--- title: "Meaning & Key Takeaway of: I think daily deals are a good idea. Any…" description: "\"I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.\" — Matt Cohler" image: "https://sms4smile.com/quotes/i/1a5/matt-cohler-45627_ad_i-think-daily-deals-are-a-good-idea-any_2220752.jpg" --- # I think daily deals are a good idea. Any ad people view as… ![“I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.” quote by Matt Cohler](https://sms4smile.com/quotes/i/1a5/matt-cohler-45627_ad_i-think-daily-deals-are-a-good-idea-any_2220752.jpg) [Download](https://sms4smile.com/quotes/i/1a5/matt-cohler-45627_ad_i-think-daily-deals-are-a-good-idea-any_2220752.jpg) [Open image](https://sms4smile.com/quotes/i/1a5/matt-cohler-45627_ad_i-think-daily-deals-are-a-good-idea-any_2220752.jpg) > “I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.” [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective advertising blends seamlessly with content, making daily deals feel natural and valuable. **In simple terms:** Good ads look like content. Key Takeaway Create ads that feel like useful content. Themes advertising content marketing daily deals consumer behavior Mood pragmatic optimistic Type practical inspirational When to use this quote - e‑commerce promotions - social media campaigns - email newsletters - mobile app notifications Key Concepts native advertising value exchange psychology of scarcity Questions to Reflect On - How can you keep daily deals fresh without fatigue? - What value beyond price can you offer? A Different Perspective Over‑reliance on novelty may reduce long‑term brand trust. ★ ★ ★ ★ ★ No ratings yet [Good ideas](https://sms4smile.com/quotes/about/good-ideas/) [Happiness](https://sms4smile.com/quotes/about/happiness/) [Idea](https://sms4smile.com/quotes/about/idea/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [People](https://sms4smile.com/quotes/about/people/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [Almost everybody who thinks about local thinks about daily deals, but companies like OpenTable and Zillow and Yelp are all getting their money from…](https://sms4smile.com/quotes/bill-gurley/almost-everybody-who-thinks-about-local-thinks-about-daily-deals-but/) [Bill Gurley](https://sms4smile.com/quotes/author/bill-gurley/) > [I started drinking BodyArmor as a daily deal.](https://sms4smile.com/quotes/kyler-murray/i-started-drinking-bodyarmor-as-a-daily-deal/) [Kyler Murray](https://sms4smile.com/quotes/author/kyler-murray/) > [Never make too good of a deal. It sounds a little counterintuitive, but the deals that are too good of a deal for you…](https://sms4smile.com/quotes/ryan-kavanaugh/never-make-too-good-of-a-deal-it-sounds-a-little-counterintuitive-but/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I shouldn't beat a broad, but I still would but I don't try and be bad cause the deals good.](https://sms4smile.com/quotes/honey-cocaine/i-shouldn-t-beat-a-broad-but-i-still-would-but-i-don-t-try-and-be-bad/) [Honey Cocaine](https://sms4smile.com/quotes/author/honey-cocaine/) > [A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.](https://sms4smile.com/quotes/bernice-fitz-gibbon/a-good-ad-should-be-like-a-good-sermon-it-must-not-only-comfort-the/) [Bernice Fitz-Gibbon](https://sms4smile.com/quotes/author/bernice-fitz-gibbon/) > [A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and…](https://sms4smile.com/quotes/donny-deutsch/a-good-ad-is-one-simple-idea-with-humanity-in-it-that-connects-with/) [Donny Deutsch](https://sms4smile.com/quotes/author/donny-deutsch/) > [You can do a good ad without good typography, but you can't do a great ad without good typography.](https://sms4smile.com/quotes/herb-lubalin/you-can-do-a-good-ad-without-good-typography-but-you-can-t-do-a-great/) Herb Lubalin > [A good ad which is not run never produces sales.](https://sms4smile.com/quotes/leo-burnett/a-good-ad-which-is-not-run-never-produces-sales/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [“A good ad leads to a two-way conversation where your audience is listening to you because you are listening to them.”](https://sms4smile.com/quotes/pooja-agnihotri/a-good-ad-leads-to-a-two-way-conversation-where-your-audience-is/) [Pooja Agnihotri](https://sms4smile.com/quotes/author/pooja-agnihotri/) > [The very first television ad targeted to women was produced by the Eisenhower-Nixon campaign in 1956. It includes footage of a woman supervising her…](https://sms4smile.com/quotes/jill-lepore/the-very-first-television-ad-targeted-to-women-was-produced-by-the/) [Jill Lepore](https://sms4smile.com/quotes/author/jill-lepore/) > [Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the…](https://sms4smile.com/quotes/jason-kilar/imagine-you-re-watching-30-rock-and-an-ad-comes-on-but-you-don-t-like/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [What happened was I saw this ad for a yogurt plant for sale. It was in my junk mail pile, and I threw it…](https://sms4smile.com/quotes/hamdi-ulukaya/what-happened-was-i-saw-this-ad-for-a-yogurt-plant-for-sale-it-was-in/) [Hamdi Ulukaya](https://sms4smile.com/quotes/author/hamdi-ulukaya/) > [I saw an Emmy ad that AMC took out with all the 'Breaking Bad' nominees' photos, and there's my picture from the show. It's…](https://sms4smile.com/quotes/mark-margolis/i-saw-an-emmy-ad-that-amc-took-out-with-all-the-breaking-bad-nominees/) [Mark Margolis](https://sms4smile.com/quotes/author/mark-margolis/) > [Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a…](https://sms4smile.com/quotes/gene-ween/basically-pizza-hut-just-backed-out-on-the-ad-agency-at-the-last/) [Gene Ween](https://sms4smile.com/quotes/author/gene-ween/) > [I personally felt that his ad hominen attacks on British architects were not the sort of thing a Prince of Wales should be doing…](https://sms4smile.com/quotes/anthony-holden/i-personally-felt-that-his-ad-hominen-attacks-on-british-architects/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) ## More by Matt Cohler > [Groupon has some interesting assets.](https://sms4smile.com/quotes/matt-cohler/groupon-has-some-interesting-assets/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [The same regions of the brain light up when someone touches their smartphone as when they touch a family member or a pet.](https://sms4smile.com/quotes/matt-cohler/the-same-regions-of-the-brain-light-up-when-someone-touches-their/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [Mobile is something I think about all the time now.](https://sms4smile.com/quotes/matt-cohler/mobile-is-something-i-think-about-all-the-time-now/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [One of the torturous things about my job is that, as time goes on, you get more and more clarity on all the things…](https://sms4smile.com/quotes/matt-cohler/one-of-the-torturous-things-about-my-job-is-that-as-time-goes-on-you/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [I'm easy to find on the Internet.](https://sms4smile.com/quotes/matt-cohler/i-m-easy-to-find-on-the-internet/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [I think mobile advertising is going to be huge.](https://sms4smile.com/quotes/matt-cohler/i-think-mobile-advertising-is-going-to-be-huge/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [I'm sure I passed on some things that will probably be successful.](https://sms4smile.com/quotes/matt-cohler/i-m-sure-i-passed-on-some-things-that-will-probably-be-successful/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [I am very aware that I'm one of the luckiest people who ever lived.](https://sms4smile.com/quotes/matt-cohler/i-am-very-aware-that-i-m-one-of-the-luckiest-people-who-ever-lived/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) [Explore all 9 Matt Cohler quotes ](https://sms4smile.com/quotes/author/matt-cohler/) ## More Ad quotes > [I personally felt that his ad hominen attacks on British architects were not the sort of thing a Prince of Wales should be doing…](https://sms4smile.com/quotes/anthony-holden/i-personally-felt-that-his-ad-hominen-attacks-on-british-architects/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) > [Basically, Pizza Hut just backed out on the ad agency at the last minute. 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With Hulu Ad Swap, you can actually click the…](https://sms4smile.com/quotes/jason-kilar/imagine-you-re-watching-30-rock-and-an-ad-comes-on-but-you-don-t-like/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [The very first television ad targeted to women was produced by the Eisenhower-Nixon campaign in 1956. It includes footage of a woman supervising her…](https://sms4smile.com/quotes/jill-lepore/the-very-first-television-ad-targeted-to-women-was-produced-by-the/) [Jill Lepore](https://sms4smile.com/quotes/author/jill-lepore/) > [Marketing is selling an ad to a firm. 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I actually saw in 1993 that the ad could be the content, the destination.](https://sms4smile.com/quotes/tim-o-reilly/we-were-the-first-people-to-do-advertising-on-the-web-i-actually-saw/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow…](https://sms4smile.com/quotes/dave-ramsey/this-is-a-great-time-for-the-guerilla-marketer-the-days-when-you-used/) [Dave Ramsey](https://sms4smile.com/quotes/author/dave-ramsey/) > [What I realised is, watching some old home videos, I've always had a weird accent. It's because I spent a lot of time on…](https://sms4smile.com/quotes/alice-englert/what-i-realised-is-watching-some-old-home-videos-i-ve-always-had-a/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [I've always been a spontaneous singer. 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Sure, you can skip the ad -…](https://sms4smile.com/quotes/john-battelle/advertising-and-content-have-always-been-bound-together-in-print-on/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) Browse all 92 Ad quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think daily deals are a good idea. 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