--- title: "Meaning & Key Takeaway of: When I entered the market, I was rejected…" description: "\"When I entered the market, I was rejected because the elite say that you have to sell things at a certain price point. My position was that the consume..." image: "https://sms4smile.com/quotes/i/a08/max-azria-34654_because_when-i-entered-the-market-i-was-rejected_1169483.png" --- # When I entered the market, I was rejected because the… ![“When I entered the market, I was rejected because the elite say that you have to sell things at a certain price point. My position was that the consumer is smarter than that. Who cares if it's $200, not $2,000?” quote by Max Azria](https://sms4smile.com/quotes/i/a08/max-azria-34654_because_when-i-entered-the-market-i-was-rejected_1169483.png) [Download](https://sms4smile.com/quotes/i/a08/max-azria-34654_because_when-i-entered-the-market-i-was-rejected_1169483.png) [Open image](https://sms4smile.com/quotes/i/a08/max-azria-34654_because_when-i-entered-the-market-i-was-rejected_1169483.png) > “When I entered the market, I was rejected because the elite say that you have to sell things at a certain price point. My position was that the consumer is smarter than that. Who cares if it's $200, not $2,000?” [Max Azria](https://sms4smile.com/quotes/author/max-azria/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker challenges pricing norms, arguing consumers can discern value and should not be forced into high‑price expectations. **In simple terms:** Consumers are smarter than price‑gatekeepers. Key Takeaway Price based on value, not status. Themes consumer behavior pricing market dynamics empowerment Mood critical assertive Type business marketing When to use this quote - product launches - pricing strategy meetings - consumer surveys - retail negotiations Key Concepts value perception price elasticity Questions to Reflect On - Do you prioritize quality over cost? - How can you communicate value effectively? A Different Perspective Higher prices may limit market reach. ★ ★ ★ ★ ★ No ratings yet [Consumer](https://sms4smile.com/quotes/about/consumer/) [Elite](https://sms4smile.com/quotes/about/elite/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market](https://sms4smile.com/quotes/about/market/) ## Related quotes > [I'm hesitant to ascribe too much to luck because I think women have a bad habit of doing that. At the same time, there's…](https://sms4smile.com/quotes/leigh-bardugo/i-m-hesitant-to-ascribe-too-much-to-luck-because-i-think-women-have-a/) [Leigh Bardugo](https://sms4smile.com/quotes/author/leigh-bardugo/) > [The author takes the position that the consumer pays the tax, and as such every individual of the social order should be given unlimited…](https://sms4smile.com/quotes/carter-g-woodson/the-author-takes-the-position-that-the-consumer-pays-the-tax-and-as/) [Carter G. 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