--- title: "Meaning & Key Takeaway of: BE PURPOSEFUL AND THOUGHTFUL IN THE…" description: "\"BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.\" — Michael Bierut" image: "https://sms4smile.com/quotes/i/5a2/michael-bierut-10873_choice_be-purposeful-and-thoughtful-in-the-choi_2662999.png" --- # BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN… ![“BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.” quote by Michael Bierut](https://sms4smile.com/quotes/i/5a2/michael-bierut-10873_choice_be-purposeful-and-thoughtful-in-the-choi_2662999.png) [Download](https://sms4smile.com/quotes/i/5a2/michael-bierut-10873_choice_be-purposeful-and-thoughtful-in-the-choi_2662999.png) [Open image](https://sms4smile.com/quotes/i/5a2/michael-bierut-10873_choice_be-purposeful-and-thoughtful-in-the-choi_2662999.png) > “BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.” [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. When choices are endless, purposeful and thoughtful decisions become vital. **In simple terms:** Be purposeful amid infinite options. Key Takeaway Prioritize intentional decision‑making. Themes design choice mindfulness Mood thoughtful pragmatic Type design motivational When to use this quote - product design - career planning - personal finance Key Concepts cognitive psychology decision theory design thinking Questions to Reflect On - How do you filter options? - What criteria guide your decisions? A Different Perspective Too many choices can cause paralysis. ★ ★ ★ ★ ★ No ratings yet [Choice](https://sms4smile.com/quotes/about/choice/) [Choices](https://sms4smile.com/quotes/about/choices/) [Choices Make](https://sms4smile.com/quotes/about/choices-make/) [Choices you make](https://sms4smile.com/quotes/about/choices-you-make/) [Decision making](https://sms4smile.com/quotes/about/decision-making/) [Deep](https://sms4smile.com/quotes/about/deep/) [Infinite](https://sms4smile.com/quotes/about/infinite/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Purposeful Thoughtful](https://sms4smile.com/quotes/about/purposeful-thoughtful-2442632/) [Thoughtful](https://sms4smile.com/quotes/about/thoughtful/) [Thoughtful Choices](https://sms4smile.com/quotes/about/thoughtful-choices-1063846/) ## Related quotes > [“If you're careful to listen to your instincts and question conventional wisdom, set priorities, and make thoughtful choices, eventually you will figure out how…](https://sms4smile.com/quotes/arlene-dickinson/if-you-re-careful-to-listen-to-your-instincts-and-question/) [Arlene Dickinson](https://sms4smile.com/quotes/author/arlene-dickinson/) > [Luckily, eating healthy and exercise are activities I enjoy, but I still like to indulge every now and then. I don't deprive myself, but…](https://sms4smile.com/quotes/miranda-kerr/luckily-eating-healthy-and-exercise-are-activities-i-enjoy-but-i/) [Miranda Kerr](https://sms4smile.com/quotes/author/miranda-kerr/) > [“Your life is determined by the sum of the choices that YOU make.”](https://sms4smile.com/quotes/frank-sonnenberg/your-life-is-determined-by-the-sum-of-the-choices-that-you-make/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [The key choices you make-apart from the natural talent you already have-will set you apart from others who have talent alone.](https://sms4smile.com/quotes/john-c-maxwell/the-key-choices-you-make-apart-from-the-natural-talent-you-already/) [John C. Maxwell](https://sms4smile.com/quotes/author/john-c-maxwell/) > [You are free to choose, but the choices you make today will determine what you have, be, and do in the tomorrow of your…](https://sms4smile.com/quotes/zig-ziglar/you-are-free-to-choose-but-the-choices-you-make-today-will-determine/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [The choices you make will make all of the difference in what you want to achieve.](https://sms4smile.com/quotes/l-tom-perry/the-choices-you-make-will-make-all-of-the-difference-in-what-you-want/) [L. Tom Perry](https://sms4smile.com/quotes/author/l-tom-perry/) > [People believe in you more after you've won an Oscar, but it's up to you what choices you make.](https://sms4smile.com/quotes/rachel-weisz/people-believe-in-you-more-after-you-ve-won-an-oscar-but-it-s-up-to/) [Rachel Weisz](https://sms4smile.com/quotes/author/rachel-weisz/) > [Wisdom is exercised in the choices you make.](https://sms4smile.com/quotes/joyce-meyer/wisdom-is-exercised-in-the-choices-you-make/) [Joyce Meyer](https://sms4smile.com/quotes/author/joyce-meyer/) > [The choices you make today design your future](https://sms4smile.com/quotes/deepak-chopra/the-choices-you-make-today-design-your-future/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [Character is the result of hundreds and hundreds of choices you make that gradually turn who you are, at any given moment, into who…](https://sms4smile.com/quotes/jim-rohn/character-is-the-result-of-hundreds-and-hundreds-of-choices-you-make/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [The message was, the choices you make can have bad consequences. Everyone has the power of choice. Just like this kid had the power…](https://sms4smile.com/quotes/bill-vaughan/the-message-was-the-choices-you-make-can-have-bad-consequences/) [Bill Vaughan](https://sms4smile.com/quotes/author/bill-vaughan/) > [Sometimes the choices you make are good and other times it goes the other way. I take full responsibility as coach.](https://sms4smile.com/quotes/roberto-mancini/sometimes-the-choices-you-make-are-good-and-other-times-it-goes-the/) [Roberto Mancini](https://sms4smile.com/quotes/author/roberto-mancini/) > [You can’t let your current circumstances dictate what kind of choices you make.](https://sms4smile.com/quotes/kelly-clark/you-can-t-let-your-current-circumstances-dictate-what-kind-of-choices/) [Kelly Clark](https://sms4smile.com/quotes/author/kelly-clark/) > [Remember this, the choices you make in life, make you.](https://sms4smile.com/quotes/john-wooden/remember-this-the-choices-you-make-in-life-make-you/) [John Wooden](https://sms4smile.com/quotes/author/john-wooden/) > [Life is about where you are right now, and the choices you make.](https://sms4smile.com/quotes/cory-booker/life-is-about-where-you-are-right-now-and-the-choices-you-make/) [Cory Booker](https://sms4smile.com/quotes/author/cory-booker/) ## More by Michael Bierut > [I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this…](https://sms4smile.com/quotes/michael-bierut/i-think-once-the-artistic-world-of-the-type-designer-merged-with-the/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work…](https://sms4smile.com/quotes/michael-bierut/if-you-do-good-work-for-good-clients-it-will-lead-to-other-good-work/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should…](https://sms4smile.com/quotes/michael-bierut/a-lot-of-times-you-design-a-logo-to-be-timeless-but-with-something/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [I actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it…](https://sms4smile.com/quotes/michael-bierut/i-actually-think-it-almost-works-the-other-way-sometimes-making-a/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [I'm not sure about my design work every time.](https://sms4smile.com/quotes/michael-bierut/i-m-not-sure-about-my-design-work-every-time/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [It's hard to predict what will happen as reading on screen becomes more of a universal norm, and when the formats dictated by social…](https://sms4smile.com/quotes/michael-bierut/it-s-hard-to-predict-what-will-happen-as-reading-on-screen-becomes/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's a pretty…](https://sms4smile.com/quotes/michael-bierut/it-was-stone-carvers-in-ancient-rome-scribes-in-the-middle-ages-all/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have…](https://sms4smile.com/quotes/michael-bierut/australia-is-one-of-the-few-places-that-i-can-think-of-where-the/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of each, upper…](https://sms4smile.com/quotes/michael-bierut/most-people-have-no-idea-how-much-goes-into-designing-a-typeface/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [The truth about logos is that they are not that hard to do.](https://sms4smile.com/quotes/michael-bierut/the-truth-about-logos-is-that-they-are-not-that-hard-to-do/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating…](https://sms4smile.com/quotes/michael-bierut/i-m-always-conscious-of-the-context-the-history-the-specific/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [For instance, I assume those "carrots" we have on our keyboards were there originally to express "greater than" and "less than." Then they were…](https://sms4smile.com/quotes/michael-bierut/for-instance-i-assume-those-carrots-we-have-on-our-keyboards-were/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look…](https://sms4smile.com/quotes/michael-bierut/if-you-look-at-the-olympic-graphics-for-mexico-or-los-angeles-those/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [I wanted to be a graphic designer from the time I was 15, without ever having actually met one. I lived in the mid-west,…](https://sms4smile.com/quotes/michael-bierut/i-wanted-to-be-a-graphic-designer-from-the-time-i-was-15-without-ever/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [Compared with now when almost everyone knows what graphic design is and has some sort of access to the tools to make it, back…](https://sms4smile.com/quotes/michael-bierut/compared-with-now-when-almost-everyone-knows-what-graphic-design-is/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) [Explore all 63 Michael Bierut quotes ](https://sms4smile.com/quotes/author/michael-bierut/) ## More Choice quotes > [Making the right decision is hard,telling someone your decision is even harder.](https://sms4smile.com/quotes/abhishek-tiwari/making-the-right-decision-is-hard-telling-someone-your-decision-is/) [Abhishek Tiwari](https://sms4smile.com/quotes/author/abhishek-tiwari/) > [“That’s all! Now either leave us alone or join us as a father rather than a receiver of sacrifices. You have the choice of…](https://sms4smile.com/quotes/dan-simmons/that-s-all-now-either-leave-us-alone-or-join-us-as-a-father-rather/) [Dan Simmons](https://sms4smile.com/quotes/author/dan-simmons/) > [“In a world of fixed future, there can be no right or wrong. Right and wrong demand freedom of choice, but if each action…](https://sms4smile.com/quotes/alan-lightman/in-a-world-of-fixed-future-there-can-be-no-right-or-wrong-right-and/) [Alan Lightman](https://sms4smile.com/quotes/author/alan-lightman/) > [“Exactly. So, what can't you take? Decide which of the two options is harder, and do the other. That way, no matter how hard…](https://sms4smile.com/quotes/josephine-angelini/exactly-so-what-can-t-you-take-decide-which-of-the-two-options-is/) [Josephine Angelini](https://sms4smile.com/quotes/author/josephine-angelini/) > [“too—I realized that my only hope was to give up the life that had been, in order to make room for the life that…](https://sms4smile.com/quotes/elizabeth-lesser/too-i-realized-that-my-only-hope-was-to-give-up-the-life-that-had/) [Elizabeth Lesser](https://sms4smile.com/quotes/author/elizabeth-lesser/) > [When you have a choice, choose happy!](https://sms4smile.com/quotes/pancho-barnes/when-you-have-a-choice-choose-happy/) [Pancho Barnes](https://sms4smile.com/quotes/author/pancho-barnes/) > [You dont choose your life; it chooses you. Theres no point asking why life has reserved certain joys or griefs, you just accept them…](https://sms4smile.com/quotes/paulo-coelho/you-dont-choose-your-life-it-chooses-you-theres-no-point-asking-why/) [Paulo Coelho](https://sms4smile.com/quotes/author/paulo-coelho/) > [There has always been a feeling with people that they love my singing but not always the choice of material.](https://sms4smile.com/quotes/alison-moyet/there-has-always-been-a-feeling-with-people-that-they-love-my-singing/) [Alison Moyet](https://sms4smile.com/quotes/author/alison-moyet/) > [I have too many options when it comes to guitars.](https://sms4smile.com/quotes/rick-nielsen/i-have-too-many-options-when-it-comes-to-guitars/) [Rick Nielsen](https://sms4smile.com/quotes/author/rick-nielsen/) > [“Amazing how a small choice can change your life forever.”](https://sms4smile.com/quotes/randy-c-dockens/amazing-how-a-small-choice-can-change-your-life-forever/) [Randy C. Dockens](https://sms4smile.com/quotes/author/randy-c-dockens/) > [Change is inevitable but personal growth is a choice.](https://sms4smile.com/quotes/bob-proctor/change-is-inevitable-but-personal-growth-is-a-choice/) [Bob Proctor](https://sms4smile.com/quotes/author/bob-proctor/) > [If you choose to draw from the inner well of free will, then you can make choices that are outside your current karmic patterns.](https://sms4smile.com/quotes/frederick-lenz/if-you-choose-to-draw-from-the-inner-well-of-free-will-then-you-can/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [Since I don't outline my books very much, I feel like sometimes I don't have a choice in what the characters do; they just…](https://sms4smile.com/quotes/anna-todd/since-i-don-t-outline-my-books-very-much-i-feel-like-sometimes-i-don/) [Anna Todd](https://sms4smile.com/quotes/author/anna-todd/) > [Act always so as to increase the number of choices](https://sms4smile.com/quotes/heinz-von-foerster/act-always-so-as-to-increase-the-number-of-choices/) [Heinz von Foerster](https://sms4smile.com/quotes/author/heinz-von-foerster/) > [Words can only have an effect on you if you choose to listen to them.](https://sms4smile.com/quotes/bernajoy-vaal/words-can-only-have-an-effect-on-you-if-you-choose-to-listen-to-them/) [Bernajoy Vaal](https://sms4smile.com/quotes/author/bernajoy-vaal/) [Browse all 8,092 Choice quotes ](https://sms4smile.com/quotes/about/choice/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.", "creator": { "@type": "Person", "name": "Michael Bierut" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/michael-bierut/be-purposeful-and-thoughtful-in-the-choices-you-make-when-the-options/", "about": { "@type": "Thing", "name": "Choice" }, "@id": "https://sms4smile.com/quotes/michael-bierut/be-purposeful-and-thoughtful-in-the-choices-you-make-when-the-options/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5a2/michael-bierut-10873_choice_be-purposeful-and-thoughtful-in-the-choi_2662999.png", "contentUrl": "https://sms4smile.com/quotes/i/5a2/michael-bierut-10873_choice_be-purposeful-and-thoughtful-in-the-choi_2662999.png", "url": "https://sms4smile.com/quotes/i/5a2/michael-bierut-10873_choice_be-purposeful-and-thoughtful-in-the-choi_2662999.png", "width": 1080, "height": 1080, "caption": "“BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.” — Michael Bierut", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Michael Bierut", "item": "https://sms4smile.com/quotes/author/michael-bierut/" }, { "@type": "ListItem", "position": 4, "name": "BE PURPOSEFUL AND THOUGHTFUL IN THE...", "item": "https://sms4smile.com/quotes/michael-bierut/be-purposeful-and-thoughtful-in-the-choices-you-make-when-the-options/" } ], "@id": "https://sms4smile.com/quotes/michael-bierut/be-purposeful-and-thoughtful-in-the-choices-you-make-when-the-options/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```