---
title: "Meaning & Key Takeaway of: What we're doing, or, I should say, what…"
description: "\"“What we're doing, or, I should say, what you're doing, since no one has taught me any good words, is dropping recipes into people's brains to cause a ..."
image: "https://sms4smile.com/quotes/i/a49/max-barry-7380_language_what-we-re-doing-or-i-should-say-what-yo_2286998.jpg"
---

#  What we're doing, or, I should say, what you're doing…

![“What we're doing, or, I should say, what you're doing, since no one has taught me any good words, is dropping recipes into people's brains to cause a neurochemical reaction to knock out the filters. Tie them up just long enough to slip an instruction past. And you do that by speaking a string of…” quote by Max Barry](https://sms4smile.com/quotes/i/a49/max-barry-7380_language_what-we-re-doing-or-i-should-say-what-yo_2286998.jpg)   [Download](https://sms4smile.com/quotes/i/a49/max-barry-7380_language_what-we-re-doing-or-i-should-say-what-yo_2286998.jpg) [Open image](https://sms4smile.com/quotes/i/a49/max-barry-7380_language_what-we-re-doing-or-i-should-say-what-yo_2286998.jpg)

> ““What we're doing, or, I should say, what you're doing, since no one has taught me any good words, is dropping recipes into people's brains to cause a neurochemical reaction to knock out the filters. Tie them up just long enough to slip an instruction past. And you do that by speaking a string of words crafted for the person's psychographic segment. Probably words that were crafted decades ago and have been strengthened ever since. And it's a string of words because the brain has layers of defenses, and for the instruction to get through, they all have to be disabled at once.' Jeremy said, 'How do you know this?' 'Do you think I'm smart?' 'I think you're scary,' he said.””

[Max Barry](https://sms4smile.com/quotes/author/max-barry/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Manipulative language can bypass mental defenses when crafted for specific audiences, exploiting psychological vulnerabilities.

**In simple terms:** Targeted words can influence thoughts.

Key Takeaway

Question the intent behind language.

Themes

psychology communication manipulation

Mood

cautious critical

Type

philosophical warning

When to use this quote

- advertising
- political speech
- propaganda
- personal persuasion

Key Concepts

cognitive bias psychographic targeting

Questions to Reflect On

- Are you aware of how language shapes your decisions?
- What safeguards can protect against covert persuasion?

A Different Perspective

Such tactics can be ethically questionable and may erode trust.

★ ★ ★ ★ ★   No ratings yet

[Language](https://sms4smile.com/quotes/about/language/) [Mind control](https://sms4smile.com/quotes/about/mind-control/) [Words](https://sms4smile.com/quotes/about/words/)

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