--- title: "Meaning & Key Takeaway of: Softbank has always been a service firm…" description: "\"Softbank has always been a service firm, and with the Internet, services became the center of the technology industry.\" — Masayoshi Son" image: "https://sms4smile.com/quotes/i/280/masayoshi-son-4119_always_softbank-has-always-been-a-service-firm_2340092.jpg" --- # Softbank has always been a service firm, and with the… ![“Softbank has always been a service firm, and with the Internet, services became the center of the technology industry.” quote by Masayoshi Son](https://sms4smile.com/quotes/i/280/masayoshi-son-4119_always_softbank-has-always-been-a-service-firm_2340092.jpg) [Download](https://sms4smile.com/quotes/i/280/masayoshi-son-4119_always_softbank-has-always-been-a-service-firm_2340092.jpg) [Open image](https://sms4smile.com/quotes/i/280/masayoshi-son-4119_always_softbank-has-always-been-a-service-firm_2340092.jpg) > “Softbank has always been a service firm, and with the Internet, services became the center of the technology industry.” [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The internet shifted technology focus from products to services, making service orientation central to tech success. **In simple terms:** Internet made services core. Key Takeaway Prioritize service in tech strategy. Themes technology services internet Mood analytical forward‑looking Type business strategic When to use this quote - startup strategy - corporate pivots - market analysis Key Concepts digital transformation customer focus innovation Questions to Reflect On - How can tech firms balance service and product? - What service models thrive today? A Different Perspective Service‑first may ignore product excellence. ★ ★ ★ ★ ★ No ratings yet [Internet](https://sms4smile.com/quotes/about/internet/) [Service](https://sms4smile.com/quotes/about/service/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [If the FBI gets the 'back doors' it wants, Internet services would be required to create a massive online infrastructure for law enforcement to…](https://sms4smile.com/quotes/adam-cohen/if-the-fbi-gets-the-back-doors-it-wants-internet-services-would-be/) [Adam Cohen](https://sms4smile.com/quotes/author/adam-cohen/) > [I know how important it is to have affordable and reliable access to cell and Internet services.](https://sms4smile.com/quotes/jagmeet-singh/i-know-how-important-it-is-to-have-affordable-and-reliable-access-to/) [Jagmeet Singh](https://sms4smile.com/quotes/author/jagmeet-singh/) > [We want to be able to service our customers more, like an Internet service. Our goal is to run one of the largest Internet…](https://sms4smile.com/quotes/satya-nadella/we-want-to-be-able-to-service-our-customers-more-like-an-internet/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the…](https://sms4smile.com/quotes/tim-cook/a-few-years-ago-users-of-internet-services-began-to-realize-that-when/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Before I became the president of AT&T's consumer division, I was running strategy and our internet services, so I was the president of one…](https://sms4smile.com/quotes/dan-schulman/before-i-became-the-president-of-at-t-s-consumer-division-i-was/) [Dan Schulman](https://sms4smile.com/quotes/author/dan-schulman/) > [“In an industry where usage is a function of purchase rather than a real desire for the item, technology providers will obviously optimize for…](https://sms4smile.com/quotes/stephen-o-grady/in-an-industry-where-usage-is-a-function-of-purchase-rather-than-a/) [Stephen O’Grady](https://sms4smile.com/quotes/author/stephen-o-grady/) > [We have seven pillars of development. India has a cutting edge information technology industry. We are setting up a technology park. We would like…](https://sms4smile.com/quotes/kamla-persad-bissessar/we-have-seven-pillars-of-development-india-has-a-cutting-edge/) [Kamla Persad-Bissessar](https://sms4smile.com/quotes/author/kamla-persad-bissessar/) > [India's prosperity is sectioned by geography, such as in Bangalore, where the information technology industry is prominent. Because they have a conduit out of…](https://sms4smile.com/quotes/clayton-christensen/india-s-prosperity-is-sectioned-by-geography-such-as-in-bangalore/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [It is sort of a bit of a caricature of capitalism, that it's always this zero-sum game where you have winners and losers. Silicon…](https://sms4smile.com/quotes/peter-thiel/it-is-sort-of-a-bit-of-a-caricature-of-capitalism-that-it-s-always/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“Imagine a labor market so tight that recruiting is done via acquisition. This is the reality that the technology industry faces today.”](https://sms4smile.com/quotes/stephen-o-grady/imagine-a-labor-market-so-tight-that-recruiting-is-done-via/) [Stephen O’Grady](https://sms4smile.com/quotes/author/stephen-o-grady/) > [One of the things you learn operating in the technology industry is disruptions are occurring every day.](https://sms4smile.com/quotes/dick-costolo/one-of-the-things-you-learn-operating-in-the-technology-industry-is/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [“It’s far too rarely stated that the technology industry is not in the business of making people productive. It is only in the business…](https://sms4smile.com/quotes/mark-hurst/it-s-far-too-rarely-stated-that-the-technology-industry-is-not-in-the/) [Mark Hurst](https://sms4smile.com/quotes/author/mark-hurst/) > [Technology and industry have distanced people from nature and magic and human values.](https://sms4smile.com/quotes/laura-esquivel/technology-and-industry-have-distanced-people-from-nature-and-magic/) [Laura Esquivel](https://sms4smile.com/quotes/author/laura-esquivel/) > [Re: Invent is different from the typical technology-industry conference in that it's not a sales and marketing event, but about learning and education.](https://sms4smile.com/quotes/andy-jassy/re-invent-is-different-from-the-typical-technology-industry/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [Everyone in the semiconductor industry, everyone in the technology industry, would benefit from more diversity in the business.](https://sms4smile.com/quotes/lisa-su/everyone-in-the-semiconductor-industry-everyone-in-the-technology/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) ## More by Masayoshi Son > [When Gates was active in business, he was the smartest - so focused that no company could surpass Microsoft.](https://sms4smile.com/quotes/masayoshi-son/when-gates-was-active-in-business-he-was-the-smartest-so-focused-that/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [Internet as a service is like culture that you have to understand, and each country has a local culture.](https://sms4smile.com/quotes/masayoshi-son/internet-as-a-service-is-like-culture-that-you-have-to-understand-and/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [In tennis, you strike a ball just after the rebound for the fastest return. It's the same with investment.](https://sms4smile.com/quotes/masayoshi-son/in-tennis-you-strike-a-ball-just-after-the-rebound-for-the-fastest/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [Being educated in the United States gave me a good understanding of American culture. I think I got a lot of influence from the…](https://sms4smile.com/quotes/masayoshi-son/being-educated-in-the-united-states-gave-me-a-good-understanding-of/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [If you live in the States, you see the windmill signal on your smartphone all the time. It's like living in Beijing air. You…](https://sms4smile.com/quotes/masayoshi-son/if-you-live-in-the-states-you-see-the-windmill-signal-on-your/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [The autonomous car is definitely coming, and when that stage comes, this ride-share business becomes even more important.](https://sms4smile.com/quotes/masayoshi-son/the-autonomous-car-is-definitely-coming-and-when-that-stage-comes/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [Traditional companies have to start looking into themselves to offer more opportunities in their companies by starting new subsidiaries and joint ventures.](https://sms4smile.com/quotes/masayoshi-son/traditional-companies-have-to-start-looking-into-themselves-to-offer/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [I don't care about the sort of things that will bring in chump change over the next two or three years. I think I'm…](https://sms4smile.com/quotes/masayoshi-son/i-don-t-care-about-the-sort-of-things-that-will-bring-in-chump-change/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [I know I should not be a hindrance to SoftBank's future growth and that I need to pass on the baton to the younger…](https://sms4smile.com/quotes/masayoshi-son/i-know-i-should-not-be-a-hindrance-to-softbank-s-future-growth-and/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [Japan had an energy crisis. I thought, instead of just worrying about it, I should take some kind of responsibility to provide the solutions.](https://sms4smile.com/quotes/masayoshi-son/japan-had-an-energy-crisis-i-thought-instead-of-just-worrying-about/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [Some kind of correction will always happen. But it depends on the specific companies.](https://sms4smile.com/quotes/masayoshi-son/some-kind-of-correction-will-always-happen-but-it-depends-on-the/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [I'm a man, and I think every man wants to be No. 1.](https://sms4smile.com/quotes/masayoshi-son/i-m-a-man-and-i-think-every-man-wants-to-be-no-1/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [My philosophy is that the digital revolution will make mankind happier and more productive, and that won't change over the next 300 years. If…](https://sms4smile.com/quotes/masayoshi-son/my-philosophy-is-that-the-digital-revolution-will-make-mankind/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [Our aim is to develop affectionate robots that can make people smile.](https://sms4smile.com/quotes/masayoshi-son/our-aim-is-to-develop-affectionate-robots-that-can-make-people-smile/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [When you negotiate a deal, you clearly know a lot about the other person.](https://sms4smile.com/quotes/masayoshi-son/when-you-negotiate-a-deal-you-clearly-know-a-lot-about-the-other/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) [Explore all 116 Masayoshi Son quotes ](https://sms4smile.com/quotes/author/masayoshi-son/) ## More Always quotes > [I think performing has pretty much always been a part of me.](https://sms4smile.com/quotes/isa-briones/i-think-performing-has-pretty-much-always-been-a-part-of-me/) [Isa Briones](https://sms4smile.com/quotes/author/isa-briones/) > [I always thought if I was born 2000 years earlier, I would be a monk, probably carving a monastery or some giant pantheon buildings.](https://sms4smile.com/quotes/jenova-chen/i-always-thought-if-i-was-born-2000-years-earlier-i-would-be-a-monk/) [Jenova Chen](https://sms4smile.com/quotes/author/jenova-chen/) > [I always like a character who makes me laugh.](https://sms4smile.com/quotes/rachael-stirling/i-always-like-a-character-who-makes-me-laugh/) [Rachael Stirling](https://sms4smile.com/quotes/author/rachael-stirling/) > [It's always great to see old friends, especially those I have not been able to see in 15 months.](https://sms4smile.com/quotes/william-regal/it-s-always-great-to-see-old-friends-especially-those-i-have-not-been/) [William Regal](https://sms4smile.com/quotes/author/william-regal/) > [When you step out and do a song in a musical, the easier thing to do is make it funny. But when those transitions…](https://sms4smile.com/quotes/kelli-o-hara/when-you-step-out-and-do-a-song-in-a-musical-the-easier-thing-to-do/) [Kelli O'Hara](https://sms4smile.com/quotes/author/kelli-o-hara/) > [I have really good lateral movement. I've always had quick lateral movement.](https://sms4smile.com/quotes/austin-rivers/i-have-really-good-lateral-movement-i-ve-always-had-quick-lateral/) [Austin Rivers](https://sms4smile.com/quotes/author/austin-rivers/) > [There is something magical about being able to feel somebody. And that is something that has always moved me with music.](https://sms4smile.com/quotes/maria-brink/there-is-something-magical-about-being-able-to-feel-somebody-and-that/) [Maria Brink](https://sms4smile.com/quotes/author/maria-brink/) > [Mythology is something that always has opportunities to explore. 'It' has been on Earth for millions of years. He's been in contact with humans…](https://sms4smile.com/quotes/andy-muschietti/mythology-is-something-that-always-has-opportunities-to-explore-it/) [Andy Muschietti](https://sms4smile.com/quotes/author/andy-muschietti/) > [It's not writing in the traditional sense, but I've always said that the writing process continues on the set and even into the editing…](https://sms4smile.com/quotes/robert-b-weide/it-s-not-writing-in-the-traditional-sense-but-i-ve-always-said-that/) [Robert B. Weide](https://sms4smile.com/quotes/author/robert-b-weide/) > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [I've always been of the idea that is doesn't really matter where you are geographically - with 'Lonerism,' we made half the album in…](https://sms4smile.com/quotes/kevin-parker/i-ve-always-been-of-the-idea-that-is-doesn-t-really-matter-where-you/) [Kevin Parker](https://sms4smile.com/quotes/author/kevin-parker/) > [It's very easy to fool yourself that you're working, you know, when you're really not working very hard. I mean, I'm very lazy. So…](https://sms4smile.com/quotes/robert-caro/it-s-very-easy-to-fool-yourself-that-you-re-working-you-know-when-you/) [Robert Caro](https://sms4smile.com/quotes/author/robert-caro/) > [Whether it was Little League or playing with your brothers or sisters, that was always a problem. If I would lose - because I…](https://sms4smile.com/quotes/cal-ripken-jr/whether-it-was-little-league-or-playing-with-your-brothers-or-sisters/) [Cal Ripken, Jr](https://sms4smile.com/quotes/author/cal-ripken-jr/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [Bayern is always a team that can win the Champions League title in Europe.](https://sms4smile.com/quotes/lothar-matthaus/bayern-is-always-a-team-that-can-win-the-champions-league-title-in/) [Lothar Matthaus](https://sms4smile.com/quotes/author/lothar-matthaus/) Browse all 36,048 Always quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Softbank has always been a service firm, and with the Internet, services became the center of the technology industry.", "creator": { "@type": "Person", "name": "Masayoshi Son" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/masayoshi-son/softbank-has-always-been-a-service-firm-and-with-the-internet/", "about": { "@type": "Thing", "name": "Always" }, "@id": "https://sms4smile.com/quotes/masayoshi-son/softbank-has-always-been-a-service-firm-and-with-the-internet/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/280/masayoshi-son-4119_always_softbank-has-always-been-a-service-firm_2340092.jpg", "contentUrl": "https://sms4smile.com/quotes/i/280/masayoshi-son-4119_always_softbank-has-always-been-a-service-firm_2340092.jpg", "url": "https://sms4smile.com/quotes/i/280/masayoshi-son-4119_always_softbank-has-always-been-a-service-firm_2340092.jpg", "width": 1080, "height": 1080, "caption": "“Softbank has always been a service firm, and with the Internet, services became the center of the technology…” — Masayoshi Son", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Masayoshi Son", "item": "https://sms4smile.com/quotes/author/masayoshi-son/" }, { "@type": "ListItem", "position": 4, "name": "Softbank has always been a service...", "item": "https://sms4smile.com/quotes/masayoshi-son/softbank-has-always-been-a-service-firm-and-with-the-internet/" } ], "@id": "https://sms4smile.com/quotes/masayoshi-son/softbank-has-always-been-a-service-firm-and-with-the-internet/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```