--- title: "Meaning & Key Takeaway of: Even back in the command-and-control days…" description: "\"“Even back in the command-and-control days of the production line, Henry Ford’s decision to manufacture automobiles was driven by intuition rather than..." image: "https://sms4smile.com/quotes/i/82a/marty-neumeier-21400_ford_even-back-in-the-command-and-control-day_1521635.png" --- # Even back in the command-and-control days of the… ![“Even back in the command-and-control days of the production line, Henry Ford’s decision to manufacture automobiles was driven by intuition rather than market research. “If we had asked the public what they wanted,” he explained, “they would have said ‘faster horses.” quote by Marty Neumeier](https://sms4smile.com/quotes/i/82a/marty-neumeier-21400_ford_even-back-in-the-command-and-control-day_1521635.png) [Download](https://sms4smile.com/quotes/i/82a/marty-neumeier-21400_ford_even-back-in-the-command-and-control-day_1521635.png) [Open image](https://sms4smile.com/quotes/i/82a/marty-neumeier-21400_ford_even-back-in-the-command-and-control-day_1521635.png) > ““Even back in the command-and-control days of the production line, Henry Ford’s decision to manufacture automobiles was driven by intuition rather than market research. “If we had asked the public what they wanted,” he explained, “they would have said ‘faster horses.”” [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ford relied on intuition over market surveys, leading to innovative products that customers hadn’t imagined. **In simple terms:** Intuition can drive breakthrough ideas beyond data. Key Takeaway Balance intuition with data when innovating. Themes innovation intuition market disruption Mood analytical creative Type strategic philosophical When to use this quote - product development - entrepreneurship - branding - technology adoption Key Concepts design thinking creative leadership Questions to Reflect On - When should you trust gut over data? - How can you test intuitive ideas quickly? A Different Perspective Overreliance on intuition may ignore real needs. ★ ★ ★ ★ ★ No ratings yet [Automobiles Driven](https://sms4smile.com/quotes/about/automobiles-driven-5624790/) [Driven Intuition](https://sms4smile.com/quotes/about/driven-intuition-5624789/) [Ford](https://sms4smile.com/quotes/about/ford/) [Ford Decision](https://sms4smile.com/quotes/about/ford-decision-1319454/) [Henry Ford](https://sms4smile.com/quotes/about/henry-ford/) [Market research](https://sms4smile.com/quotes/about/market-research/) ## Related quotes > [When I arrived in Ford, a decision was made to sell many marquee brands. 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In my ears, I heard the…](https://sms4smile.com/quotes/diego-rivera/as-i-rode-back-to-detroit-a-vision-of-henry-ford-s-industrial-empire/) [Diego Rivera](https://sms4smile.com/quotes/author/diego-rivera/) > [I was at Ford for 32 years. I went to Chrysler in 1978, four or five months after I got canned by Henry Ford.](https://sms4smile.com/quotes/lee-iacocca/i-was-at-ford-for-32-years-i-went-to-chrysler-in-1978-four-or-five/) [Lee Iacocca](https://sms4smile.com/quotes/author/lee-iacocca/) ## More by Marty Neumeier > [The best design tool is a long eraser with a pencil at one end.](https://sms4smile.com/quotes/marty-neumeier/the-best-design-tool-is-a-long-eraser-with-a-pencil-at-one-end/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [Brand is not what you say it is. 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I like structured things that you can throw on,…](https://sms4smile.com/quotes/liberty-ross/my-favourite-designers-always-create-a-strong-silhouette-like-mcqueen/) [Liberty Ross](https://sms4smile.com/quotes/author/liberty-ross/) > [Harrison Ford has always been one of my favorite actors. I grew up with Han Solo and Indiana Jones, and 'Regarding Henry' is one…](https://sms4smile.com/quotes/nolan-north/harrison-ford-has-always-been-one-of-my-favorite-actors-i-grew-up/) [Nolan North](https://sms4smile.com/quotes/author/nolan-north/) > [“Whether you think you can, or you think you can't--you're right ― Henry Ford”](https://sms4smile.com/quotes/anonymous/whether-you-think-you-can-or-you-think-you-can-t-you-re-right-henry/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I didn't understand anything about fracking or horizontal drilling until about 2010, when I first learned about the Eagle Ford.](https://sms4smile.com/quotes/porter-stansberry/i-didn-t-understand-anything-about-fracking-or-horizontal-drilling/) [Porter Stansberry](https://sms4smile.com/quotes/author/porter-stansberry/) > [I didn't even have a portfolio, but I went to Tom Ford the next morning. 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But tonight, as his tour bus…](https://sms4smile.com/quotes/bella-andre/once-upon-a-time-he-d-believed-that-his-music-his-guitar-and-his/) [Bella Andre](https://sms4smile.com/quotes/author/bella-andre/) > [It's called 'Night Moves,' and it's my favorite 'Doc Ford' of all times. 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