--- title: "Meaning & Key Takeaway of: Even though voters overwhelmingly dislike…" description: "\"Even though voters overwhelmingly dislike negative ads, they do influence voters' opinions about a candidate.\" — Mercedes Schlapp" image: "https://sms4smile.com/quotes/i/00e/mercedes-schlapp-5906_ads_even-though-voters-overwhelmingly-dislik_2577845.jpg" --- # Even though voters overwhelmingly dislike negative ads… ![“Even though voters overwhelmingly dislike negative ads, they do influence voters' opinions about a candidate.” quote by Mercedes Schlapp](https://sms4smile.com/quotes/i/00e/mercedes-schlapp-5906_ads_even-though-voters-overwhelmingly-dislik_2577845.jpg) [Download](https://sms4smile.com/quotes/i/00e/mercedes-schlapp-5906_ads_even-though-voters-overwhelmingly-dislik_2577845.jpg) [Open image](https://sms4smile.com/quotes/i/00e/mercedes-schlapp-5906_ads_even-though-voters-overwhelmingly-dislik_2577845.jpg) > “Even though voters overwhelmingly dislike negative ads, they do influence voters' opinions about a candidate.” [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Negative ads are disliked yet still shape voter opinions. **In simple terms:** Negative ads influence voters despite dislike. Key Takeaway Consider ethical impact of campaign messaging. Themes politics advertising voter behavior ethics Mood critical analytical Type political marketing When to use this quote - elections - media planning - public debates Key Concepts persuasion media effects public opinion Questions to Reflect On - Why do people absorb disliked messages? - How can positive messaging compete? A Different Perspective Effectiveness varies by audience. ★ ★ ★ ★ ★ No ratings yet [Ads](https://sms4smile.com/quotes/about/ads/) [Ads Influence](https://sms4smile.com/quotes/about/ads-influence-1751058/) [Even](https://sms4smile.com/quotes/about/even/) [Influence](https://sms4smile.com/quotes/about/influence/) [Influence Voters](https://sms4smile.com/quotes/about/influence-voters-1158711/) [Negative](https://sms4smile.com/quotes/about/negative/) [Negative Ads](https://sms4smile.com/quotes/about/negative-ads-1751059/) [Opinions](https://sms4smile.com/quotes/about/opinions/) [Trump](https://sms4smile.com/quotes/about/trump/) [Voters](https://sms4smile.com/quotes/about/voters/) [Voters Overwhelmingly](https://sms4smile.com/quotes/about/voters-overwhelmingly-971420/) ## Related quotes > [The main influence on voters should be a series of robust debates among the candidates. It's a free country, so this is a tough…](https://sms4smile.com/quotes/douglas-brunt/the-main-influence-on-voters-should-be-a-series-of-robust-debates/) [Douglas Brunt](https://sms4smile.com/quotes/author/douglas-brunt/) > [The television industry claims they are only reflecting society with their programming and have no influence on behavior. If that is the case then…](https://sms4smile.com/quotes/randall-wright/the-television-industry-claims-they-are-only-reflecting-society-with/) [Randall Wright](https://sms4smile.com/quotes/author/randall-wright/) > [“Even though the voters were overwhelmingly in favor of the three-dollar tag, the highway department wasn't about to get off the public tit without…](https://sms4smile.com/quotes/herman-e-talmadge/even-though-the-voters-were-overwhelmingly-in-favor-of-the-three/) [Herman E. Talmadge](https://sms4smile.com/quotes/author/herman-e-talmadge/) > [I think that the best approach would be if the American people ever insist that we cut down on the massive amounts of money…](https://sms4smile.com/quotes/jimmy-carter/i-think-that-the-best-approach-would-be-if-the-american-people-ever/) [Jimmy Carter](https://sms4smile.com/quotes/author/jimmy-carter/) > [Hillary Clinton spent hundreds of millions of dollars on negative ads on me, many of which are absolutely untrue. They're untrue. And they're misrepresentations.](https://sms4smile.com/quotes/donald-trump/hillary-clinton-spent-hundreds-of-millions-of-dollars-on-negative-ads/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I liked writing the negative ads more than - because it's more minor chords.](https://sms4smile.com/quotes/lin-manuel-miranda/i-liked-writing-the-negative-ads-more-than-because-it-s-more-minor/) [Lin-Manuel Miranda](https://sms4smile.com/quotes/author/lin-manuel-miranda/) > [There is no evidence that super PACs have led to a greater percentage of negative ads.](https://sms4smile.com/quotes/bradley-a-smith/there-is-no-evidence-that-super-pacs-have-led-to-a-greater-percentage/) [Bradley A. Smith](https://sms4smile.com/quotes/author/bradley-a-smith/) > [I hate negative ads in general.](https://sms4smile.com/quotes/ed-rendell/i-hate-negative-ads-in-general/) [Ed Rendell](https://sms4smile.com/quotes/author/ed-rendell/) > [There's a reason people run negative ads... it's because they work.](https://sms4smile.com/quotes/anne-northup/there-s-a-reason-people-run-negative-ads-it-s-because-they-work/) [Anne Northup](https://sms4smile.com/quotes/author/anne-northup/) > [No one's dropped a cent - there's no negative ads up against Donald Trump in Iowa which is crazy to think about.](https://sms4smile.com/quotes/chris-hayes/no-one-s-dropped-a-cent-there-s-no-negative-ads-up-against-donald/) [Chris Hayes](https://sms4smile.com/quotes/author/chris-hayes/) > [I don't think people in Hawaii like negative ads, whether it's done by an independent group or whether it's done by the campaign itself.](https://sms4smile.com/quotes/colleen-hanabusa/i-don-t-think-people-in-hawaii-like-negative-ads-whether-it-s-done-by/) [Colleen Hanabusa](https://sms4smile.com/quotes/author/colleen-hanabusa/) > [Being the one person out there committed to not running negative ads - voters respond to that.](https://sms4smile.com/quotes/john-hickenlooper/being-the-one-person-out-there-committed-to-not-running-negative-ads/) [John Hickenlooper](https://sms4smile.com/quotes/author/john-hickenlooper/) > [A lot of our Democratic consultants have fallen into the self-defeating prescription that the candidate that runs the most negative ads wins. I have…](https://sms4smile.com/quotes/martin-o-malley/a-lot-of-our-democratic-consultants-have-fallen-into-the-self/) [Martin O'Malley](https://sms4smile.com/quotes/author/martin-o-malley/) > [I don't think anything will change until Americans revolt and get it into their heads that they need to be informed voters instead of…](https://sms4smile.com/quotes/deborah-pryce/i-don-t-think-anything-will-change-until-americans-revolt-and-get-it/) [Deborah Pryce](https://sms4smile.com/quotes/author/deborah-pryce/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) ## More by Mercedes Schlapp > [Part of me believes that Beyonce and Jay-Z were naive when they chose to celebrate their five-year wedding anniversary in Cuba. However, as the…](https://sms4smile.com/quotes/mercedes-schlapp/part-of-me-believes-that-beyonce-and-jay-z-were-naive-when-they-chose/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [The questions of traditional and redefined marriage are highly emotional and a difficult and sensitive topic. Living in the D.C. area and having gay…](https://sms4smile.com/quotes/mercedes-schlapp/the-questions-of-traditional-and-redefined-marriage-are-highly/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [On the IRS website, they claim to be one of the world's most efficient tax administrators. The IRS officials might know how to collect…](https://sms4smile.com/quotes/mercedes-schlapp/on-the-irs-website-they-claim-to-be-one-of-the-world-s-most-efficient/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [I understand the stress of finding quality and affordable childcare while paying high taxes. I also understand that many working moms struggle to make…](https://sms4smile.com/quotes/mercedes-schlapp/i-understand-the-stress-of-finding-quality-and-affordable-childcare/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [Solutions and ideas should come from the bottom up, generated by local communities and not mandated from Washington.](https://sms4smile.com/quotes/mercedes-schlapp/solutions-and-ideas-should-come-from-the-bottom-up-generated-by-local/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [Cuba is a nation stuck in time, and the regime's complete control of businesses, the press and the Internet has kept the Cuban people…](https://sms4smile.com/quotes/mercedes-schlapp/cuba-is-a-nation-stuck-in-time-and-the-regime-s-complete-control-of/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [We need to ensure that veterans are in charge of their health care and not the government.](https://sms4smile.com/quotes/mercedes-schlapp/we-need-to-ensure-that-veterans-are-in-charge-of-their-health-care/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [If a student believes that taking too many exams is hard or skipping advanced courses for a lighter load is a better deal, just…](https://sms4smile.com/quotes/mercedes-schlapp/if-a-student-believes-that-taking-too-many-exams-is-hard-or-skipping/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [Is Trump correct that we should stop the flow of illegal immigrants? Yes, but again, words matter, and there is a way to engage…](https://sms4smile.com/quotes/mercedes-schlapp/is-trump-correct-that-we-should-stop-the-flow-of-illegal-immigrants/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [As a working mother of a large family, preparing meals and shopping for groceries is time consuming and hard work.](https://sms4smile.com/quotes/mercedes-schlapp/as-a-working-mother-of-a-large-family-preparing-meals-and-shopping/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [For my family, belief in God and in the resurrection of Jesus Christ brings such hope and promise to our lives. It strengthens our…](https://sms4smile.com/quotes/mercedes-schlapp/for-my-family-belief-in-god-and-in-the-resurrection-of-jesus-christ/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [The Veterans Health Administration's socialized style of medicine, where the government is in charge of the hospitals and managing our veterans' health care, simply…](https://sms4smile.com/quotes/mercedes-schlapp/the-veterans-health-administration-s-socialized-style-of-medicine/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [I will tell my children that Mr. Trump fought for the little guy, for the mom and pop in Erie County who lost all…](https://sms4smile.com/quotes/mercedes-schlapp/i-will-tell-my-children-that-mr-trump-fought-for-the-little-guy-for/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [Mr. Trump wants citizens of other nations to know that there is a legal process that needs to be followed, and that that process…](https://sms4smile.com/quotes/mercedes-schlapp/mr-trump-wants-citizens-of-other-nations-to-know-that-there-is-a/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) > [Obama and the liberal Democrats fail to represent the silent majority: the conservative women who are too busy raising families, paying bills, and making…](https://sms4smile.com/quotes/mercedes-schlapp/obama-and-the-liberal-democrats-fail-to-represent-the-silent-majority/) [Mercedes Schlapp](https://sms4smile.com/quotes/author/mercedes-schlapp/) [Explore all 100 Mercedes Schlapp quotes ](https://sms4smile.com/quotes/author/mercedes-schlapp/) ## More Ads quotes > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/) [Thomas Howard, 3rd Duke of Norfolk](https://sms4smile.com/quotes/author/thomas-howard-3rd-duke-of-norfolk/) > [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/) [Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/) > [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/) [Carla Bley](https://sms4smile.com/quotes/author/carla-bley/) > [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I am terrible at memorizing things. Hence, ad-libbing.](https://sms4smile.com/quotes/michael-weatherly/i-am-terrible-at-memorizing-things-hence-ad-libbing/) [Michael Weatherly](https://sms4smile.com/quotes/author/michael-weatherly/) > [In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In…](https://sms4smile.com/quotes/jimmy-fallon/in-a-recent-attack-ad-the-nra-claims-that-president-obama-cares-about/) [Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/) > [Nothing's going to keep me from making music. If I were in the want-ads in the back of the paper or playing to six…](https://sms4smile.com/quotes/dave-grohl/nothing-s-going-to-keep-me-from-making-music-if-i-were-in-the-want/) [Dave Grohl](https://sms4smile.com/quotes/author/dave-grohl/) > [For me, being on set is no different than being at a dinner table or riding the subway next to someone; inevitably their life…](https://sms4smile.com/quotes/victoria-mahoney/for-me-being-on-set-is-no-different-than-being-at-a-dinner-table-or/) [Victoria Mahoney](https://sms4smile.com/quotes/author/victoria-mahoney/) > [We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.](https://sms4smile.com/quotes/renzo-rosso/we-assumed-the-customers-were-smart-and-that-they-ll-buy-what-they/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) [Browse all 856 Ads quotes ](https://sms4smile.com/quotes/about/ads/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Even though voters overwhelmingly dislike negative ads, they do influence voters' opinions about a candidate.", "creator": { "@type": "Person", "name": "Mercedes Schlapp" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/mercedes-schlapp/even-though-voters-overwhelmingly-dislike-negative-ads-they-do/", "about": { "@type": "Thing", "name": "Ads" }, "@id": "https://sms4smile.com/quotes/mercedes-schlapp/even-though-voters-overwhelmingly-dislike-negative-ads-they-do/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/00e/mercedes-schlapp-5906_ads_even-though-voters-overwhelmingly-dislik_2577845.jpg", "contentUrl": "https://sms4smile.com/quotes/i/00e/mercedes-schlapp-5906_ads_even-though-voters-overwhelmingly-dislik_2577845.jpg", "url": "https://sms4smile.com/quotes/i/00e/mercedes-schlapp-5906_ads_even-though-voters-overwhelmingly-dislik_2577845.jpg", "width": 1080, "height": 1080, "caption": "“Even though voters overwhelmingly dislike negative ads, they do influence voters' opinions about a candidate.” — Mercedes Schlapp", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Mercedes Schlapp", "item": "https://sms4smile.com/quotes/author/mercedes-schlapp/" }, { "@type": "ListItem", "position": 4, "name": "Even though voters overwhelmingly dislike negative...", "item": "https://sms4smile.com/quotes/mercedes-schlapp/even-though-voters-overwhelmingly-dislike-negative-ads-they-do/" } ], "@id": "https://sms4smile.com/quotes/mercedes-schlapp/even-though-voters-overwhelmingly-dislike-negative-ads-they-do/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```