--- title: "Meaning & Key Takeaway of: In the old days, you could segment…" description: "\"In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You sa..." image: "https://sms4smile.com/quotes/i/661/martin-sorrell-10724_audience_in-the-old-days-you-could-segment-happil_1244429.png" --- # In the old days, you could segment happily. You could put… ![“In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a…” quote by Martin Sorrell](https://sms4smile.com/quotes/i/661/martin-sorrell-10724_audience_in-the-old-days-you-could-segment-happil_1244429.png) [Download](https://sms4smile.com/quotes/i/661/martin-sorrell-10724_audience_in-the-old-days-you-could-segment-happil_1244429.png) [Open image](https://sms4smile.com/quotes/i/661/martin-sorrell-10724_audience_in-the-old-days-you-could-segment-happil_1244429.png) > “In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a message, it's very difficult.” [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The shift to instant, universal communication makes targeted messaging hard because audiences overlap instantly. **In simple terms:** Modern media blurs audience boundaries, complicating precise messaging. Key Takeaway Adapt messages for broad relevance. Themes communication media audience Mood anxious reflective Type advice observational When to use this quote - social media campaigns - public relations - brand messaging - crisis communication Key Concepts digital convergence message dilution overlap Questions to Reflect On - How can you ensure clarity when audiences intersect? - What strategies preserve relevance for diverse groups? A Different Perspective Targeted messages may still be misinterpreted across groups. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Available](https://sms4smile.com/quotes/about/available/) [Clicks](https://sms4smile.com/quotes/about/clicks/) [Community](https://sms4smile.com/quotes/about/community/) [Community Instantly](https://sms4smile.com/quotes/about/community-instantly-3897568/) [Crafts](https://sms4smile.com/quotes/about/crafts/) [Difficult](https://sms4smile.com/quotes/about/difficult/) [Gone](https://sms4smile.com/quotes/about/gone/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Mean](https://sms4smile.com/quotes/about/mean/) [Message Segment](https://sms4smile.com/quotes/about/message-segment-3897566/) [Messages](https://sms4smile.com/quotes/about/messages/) [Old days](https://sms4smile.com/quotes/about/old-days/) [Say Community](https://sms4smile.com/quotes/about/say-community-1546979/) [Segment Audience](https://sms4smile.com/quotes/about/segment-audience-3897567/) [Segment Happily](https://sms4smile.com/quotes/about/segment-happily-3897569/) [Trying](https://sms4smile.com/quotes/about/trying/) ## Related quotes > [Heroes are not giant statues framed against a red sky. 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Tailor what you do and how you do it to appeal to those communities.](https://sms4smile.com/quotes/martin-sorrell/think-through-whom-you-are-trying-to-reach-tailor-what-you-do-and-how/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is…](https://sms4smile.com/quotes/martin-sorrell/there-is-much-romanticism-about-formula-one-of-the-past-today-it-has/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) [Explore all 64 Martin Sorrell quotes ](https://sms4smile.com/quotes/author/martin-sorrell/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! 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