--- title: "Meaning & Key Takeaway of: plays a game with his wine-marketing…" description: "\"“plays a game with his wine-marketing classes at Napa Valley College. The students, most of whom have several years’ experience in the industry, are as..." image: "https://sms4smile.com/quotes/i/9db/mary-roach-635_paper-bag_plays-a-game-with-his-wine-marketing-cla_2017373.png" --- # plays a game with his wine-marketing classes at Napa… ![“plays a game with his wine-marketing classes at Napa Valley College. The students, most of whom have several years’ experience in the industry, are asked to rank six wines, their labels hidden by—a nice touch here—brown paper bags. All are wines Wagner himself enjoys. At least one is under $10 and…” quote by Mary Roach](https://sms4smile.com/quotes/i/9db/mary-roach-635_paper-bag_plays-a-game-with-his-wine-marketing-cla_2017373.png) [Download](https://sms4smile.com/quotes/i/9db/mary-roach-635_paper-bag_plays-a-game-with-his-wine-marketing-cla_2017373.png) [Open image](https://sms4smile.com/quotes/i/9db/mary-roach-635_paper-bag_plays-a-game-with-his-wine-marketing-cla_2017373.png) > ““plays a game with his wine-marketing classes at Napa Valley College. The students, most of whom have several years’ experience in the industry, are asked to rank six wines, their labels hidden by—a nice touch here—brown paper bags. All are wines Wagner himself enjoys. At least one is under $10 and two are over $50. “Over the past eighteen years, every time,” he told me, “the least expensive wine averages the highest ranking, and the most expensive two finish at the bottom.”” [Mary Roach](https://sms4smile.com/quotes/author/mary-roach/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consumers often rate cheaper wines higher and expensive ones lower, suggesting price can bias perception. **In simple terms:** Price influences taste judgments. Key Takeaway Beware of price bias. Themes consumer behavior perception marketing Mood analytical curious Type observational educational When to use this quote - wine tasting events - product pricing - advertising campaigns Key Concepts behavioral economics price anchoring Questions to Reflect On - How does price affect your choices? - Can you trust your palate over price? A Different Perspective Higher prices sometimes signal quality. ★ ★ ★ ★ ★ No ratings yet [Paper bags](https://sms4smile.com/quotes/about/paper-bags/) [Wine](https://sms4smile.com/quotes/about/wine/) ## Related quotes > [“All are wines Wagner himself enjoys. At least one is under $10 and two are over $50. “Over the past eighteen years, every time,”…](https://sms4smile.com/quotes/mary-roach/all-are-wines-wagner-himself-enjoys-at-least-one-is-under-10-and-two/) [Mary Roach](https://sms4smile.com/quotes/author/mary-roach/) > [“Before I was married I learned the difference between a cheap and expensive wine after I was married I learned to drink the cheap…](https://sms4smile.com/quotes/paul-smith/before-i-was-married-i-learned-the-difference-between-a-cheap-and/) [Paul Smith](https://sms4smile.com/quotes/author/paul-smith/) > [I was sitting on my own in a restaurant, when I saw a beautiful woman at another table. 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