---
title: "Meaning & Key Takeaway of: Alibaba is Alibaba. We are going to keep…"
description: "\"Alibaba is Alibaba. We are going to keep on, you know, having Alibaba as our core company in our family.\" — Masayoshi Son"
image: "https://sms4smile.com/quotes/i/802/masayoshi-son-4119_business_alibaba-is-alibaba-we-are-going-to-keep_1498625.jpg"
---

#  Alibaba is Alibaba. We are going to keep on, you know…

![“Alibaba is Alibaba. We are going to keep on, you know, having Alibaba as our core company in our family.” quote by Masayoshi Son](https://sms4smile.com/quotes/i/802/masayoshi-son-4119_business_alibaba-is-alibaba-we-are-going-to-keep_1498625.jpg)   [Download](https://sms4smile.com/quotes/i/802/masayoshi-son-4119_business_alibaba-is-alibaba-we-are-going-to-keep_1498625.jpg) [Open image](https://sms4smile.com/quotes/i/802/masayoshi-son-4119_business_alibaba-is-alibaba-we-are-going-to-keep_1498625.jpg)

> “Alibaba is Alibaba. We are going to keep on, you know, having Alibaba as our core company in our family.”

[Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Alibaba remains the core, guiding ongoing growth and identity.

**In simple terms:** Alibaba is central to our identity.

Key Takeaway

Maintain core focus.

Themes

brand identity continuity growth

Mood

determined optimistic

Type

strategic inspirational

When to use this quote

- company branding
- strategic planning
- investment decisions
- organizational culture

Key Concepts

Corporate strategy core competency

Questions to Reflect On

- How can you balance core focus with innovation?
- What new ventures align with the core mission?

A Different Perspective

Over‑reliance on one brand may limit diversification.

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[Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Family](https://sms4smile.com/quotes/about/family/)

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