--- title: "Meaning & Key Takeaway of: The most innovative designers consciously…" description: "\"The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.\" — Marty Neumeier" image: "https://sms4smile.com/quotes/i/0b3/marty-neumeier-21400_appetite_the-most-innovative-designers-consciousl_1246426.png" --- # The most innovative designers consciously reject the… ![“The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.” quote by Marty Neumeier](https://sms4smile.com/quotes/i/0b3/marty-neumeier-21400_appetite_the-most-innovative-designers-consciousl_1246426.png) [Download](https://sms4smile.com/quotes/i/0b3/marty-neumeier-21400_appetite_the-most-innovative-designers-consciousl_1246426.png) [Open image](https://sms4smile.com/quotes/i/0b3/marty-neumeier-21400_appetite_the-most-innovative-designers-consciousl_1246426.png) > “The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.” [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Designers must deliberately avoid conventional choices and embrace unconventional thinking to foster true innovation. **In simple terms:** Reject norms, think differently. Key Takeaway Embrace unconventional ideas. Themes creativity innovation design risk-taking Mood challenging inspired Type motivational strategic When to use this quote - product development - branding strategy - creative brainstorming - startup culture Key Concepts Design thinking cognitive bias disruption Questions to Reflect On - How can you safely test a "wrong" idea? - What risks are worth taking for breakthrough? A Different Perspective Unconventional ideas may clash with market expectations. ★ ★ ★ ★ ★ No ratings yet [Appetite](https://sms4smile.com/quotes/about/appetite/) [Architecture and design](https://sms4smile.com/quotes/about/architecture-and-design/) [Bad ass](https://sms4smile.com/quotes/about/bad-ass/) [Badass](https://sms4smile.com/quotes/about/badass/) [Choice](https://sms4smile.com/quotes/about/choice/) [Design](https://sms4smile.com/quotes/about/design/) [Graphic artist](https://sms4smile.com/quotes/about/graphic-artist/) [Graphic design](https://sms4smile.com/quotes/about/graphic-design/) [Graphic designer](https://sms4smile.com/quotes/about/graphic-designer/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [Andrea Lauer is one of the most innovative designers using technology in her creations.](https://sms4smile.com/quotes/randi-zuckerberg/andrea-lauer-is-one-of-the-most-innovative-designers-using-technology/) [Randi Zuckerberg](https://sms4smile.com/quotes/author/randi-zuckerberg/) > [“Teach a child arithmetic," he said at last, "and he can use it to cheat with, can't he? Teach a man the laws and…](https://sms4smile.com/quotes/talbot-mundy/teach-a-child-arithmetic-he-said-at-last-and-he-can-use-it-to-cheat/) [Talbot Mundy](https://sms4smile.com/quotes/author/talbot-mundy/) > [; Instead of thinking what is wrong with everyone else, Why not look at your own shit and figure that train wreck out.](https://sms4smile.com/quotes/anonymous/instead-of-thinking-what-is-wrong-with-everyone-else-why-not-look-at/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I was looking for the one, now I'm feeling dumb for thinking it was you, I was wrong](https://sms4smile.com/quotes/drake/i-was-looking-for-the-one-now-i-m-feeling-dumb-for-thinking-it-was/) [Drake](https://sms4smile.com/quotes/author/drake/) > [“She couldn't help thinking that something was wrong with a person had more shoes than books in their home.”](https://sms4smile.com/quotes/victoria-connelly/she-couldn-t-help-thinking-that-something-was-wrong-with-a-person-had/) [Victoria Connelly](https://sms4smile.com/quotes/author/victoria-connelly/) > [A positive impact stems from our admission that we were wrong or our thinking was wrong. 'I'm wrong' are two little words that can…](https://sms4smile.com/quotes/richard-m-devos/a-positive-impact-stems-from-our-admission-that-we-were-wrong-or-our/) [Richard M. DeVos](https://sms4smile.com/quotes/author/richard-m-devos/) > [You have no idea how much of the inefficiency of mankind comes from thinking about the wrong-doings of others, and of ourselves. There is…](https://sms4smile.com/quotes/emma-curtis-hopkins/you-have-no-idea-how-much-of-the-inefficiency-of-mankind-comes-from/) [Emma Curtis Hopkins](https://sms4smile.com/quotes/author/emma-curtis-hopkins/) > [You can't go through life thinking about what could go wrong.](https://sms4smile.com/quotes/theo-epstein/you-can-t-go-through-life-thinking-about-what-could-go-wrong/) [Theo Epstein](https://sms4smile.com/quotes/author/theo-epstein/) > [Stop thinking of what could go wrong and start thinking of what could go right.](https://sms4smile.com/quotes/harriet-morgan/stop-thinking-of-what-could-go-wrong-and-start-thinking-of-what-could/) [Harriet Morgan](https://sms4smile.com/quotes/author/harriet-morgan/) > [“When we are right, let’s try to win people gently and tactfully to our way of thinking, and when we are wrong – and…](https://sms4smile.com/quotes/dale-carnegie/when-we-are-right-let-s-try-to-win-people-gently-and-tactfully-to-our/) [Dale Carnegie](https://sms4smile.com/quotes/author/dale-carnegie/) > [To my way of thinking there's something wrong, or missing, with any person who hasn't got a soft spot in their heart for an…](https://sms4smile.com/quotes/will-james/to-my-way-of-thinking-there-s-something-wrong-or-missing-with-any/) Will James > [I do this shit til the death, yeah I do this shit til I'm gone. Yeah I told you that it's our world and…](https://sms4smile.com/quotes/drake/i-do-this-shit-til-the-death-yeah-i-do-this-shit-til-i-m-gone-yeah-i/) [Drake](https://sms4smile.com/quotes/author/drake/) > [As a team and as a player, it's about winning, and if you're only thinking about yourself, you're thinking about the wrong thing.](https://sms4smile.com/quotes/shaquill-griffin/as-a-team-and-as-a-player-it-s-about-winning-and-if-you-re-only/) [Shaquill Griffin](https://sms4smile.com/quotes/author/shaquill-griffin/) > [If being sane is thinking there's something wrong with being different…I'd rather be completely fucking mental.](https://sms4smile.com/quotes/angelina-jolie/if-being-sane-is-thinking-there-s-something-wrong-with-being/) [Angelina Jolie](https://sms4smile.com/quotes/author/angelina-jolie/) > [“It's not that he doesn't smile; it's that if his smile were something you drew, you'd erase it, thinking, Wrong.”](https://sms4smile.com/quotes/elizabeth-berg/it-s-not-that-he-doesn-t-smile-it-s-that-if-his-smile-were-something/) [Elizabeth Berg](https://sms4smile.com/quotes/author/elizabeth-berg/) ## More by Marty Neumeier > [The best design tool is a long eraser with a pencil at one end.](https://sms4smile.com/quotes/marty-neumeier/the-best-design-tool-is-a-long-eraser-with-a-pencil-at-one-end/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [Brand is not what you say it is. It’s what they say it is.](https://sms4smile.com/quotes/marty-neumeier/brand-is-not-what-you-say-it-is-it-s-what-they-say-it-is/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [You can't be a leader by following a leader.](https://sms4smile.com/quotes/marty-neumeier/you-can-t-be-a-leader-by-following-a-leader/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [A brand is a person’s gut feeling about a product, service or organization](https://sms4smile.com/quotes/marty-neumeier/a-brand-is-a-person-s-gut-feeling-about-a-product-service-or/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [“Sift through threats for hidden possibilities. Every threat carries with it the potential for innovation. The problem of obesity contains the possibility of new…](https://sms4smile.com/quotes/marty-neumeier/sift-through-threats-for-hidden-possibilities-every-threat-carries/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep…](https://sms4smile.com/quotes/marty-neumeier/cultures-are-naturally-resistant-to-change-the-same-shared-mental/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…](https://sms4smile.com/quotes/marty-neumeier/a-brand-is-a-person-s-perception-of-course-it-makes-marketers-nervous/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [“Make a sketch, construct a model, or assemble a prototype. Then another. And another. With each attempt, you’ll reveal new possibilities for innovation. Your…](https://sms4smile.com/quotes/marty-neumeier/make-a-sketch-construct-a-model-or-assemble-a-prototype-then-another/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [“Creativity is the discipline you use when you don’t know the answers, when you’re traveling to parts unknown. On this type of journey, missteps…](https://sms4smile.com/quotes/marty-neumeier/creativity-is-the-discipline-you-use-when-you-don-t-know-the-answers/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build…](https://sms4smile.com/quotes/marty-neumeier/i-see-demand-creation-as-a-20th-century-construct-that-s-bound-up/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.](https://sms4smile.com/quotes/marty-neumeier/to-achieve-originality-we-need-to-abandon-the-comforts-of-habit/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [“The cave you fear to enter, goes the ancient proverb, holds the treasure you seek.”](https://sms4smile.com/quotes/marty-neumeier/the-cave-you-fear-to-enter-goes-the-ancient-proverb-holds-the/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices,…](https://sms4smile.com/quotes/marty-neumeier/convincing-isn-t-really-possible-in-an-age-of-customer-control/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [Designers don't actually solve problems. They work through them.](https://sms4smile.com/quotes/marty-neumeier/designers-don-t-actually-solve-problems-they-work-through-them/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [“The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating surprise is a crucial…](https://sms4smile.com/quotes/marty-neumeier/the-hallmark-of-innovation-is-surprise-no-surprise-nothing-new/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) [Explore all 29 Marty Neumeier quotes ](https://sms4smile.com/quotes/author/marty-neumeier/) ## More Appetite quotes > [I could not limit my values and pursuits to what makes others comfortable. Being possessed by a promise I live without options. I will…](https://sms4smile.com/quotes/bill-johnson/i-could-not-limit-my-values-and-pursuits-to-what-makes-others/) [Bill Johnson](https://sms4smile.com/quotes/author/bill-johnson/) > [the appetite for thinking must be regulated, as all sensible people know, for it may stifle one's life.](https://sms4smile.com/quotes/susan-sontag/the-appetite-for-thinking-must-be-regulated-as-all-sensible-people/) [Susan Sontag](https://sms4smile.com/quotes/author/susan-sontag/) > [The more perfect the sight is the more delightful the beautiful object. The more perfect the appetite, the sweeter the food. The more musical…](https://sms4smile.com/quotes/richard-baxter/the-more-perfect-the-sight-is-the-more-delightful-the-beautiful/) [Richard Baxter](https://sms4smile.com/quotes/author/richard-baxter/) > [“if you cannot control your hunger and appetite, good luck managing your blood chemistry, metabolism, waistline, and, in the bigger picture, the prospect of…](https://sms4smile.com/quotes/david-perlmutter/if-you-cannot-control-your-hunger-and-appetite-good-luck-managing/) [David Perlmutter](https://sms4smile.com/quotes/author/david-perlmutter/) > [I don't think I've ever bench-pressed anything in my life. Until about two years ago I swam a mile almost every day. Then I…](https://sms4smile.com/quotes/nick-antosca/i-don-t-think-i-ve-ever-bench-pressed-anything-in-my-life-until-about/) [Nick Antosca](https://sms4smile.com/quotes/author/nick-antosca/) > [If I had been an Italian I am sure that I should have been whole-heartedly with you from the start to finish in your…](https://sms4smile.com/quotes/winston-churchill/if-i-had-been-an-italian-i-am-sure-that-i-should-have-been-whole/) [Winston Churchill](https://sms4smile.com/quotes/author/winston-churchill/) > [It could be my British need for discipline that makes me admire the American appetite for freedom and passion.](https://sms4smile.com/quotes/steve-winwood/it-could-be-my-british-need-for-discipline-that-makes-me-admire-the/) [Steve Winwood](https://sms4smile.com/quotes/author/steve-winwood/) > [My curiosity and my appetite for evolving as an actor is one of the main components of me still working today in the business.](https://sms4smile.com/quotes/kim-cattrall/my-curiosity-and-my-appetite-for-evolving-as-an-actor-is-one-of-the/) [Kim Cattrall](https://sms4smile.com/quotes/author/kim-cattrall/) > [I have a strong appetite and its not for food.](https://sms4smile.com/quotes/anonymous/i-have-a-strong-appetite-and-its-not-for-food/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The plain fact is that education is itself a form of propaganda - a deliberate scheme to outfit the pupil, not with the capacity…](https://sms4smile.com/quotes/anonymous/the-plain-fact-is-that-education-is-itself-a-form-of-propaganda-a/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“You should also eat eggs. Not “one egg per week” or some such non-physiologic restriction. Eat what your body tells you to eat, since…](https://sms4smile.com/quotes/william-davis/you-should-also-eat-eggs-not-one-egg-per-week-or-some-such-non/) [William Davis](https://sms4smile.com/quotes/author/william-davis/) > [If your desires are not great, a little will seem much to you; for small appetite makes poverty equivalent to wealth.](https://sms4smile.com/quotes/democritus/if-your-desires-are-not-great-a-little-will-seem-much-to-you-for/) [Democritus](https://sms4smile.com/quotes/author/democritus/) > [When passions and appetites are stronger than the intellect, men are savages; when the intellect governs the passions, when the passions are servants, men…](https://sms4smile.com/quotes/robert-green-ingersoll/when-passions-and-appetites-are-stronger-than-the-intellect-men-are/) [Robert Green Ingersoll](https://sms4smile.com/quotes/author/robert-green-ingersoll/) > [A pivotal spiritual attribute is that of self-mastery-th e strength to place reason over appetite. Self-mastery builds a strong conscience. And your conscience determines…](https://sms4smile.com/quotes/russell-m-nelson/a-pivotal-spiritual-attribute-is-that-of-self-mastery-th-e-strength/) [Russell M. Nelson](https://sms4smile.com/quotes/author/russell-m-nelson/) > [The commonest and cheapest sounds, as the barking of a dog, produce the same effect on fresh and healthy ears that the rarest music…](https://sms4smile.com/quotes/henry-david-thoreau/the-commonest-and-cheapest-sounds-as-the-barking-of-a-dog-produce-the/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) [Browse all 994 Appetite quotes ](https://sms4smile.com/quotes/about/appetite/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.", "creator": { "@type": "Person", "name": "Marty Neumeier" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/marty-neumeier/the-most-innovative-designers-consciously-reject-the-standard-option/", "about": { "@type": "Thing", "name": "Appetite" }, "@id": "https://sms4smile.com/quotes/marty-neumeier/the-most-innovative-designers-consciously-reject-the-standard-option/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0b3/marty-neumeier-21400_appetite_the-most-innovative-designers-consciousl_1246426.png", "contentUrl": "https://sms4smile.com/quotes/i/0b3/marty-neumeier-21400_appetite_the-most-innovative-designers-consciousl_1246426.png", "url": "https://sms4smile.com/quotes/i/0b3/marty-neumeier-21400_appetite_the-most-innovative-designers-consciousl_1246426.png", "width": 1080, "height": 1080, "caption": "“The most innovative designers consciously reject the standard option box and cultivate an appetite for…” — Marty Neumeier", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Marty Neumeier", "item": "https://sms4smile.com/quotes/author/marty-neumeier/" }, { "@type": "ListItem", "position": 4, "name": "The most innovative designers consciously reject...", "item": "https://sms4smile.com/quotes/marty-neumeier/the-most-innovative-designers-consciously-reject-the-standard-option/" } ], "@id": "https://sms4smile.com/quotes/marty-neumeier/the-most-innovative-designers-consciously-reject-the-standard-option/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```