--- title: "Meaning & Key Takeaway of: As you'll soon see, coming up with…" description: "\"“As you'll soon see, coming up with winning products is never easy. We need a product that our customers love, yet also works for our business. However..." image: "https://sms4smile.com/quotes/i/f66/marty-cagan-64612_business_as-you-ll-soon-see-coming-up-with-winnin_1415894.jpg" --- # As you'll soon see, coming up with winning products is… ![“As you'll soon see, coming up with winning products is never easy. We need a product that our customers love, yet also works for our business. However, a very large component of what is meant by works for our business is that there is a real market there (large enough to sustain a business), we…” quote by Marty Cagan](https://sms4smile.com/quotes/i/f66/marty-cagan-64612_business_as-you-ll-soon-see-coming-up-with-winnin_1415894.jpg) [Download](https://sms4smile.com/quotes/i/f66/marty-cagan-64612_business_as-you-ll-soon-see-coming-up-with-winnin_1415894.jpg) [Open image](https://sms4smile.com/quotes/i/f66/marty-cagan-64612_business_as-you-ll-soon-see-coming-up-with-winnin_1415894.jpg) > ““As you'll soon see, coming up with winning products is never easy. We need a product that our customers love, yet also works for our business. However, a very large component of what is meant by works for our business is that there is a real market there (large enough to sustain a business), we can successfully differentiate from the many competitors out there, we can cost‐effectively acquire and engage new customers, and we have the go‐to‐market channels and capabilities required to get our product into the hands of our customers.”” [Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Successful products must delight customers, be financially viable, have a sizable market, differentiate from competitors, acquire customers cost‑effectively, and have strong distribution channels. **In simple terms:** Products need love, profit, market, differentiation, acquisition, and distribution. Key Takeaway Balance customer love with business viability. Themes product development business strategy market fit Mood pragmatic strategic Type business instructional When to use this quote - product launches - strategic meetings - industry conferences Key Concepts customer research financial modeling competitive analysis go‑to‑market planning Questions to Reflect On - How to validate market size early? - What differentiates true product love from hype? A Different Perspective Overemphasis on market size can stifle niche innovation. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Customer](https://sms4smile.com/quotes/about/customer/) [Investing](https://sms4smile.com/quotes/about/investing/) [Success](https://sms4smile.com/quotes/about/success/) ## Related quotes > [To me, the word profitable means sustainable - able to sustain a business that has a high degree of excellence.](https://sms4smile.com/quotes/john-w-henry/to-me-the-word-profitable-means-sustainable-able-to-sustain-a/) [John W. Henry](https://sms4smile.com/quotes/author/john-w-henry/) > [He works his business and manipulates and keeps himself in front of the world.](https://sms4smile.com/quotes/marla-maples/he-works-his-business-and-manipulates-and-keeps-himself-in-front-of/) [Marla Maples](https://sms4smile.com/quotes/author/marla-maples/) > [The lesson I have learnt is that when a family and a business function, they function together. You have to have a family that…](https://sms4smile.com/quotes/john-elkann/the-lesson-i-have-learnt-is-that-when-a-family-and-a-business/) [John Elkann](https://sms4smile.com/quotes/author/john-elkann/) > [I've always felt that sort of in the abstract, open-source is the right thing to do for a lot of the kinds of things…](https://sms4smile.com/quotes/james-gosling/i-ve-always-felt-that-sort-of-in-the-abstract-open-source-is-the/) [James Gosling](https://sms4smile.com/quotes/author/james-gosling/) > [One works in this business - if one works. 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I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Marty Cagan > [“that every product needs a single, accountable product manager, who is responsible for the product definition (the combination of product requirements and user experience…](https://sms4smile.com/quotes/marty-cagan/that-every-product-needs-a-single-accountable-product-manager-who-is/) [Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/) > [“In the model I'm describing, it is management's responsibility to provide each product team with the specific business objectives they need to tackle. 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We need to ensure the feasibility before we…](https://sms4smile.com/quotes/marty-cagan/if-the-first-time-your-developers-see-an-idea-is-at-sprint-planning/) [Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/) > [“Many teams get into a lot of grief with the concept of a minimum viable product (MVP) because on the one hand we are…](https://sms4smile.com/quotes/marty-cagan/many-teams-get-into-a-lot-of-grief-with-the-concept-of-a-minimum/) [Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/) [Explore all 5 Marty Cagan quotes ](https://sms4smile.com/quotes/author/marty-cagan/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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