-to-other-good-work/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should…](https://sms4smile.com/quotes/michael-bierut/a-lot-of-times-you-design-a-logo-to-be-timeless-but-with-something/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [I actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it…](https://sms4smile.com/quotes/michael-bierut/i-actually-think-it-almost-works-the-other-way-sometimes-making-a/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [I'm not sure about my design work every time.](https://sms4smile.com/quotes/michael-bierut/i-m-not-sure-about-my-design-work-every-time/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [It's hard to predict what will happen as reading on screen becomes more of a universal norm, and when the formats dictated by social…](https://sms4smile.com/quotes/michael-bierut/it-s-hard-to-predict-what-will-happen-as-reading-on-screen-becomes/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's a pretty…](https://sms4smile.com/quotes/michael-bierut/it-was-stone-carvers-in-ancient-rome-scribes-in-the-middle-ages-all/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have…](https://sms4smile.com/quotes/michael-bierut/australia-is-one-of-the-few-places-that-i-can-think-of-where-the/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of each, upper…](https://sms4smile.com/quotes/michael-bierut/most-people-have-no-idea-how-much-goes-into-designing-a-typeface/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [The truth about logos is that they are not that hard to do.](https://sms4smile.com/quotes/michael-bierut/the-truth-about-logos-is-that-they-are-not-that-hard-to-do/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating…](https://sms4smile.com/quotes/michael-bierut/i-m-always-conscious-of-the-context-the-history-the-specific/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [For instance, I assume those "carrots" we have on our keyboards were there originally to express "greater than" and "less than." Then they were…](https://sms4smile.com/quotes/michael-bierut/for-instance-i-assume-those-carrots-we-have-on-our-keyboards-were/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look…](https://sms4smile.com/quotes/michael-bierut/if-you-look-at-the-olympic-graphics-for-mexico-or-los-angeles-those/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [I wanted to be a graphic designer from the time I was 15, without ever having actually met one. I lived in the mid-west,…](https://sms4smile.com/quotes/michael-bierut/i-wanted-to-be-a-graphic-designer-from-the-time-i-was-15-without-ever/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [Compared with now when almost everyone knows what graphic design is and has some sort of access to the tools to make it, back…](https://sms4smile.com/quotes/michael-bierut/compared-with-now-when-almost-everyone-knows-what-graphic-design-is/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) [Explore all 63 Michael Bierut quotes ](https://sms4smile.com/quotes/author/michael-bierut/) ## More Brand new quotes > [You make me feel brand new today. Even my day is full of trials and pain…Thanks for everything...](https://sms4smile.com/quotes/richard-lantapi/you-make-me-feel-brand-new-today-even-my-day-is-full-of-trials-and/) [Richard Lantapi](https://sms4smile.com/quotes/author/richard-lantapi/) > [I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to…](https://sms4smile.com/quotes/shaun-white/i-like-that-you-can-easily-flip-the-sheets-over-and-have-a-different/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [I have a twelve year old sex doll. Brand new.](https://sms4smile.com/quotes/anthony-jeselnik/i-have-a-twelve-year-old-sex-doll-brand-new/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [When I went to do "Carson" that night, they wanted us to do two songs, but we were a brand new band. "Conga" hadn't…](https://sms4smile.com/quotes/gloria-estefan/when-i-went-to-do-carson-that-night-they-wanted-us-to-do-two-songs/) [Gloria Estefan](https://sms4smile.com/quotes/author/gloria-estefan/) > [There is something incomparably thrilling in first opening a brand new book.](https://sms4smile.com/quotes/evelyn-waugh/there-is-something-incomparably-thrilling-in-first-opening-a-brand/) [Evelyn Waugh](https://sms4smile.com/quotes/author/evelyn-waugh/) > [For all the claims one hears about the liberating impact of the data-net, the truth is that it's wished on most of us a…](https://sms4smile.com/quotes/john-brunner/for-all-the-claims-one-hears-about-the-liberating-impact-of-the-data/) [John Brunner](https://sms4smile.com/quotes/author/john-brunner/) > [The era I love most is the Federal period, just after the Revolution and the formation of the United States. The birth of America…](https://sms4smile.com/quotes/william-monahan/the-era-i-love-most-is-the-federal-period-just-after-the-revolution/) [William Monahan](https://sms4smile.com/quotes/author/william-monahan/) > [I, in my brand new body, which was not a woman's yet, told the stars my questions and thought God could really see the…](https://sms4smile.com/quotes/anne-sexton/i-in-my-brand-new-body-which-was-not-a-woman-s-yet-told-the-stars-my/) [Anne Sexton](https://sms4smile.com/quotes/author/anne-sexton/) > [“A broken Heart can become a Brand new start.”](https://sms4smile.com/quotes/hazel-cartwright/a-broken-heart-can-become-a-brand-new-start/) Hazel Cartwright > [ Just like there's a hole in the ozone layer, there's a hole in the musical ecological layer \[wrt lack of successful "conscious" music\]... 'Traditional'… ](https://sms4smile.com/quotes/vernon-reid/just-like-there-s-a-hole-in-the-ozone-layer-there-s-a-hole-in-the/) [Vernon Reid](https://sms4smile.com/quotes/author/vernon-reid/) > [Retirement: a brand new beginning! How wonderful!](https://sms4smile.com/quotes/m-i-a/retirement-a-brand-new-beginning-how-wonderful/) M.I.A > [Don't start your day with broken pieces of the past. Yesterday ended last night. Today is a brand new day and it's yours.](https://sms4smile.com/quotes/zig-ziglar/don-t-start-your-day-with-broken-pieces-of-the-past-yesterday-ended/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [I just do business, I don't do friends. Brand new M1s and 9 M Ms.](https://sms4smile.com/quotes/jadakiss/i-just-do-business-i-don-t-do-friends-brand-new-m1s-and-9-m-ms/) [Jadakiss](https://sms4smile.com/quotes/author/jadakiss/) > [Every morning, when we wake up, we have twenty-four brand-new hours to live. What a precious gift! We have the capacity to live in…](https://sms4smile.com/quotes/nhat-hanh/every-morning-when-we-wake-up-we-have-twenty-four-brand-new-hours-to/) [Nhat Hanh](https://sms4smile.com/quotes/author/nhat-hanh/) > [I wish had a brand-new car so far, I got this hatchback and everywhere I go, yo I gets laughed at.](https://sms4smile.com/quotes/skeelo/i-wish-had-a-brand-new-car-so-far-i-got-this-hatchback-and-everywhere/) Skeelo Browse all 285 Brand new quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I actually don't think that brand new logos are worth that much or mean that much in and of themselves. 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