--- title: "Meaning & Key Takeaway of: Our awareness gap and the fuzziness about…" description: "\"Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagin..." image: "https://sms4smile.com/quotes/i/385/mary-dillon-25521_awareness_our-awareness-gap-and-the-fuzziness-abou_1098385.jpg" --- # Our awareness gap and the fuzziness about how people might… ![“Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.” quote by Mary Dillon](https://sms4smile.com/quotes/i/385/mary-dillon-25521_awareness_our-awareness-gap-and-the-fuzziness-abou_1098385.jpg) [Download](https://sms4smile.com/quotes/i/385/mary-dillon-25521_awareness_our-awareness-gap-and-the-fuzziness-abou_1098385.jpg) [Open image](https://sms4smile.com/quotes/i/385/mary-dillon-25521_awareness_our-awareness-gap-and-the-fuzziness-abou_1098385.jpg) > “Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.” [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The current lack of clear perception of Ulta creates a chance to reshape its brand and messaging for future growth. **In simple terms:** Unclear brand perception is a chance to rebrand. Key Takeaway Use the gap to redefine Ulta’s image. Themes branding strategy communication Mood optimistic strategic Type business leadership When to use this quote - product launch - marketing campaign - stakeholder alignment - customer research Key Concepts market perception brand identity consumer insight Questions to Reflect On - How can we measure the new brand’s impact? - What messages will resonate most? A Different Perspective Changing perception may face entrenched consumer habits. ★ ★ ★ ★ ★ No ratings yet [Awareness](https://sms4smile.com/quotes/about/awareness/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [Today](https://sms4smile.com/quotes/about/today/) ## Related quotes > [World-class performance comes by striving for a target just out of reach, but with a vivid awareness of how the gap might be breached.…](https://sms4smile.com/quotes/matthew-syed/world-class-performance-comes-by-striving-for-a-target-just-out-of/) [Matthew Syed](https://sms4smile.com/quotes/author/matthew-syed/) > [In this business, where the opportunity to think everything is about you is there every day, now I really know that it isn't all…](https://sms4smile.com/quotes/kate-beckinsale/in-this-business-where-the-opportunity-to-think-everything-is-about/) [Kate Beckinsale](https://sms4smile.com/quotes/author/kate-beckinsale/) > [When somebody criticise you, be happy and thankful because they have given you an opportunity to think about the matter more precisely and more…](https://sms4smile.com/quotes/mehmet-murat-ildan/when-somebody-criticise-you-be-happy-and-thankful-because-they-have/) [Mehmet Murat Ildan](https://sms4smile.com/quotes/author/mehmet-murat-ildan/) > [I think everyone has dreams, and it's just how you go about pursuing that. 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But I also think that a lot of black writers don't know how to submit themselves.](https://sms4smile.com/quotes/deon-cole/you-ve-got-to-give-people-an-opportunity-but-i-also-think-that-a-lot/) [Deon Cole](https://sms4smile.com/quotes/author/deon-cole/) > [I think entrepreneurs have a great opportunity to think of how to make things more understandable, simple and beautiful.](https://sms4smile.com/quotes/j-christopher-burch/i-think-entrepreneurs-have-a-great-opportunity-to-think-of-how-to/) [J. Christopher Burch](https://sms4smile.com/quotes/author/j-christopher-burch/) > [Loneliness is not a curse, it is a blessing and opportunity to think alone.](https://sms4smile.com/quotes/anonymous/loneliness-is-not-a-curse-it-is-a-blessing-and-opportunity-to-think/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I would love to start directing. I just hope to find the right thing and, if I was afforded the opportunity, I think it…](https://sms4smile.com/quotes/josh-peck/i-would-love-to-start-directing-i-just-hope-to-find-the-right-thing/) [Josh Peck](https://sms4smile.com/quotes/author/josh-peck/) > [Being alone is a time that gives you an opportunity to think .](https://sms4smile.com/quotes/anonymous/being-alone-is-a-time-that-gives-you-an-opportunity-to-think/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I think everyone has dreams, and its just how you go about pursuing that. And I think anybody can do anything that they set…](https://sms4smile.com/quotes/josie-loren/i-think-everyone-has-dreams-and-its-just-how-you-go-about-pursuing/) [Josie Loren](https://sms4smile.com/quotes/author/josie-loren/) > [Especially in the realm of bringing an opportunity to do something creative to people, as I said, who wouldn't ordinarily have that opportunity. I…](https://sms4smile.com/quotes/phil-lesh/especially-in-the-realm-of-bringing-an-opportunity-to-do-something/) [Phil Lesh](https://sms4smile.com/quotes/author/phil-lesh/) > [I don't think managers have the opportunity to think in terms of a long-term vision for a club.](https://sms4smile.com/quotes/david-moyes/i-don-t-think-managers-have-the-opportunity-to-think-in-terms-of-a/) [David Moyes](https://sms4smile.com/quotes/author/david-moyes/) > [“What is the wise thing for you to do? You are a unique blend of past experiences, current circumstances, and future hopes and dreams.…](https://sms4smile.com/quotes/andy-stanley/what-is-the-wise-thing-for-you-to-do-you-are-a-unique-blend-of-past/) [Andy Stanley](https://sms4smile.com/quotes/author/andy-stanley/) ## More by Mary Dillon > [Ulta is a great place for our vendor partners to experience growth.](https://sms4smile.com/quotes/mary-dillon/ulta-is-a-great-place-for-our-vendor-partners-to-experience-growth/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [Until Amazon creates a drone that can cut your hair, there's a physical and real reason to come to the store.](https://sms4smile.com/quotes/mary-dillon/until-amazon-creates-a-drone-that-can-cut-your-hair-there-s-a/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't…](https://sms4smile.com/quotes/mary-dillon/i-learned-from-mcdonald-s-that-we-can-do-great-things-from-a/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [Having diversity around the board room, the executive table, and up and down our stores is really important.](https://sms4smile.com/quotes/mary-dillon/having-diversity-around-the-board-room-the-executive-table-and-up-and/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [Amazon has done something for all of retail, which is resetting the customer expectations about how quickly and easily you can get things.](https://sms4smile.com/quotes/mary-dillon/amazon-has-done-something-for-all-of-retail-which-is-resetting-the/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [If a company want to cast its net widely, they will absolutely find qualified women. I don't really think there are any real barriers…](https://sms4smile.com/quotes/mary-dillon/if-a-company-want-to-cast-its-net-widely-they-will-absolutely-find/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [Launching and seeding awareness of a new tagline is a major financial undertaking. You'd have to be very sure that you needed to do…](https://sms4smile.com/quotes/mary-dillon/launching-and-seeding-awareness-of-a-new-tagline-is-a-major-financial/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [I'm the biggest fan of face-to-face communication.](https://sms4smile.com/quotes/mary-dillon/i-m-the-biggest-fan-of-face-to-face-communication/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [Women in the U.S. are influenced by the same trends - popular culture, runway trends, etc. - and our hypothesis is that she's quite…](https://sms4smile.com/quotes/mary-dillon/women-in-the-u-s-are-influenced-by-the-same-trends-popular-culture/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [I am very excited about the future for Ulta Beauty.](https://sms4smile.com/quotes/mary-dillon/i-am-very-excited-about-the-future-for-ulta-beauty/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [We've continued to expand the overall footprint of Ulta Beauty both physically and digitally in so many ways.](https://sms4smile.com/quotes/mary-dillon/we-ve-continued-to-expand-the-overall-footprint-of-ulta-beauty-both/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [I didn't want Ulta to be thought of as the retailer for discounts. I wanted Ulta to be known as a beauty retailer.](https://sms4smile.com/quotes/mary-dillon/i-didn-t-want-ulta-to-be-thought-of-as-the-retailer-for-discounts-i/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [We are never complacent. My job is to make us look 10 years out and be prepared.](https://sms4smile.com/quotes/mary-dillon/we-are-never-complacent-my-job-is-to-make-us-look-10-years-out-and-be/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [Our guest likes the convenience of being able of drive up to the store and not necessarily walk through a mall to find Ulta.…](https://sms4smile.com/quotes/mary-dillon/our-guest-likes-the-convenience-of-being-able-of-drive-up-to-the/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [One thing I love about the beauty industry is that there are so many entrepreneurs, so much creativity, such a fun pipeline of products.](https://sms4smile.com/quotes/mary-dillon/one-thing-i-love-about-the-beauty-industry-is-that-there-are-so-many/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) [Explore all 23 Mary Dillon quotes ](https://sms4smile.com/quotes/author/mary-dillon/) ## More Awareness quotes > [An enlightened awareness is within each one of us, right at this moment. 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Listening, as far as I'm concerned, is certainly a…](https://sms4smile.com/quotes/fred-rogers/listening-is-a-very-active-awareness-of-the-coming-together-of-at/) [Fred Rogers](https://sms4smile.com/quotes/author/fred-rogers/) > [“In the worldly life, due to maadakta (intoxication of the ego of ‘I am Chandubhai’), one has completely lost awareness of everything about one’s…](https://sms4smile.com/quotes/dada-bhagwan/in-the-worldly-life-due-to-maadakta-intoxication-of-the-ego-of-i-am/) [Dada Bhagwan](https://sms4smile.com/quotes/author/dada-bhagwan/) > [A tree is a self: it is 'unseen shaping' more than it is leaves or bark, roots or cellulose or fruit ... What this…](https://sms4smile.com/quotes/brian-swimme/a-tree-is-a-self-it-is-unseen-shaping-more-than-it-is-leaves-or-bark/) [Brian Swimme](https://sms4smile.com/quotes/author/brian-swimme/) > [I know the importance of highly trained awareness of the “moment” and the immediate and intuitive response of the photographer. It should be obvious…](https://sms4smile.com/quotes/ansel-adams/i-know-the-importance-of-highly-trained-awareness-of-the-moment-and/) [Ansel Adams](https://sms4smile.com/quotes/author/ansel-adams/) > [The thing about living alone is that it gives you a lot of time to think. You don't necessarily reach any conclusions, because wisdom…](https://sms4smile.com/quotes/jonathan-tropper/the-thing-about-living-alone-is-that-it-gives-you-a-lot-of-time-to/) [Jonathan Tropper](https://sms4smile.com/quotes/author/jonathan-tropper/) > [“It is not so much about fighting against the ego; it is more about harmonizing with it.”](https://sms4smile.com/quotes/grace-sara/it-is-not-so-much-about-fighting-against-the-ego-it-is-more-about/) [Grace Sara](https://sms4smile.com/quotes/author/grace-sara/) > [I'm part of a team that raises millions of dollars and raises awareness of HIV and AIDS all over the world.](https://sms4smile.com/quotes/linda-evangelista/i-m-part-of-a-team-that-raises-millions-of-dollars-and-raises/) [Linda Evangelista](https://sms4smile.com/quotes/author/linda-evangelista/) > [“Don’t turn your face away. Once you’ve seen, you can no longer act like you don’t know. Open your eyes to the truth. It’s…](https://sms4smile.com/quotes/vashti-quiroz-vega/don-t-turn-your-face-away-once-you-ve-seen-you-can-no-longer-act-like/) Vashti Quiroz-Vega > [“No one has any right to tell you that the way you perceive yourself is wrong. Because by doing so, they also discourage the…](https://sms4smile.com/quotes/kamand-kojouri/no-one-has-any-right-to-tell-you-that-the-way-you-perceive-yourself/) [Kamand Kojouri](https://sms4smile.com/quotes/author/kamand-kojouri/) > [Sometimes I am a collector of data, and only a collector, and am likely to be gross and miserly, piling up notes, pleased with…](https://sms4smile.com/quotes/charles-fort/sometimes-i-am-a-collector-of-data-and-only-a-collector-and-am-likely/) [Charles Fort](https://sms4smile.com/quotes/author/charles-fort/) > [The bird with the thorn in its breast, it follows an immutable law; it is driven by it knows not what to impale itself,…](https://sms4smile.com/quotes/colleen-mccullough/the-bird-with-the-thorn-in-its-breast-it-follows-an-immutable-law-it/) [Colleen McCullough](https://sms4smile.com/quotes/author/colleen-mccullough/) > [Seeking means: to have a goal; but finding means: to be free, to be receptive, to have no goal. You, O worthy one, are…](https://sms4smile.com/quotes/anonymous/seeking-means-to-have-a-goal-but-finding-means-to-be-free-to-be/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Human freedom involves our capacity to pause between the stimulus and response and, in that pause, to choose the one response toward which we…](https://sms4smile.com/quotes/rollo-may/human-freedom-involves-our-capacity-to-pause-between-the-stimulus-and/) [Rollo May](https://sms4smile.com/quotes/author/rollo-may/) [Browse all 4,768 Awareness quotes ](https://sms4smile.com/quotes/about/awareness/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. 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