--- title: "Meaning & Key Takeaway of: You have to see it on a broader level…" description: "\"You have to see it on a broader level. But you also have to activate it properly.\" — Martin Sorrell" image: "https://sms4smile.com/quotes/i/e99/martin-sorrell-10724_activate_you-have-to-see-it-on-a-broader-level-bu_2709312.png" --- # You have to see it on a broader level. But you also have… ![“You have to see it on a broader level. But you also have to activate it properly.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/e99/martin-sorrell-10724_activate_you-have-to-see-it-on-a-broader-level-bu_2709312.png) [Download](https://sms4smile.com/quotes/i/e99/martin-sorrell-10724_activate_you-have-to-see-it-on-a-broader-level-bu_2709312.png) [Open image](https://sms4smile.com/quotes/i/e99/martin-sorrell-10724_activate_you-have-to-see-it-on-a-broader-level-bu_2709312.png) > “You have to see it on a broader level. But you also have to activate it properly.” [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Understanding a concept requires both a wide perspective and proper activation of its components. **In simple terms:** See the big picture and engage it correctly. Key Takeaway Balance vision with action. Themes vision activation balance Mood analytical inspired Type strategic pragmatic When to use this quote - strategic planning - team leadership - product development - personal growth Key Concepts systems thinking implementation Questions to Reflect On - How do you ensure activation aligns with vision? - What tools help you maintain both perspectives? A Different Perspective May neglect practical steps while focusing on the broader view. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [We're the most violent nation on earth. There's no getting away from that. But you've got to look at it on a broader level.](https://sms4smile.com/quotes/spike-lee/we-re-the-most-violent-nation-on-earth-there-s-no-getting-away-from/) [Spike Lee](https://sms4smile.com/quotes/author/spike-lee/) > [If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the…](https://sms4smile.com/quotes/martin-sorrell/if-you-pay-50-million-for-something-you-probably-pay-another-50-to/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [You simply cannot understand psychedelic drugs, which activate the brain, unless you understand something about computers.](https://sms4smile.com/quotes/timothy-leary/you-simply-cannot-understand-psychedelic-drugs-which-activate-the/) [Timothy Leary](https://sms4smile.com/quotes/author/timothy-leary/) > [The Universe is a unity, an interacting and genetically-related community of beings bound together in an inseparable relationship in space and time... The human…](https://sms4smile.com/quotes/thomas-berry/the-universe-is-a-unity-an-interacting-and-genetically-related/) [Thomas Berry](https://sms4smile.com/quotes/author/thomas-berry/) > [Using the energy in a scene can really cut the fat off of something and streamline it. It can make it work for you…](https://sms4smile.com/quotes/greta-gerwig/using-the-energy-in-a-scene-can-really-cut-the-fat-off-of-something/) [Greta Gerwig](https://sms4smile.com/quotes/author/greta-gerwig/) > [Chosen are those artists who penetrate to the region of that secret place where primeval power nurtures all evolution. There, where the powerhouse of…](https://sms4smile.com/quotes/paul-klee/chosen-are-those-artists-who-penetrate-to-the-region-of-that-secret/) [Paul Klee](https://sms4smile.com/quotes/author/paul-klee/) > [When you regularly take continuous action toward your most important goals, you activate the Momentum Principle of success. This principle says that although it…](https://sms4smile.com/quotes/brian-tracy/when-you-regularly-take-continuous-action-toward-your-most-important/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Like electricity, the Light is everywhere, but one must know how to activate it. I have come for that.](https://sms4smile.com/quotes/mother-meera/like-electricity-the-light-is-everywhere-but-one-must-know-how-to/) [Mother Meera](https://sms4smile.com/quotes/author/mother-meera/) > [The Charge will change your life. Our brains are hard wired to meet specific human drives, and learning to harness and activate those drives…](https://sms4smile.com/quotes/daniel-amen/the-charge-will-change-your-life-our-brains-are-hard-wired-to-meet/) [Daniel Amen](https://sms4smile.com/quotes/author/daniel-amen/) > [The fact that the scrub literally comes out into your hand as a powder and then activates with water is a really cool thing.](https://sms4smile.com/quotes/shay-mitchell/the-fact-that-the-scrub-literally-comes-out-into-your-hand-as-a/) [Shay Mitchell](https://sms4smile.com/quotes/author/shay-mitchell/) > [Brains distinguish between an Us and a Them in a fraction of a second. Subliminal processing of a Them activates the amygdala and insular…](https://sms4smile.com/quotes/robert-m-sapolsky/brains-distinguish-between-an-us-and-a-them-in-a-fraction-of-a-second/) [Robert M. Sapolsky](https://sms4smile.com/quotes/author/robert-m-sapolsky/) > [The products we design are going to be ridden in, sat upon, looked at, talked into, activated, operated, or in some way used by…](https://sms4smile.com/quotes/henry-dreyfuss/the-products-we-design-are-going-to-be-ridden-in-sat-upon-looked-at/) [Henry Dreyfuss](https://sms4smile.com/quotes/author/henry-dreyfuss/) > [Cliché activates the comfortable mental laziness, we sort of revert to the domain of the already-familiar, what we have already imagined so that it…](https://sms4smile.com/quotes/aleksandar-hemon/clich-activates-the-comfortable-mental-laziness-we-sort-of-revert-to/) [Aleksandar Hemon](https://sms4smile.com/quotes/author/aleksandar-hemon/) > [With liquid zeolite, we have returned to the basic healing approach for all chronic diseases, which is to free up and activate the vital…](https://sms4smile.com/quotes/gabriel-cousens/with-liquid-zeolite-we-have-returned-to-the-basic-healing-approach/) [Gabriel Cousens](https://sms4smile.com/quotes/author/gabriel-cousens/) > [The verb that's been enforced on girls is to please. Girls are trained to please...I want us all to change the verb. I want…](https://sms4smile.com/quotes/eve-ensler/the-verb-that-s-been-enforced-on-girls-is-to-please-girls-are-trained/) [Eve Ensler](https://sms4smile.com/quotes/author/eve-ensler/) ## More by Martin Sorrell > [I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally…](https://sms4smile.com/quotes/martin-sorrell/i-m-in-a-business-where-there-s-complete-anarchy-you-can-t-control-it/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.](https://sms4smile.com/quotes/martin-sorrell/it-doesn-t-make-much-sense-and-it-s-nil-premium-they-re-going-to-have/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [ I remember that Jackie \[Stewart\] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't… ](https://sms4smile.com/quotes/martin-sorrell/i-remember-that-jackie-stewart-was-the-first-driver-wearing/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing…](https://sms4smile.com/quotes/martin-sorrell/in-the-19th-century-china-dominated-the-manufacture-of-porcelain-then/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference…](https://sms4smile.com/quotes/martin-sorrell/f1-is-a-fight-for-people-s-time-there-are-millions-of-options-today/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably…](https://sms4smile.com/quotes/martin-sorrell/you-could-think-about-vietnam-and-at-some-point-in-time-about-nigeria/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [If you run a country and want to put it on the global map you don't have so many choices. You can get the…](https://sms4smile.com/quotes/martin-sorrell/if-you-run-a-country-and-want-to-put-it-on-the-global-map-you-don-t/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the…](https://sms4smile.com/quotes/martin-sorrell/if-you-pay-50-million-for-something-you-probably-pay-another-50-to/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [F1 is exciting, its values are attractive and it could be an even better family sport.](https://sms4smile.com/quotes/martin-sorrell/f1-is-exciting-its-values-are-attractive-and-it-could-be-an-even/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [The world is changing. And a lot of people in Formula One are starting to understand this.](https://sms4smile.com/quotes/martin-sorrell/the-world-is-changing-and-a-lot-of-people-in-formula-one-are-starting/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother…](https://sms4smile.com/quotes/martin-sorrell/i-interviewed-kim-kardashian-recently-and-had-a-conversation-with-her/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for…](https://sms4smile.com/quotes/martin-sorrell/that-is-again-a-romantic-notion-the-hero-i-think-people-enjoy-a-much/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India…](https://sms4smile.com/quotes/martin-sorrell/why-not-look-at-indonesia-it-will-be-the-third-biggest-country-in-the/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.](https://sms4smile.com/quotes/martin-sorrell/think-through-whom-you-are-trying-to-reach-tailor-what-you-do-and-how/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is…](https://sms4smile.com/quotes/martin-sorrell/there-is-much-romanticism-about-formula-one-of-the-past-today-it-has/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) [Explore all 64 Martin Sorrell quotes ](https://sms4smile.com/quotes/author/martin-sorrell/) ## More Activate quotes > [The verb that's been enforced on girls is to please. Girls are trained to please...I want us all to change the verb. I want…](https://sms4smile.com/quotes/eve-ensler/the-verb-that-s-been-enforced-on-girls-is-to-please-girls-are-trained/) [Eve Ensler](https://sms4smile.com/quotes/author/eve-ensler/) > [With liquid zeolite, we have returned to the basic healing approach for all chronic diseases, which is to free up and activate the vital…](https://sms4smile.com/quotes/gabriel-cousens/with-liquid-zeolite-we-have-returned-to-the-basic-healing-approach/) [Gabriel Cousens](https://sms4smile.com/quotes/author/gabriel-cousens/) > [Cliché activates the comfortable mental laziness, we sort of revert to the domain of the already-familiar, what we have already imagined so that it…](https://sms4smile.com/quotes/aleksandar-hemon/clich-activates-the-comfortable-mental-laziness-we-sort-of-revert-to/) [Aleksandar Hemon](https://sms4smile.com/quotes/author/aleksandar-hemon/) > [The products we design are going to be ridden in, sat upon, looked at, talked into, activated, operated, or in some way used by…](https://sms4smile.com/quotes/henry-dreyfuss/the-products-we-design-are-going-to-be-ridden-in-sat-upon-looked-at/) [Henry Dreyfuss](https://sms4smile.com/quotes/author/henry-dreyfuss/) > [Brains distinguish between an Us and a Them in a fraction of a second. Subliminal processing of a Them activates the amygdala and insular…](https://sms4smile.com/quotes/robert-m-sapolsky/brains-distinguish-between-an-us-and-a-them-in-a-fraction-of-a-second/) [Robert M. Sapolsky](https://sms4smile.com/quotes/author/robert-m-sapolsky/) > [The fact that the scrub literally comes out into your hand as a powder and then activates with water is a really cool thing.](https://sms4smile.com/quotes/shay-mitchell/the-fact-that-the-scrub-literally-comes-out-into-your-hand-as-a/) [Shay Mitchell](https://sms4smile.com/quotes/author/shay-mitchell/) > [The Charge will change your life. Our brains are hard wired to meet specific human drives, and learning to harness and activate those drives…](https://sms4smile.com/quotes/daniel-amen/the-charge-will-change-your-life-our-brains-are-hard-wired-to-meet/) [Daniel Amen](https://sms4smile.com/quotes/author/daniel-amen/) > [Like electricity, the Light is everywhere, but one must know how to activate it. I have come for that.](https://sms4smile.com/quotes/mother-meera/like-electricity-the-light-is-everywhere-but-one-must-know-how-to/) [Mother Meera](https://sms4smile.com/quotes/author/mother-meera/) > [When you regularly take continuous action toward your most important goals, you activate the Momentum Principle of success. This principle says that although it…](https://sms4smile.com/quotes/brian-tracy/when-you-regularly-take-continuous-action-toward-your-most-important/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the…](https://sms4smile.com/quotes/martin-sorrell/if-you-pay-50-million-for-something-you-probably-pay-another-50-to/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [Chosen are those artists who penetrate to the region of that secret place where primeval power nurtures all evolution. There, where the powerhouse of…](https://sms4smile.com/quotes/paul-klee/chosen-are-those-artists-who-penetrate-to-the-region-of-that-secret/) [Paul Klee](https://sms4smile.com/quotes/author/paul-klee/) > [Using the energy in a scene can really cut the fat off of something and streamline it. It can make it work for you…](https://sms4smile.com/quotes/greta-gerwig/using-the-energy-in-a-scene-can-really-cut-the-fat-off-of-something/) [Greta Gerwig](https://sms4smile.com/quotes/author/greta-gerwig/) > [The Universe is a unity, an interacting and genetically-related community of beings bound together in an inseparable relationship in space and time... The human…](https://sms4smile.com/quotes/thomas-berry/the-universe-is-a-unity-an-interacting-and-genetically-related/) [Thomas Berry](https://sms4smile.com/quotes/author/thomas-berry/) > [You simply cannot understand psychedelic drugs, which activate the brain, unless you understand something about computers.](https://sms4smile.com/quotes/timothy-leary/you-simply-cannot-understand-psychedelic-drugs-which-activate-the/) [Timothy Leary](https://sms4smile.com/quotes/author/timothy-leary/) > [Either you vegetate and look out a window, or activate and try to effect change.](https://sms4smile.com/quotes/christopher-reeve/either-you-vegetate-and-look-out-a-window-or-activate-and-try-to/) [Christopher Reeve](https://sms4smile.com/quotes/author/christopher-reeve/) Browse all 92 Activate quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You have to see it on a broader level. 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