---
title: "Meaning & Key Takeaway of: In the new computer age, the…"
description: "\"In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out ..."
image: "https://sms4smile.com/quotes/i/13a/massimo-vignelli-13401_age_in-the-new-computer-age-the-proliferatio_2136251.png"
---

#  In the new computer age, the proliferation of typefaces…

![“In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.” quote by Massimo Vignelli](https://sms4smile.com/quotes/i/13a/massimo-vignelli-13401_age_in-the-new-computer-age-the-proliferatio_2136251.png)   [Download](https://sms4smile.com/quotes/i/13a/massimo-vignelli-13401_age_in-the-new-computer-age-the-proliferatio_2136251.png) [Open image](https://sms4smile.com/quotes/i/13a/massimo-vignelli-13401_age_in-the-new-computer-age-the-proliferatio_2136251.png)

> “In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.”

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Excessive type variety creates visual clutter, undermining clear communication; simplicity in typography preserves cultural clarity.

**In simple terms:** Too many fonts create visual chaos.

Key Takeaway

Adopt a limited, functional type palette.

Themes

design clarity culture

Mood

critical analytical

Type

design cultural

When to use this quote

- branding
- web design
- print media
- advertising

Key Concepts

visual communication minimalism typography

Questions to Reflect On

- What balance between variety and simplicity works for you?
- When can unconventional fonts enhance a message?

A Different Perspective

Limiting fonts can stifle creative expression in certain contexts.

★ ★ ★ ★ ★   No ratings yet

[Age](https://sms4smile.com/quotes/about/age/) [Computer](https://sms4smile.com/quotes/about/computer/) [Computers](https://sms4smile.com/quotes/about/computers/) [Culture](https://sms4smile.com/quotes/about/culture/) [Levels](https://sms4smile.com/quotes/about/levels/) [Manipulation](https://sms4smile.com/quotes/about/manipulation/) [Needs](https://sms4smile.com/quotes/about/needs/) [Pollution](https://sms4smile.com/quotes/about/pollution/) [Proliferation](https://sms4smile.com/quotes/about/proliferation/) [Proliferation Typefaces](https://sms4smile.com/quotes/about/proliferation-typefaces-4426624/) [Thousands Typefaces](https://sms4smile.com/quotes/about/thousands-typefaces-4426625/) [Threatening](https://sms4smile.com/quotes/about/threatening/) [Trash](https://sms4smile.com/quotes/about/trash/) [Type](https://sms4smile.com/quotes/about/type/) [Typefaces](https://sms4smile.com/quotes/about/typefaces/) [Typefaces Need](https://sms4smile.com/quotes/about/typefaces-need-4426623/) [Typefaces Type](https://sms4smile.com/quotes/about/typefaces-type-4426626/) [Visuals](https://sms4smile.com/quotes/about/visuals/)

## Related quotes

> [I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to…](https://sms4smile.com/quotes/massimo-vignelli/i-don-t-think-that-type-should-be-expressive-at-all-i-can-write-the/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.](https://sms4smile.com/quotes/adrian-frutiger/helvetica-is-the-jeans-and-univers-the-dinner-jacket-helvetica-is/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

> [A great typeface is not a collection of beautiful letters, but a beautiful collection of letters.](https://sms4smile.com/quotes/walter-tracy/a-great-typeface-is-not-a-collection-of-beautiful-letters-but-a/)

[Walter Tracy](https://sms4smile.com/quotes/author/walter-tracy/)

> [There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are…](https://sms4smile.com/quotes/michael-bierut/there-was-a-time-when-most-people-had-a-choice-between-two-kinds-of/)

[Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/)

> [Putting beautiful typefaces on weak ad .. Is like Putting make-up on a corpse it may look beautiful, But it is still dead.](https://sms4smile.com/quotes/stavros-cosmopulos/putting-beautiful-typefaces-on-weak-ad-is-like-putting-make-up-on-a/)

[Stavros Cosmopulos](https://sms4smile.com/quotes/author/stavros-cosmopulos/)

> [Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.](https://sms4smile.com/quotes/el-lissitzky/typographical-design-should-perform-optically-what-the-speaker/)

[El Lissitzky](https://sms4smile.com/quotes/author/el-lissitzky/)

> [By the year 2000 every secretary will have a favorite typeface.](https://sms4smile.com/quotes/roger-black/by-the-year-2000-every-secretary-will-have-a-favorite-typeface/)

[Roger Black](https://sms4smile.com/quotes/author/roger-black/)

> [ When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. \[\] Thus I… ](https://sms4smile.com/quotes/adrian-frutiger/when-i-put-my-pen-to-a-blank-sheet-black-isn-t-added-but-rather-the/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

> [Berthold is still a good typeface, but even Berthold has some less than attractive features, and then I just cut them off because I…](https://sms4smile.com/quotes/wolfgang-weingart/berthold-is-still-a-good-typeface-but-even-berthold-has-some-less/)

[Wolfgang Weingart](https://sms4smile.com/quotes/author/wolfgang-weingart/)

> [Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of each, upper…](https://sms4smile.com/quotes/michael-bierut/most-people-have-no-idea-how-much-goes-into-designing-a-typeface/)

[Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/)

> [If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.…](https://sms4smile.com/quotes/steve-jobs/if-i-had-never-dropped-in-on-that-single-course-in-college-the-mac-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's a pretty…](https://sms4smile.com/quotes/michael-bierut/it-was-stone-carvers-in-ancient-rome-scribes-in-the-middle-ages-all/)

[Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/)

> [I make solutions that nobody wants to problems that don't exist.](https://sms4smile.com/quotes/alvin-lustig/i-make-solutions-that-nobody-wants-to-problems-that-don-t-exist/)

[Alvin Lustig](https://sms4smile.com/quotes/author/alvin-lustig/)

> [If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.…](https://sms4smile.com/quotes/steve-jobs/if-i-had-never-dropped-in-on-that-single-course-in-college-the-mac/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time. He swears…](https://sms4smile.com/quotes/anonymous/one-of-my-colleagues-is-convinced-that-having-a-wide-range-of-types/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

## More by Massimo Vignelli

> [The computer is really like a pencil, you know. It used to be. The pencil can do anything you want to, but you have…](https://sms4smile.com/quotes/massimo-vignelli/the-computer-is-really-like-a-pencil-you-know-it-used-to-be-the/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [Graphic Design is the communication of information in an appropriate visual manner.](https://sms4smile.com/quotes/massimo-vignelli/graphic-design-is-the-communication-of-information-in-an-appropriate/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for…](https://sms4smile.com/quotes/massimo-vignelli/i-m-not-a-designer-i-m-a-sifter-i-can-sift-everything-all-the-time-my/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [If you can design one thing, you can design everything.](https://sms4smile.com/quotes/massimo-vignelli/if-you-can-design-one-thing-you-can-design-everything/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [The scale relates to everything. The thickness of a pipe, the thickness of a leg of the furniture. Even color could have a scale.](https://sms4smile.com/quotes/massimo-vignelli/the-scale-relates-to-everything-the-thickness-of-a-pipe-the-thickness/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is…](https://sms4smile.com/quotes/massimo-vignelli/you-can-reach-timelessness-if-you-look-for-the-essence-of-things-and/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [I started very early. I started to be interested in design when I was 14 years old, basically, and before I was just like…](https://sms4smile.com/quotes/massimo-vignelli/i-started-very-early-i-started-to-be-interested-in-design-when-i-was/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [Good design is ubiquitous and forever.](https://sms4smile.com/quotes/massimo-vignelli/good-design-is-ubiquitous-and-forever/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [One life is too short for doing everything.](https://sms4smile.com/quotes/massimo-vignelli/one-life-is-too-short-for-doing-everything/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [It’s not important to develop your own style but your own approach.](https://sms4smile.com/quotes/massimo-vignelli/it-s-not-important-to-develop-your-own-style-but-your-own-approach/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [If you paint a building shocking pink, that has no scale, it is just a huge mistake, but it's not in the scale of…](https://sms4smile.com/quotes/massimo-vignelli/if-you-paint-a-building-shocking-pink-that-has-no-scale-it-is-just-a/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [If you do it right, it will last forever.](https://sms4smile.com/quotes/massimo-vignelli/if-you-do-it-right-it-will-last-forever/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [In design, be logical, search for truth, be clear.](https://sms4smile.com/quotes/massimo-vignelli/in-design-be-logical-search-for-truth-be-clear/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [There is no design without discipline. There is no discipline without intelligence.](https://sms4smile.com/quotes/massimo-vignelli/there-is-no-design-without-discipline-there-is-no-discipline-without/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

> [I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to…](https://sms4smile.com/quotes/massimo-vignelli/i-don-t-think-that-type-should-be-expressive-at-all-i-can-write-the/)

[Massimo Vignelli](https://sms4smile.com/quotes/author/massimo-vignelli/)

[Explore all 50 Massimo Vignelli quotes ](https://sms4smile.com/quotes/author/massimo-vignelli/)

## More Age quotes

> [I need a bath." He chuckled. "You smell of smoke, as do I." The duke turned, leaning heavily on his cane. "Jameson, open the…](https://sms4smile.com/quotes/karen-hawkins/i-need-a-bath-he-chuckled-you-smell-of-smoke-as-do-i-the-duke-turned/)

[Karen Hawkins](https://sms4smile.com/quotes/author/karen-hawkins/)

> [While we've youth in our hearts, we can never grow old.](https://sms4smile.com/quotes/oliver-wendell-holmes-jr/while-we-ve-youth-in-our-hearts-we-can-never-grow-old/)

[Oliver Wendell Holmes, Jr](https://sms4smile.com/quotes/author/oliver-wendell-holmes-jr/)

> [It's easier to change a law than an age-old mentality. Deep down, many prejudices, many hostilities, many fears persist. But if we take a…](https://sms4smile.com/quotes/dacia-maraini/it-s-easier-to-change-a-law-than-an-age-old-mentality-deep-down-many/)

[Dacia Maraini](https://sms4smile.com/quotes/author/dacia-maraini/)

> [When I first started writing, when I was 15, I would go to work with people and they would tell me my lyrics were…](https://sms4smile.com/quotes/sabrina-claudio/when-i-first-started-writing-when-i-was-15-i-would-go-to-work-with/)

[Sabrina Claudio](https://sms4smile.com/quotes/author/sabrina-claudio/)

> [Real people speak in my books about the main events of the age, such as the war, the Chernobyl disaster, and the downfall of…](https://sms4smile.com/quotes/svetlana-alexievich/real-people-speak-in-my-books-about-the-main-events-of-the-age-such/)

[Svetlana Alexievich](https://sms4smile.com/quotes/author/svetlana-alexievich/)

> [As a child I was very involved with sports and I knew at age 9 that I wanted to be an Olympic champion.](https://sms4smile.com/quotes/marion-jones/as-a-child-i-was-very-involved-with-sports-and-i-knew-at-age-9-that-i/)

[Marion Jones](https://sms4smile.com/quotes/author/marion-jones/)

> [If there is any period one would desire to be born in, is it not the age of Revolution; when the old and the…](https://sms4smile.com/quotes/ralph-waldo-emerson/if-there-is-any-period-one-would-desire-to-be-born-in-is-it-not-the/)

[Ralph Waldo Emerson](https://sms4smile.com/quotes/author/ralph-waldo-emerson/)

> [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/)

[Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/)

> [I am just enjoying the dream of being Milan coach at the age of 40.](https://sms4smile.com/quotes/gennaro-gattuso/i-am-just-enjoying-the-dream-of-being-milan-coach-at-the-age-of-40/)

[Gennaro Gattuso](https://sms4smile.com/quotes/author/gennaro-gattuso/)

> [Age is an accumulation of life and loss. Adulthood is a series of lines crossed.](https://sms4smile.com/quotes/ellen-goodman/age-is-an-accumulation-of-life-and-loss-adulthood-is-a-series-of/)

[Ellen Goodman](https://sms4smile.com/quotes/author/ellen-goodman/)

> [I calculated that if I live up to the age of 80, then I end up using 450 toothbrushes in my life. All that…](https://sms4smile.com/quotes/dia-mirza/i-calculated-that-if-i-live-up-to-the-age-of-80-then-i-end-up-using/)

[Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/)

> [Why is wisdom so fair? Why is beauty so wise? Because all else is temporary, while beauty and wisdom are the only real and…](https://sms4smile.com/quotes/vera-nazarian/why-is-wisdom-so-fair-why-is-beauty-so-wise-because-all-else-is/)

[Vera Nazarian](https://sms4smile.com/quotes/author/vera-nazarian/)

> [It was only when I went to acting school that I was like, "You are absolutely such a pigheaded freak show that you thought…](https://sms4smile.com/quotes/giles-matthey/it-was-only-when-i-went-to-acting-school-that-i-was-like-you-are/)

[Giles Matthey](https://sms4smile.com/quotes/author/giles-matthey/)

> [That old man dies prematurely whose memory records no benefits conferred. They only have lived long who have lived virtuously.](https://sms4smile.com/quotes/richard-brinsley-sheridan/that-old-man-dies-prematurely-whose-memory-records-no-benefits/)

[Richard Brinsley Sheridan](https://sms4smile.com/quotes/author/richard-brinsley-sheridan/)

> [We have started to make music at age seven. That was a hard work.](https://sms4smile.com/quotes/bill-kaulitz/we-have-started-to-make-music-at-age-seven-that-was-a-hard-work/)

[Bill Kaulitz](https://sms4smile.com/quotes/author/bill-kaulitz/)

[Browse all 18,948 Age quotes ](https://sms4smile.com/quotes/about/age/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.",
            "creator": {
                "@type": "Person",
                "name": "Massimo Vignelli"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/massimo-vignelli/in-the-new-computer-age-the-proliferation-of-typefaces-and-type/",
            "about": {
                "@type": "Thing",
                "name": "Age"
            },
            "@id": "https://sms4smile.com/quotes/massimo-vignelli/in-the-new-computer-age-the-proliferation-of-typefaces-and-type/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/13a/massimo-vignelli-13401_age_in-the-new-computer-age-the-proliferatio_2136251.png",
                "contentUrl": "https://sms4smile.com/quotes/i/13a/massimo-vignelli-13401_age_in-the-new-computer-age-the-proliferatio_2136251.png",
                "url": "https://sms4smile.com/quotes/i/13a/massimo-vignelli-13401_age_in-the-new-computer-age-the-proliferatio_2136251.png",
                "width": 1080,
                "height": 1080,
                "caption": "“In the new computer age, the proliferation of typefaces and type manipulations represents a new level of…” — Massimo Vignelli",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Massimo Vignelli",
                    "item": "https://sms4smile.com/quotes/author/massimo-vignelli/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "In the new computer age, the...",
                    "item": "https://sms4smile.com/quotes/massimo-vignelli/in-the-new-computer-age-the-proliferation-of-typefaces-and-type/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/massimo-vignelli/in-the-new-computer-age-the-proliferation-of-typefaces-and-type/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
