--- title: "Meaning & Key Takeaway of: [Formula One] is entertainment and it…" description: "\"[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weeke..." image: "https://sms4smile.com/quotes/i/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.png" --- # \[Formula One\] is entertainment and it competes with other… ![“[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.png) [Download](https://sms4smile.com/quotes/i/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.png) [Open image](https://sms4smile.com/quotes/i/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.png) > “\[Formula One\] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.” [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Entertainment competes for weekend time, so Formula One must deliver compelling experiences to win audiences. **In simple terms:** F1 must be entertaining to attract viewers' time. Key Takeaway Deliver high‑impact entertainment. Themes competition entertainment time audience Mood analytical pragmatic Type business motivational When to use this quote - event planning - broadcast scheduling - advertising strategy Key Concepts marketing sports management consumer behavior Questions to Reflect On - What makes an event worth a viewer’s weekend? - How to balance sport authenticity with entertainment? A Different Perspective Risk of over‑commercialization reducing sport integrity. ★ ★ ★ ★ ★ No ratings yet [Entertainment](https://sms4smile.com/quotes/about/entertainment/) [Formula one](https://sms4smile.com/quotes/about/formula-one/) [People](https://sms4smile.com/quotes/about/people/) [Race](https://sms4smile.com/quotes/about/race/) [Time](https://sms4smile.com/quotes/about/time/) [Weekend](https://sms4smile.com/quotes/about/weekend/) ## Related quotes > [If you run a country and want to put it on the global map you don't have so many choices. You can get the…](https://sms4smile.com/quotes/martin-sorrell/if-you-run-a-country-and-want-to-put-it-on-the-global-map-you-don-t/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.](https://sms4smile.com/quotes/martin-sorrell/i-was-carrying-jackie-stewart-s-bag-formula-one-was-pretty-much-the/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [ \[Formula One racing\] will be very different - as the technology will be very different and that will make fans consume it in a… ](https://sms4smile.com/quotes/martin-sorrell/formula-one-racing-will-be-very-different-as-the-technology-will-be/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could…](https://sms4smile.com/quotes/martin-sorrell/formula-one-does-very-well-it-is-a-very-interesting-asset-could-it-be/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [ \[Formula One racing looking after Jackie Stewart in 1968\] was not so intense and, yes, it was much more dangerous - what was definitely… ](https://sms4smile.com/quotes/martin-sorrell/formula-one-racing-looking-after-jackie-stewart-in-1968-was-not-so/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete…](https://sms4smile.com/quotes/martin-sorrell/in-that-and-that-is-my-personal-view-singapore-delivers-the-most/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [Virtual Reality for Formula One could be fantastic - driving the car!](https://sms4smile.com/quotes/martin-sorrell/virtual-reality-for-formula-one-could-be-fantastic-driving-the-car/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical.…](https://sms4smile.com/quotes/martin-sorrell/formula-one-gives-a-platform-to-companies-like-rolex-and-that-s-just/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [ What you want to see \[in Formula One\] is a highly competitive sport - and the more equal it is the more exciting it… ](https://sms4smile.com/quotes/martin-sorrell/what-you-want-to-see-in-formula-one-is-a-highly-competitive-sport-and/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful…](https://sms4smile.com/quotes/martin-sorrell/in-fact-if-you-were-interested-in-a-global-platform-there-are-only/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle…](https://sms4smile.com/quotes/martin-sorrell/if-you-look-at-the-sponsorship-yields-formula-one-because-it-happens/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings us back…](https://sms4smile.com/quotes/martin-sorrell/if-i-were-to-be-super-critical-i-would-say-formula-one-is-too/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is…](https://sms4smile.com/quotes/martin-sorrell/there-is-much-romanticism-about-formula-one-of-the-past-today-it-has/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [The world is changing. And a lot of people in Formula One are starting to understand this.](https://sms4smile.com/quotes/martin-sorrell/the-world-is-changing-and-a-lot-of-people-in-formula-one-are-starting/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [Formula One is not just multinationals. It's also about national players wanting to get global coverage.](https://sms4smile.com/quotes/martin-sorrell/formula-one-is-not-just-multinationals-it-s-also-about-national/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) ## More by Martin Sorrell > [I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally…](https://sms4smile.com/quotes/martin-sorrell/i-m-in-a-business-where-there-s-complete-anarchy-you-can-t-control-it/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.](https://sms4smile.com/quotes/martin-sorrell/it-doesn-t-make-much-sense-and-it-s-nil-premium-they-re-going-to-have/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [ I remember that Jackie \[Stewart\] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't… ](https://sms4smile.com/quotes/martin-sorrell/i-remember-that-jackie-stewart-was-the-first-driver-wearing/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing…](https://sms4smile.com/quotes/martin-sorrell/in-the-19th-century-china-dominated-the-manufacture-of-porcelain-then/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference…](https://sms4smile.com/quotes/martin-sorrell/f1-is-a-fight-for-people-s-time-there-are-millions-of-options-today/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably…](https://sms4smile.com/quotes/martin-sorrell/you-could-think-about-vietnam-and-at-some-point-in-time-about-nigeria/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [If you run a country and want to put it on the global map you don't have so many choices. You can get the…](https://sms4smile.com/quotes/martin-sorrell/if-you-run-a-country-and-want-to-put-it-on-the-global-map-you-don-t/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the…](https://sms4smile.com/quotes/martin-sorrell/if-you-pay-50-million-for-something-you-probably-pay-another-50-to/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [F1 is exciting, its values are attractive and it could be an even better family sport.](https://sms4smile.com/quotes/martin-sorrell/f1-is-exciting-its-values-are-attractive-and-it-could-be-an-even/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [The world is changing. And a lot of people in Formula One are starting to understand this.](https://sms4smile.com/quotes/martin-sorrell/the-world-is-changing-and-a-lot-of-people-in-formula-one-are-starting/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother…](https://sms4smile.com/quotes/martin-sorrell/i-interviewed-kim-kardashian-recently-and-had-a-conversation-with-her/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for…](https://sms4smile.com/quotes/martin-sorrell/that-is-again-a-romantic-notion-the-hero-i-think-people-enjoy-a-much/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India…](https://sms4smile.com/quotes/martin-sorrell/why-not-look-at-indonesia-it-will-be-the-third-biggest-country-in-the/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.](https://sms4smile.com/quotes/martin-sorrell/think-through-whom-you-are-trying-to-reach-tailor-what-you-do-and-how/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is…](https://sms4smile.com/quotes/martin-sorrell/there-is-much-romanticism-about-formula-one-of-the-past-today-it-has/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) [Explore all 64 Martin Sorrell quotes ](https://sms4smile.com/quotes/author/martin-sorrell/) ## More Entertainment quotes > [Entertainment is a sacred pursuit when done well. When done well, it raises the quality of human life.](https://sms4smile.com/quotes/michael-chabon/entertainment-is-a-sacred-pursuit-when-done-well-when-done-well-it/) [Michael Chabon](https://sms4smile.com/quotes/author/michael-chabon/) > [Some shows just go away - and that's fine. They serve their purpose and their entertainment value, but there are shows that touch people…](https://sms4smile.com/quotes/michael-cudlitz/some-shows-just-go-away-and-that-s-fine-they-serve-their-purpose-and/) [Michael Cudlitz](https://sms4smile.com/quotes/author/michael-cudlitz/) > [You will see a 3-D movie in a movie theater for the shared experience of it - or for a date, and so on.…](https://sms4smile.com/quotes/howard-stringer/you-will-see-a-3-d-movie-in-a-movie-theater-for-the-shared-experience/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [Sport is not just about entertainment. It is equally about winning and losing, pooling and galvanising the energy of the youth, upgrading people's physical…](https://sms4smile.com/quotes/nita-ambani/sport-is-not-just-about-entertainment-it-is-equally-about-winning-and/) [Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/) > [The fog of illusion, the fog of confusion is hanging all over the world.](https://sms4smile.com/quotes/van-morrison/the-fog-of-illusion-the-fog-of-confusion-is-hanging-all-over-the-world/) [Van Morrison](https://sms4smile.com/quotes/author/van-morrison/) > [I know my hair is out of the '60's, my clothes are '50's and the shoes I wear are from the '40's. But I…](https://sms4smile.com/quotes/dolly-parton/i-know-my-hair-is-out-of-the-60-s-my-clothes-are-50-s-and-the-shoes-i/) [Dolly Parton](https://sms4smile.com/quotes/author/dolly-parton/) > [It concerns me when people frame the conversation about equal pay about the entertainment business. I don't want the wage gap issue to be…](https://sms4smile.com/quotes/patricia-arquette/it-concerns-me-when-people-frame-the-conversation-about-equal-pay/) [Patricia Arquette](https://sms4smile.com/quotes/author/patricia-arquette/) > [For me, there's cinema, which I love and would fight for, and then there's also entertainment, and I see them as very, very different.…](https://sms4smile.com/quotes/stacy-martin/for-me-there-s-cinema-which-i-love-and-would-fight-for-and-then-there/) [Stacy Martin](https://sms4smile.com/quotes/author/stacy-martin/) > [My father's a taxi driver. Working in entertainment, is not a part of the culture. It's something you try to do before you become…](https://sms4smile.com/quotes/naughty-boy/my-father-s-a-taxi-driver-working-in-entertainment-is-not-a-part-of/) [Naughty Boy](https://sms4smile.com/quotes/author/naughty-boy/) > [If the idea of having to change ourselves makes us uncomfortable, we can remain as we are. We can choose rest over labour, entertainment…](https://sms4smile.com/quotes/jim-rohn/if-the-idea-of-having-to-change-ourselves-makes-us-uncomfortable-we/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [(in the film "That's Entertainment!" - 1974) Thank God for film, it can capture a moment and hold it there forever. If anyone ever…](https://sms4smile.com/quotes/liza-minnelli/in-the-film-that-s-entertainment-1974-thank-god-for-film-it-can/) [Liza Minnelli](https://sms4smile.com/quotes/author/liza-minnelli/) > [I know when I'm not dancing, and I go home, I usually work with my dad, who's an electrician. So I do stuff like…](https://sms4smile.com/quotes/tristan-macmanus/i-know-when-i-m-not-dancing-and-i-go-home-i-usually-work-with-my-dad/) [Tristan MacManus](https://sms4smile.com/quotes/author/tristan-macmanus/) > [Stand-up comedy in the end, unlike the rest of the entertainment industry, is a meritocracy. There's a certain level of undeniability you can work…](https://sms4smile.com/quotes/jim-gaffigan/stand-up-comedy-in-the-end-unlike-the-rest-of-the-entertainment/) [Jim Gaffigan](https://sms4smile.com/quotes/author/jim-gaffigan/) > [We joke about it in the entertainment industry: Every actor wants to be a musician, and every musician wants to be an actor.](https://sms4smile.com/quotes/lance-bass/we-joke-about-it-in-the-entertainment-industry-every-actor-wants-to/) [Lance Bass](https://sms4smile.com/quotes/author/lance-bass/) > [The idea shared by many that life is a vale of tears is just as false as the idea shared by the great majority,…](https://sms4smile.com/quotes/leo-tolstoy/the-idea-shared-by-many-that-life-is-a-vale-of-tears-is-just-as-false/) [Leo Tolstoy](https://sms4smile.com/quotes/author/leo-tolstoy/) [Browse all 3,057 Entertainment quotes ](https://sms4smile.com/quotes/about/entertainment/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. 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