--- title: "Meaning & Key Takeaway of: Designful companies are those that weave…" description: "\"Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of puni..." image: "https://sms4smile.com/quotes/i/ea0/marty-neumeier-21400_business_designful-companies-are-those-that-weave_1978215.jpg" --- # Designful companies are those that weave design thinking… ![“Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.” quote by Marty Neumeier](https://sms4smile.com/quotes/i/ea0/marty-neumeier-21400_business_designful-companies-are-those-that-weave_1978215.jpg) [Download](https://sms4smile.com/quotes/i/ea0/marty-neumeier-21400_business_designful-companies-are-those-that-weave_1978215.jpg) [Open image](https://sms4smile.com/quotes/i/ea0/marty-neumeier-21400_business_designful-companies-are-those-that-weave_1978215.jpg) > “Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.” [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies that embed design thinking reward innovation, normalize risk, and foster a culture where creativity thrives. **In simple terms:** Design‑centric firms encourage innovation and risk‑taking. Key Takeaway Cultivate a culture that values design thinking and rewards creative risk. Themes innovation design thinking company culture risk taking creativity Mood enthusiastic forward‑looking inspirational Type business leadership culture‑building When to use this quote - product development - team brainstorming - organizational change - leadership training Key Concepts design integration innovation reward risk normalization cultural transformation Questions to Reflect On - How can design thinking be balanced with compliance? - What incentives best encourage creative risk? A Different Perspective May be hard to implement in highly regulated or profit‑driven environments. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company Designful](https://sms4smile.com/quotes/about/company-designful-3361095/) [Company Innovation](https://sms4smile.com/quotes/about/company-innovation-3361096/) [Culture](https://sms4smile.com/quotes/about/culture/) [Culture change](https://sms4smile.com/quotes/about/culture-change/) [Design](https://sms4smile.com/quotes/about/design/) [Design Thinking](https://sms4smile.com/quotes/about/design-thinking-252317/) [Designful Companies](https://sms4smile.com/quotes/about/designful-companies-3361093/) [Designful Company](https://sms4smile.com/quotes/about/designful-company-3361094/) [Engineering](https://sms4smile.com/quotes/about/engineering/) [Exception](https://sms4smile.com/quotes/about/exception/) [Impressive](https://sms4smile.com/quotes/about/impressive/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Norm](https://sms4smile.com/quotes/about/norm/) [Risk](https://sms4smile.com/quotes/about/risk/) [Risk taking](https://sms4smile.com/quotes/about/risk-taking/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [At the core, Philips is an innovation company. 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