--- title: "Meaning & Key Takeaway of: Design can also be used to invent…" description: "\"Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of..." image: "https://sms4smile.com/quotes/i/507/marty-neumeier-21400_decision_design-can-also-be-used-to-invent-strate_2823409.png" --- # Design can also be used to invent strategic futures, make… ![“Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.” quote by Marty Neumeier](https://sms4smile.com/quotes/i/507/marty-neumeier-21400_decision_design-can-also-be-used-to-invent-strate_2823409.png) [Download](https://sms4smile.com/quotes/i/507/marty-neumeier-21400_decision_design-can-also-be-used-to-invent-strate_2823409.png) [Open image](https://sms4smile.com/quotes/i/507/marty-neumeier-21400_decision_design-can-also-be-used-to-invent-strate_2823409.png) > “Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.” [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Design should influence strategic planning, decision‑making, and corporate vision, not just aesthetics. **In simple terms:** Design can shape strategy and decisions. Key Takeaway Elevate design’s role in business strategy. Themes strategy design leadership Mood inspirational forward‑looking Type business strategic When to use this quote - Corporate planning - product development - brand strategy Key Concepts Innovation systems thinking Questions to Reflect On - How can design be integrated into high‑level decisions? - What barriers exist to design’s strategic role? A Different Perspective Design influence may be limited by organizational culture. ★ ★ ★ ★ ★ No ratings yet [Decision](https://sms4smile.com/quotes/about/decision/) [Design](https://sms4smile.com/quotes/about/design/) [Design Ladder](https://sms4smile.com/quotes/about/design-ladder-3606758/) [Design Used](https://sms4smile.com/quotes/about/design-used-2324003/) [Engineering](https://sms4smile.com/quotes/about/engineering/) [Influence](https://sms4smile.com/quotes/about/influence/) [Invent Strategic](https://sms4smile.com/quotes/about/invent-strategic-3606759/) [Moving](https://sms4smile.com/quotes/about/moving/) [Need Design](https://sms4smile.com/quotes/about/need-design-530178/) [Strategic Futures](https://sms4smile.com/quotes/about/strategic-futures-3606760/) [Time](https://sms4smile.com/quotes/about/time/) [Vision](https://sms4smile.com/quotes/about/vision/) ## Related quotes > [Obama really changed the way in which design can be used effectively for a candidate.](https://sms4smile.com/quotes/debbie-millman/obama-really-changed-the-way-in-which-design-can-be-used-effectively/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [I look in my closet, and if I need it, I design it.](https://sms4smile.com/quotes/donna-karan/i-look-in-my-closet-and-if-i-need-it-i-design-it/) [Donna Karan](https://sms4smile.com/quotes/author/donna-karan/) > [Of course, I did lots of what would be called graphic design now, what used to be called commercial art.](https://sms4smile.com/quotes/leonard-baskin/of-course-i-did-lots-of-what-would-be-called-graphic-design-now-what/) [Leonard Baskin](https://sms4smile.com/quotes/author/leonard-baskin/) > [Regardless of what the object of design is, humans need design. For anything humans use in their day to day life, they need design…](https://sms4smile.com/quotes/kenji-ekuan/regardless-of-what-the-object-of-design-is-humans-need-design-for/) [Kenji Ekuan](https://sms4smile.com/quotes/author/kenji-ekuan/) > [We want to have a relationship with technology that gives us back choice about how we spend time with it, and we're going to…](https://sms4smile.com/quotes/tristan-harris/we-want-to-have-a-relationship-with-technology-that-gives-us-back/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [It was by design that we mostly used pictures that you could not necessarily see what was going on, and that didn't really focus…](https://sms4smile.com/quotes/mike-mccready/it-was-by-design-that-we-mostly-used-pictures-that-you-could-not/) [Mike McCready](https://sms4smile.com/quotes/author/mike-mccready/) > [Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life,…](https://sms4smile.com/quotes/walter-gropius/our-guiding-principle-was-that-design-is-neither-an-intellectual-nor/) [Walter Gropius](https://sms4smile.com/quotes/author/walter-gropius/) > [ Leave a cavity behind the \[wall\] facings, and on the inside build walls two feet thick, made of red dimension stone or burnt brick… ](https://sms4smile.com/quotes/marcus-vitruvius-pollio/leave-a-cavity-behind-the-wall-facings-and-on-the-inside-build-walls/) [Marcus Vitruvius Pollio](https://sms4smile.com/quotes/author/marcus-vitruvius-pollio/) > [Worship isn't destructive, Martin. I know that. I don't. I only know it's the core of his life. What else has he got? He…](https://sms4smile.com/quotes/peter-shaffer/worship-isn-t-destructive-martin-i-know-that-i-don-t-i-only-know-it-s/) [Peter Shaffer](https://sms4smile.com/quotes/author/peter-shaffer/) > [Design is a very personal thing. It's like art. Your personal choice plays a big role.](https://sms4smile.com/quotes/gauri-khan/design-is-a-very-personal-thing-it-s-like-art-your-personal-choice/) [Gauri Khan](https://sms4smile.com/quotes/author/gauri-khan/) > [I design some of my own clothes now.](https://sms4smile.com/quotes/kiernan-shipka/i-design-some-of-my-own-clothes-now/) [Kiernan Shipka](https://sms4smile.com/quotes/author/kiernan-shipka/) > [Batley and Spen has a high proportion of people working in manufacturing, and we can boast the full range of industries, including high-skilled, precision…](https://sms4smile.com/quotes/jo-cox/batley-and-spen-has-a-high-proportion-of-people-working-in/) [Jo Cox](https://sms4smile.com/quotes/author/jo-cox/) > [Design is not making beauty, beauty emerges from selection, affinities, integration, love.](https://sms4smile.com/quotes/louis-kahn/design-is-not-making-beauty-beauty-emerges-from-selection-affinities/) [Louis Kahn](https://sms4smile.com/quotes/author/louis-kahn/) > [“Nothing is easier than yesterday's solutions.”](https://sms4smile.com/quotes/roger-sperry/nothing-is-easier-than-yesterday-s-solutions/) [Roger Sperry](https://sms4smile.com/quotes/author/roger-sperry/) > [The bones of my architecture are very much related to the structure, to the physical fact of how a building can stand up; it's…](https://sms4smile.com/quotes/santiago-calatrava/the-bones-of-my-architecture-are-very-much-related-to-the-structure/) [Santiago Calatrava](https://sms4smile.com/quotes/author/santiago-calatrava/) ## More by Marty Neumeier > [The best design tool is a long eraser with a pencil at one end.](https://sms4smile.com/quotes/marty-neumeier/the-best-design-tool-is-a-long-eraser-with-a-pencil-at-one-end/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [Brand is not what you say it is. It’s what they say it is.](https://sms4smile.com/quotes/marty-neumeier/brand-is-not-what-you-say-it-is-it-s-what-they-say-it-is/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [You can't be a leader by following a leader.](https://sms4smile.com/quotes/marty-neumeier/you-can-t-be-a-leader-by-following-a-leader/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [A brand is a person’s gut feeling about a product, service or organization](https://sms4smile.com/quotes/marty-neumeier/a-brand-is-a-person-s-gut-feeling-about-a-product-service-or/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [“Sift through threats for hidden possibilities. Every threat carries with it the potential for innovation. The problem of obesity contains the possibility of new…](https://sms4smile.com/quotes/marty-neumeier/sift-through-threats-for-hidden-possibilities-every-threat-carries/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep…](https://sms4smile.com/quotes/marty-neumeier/cultures-are-naturally-resistant-to-change-the-same-shared-mental/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…](https://sms4smile.com/quotes/marty-neumeier/a-brand-is-a-person-s-perception-of-course-it-makes-marketers-nervous/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [“Make a sketch, construct a model, or assemble a prototype. Then another. And another. With each attempt, you’ll reveal new possibilities for innovation. Your…](https://sms4smile.com/quotes/marty-neumeier/make-a-sketch-construct-a-model-or-assemble-a-prototype-then-another/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [“Creativity is the discipline you use when you don’t know the answers, when you’re traveling to parts unknown. On this type of journey, missteps…](https://sms4smile.com/quotes/marty-neumeier/creativity-is-the-discipline-you-use-when-you-don-t-know-the-answers/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build…](https://sms4smile.com/quotes/marty-neumeier/i-see-demand-creation-as-a-20th-century-construct-that-s-bound-up/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.](https://sms4smile.com/quotes/marty-neumeier/to-achieve-originality-we-need-to-abandon-the-comforts-of-habit/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [“The cave you fear to enter, goes the ancient proverb, holds the treasure you seek.”](https://sms4smile.com/quotes/marty-neumeier/the-cave-you-fear-to-enter-goes-the-ancient-proverb-holds-the/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices,…](https://sms4smile.com/quotes/marty-neumeier/convincing-isn-t-really-possible-in-an-age-of-customer-control/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.](https://sms4smile.com/quotes/marty-neumeier/the-most-innovative-designers-consciously-reject-the-standard-option/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [Designers don't actually solve problems. They work through them.](https://sms4smile.com/quotes/marty-neumeier/designers-don-t-actually-solve-problems-they-work-through-them/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) [Explore all 29 Marty Neumeier quotes ](https://sms4smile.com/quotes/author/marty-neumeier/) ## More Decision quotes > [Making the right decision is hard,telling someone your decision is even harder.](https://sms4smile.com/quotes/abhishek-tiwari/making-the-right-decision-is-hard-telling-someone-your-decision-is/) [Abhishek Tiwari](https://sms4smile.com/quotes/author/abhishek-tiwari/) > [It is said that history turns on small hinges. A human career, too, results from an accumulating series of decisions about large and small…](https://sms4smile.com/quotes/norman-vincent-peale/it-is-said-that-history-turns-on-small-hinges-a-human-career-too/) [Norman Vincent Peale](https://sms4smile.com/quotes/author/norman-vincent-peale/) > [Elections belong to the people. It's their decision. If they decide to turn their back on the fire and burn their behinds, then they…](https://sms4smile.com/quotes/abraham-lincoln/elections-belong-to-the-people-it-s-their-decision-if-they-decide-to/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [Bush reiterated his stand to conservatives opposing his decision on stem cell research. He said today he believes life begins at conception and ends…](https://sms4smile.com/quotes/jay-leno/bush-reiterated-his-stand-to-conservatives-opposing-his-decision-on/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [“How can you make an informed decision about whether to save the world if you never leave your tiny part of it?”](https://sms4smile.com/quotes/shaun-david-hutchinson/how-can-you-make-an-informed-decision-about-whether-to-save-the-world/) [Shaun David Hutchinson](https://sms4smile.com/quotes/author/shaun-david-hutchinson/) > [Love is the foundation from which your decisions about your life should be made.](https://sms4smile.com/quotes/anonymous/love-is-the-foundation-from-which-your-decisions-about-your-life/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Indecision becomes decision with time.](https://sms4smile.com/quotes/anonymous/indecision-becomes-decision-with-time/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If you think of people as making decisions actively, every time we think about the cup of coffee, we say, "How much will I…](https://sms4smile.com/quotes/dan-ariely/if-you-think-of-people-as-making-decisions-actively-every-time-we/) [Dan Ariely](https://sms4smile.com/quotes/author/dan-ariely/) > [It was a conscious decision on my part to take up fewer films. And if you're not seen that often on screen, nobody calls…](https://sms4smile.com/quotes/johnny-lever/it-was-a-conscious-decision-on-my-part-to-take-up-fewer-films-and-if/) [Johnny Lever](https://sms4smile.com/quotes/author/johnny-lever/) > [Decision is a risk rooted in the courage of being free.](https://sms4smile.com/quotes/paul-tillich/decision-is-a-risk-rooted-in-the-courage-of-being-free/) [Paul Tillich](https://sms4smile.com/quotes/author/paul-tillich/) > [I never think of things rationally or intellectually. I swear, every single decision I make is just instinct and my instincts tend to be…](https://sms4smile.com/quotes/neill-blomkamp/i-never-think-of-things-rationally-or-intellectually-i-swear-every/) [Neill Blomkamp](https://sms4smile.com/quotes/author/neill-blomkamp/) > [“it is either you happen to life or life happens to you.”](https://sms4smile.com/quotes/sesan-kareem/it-is-either-you-happen-to-life-or-life-happens-to-you/) [Sesan Kareem](https://sms4smile.com/quotes/author/sesan-kareem/) > [How strange that something so simple could have been instrumental in my decision to ruin one of my most relationships and friendships, and damage…](https://sms4smile.com/quotes/veronica-roth/how-strange-that-something-so-simple-could-have-been-instrumental-in/) [Veronica Roth](https://sms4smile.com/quotes/author/veronica-roth/) > [I am encouraged President Obama now says he will fulfill his constitutional obligation to seek authorization for any potential military action in Syria. This…](https://sms4smile.com/quotes/rand-paul/i-am-encouraged-president-obama-now-says-he-will-fulfill-his/) [Rand Paul](https://sms4smile.com/quotes/author/rand-paul/) > [In New York, you are constantly faced with this very urgent decision that you have to make, about every twenty minutes...you have to decide,…](https://sms4smile.com/quotes/david-cross/in-new-york-you-are-constantly-faced-with-this-very-urgent-decision/) [David Cross](https://sms4smile.com/quotes/author/david-cross/) [Browse all 9,145 Decision quotes ](https://sms4smile.com/quotes/about/decision/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. 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