--- title: "Meaning & Key Takeaway of: This sounds really craven on some level…" description: "\"This sounds really craven on some level, but on some level, a lot of what I'm doing is trying to not do a typical TV show.\" — Matthew Weiner" image: "https://sms4smile.com/quotes/i/8e8/matthew-weiner-12881_doing_this-sounds-really-craven-on-some-level_1208717.jpg" --- # This sounds really craven on some level, but on some… ![“This sounds really craven on some level, but on some level, a lot of what I'm doing is trying to not do a typical TV show.” quote by Matthew Weiner](https://sms4smile.com/quotes/i/8e8/matthew-weiner-12881_doing_this-sounds-really-craven-on-some-level_1208717.jpg) [Download](https://sms4smile.com/quotes/i/8e8/matthew-weiner-12881_doing_this-sounds-really-craven-on-some-level_1208717.jpg) [Open image](https://sms4smile.com/quotes/i/8e8/matthew-weiner-12881_doing_this-sounds-really-craven-on-some-level_1208717.jpg) > “This sounds really craven on some level, but on some level, a lot of what I'm doing is trying to not do a typical TV show.” [Matthew Weiner](https://sms4smile.com/quotes/author/matthew-weiner/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He avoids conventional TV tropes, seeking originality over formulaic storytelling. **In simple terms:** He tries to be different from typical shows. Key Takeaway Embrace creative risk. Themes creativity media originality Mood reflective determined Type analytical inspirational When to use this quote - TV writing - indie film production - personal branding Key Concepts Narrative innovation risk taking Questions to Reflect On - What conventions are you challenging? - How do you balance novelty with audience expectations? 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