---
title: "Meaning & Key Takeaway of: Strategists who don’t take time to think…"
description: "\"Strategists who don’t take time to think are just planners.\" — Max McKeown"
image: "https://sms4smile.com/quotes/i/5d5/max-mckeown-13226_planners_strategists-who-don-t-take-time-to-think_1948494.png"
---

#  Strategists who don’t take time to think are just planners.

![“Strategists who don’t take time to think are just planners.” quote by Max McKeown](https://sms4smile.com/quotes/i/5d5/max-mckeown-13226_planners_strategists-who-don-t-take-time-to-think_1948494.png)   [Download](https://sms4smile.com/quotes/i/5d5/max-mckeown-13226_planners_strategists-who-don-t-take-time-to-think_1948494.png) [Open image](https://sms4smile.com/quotes/i/5d5/max-mckeown-13226_planners_strategists-who-don-t-take-time-to-think_1948494.png)

> “Strategists who don’t take time to think are just planners.”

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Strategic thinking requires deliberate reflection; without it, planning is shallow.

**In simple terms:** Think before you plan.

Key Takeaway

Prioritize reflection in strategy.

Themes

strategy thinking planning

Mood

thoughtful analytical

Type

philosophical inspirational

When to use this quote

- business development
- product design
- campaign planning
- policy formulation

Key Concepts

critical analysis decision making

Questions to Reflect On

- When is too much thinking a problem?
- How to balance thinking and doing?

A Different Perspective

Over‑analysis can stall action.

★ ★ ★ ★ ★   No ratings yet

[Just Planners](https://sms4smile.com/quotes/about/just-planners-3146989/) [Planners](https://sms4smile.com/quotes/about/planners/) [Strategist](https://sms4smile.com/quotes/about/strategist/) [Strategists](https://sms4smile.com/quotes/about/strategists-635534/) [Strategists Don](https://sms4smile.com/quotes/about/strategists-don-3146988/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Take time](https://sms4smile.com/quotes/about/take-time/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Time](https://sms4smile.com/quotes/about/time/) [Time Think](https://sms4smile.com/quotes/about/time-think/) [Time to think](https://sms4smile.com/quotes/about/time-to-think/)

## Related quotes

> [Winning Strategists are certain of triumph before seeking a challenge. Losing Strategists are certain to challenge before seeking a triumph.](https://sms4smile.com/quotes/sun-tzu/winning-strategists-are-certain-of-triumph-before-seeking-a-challenge/)

[Sun Tzu](https://sms4smile.com/quotes/author/sun-tzu/)

> [Even the greatest of all strategists must occasionally take into account the presence of an enemy.](https://sms4smile.com/quotes/colin-powell/even-the-greatest-of-all-strategists-must-occasionally-take-into/)

[Colin Powell](https://sms4smile.com/quotes/author/colin-powell/)

> [Unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be used up defending…](https://sms4smile.com/quotes/peter-drucker/unless-strategy-evaluation-is-performed-seriously-and-systematically/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [The Internet has taken shape with startlingly little planning? The most universal and indispensable network on the planet somehow burgeoned without so muchasa boardofdirectors,…](https://sms4smile.com/quotes/james-gleick/the-internet-has-taken-shape-with-startlingly-little-planning-the/)

[James Gleick](https://sms4smile.com/quotes/author/james-gleick/)

> [The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk…](https://sms4smile.com/quotes/max-mckeown/the-smart-strategist-allows-strategy-to-be-shaped-by-events-good/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue…](https://sms4smile.com/quotes/max-mckeown/the-task-of-the-strategist-and-leadership-team-is-to-reduce/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [The real heart of strategy is the strategist.](https://sms4smile.com/quotes/max-mckeown/the-real-heart-of-strategy-is-the-strategist/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [Entire populations of market strategists, fund managers, and economists are employed to try and intuit for clients which securities to bet on for the…](https://sms4smile.com/quotes/kelly-evans/entire-populations-of-market-strategists-fund-managers-and-economists/)

[Kelly Evans](https://sms4smile.com/quotes/author/kelly-evans/)

> [“Where Western strategists reflect on the means to assemble superior power at the decisive point, Sun Tzu addresses the means of building a dominant…](https://sms4smile.com/quotes/henry-kissinger/where-western-strategists-reflect-on-the-means-to-assemble-superior/)

[Henry Kissinger](https://sms4smile.com/quotes/author/henry-kissinger/)

> [“Real strategists are warriors and must be willing and able to fight battles, to “see the elephant,” as Civil War soldiers were fond of…](https://sms4smile.com/quotes/robert-l-o-connell/real-strategists-are-warriors-and-must-be-willing-and-able-to-fight/)

[Robert L. O'Connell](https://sms4smile.com/quotes/author/robert-l-o-connell/)

> [“Strategists should be particularly alert to changes in other industries that may make them attractive substitutes when they were not before p.31”](https://sms4smile.com/quotes/michael-e-porter/strategists-should-be-particularly-alert-to-changes-in-other/)

[Michael E. Porter](https://sms4smile.com/quotes/author/michael-e-porter/)

> [“Battles are won by men. Wars are won by strategists.”](https://sms4smile.com/quotes/michael-scott/battles-are-won-by-men-wars-are-won-by-strategists/)

[Michael Scott](https://sms4smile.com/quotes/author/michael-scott/)

> [Democratic strategists and operatives should not design a strategy based off today's conditions. They should be setting a strategy for where the trajectory of…](https://sms4smile.com/quotes/james-carville/democratic-strategists-and-operatives-should-not-design-a-strategy/)

[James Carville](https://sms4smile.com/quotes/author/james-carville/)

> [“The Lessons of the Past  Ancient strategists provide us with modes of thinking and practical guidance that we can use in the present.…](https://sms4smile.com/quotes/anonymous/the-lessons-of-the-past-ancient-strategists-provide-us-with-modes-of/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [I'm a strategist, not a motivator. I'm obsessed with finding strategies that create real results in the shortest period of time.](https://sms4smile.com/quotes/tony-robbins/i-m-a-strategist-not-a-motivator-i-m-obsessed-with-finding-strategies/)

[Tony Robbins](https://sms4smile.com/quotes/author/tony-robbins/)

## More by Max McKeown

> [Strategy is not a solo sport, even if you're the CEO.](https://sms4smile.com/quotes/max-mckeown/strategy-is-not-a-solo-sport-even-if-you-re-the-ceo/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [Change is not overcoming inertia as much as it is redirecting, guiding, tweaking what already is and what has already happened. We must believe…](https://sms4smile.com/quotes/max-mckeown/change-is-not-overcoming-inertia-as-much-as-it-is-redirecting-guiding/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [Change is inevitable, progress is not.](https://sms4smile.com/quotes/max-mckeown/change-is-inevitable-progress-is-not/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [“Only the right pain gets the right gain.”](https://sms4smile.com/quotes/max-mckeown/only-the-right-pain-gets-the-right-gain/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [“You get told to look before you leap. But if you are too careful you may end up just looking.”](https://sms4smile.com/quotes/max-mckeown/you-get-told-to-look-before-you-leap-but-if-you-are-too-careful-you/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [Whenever a maker and a thinker get together, really cool stuff happens.](https://sms4smile.com/quotes/max-mckeown/whenever-a-maker-and-a-thinker-get-together-really-cool-stuff-happens/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [Corporate strategy is usually only useful if you get people engaged with helping you to make it work.](https://sms4smile.com/quotes/max-mckeown/corporate-strategy-is-usually-only-useful-if-you-get-people-engaged/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today…](https://sms4smile.com/quotes/max-mckeown/with-a-clever-strategy-each-action-is-self-reinforcing-each-action/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [There are immense numbers of potential entrepreneurs who can start their own businesses among the people who are working in large organisations.](https://sms4smile.com/quotes/max-mckeown/there-are-immense-numbers-of-potential-entrepreneurs-who-can-start/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [Becoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of…](https://sms4smile.com/quotes/max-mckeown/becoming-a-strategic-thinker-is-about-opening-your-mind-to/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk…](https://sms4smile.com/quotes/max-mckeown/the-smart-strategist-allows-strategy-to-be-shaped-by-events-good/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [Innovation is new stuff that is made useful.](https://sms4smile.com/quotes/max-mckeown/innovation-is-new-stuff-that-is-made-useful/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [“Embrace the perpetual joy of moving perpetually forward.”](https://sms4smile.com/quotes/max-mckeown/embrace-the-perpetual-joy-of-moving-perpetually-forward/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [“Your life is what happens when you're busy trying to become unbusy.”](https://sms4smile.com/quotes/max-mckeown/your-life-is-what-happens-when-you-re-busy-trying-to-become-unbusy/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

> [“Nowists get off on getting on, so they run when they could walk, jump when they could sit and dance when they could sit…](https://sms4smile.com/quotes/max-mckeown/nowists-get-off-on-getting-on-so-they-run-when-they-could-walk-jump/)

[Max McKeown](https://sms4smile.com/quotes/author/max-mckeown/)

[Explore all 51 Max McKeown quotes ](https://sms4smile.com/quotes/author/max-mckeown/)

## More Planners quotes

> [“Where I'm is one of those stair climbing machines the agent has installed. You climb and climb forever and never get off the ground.…](https://sms4smile.com/quotes/chuck-palahniuk/where-i-m-is-one-of-those-stair-climbing-machines-the-agent-has/)

[Chuck Palahniuk](https://sms4smile.com/quotes/author/chuck-palahniuk/)

> [God is the one great employer, thinker, planner, supervisor.](https://sms4smile.com/quotes/henry-ward-beecher/god-is-the-one-great-employer-thinker-planner-supervisor/)

[Henry Ward Beecher](https://sms4smile.com/quotes/author/henry-ward-beecher/)

> [I've often thought that if planners were botanists, zoologists, geologists, and people who know about the earth, we would have much more wisdom in…](https://sms4smile.com/quotes/william-o-douglas/i-ve-often-thought-that-if-planners-were-botanists-zoologists/)

[William O. Douglas](https://sms4smile.com/quotes/author/william-o-douglas/)

> [It is up to us, to this present generation of Americans, to take a stand for freedom, to send a message to Washington that…](https://sms4smile.com/quotes/rick-perry/it-is-up-to-us-to-this-present-generation-of-americans-to-take-a/)

[Rick Perry](https://sms4smile.com/quotes/author/rick-perry/)

> [But too often the goal of the planners is a universal gray state of health corresponding to absence of disease rather than to a…](https://sms4smile.com/quotes/rene-dubos/but-too-often-the-goal-of-the-planners-is-a-universal-gray-state-of/)

[Rene Dubos](https://sms4smile.com/quotes/author/rene-dubos/)

> [I'm a planner, and most networks don't plan. Bravo doesn't plan. Bravo is lucky in a lot of ways - they've got a lot…](https://sms4smile.com/quotes/patti-stanger/i-m-a-planner-and-most-networks-don-t-plan-bravo-doesn-t-plan-bravo/)

[Patti Stanger](https://sms4smile.com/quotes/author/patti-stanger/)

> [I know some writers are meticulous planners, but I'm not one of them.](https://sms4smile.com/quotes/gail-honeyman/i-know-some-writers-are-meticulous-planners-but-i-m-not-one-of-them/)

[Gail Honeyman](https://sms4smile.com/quotes/author/gail-honeyman/)

> [A designer is a planner with an aesthetic sense.](https://sms4smile.com/quotes/bruno-munari/a-designer-is-a-planner-with-an-aesthetic-sense/)

[Bruno Munari](https://sms4smile.com/quotes/author/bruno-munari/)

> [Thinking ahead, what really happens to us will depend on how many people we have who are of the great and sober and dynamic…](https://sms4smile.com/quotes/robert-menzies/thinking-ahead-what-really-happens-to-us-will-depend-on-how-many/)

[Robert Menzies](https://sms4smile.com/quotes/author/robert-menzies/)

> [A good financial planner is going to do more than pick your funds.](https://sms4smile.com/quotes/dave-ramsey/a-good-financial-planner-is-going-to-do-more-than-pick-your-funds/)

[Dave Ramsey](https://sms4smile.com/quotes/author/dave-ramsey/)

> [Our planning system was dynamite when we first put it in. The thinking was fresh; the form mattered little. It was idea oriented. We…](https://sms4smile.com/quotes/john-welch/our-planning-system-was-dynamite-when-we-first-put-it-in-the-thinking/)

[John Welch](https://sms4smile.com/quotes/author/john-welch/)

> [The funny thing is that I'm not a planner. I have no idea what I want to do in the interim of that 50…](https://sms4smile.com/quotes/kristen-bell/the-funny-thing-is-that-i-m-not-a-planner-i-have-no-idea-what-i-want/)

[Kristen Bell](https://sms4smile.com/quotes/author/kristen-bell/)

> [If I ever had the time to take on another job, being a party planner would be high on my list.](https://sms4smile.com/quotes/tori-spelling/if-i-ever-had-the-time-to-take-on-another-job-being-a-party-planner/)

[Tori Spelling](https://sms4smile.com/quotes/author/tori-spelling/)

> [From the 1970s, there has been a significant change in the US economy, as planners, private and state, shifted it toward financialization and the…](https://sms4smile.com/quotes/noam-chomsky/from-the-1970s-there-has-been-a-significant-change-in-the-us-economy/)

[Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/)

> [ \[What if my advisor talks only about returns, not risk?\] ... It's his job to take risk into account by telling you the range… ](https://sms4smile.com/quotes/william-forsyth-sharpe/what-if-my-advisor-talks-only-about-returns-not-risk-it-s-his-job-to/)

[William Forsyth Sharpe](https://sms4smile.com/quotes/author/william-forsyth-sharpe/)

[Browse all 133 Planners quotes ](https://sms4smile.com/quotes/about/planners/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Strategists who don’t take time to think are just planners.",
            "creator": {
                "@type": "Person",
                "name": "Max McKeown"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/max-mckeown/strategists-who-don-t-take-time-to-think-are-just-planners/",
            "about": {
                "@type": "Thing",
                "name": "Planners"
            },
            "@id": "https://sms4smile.com/quotes/max-mckeown/strategists-who-don-t-take-time-to-think-are-just-planners/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/5d5/max-mckeown-13226_planners_strategists-who-don-t-take-time-to-think_1948494.png",
                "contentUrl": "https://sms4smile.com/quotes/i/5d5/max-mckeown-13226_planners_strategists-who-don-t-take-time-to-think_1948494.png",
                "url": "https://sms4smile.com/quotes/i/5d5/max-mckeown-13226_planners_strategists-who-don-t-take-time-to-think_1948494.png",
                "width": 1080,
                "height": 1080,
                "caption": "“Strategists who don’t take time to think are just planners.” — Max McKeown",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Max McKeown",
                    "item": "https://sms4smile.com/quotes/author/max-mckeown/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Strategists who don’t take time to...",
                    "item": "https://sms4smile.com/quotes/max-mckeown/strategists-who-don-t-take-time-to-think-are-just-planners/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/max-mckeown/strategists-who-don-t-take-time-to-think-are-just-planners/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
