---
title: "Meaning & Key Takeaway of: If you really care about Facebook likes…"
description: "\"If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my s..."
image: "https://sms4smile.com/quotes/i/5f6/michael-arrington-12023_about_if-you-really-care-about-facebook-likes_101968.jpg"
---

#  If you really care about Facebook likes, don't just post…

![“If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.” quote by Michael Arrington](https://sms4smile.com/quotes/i/5f6/michael-arrington-12023_about_if-you-really-care-about-facebook-likes_101968.jpg)   [Download](https://sms4smile.com/quotes/i/5f6/michael-arrington-12023_about_if-you-really-care-about-facebook-likes_101968.jpg) [Open image](https://sms4smile.com/quotes/i/5f6/michael-arrington-12023_about_if-you-really-care-about-facebook-likes_101968.jpg)

> “If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.”

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Cross‑posting without platform‑specific optimization can reduce reach; each network rewards native engagement.

**In simple terms:** Posting to Twitter hurts Facebook visibility.

Key Takeaway

Tailor content per platform.

Themes

social media algorithm content strategy engagement

Mood

pragmatic analytical

Type

advice technical

When to use this quote

- digital marketing
- personal branding

Key Concepts

platform bias

Practical Applications

- create native Facebook posts
- use platform‑specific hashtags

Questions to Reflect On

- How can you measure platform impact of cross‑posting?
- What content types thrive on each network?

A Different Perspective

Occasional cross‑posting may still be efficient for low‑effort updates.

★ ★ ★ ★ ★   No ratings yet

[Being](https://sms4smile.com/quotes/about/being/) [Care](https://sms4smile.com/quotes/about/care/) [Facebook](https://sms4smile.com/quotes/about/facebook/) [Facebook Likes](https://sms4smile.com/quotes/about/facebook-likes/) [People](https://sms4smile.com/quotes/about/people/) [Twitter](https://sms4smile.com/quotes/about/twitter/)

## Related quotes

> [“And it looks like the universe finally took care of Facebook once and for all.”](https://sms4smile.com/quotes/sean-platt/and-it-looks-like-the-universe-finally-took-care-of-facebook-once-and/)

[Sean Platt](https://sms4smile.com/quotes/author/sean-platt/)

> [If I see what you're up to on Facebook but I don't see your updates on Flickr, I'll still care about Facebook.](https://sms4smile.com/quotes/max-levchin/if-i-see-what-you-re-up-to-on-facebook-but-i-don-t-see-your-updates/)

[Max Levchin](https://sms4smile.com/quotes/author/max-levchin/)

> [“Facebook is not your source of love and care. Facebook (and other Internet giants) digitally manipulates our need for love,”](https://sms4smile.com/quotes/ivo-quartiroli/facebook-is-not-your-source-of-love-and-care-facebook-and-other/)

[Ivo Quartiroli](https://sms4smile.com/quotes/author/ivo-quartiroli/)

> [I tell young people all the time, and now I'm telling anyone, no matter what your age: You can't take back the stuff you…](https://sms4smile.com/quotes/drew-pinsky/i-tell-young-people-all-the-time-and-now-i-m-telling-anyone-no-matter/)

[Drew Pinsky](https://sms4smile.com/quotes/author/drew-pinsky/)

> [I'm not the kind of comic who would try stuff on Twitter, because I have to work up ideas and I can only do…](https://sms4smile.com/quotes/russell-howard/i-m-not-the-kind-of-comic-who-would-try-stuff-on-twitter-because-i/)

[Russell Howard](https://sms4smile.com/quotes/author/russell-howard/)

> [You don't get fewer followers saying outrageous stuff on Twitter.](https://sms4smile.com/quotes/van-jones/you-don-t-get-fewer-followers-saying-outrageous-stuff-on-twitter/)

[Van Jones](https://sms4smile.com/quotes/author/van-jones/)

> [I'm not a big fan of that kind of stuff - of Twitter and Facebook. I just feel like I'm a very private person…](https://sms4smile.com/quotes/ksenia-solo/i-m-not-a-big-fan-of-that-kind-of-stuff-of-twitter-and-facebook-i/)

[Ksenia Solo](https://sms4smile.com/quotes/author/ksenia-solo/)

> [I want every idea I have to make me money. I want every post I write to have 10,000 Facebook likes. I want every…](https://sms4smile.com/quotes/james-altucher/i-want-every-idea-i-have-to-make-me-money-i-want-every-post-i-write/)

[James Altucher](https://sms4smile.com/quotes/author/james-altucher/)

> [“Narcissists: Hurt their ego by telling them they should develop empathy for another human being and they change their profile picture to get more…](https://sms4smile.com/quotes/robin-sacredfire/narcissists-hurt-their-ego-by-telling-them-they-should-develop/)

[Robin Sacredfire](https://sms4smile.com/quotes/author/robin-sacredfire/)

> [The idea of harnessing the intelligence of the readership has been lost in the quest for Facebook likes. For many, readers have become synonymous…](https://sms4smile.com/quotes/nick-denton/the-idea-of-harnessing-the-intelligence-of-the-readership-has-been/)

[Nick Denton](https://sms4smile.com/quotes/author/nick-denton/)

> [“WATCH: Stunning Truths Your Facebook 'Likes' Really Reveal About”](https://sms4smile.com/quotes/anonymous/watch-stunning-truths-your-facebook-likes-really-reveal-about/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [People have become desperate to reduce everything, including each other, to mindless categories of good and bad, as if the world can be divided…](https://sms4smile.com/quotes/victoria-coren-mitchell/people-have-become-desperate-to-reduce-everything-including-each/)

[Victoria Coren Mitchell](https://sms4smile.com/quotes/author/victoria-coren-mitchell/)

> [I was worried that I didn't have as many Facebook 'likes' as another musician. You can almost feel like a failure if you aren't…](https://sms4smile.com/quotes/erika-m-anderson/i-was-worried-that-i-didn-t-have-as-many-facebook-likes-as-another/)

[Erika M. Anderson](https://sms4smile.com/quotes/author/erika-m-anderson/)

> [I keep track of my blog stats, Facebook subs, my Amazon rank, Twitter followers, Facebook likes per posts, my chess ranking. I get stressed…](https://sms4smile.com/quotes/james-altucher/i-keep-track-of-my-blog-stats-facebook-subs-my-amazon-rank-twitter/)

[James Altucher](https://sms4smile.com/quotes/author/james-altucher/)

> [Its that awkward when you put something on Facebook and nobody likes you status](https://sms4smile.com/quotes/stacie/its-that-awkward-when-you-put-something-on-facebook-and-nobody-likes/)

[Stacie](https://sms4smile.com/quotes/author/stacie/)

## More by Michael Arrington

> [Most people have an aversion to risk, my college economics professor told me. Which means they have to be rewarded to take on that…](https://sms4smile.com/quotes/michael-arrington/most-people-have-an-aversion-to-risk-my-college-economics-professor/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [Before the Internet, all most people cared about was Office. And Office was really the only reason anyone wanted Windows machines instead of Macs.](https://sms4smile.com/quotes/michael-arrington/before-the-internet-all-most-people-cared-about-was-office-and-office/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [I am a partner at CrunchFund, a venture capital firm with investments in many startups around the world. I am also a limited partner…](https://sms4smile.com/quotes/michael-arrington/i-am-a-partner-at-crunchfund-a-venture-capital-firm-with-investments/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [Startups Are Hard. So Work More, Cry Less, And Quit All The Whining](https://sms4smile.com/quotes/michael-arrington/startups-are-hard-so-work-more-cry-less-and-quit-all-the-whining/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [If we want to get beyond this whole I'm-cool-because-I-care-about-women thing, what we really need to do is we have to start encouraging women to…](https://sms4smile.com/quotes/michael-arrington/if-we-want-to-get-beyond-this-whole-i-m-cool-because-i-care-about/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [Some people ask why we don't just wait until we have the whole story before posting. The fact is that we sometimes can't get…](https://sms4smile.com/quotes/michael-arrington/some-people-ask-why-we-don-t-just-wait-until-we-have-the-whole-story/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [America is an unsolvable problem: a nation divided and deeply in hate with itself. If it was a startup, we'd understand how unfixable the…](https://sms4smile.com/quotes/michael-arrington/america-is-an-unsolvable-problem-a-nation-divided-and-deeply-in-hate/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [I live a fairly simple life, and that didn't change much after I sold TechCrunch in 2010. I didn't buy a new house or…](https://sms4smile.com/quotes/michael-arrington/i-live-a-fairly-simple-life-and-that-didn-t-change-much-after-i-sold/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [Friendships and marriage are far more potent than financial conflicts.](https://sms4smile.com/quotes/michael-arrington/friendships-and-marriage-are-far-more-potent-than-financial-conflicts/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [Most of the money I make now comes from investments from CrunchFund. And the vast majority of that is what's called carried interest.](https://sms4smile.com/quotes/michael-arrington/most-of-the-money-i-make-now-comes-from-investments-from-crunchfund/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [Write good content about stuff that you love. Readers will find you.](https://sms4smile.com/quotes/michael-arrington/write-good-content-about-stuff-that-you-love-readers-will-find-you/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [A business model that hasn't been tried before is always interesting, even if it's likely to fail.](https://sms4smile.com/quotes/michael-arrington/a-business-model-that-hasn-t-been-tried-before-is-always-interesting/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [I've always believed that government tends to screw up whatever it touches, but Obama in particular seemed different. He understood tech issues that left…](https://sms4smile.com/quotes/michael-arrington/i-ve-always-believed-that-government-tends-to-screw-up-whatever-it/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [Talking about Apple v. Microsoft without mentioning the Internet and the browser is like talking about WWII without talking about the nuke. Framing the…](https://sms4smile.com/quotes/michael-arrington/talking-about-apple-v-microsoft-without-mentioning-the-internet-and/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

> [If you want to build a startup that has a good chance of succeeding, don't listen to me. Listen to Paul Graham and others…](https://sms4smile.com/quotes/michael-arrington/if-you-want-to-build-a-startup-that-has-a-good-chance-of-succeeding/)

[Michael Arrington](https://sms4smile.com/quotes/author/michael-arrington/)

[Explore all 56 Michael Arrington quotes ](https://sms4smile.com/quotes/author/michael-arrington/)

## More About quotes

> [If you ask an introvert a question, wait until she thinks about it. Introverts think before speaking, not through speaking. If you want to…](https://sms4smile.com/quotes/laurie-helgoe/if-you-ask-an-introvert-a-question-wait-until-she-thinks-about-it/)

[Laurie Helgoe](https://sms4smile.com/quotes/author/laurie-helgoe/)

> [Joking about violence is not funny.](https://sms4smile.com/quotes/perez-hilton/joking-about-violence-is-not-funny/)

[Perez Hilton](https://sms4smile.com/quotes/author/perez-hilton/)

> [I talk to my mates about our kids, being too tired and being worn out.](https://sms4smile.com/quotes/holly-willoughby/i-talk-to-my-mates-about-our-kids-being-too-tired-and-being-worn-out/)

[Holly Willoughby](https://sms4smile.com/quotes/author/holly-willoughby/)

> [With 'Pretty Girls,' I saw the opportunity to talk not just about crime but what crime leaves behind.](https://sms4smile.com/quotes/karin-slaughter/with-pretty-girls-i-saw-the-opportunity-to-talk-not-just-about-crime/)

[Karin Slaughter](https://sms4smile.com/quotes/author/karin-slaughter/)

> [I write about presidents. That means I write about guys - so far. I'm interested in the people closest to them, the people they…](https://sms4smile.com/quotes/doris-kearns-goodwin/i-write-about-presidents-that-means-i-write-about-guys-so-far-i-m/)

[Doris Kearns Goodwin](https://sms4smile.com/quotes/author/doris-kearns-goodwin/)

> [That's something a lot of folks don't know about me - I'm pretty darn funny.](https://sms4smile.com/quotes/michael-jai-white/that-s-something-a-lot-of-folks-don-t-know-about-me-i-m-pretty-darn/)

[Michael Jai White](https://sms4smile.com/quotes/author/michael-jai-white/)

> [I learned a lot about myself at Oakmont.](https://sms4smile.com/quotes/shane-lowry/i-learned-a-lot-about-myself-at-oakmont/)

[Shane Lowry](https://sms4smile.com/quotes/author/shane-lowry/)

> [I don't think about the press or the crowds or the other leaders of the race. The focus is only on myself. As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/)

[Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/)

> [Sport is not just about entertainment. It is equally about winning and losing, pooling and galvanising the energy of the youth, upgrading people's physical…](https://sms4smile.com/quotes/nita-ambani/sport-is-not-just-about-entertainment-it-is-equally-about-winning-and/)

[Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/)

> [One of the ways that I discovered my confidence and my ability to overpower is becoming a mother. Suddenly, my world wasn't about myself…](https://sms4smile.com/quotes/lights/one-of-the-ways-that-i-discovered-my-confidence-and-my-ability-to/)

[Lights](https://sms4smile.com/quotes/author/lights/)

> [I didn't want to do 'Fashion Police' because I thought, 'This is stupid, this is beneath me, who wants to talk about fashion?' It…](https://sms4smile.com/quotes/joan-rivers/i-didn-t-want-to-do-fashion-police-because-i-thought-this-is-stupid/)

[Joan Rivers](https://sms4smile.com/quotes/author/joan-rivers/)

> [I just worried about my weight. Worried about my appearance and thought I wan't pretty enough to be a pop star. It was very…](https://sms4smile.com/quotes/judith-durham/i-just-worried-about-my-weight-worried-about-my-appearance-and/)

[Judith Durham](https://sms4smile.com/quotes/author/judith-durham/)

> [I read a couple of books about neuroscience and the relationship between the mind and the body.](https://sms4smile.com/quotes/joel-kinnaman/i-read-a-couple-of-books-about-neuroscience-and-the-relationship/)

[Joel Kinnaman](https://sms4smile.com/quotes/author/joel-kinnaman/)

> [There are a lot of kids out there copying and distributing movies - not because they care about seeing the movies or sharing them…](https://sms4smile.com/quotes/john-perry-barlow/there-are-a-lot-of-kids-out-there-copying-and-distributing-movies-not/)

[John Perry Barlow](https://sms4smile.com/quotes/author/john-perry-barlow/)

> [I have no physical genius about me. I can't dribble a ball and run at the same time, I can't do lay-ups - I'm…](https://sms4smile.com/quotes/rich-mullins/i-have-no-physical-genius-about-me-i-can-t-dribble-a-ball-and-run-at/)

[Rich Mullins](https://sms4smile.com/quotes/author/rich-mullins/)

Browse all 26,122 About quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.",
            "creator": {
                "@type": "Person",
                "name": "Michael Arrington"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/michael-arrington/if-you-really-care-about-facebook-likes-don-t-just-post-your-stuff-to/",
            "about": {
                "@type": "Thing",
                "name": "About"
            },
            "@id": "https://sms4smile.com/quotes/michael-arrington/if-you-really-care-about-facebook-likes-don-t-just-post-your-stuff-to/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/5f6/michael-arrington-12023_about_if-you-really-care-about-facebook-likes_101968.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/5f6/michael-arrington-12023_about_if-you-really-care-about-facebook-likes_101968.jpg",
                "url": "https://sms4smile.com/quotes/i/5f6/michael-arrington-12023_about_if-you-really-care-about-facebook-likes_101968.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being…” — Michael Arrington",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Michael Arrington",
                    "item": "https://sms4smile.com/quotes/author/michael-arrington/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "If you really care about Facebook...",
                    "item": "https://sms4smile.com/quotes/michael-arrington/if-you-really-care-about-facebook-likes-don-t-just-post-your-stuff-to/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/michael-arrington/if-you-really-care-about-facebook-likes-don-t-just-post-your-stuff-to/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
