--- title: "Meaning & Key Takeaway of: And there are some - Bernie [Ecclestone]…" description: "\"And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that a..." image: "https://sms4smile.com/quotes/i/98d/martin-sorrell-10724_argument_and-there-are-some-bernie-ecclestone-and_3108315.jpg" --- # And there are some - Bernie \[Ecclestone\] and others - who… ![“And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer…” quote by Martin Sorrell](https://sms4smile.com/quotes/i/98d/martin-sorrell-10724_argument_and-there-are-some-bernie-ecclestone-and_3108315.jpg) [Download](https://sms4smile.com/quotes/i/98d/martin-sorrell-10724_argument_and-there-are-some-bernie-ecclestone-and_3108315.jpg) [Open image](https://sms4smile.com/quotes/i/98d/martin-sorrell-10724_argument_and-there-are-some-bernie-ecclestone-and_3108315.jpg) > “And there are some - Bernie \[Ecclestone\] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.” [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Adoption of new tech improves production quality, outweighing concerns about pay‑TV audience loss. **In simple terms:** Tech upgrades boost quality, making pay‑TV appealing. Key Takeaway Invest in technology to enhance viewer experience. Themes innovation media quality consumer behavior Mood analytical optimistic Type strategic thoughtful When to use this quote - launching new channels - advertising strategies - content investment Key Concepts technology adoption production standards Questions to Reflect On - How can you ensure quality upgrades don’t exclude viewers? - What balance between cost and quality is optimal? A Different Perspective Higher costs may limit access for some audiences. ★ ★ ★ ★ ★ No ratings yet [Argument](https://sms4smile.com/quotes/about/argument/) [Audience](https://sms4smile.com/quotes/about/audience/) [Broadcast](https://sms4smile.com/quotes/about/broadcast/) [Engagement](https://sms4smile.com/quotes/about/engagement/) [New technology](https://sms4smile.com/quotes/about/new-technology/) [Pay](https://sms4smile.com/quotes/about/pay/) [Productions](https://sms4smile.com/quotes/about/productions/) [Products](https://sms4smile.com/quotes/about/products/) [Quality](https://sms4smile.com/quotes/about/quality/) [Race](https://sms4smile.com/quotes/about/race/) [Sky](https://sms4smile.com/quotes/about/sky/) [Started Broadcast](https://sms4smile.com/quotes/about/started-broadcast-5418360/) [Technologies Sky](https://sms4smile.com/quotes/about/technologies-sky-5418359/) [Technology](https://sms4smile.com/quotes/about/technology/) [Tvs](https://sms4smile.com/quotes/about/tvs/) [Use](https://sms4smile.com/quotes/about/use/) [Use of technology](https://sms4smile.com/quotes/about/use-of-technology/) [Viewer Better](https://sms4smile.com/quotes/about/viewer-better-4441839/) [Viewers](https://sms4smile.com/quotes/about/viewers/) ## Related quotes > [How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer…](https://sms4smile.com/quotes/james-murdoch/how-do-we-think-beyond-interruptive-ad-formats-and-do-things-that-are/) [James Murdoch](https://sms4smile.com/quotes/author/james-murdoch/) > [There can be infinite uses of the computer and of new age technology, but if teachers themselves are not able to bring it into…](https://sms4smile.com/quotes/nancy-kassebaum/there-can-be-infinite-uses-of-the-computer-and-of-new-age-technology/) [Nancy Kassebaum](https://sms4smile.com/quotes/author/nancy-kassebaum/) > [Every time a new technology comes along, we feel we're about to break through to a place where we will not be able to…](https://sms4smile.com/quotes/james-gleick/every-time-a-new-technology-comes-along-we-feel-we-re-about-to-break/) [James Gleick](https://sms4smile.com/quotes/author/james-gleick/) > ['The End of Men' was an incendiary title, but the actual book was very sympathetic to men. 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By leveraging technology, you can bring down lack of access and cost of healthcare.](https://sms4smile.com/quotes/n-r-narayana-murthy/effective-use-of-technology-is-important-to-deliver-healthcare-by/) [N. R. Narayana Murthy](https://sms4smile.com/quotes/author/n-r-narayana-murthy/) > [I have very little respect for the integrity of the trading on the exchange in most stocks. And I have particular disdain for the…](https://sms4smile.com/quotes/steve-wynn/i-have-very-little-respect-for-the-integrity-of-the-trading-on-the/) [Steve Wynn](https://sms4smile.com/quotes/author/steve-wynn/) > [The only weapon we have to oppose the bad effects of technology is technology itself. There is no other. We can't retreat into a…](https://sms4smile.com/quotes/c-p-snow/the-only-weapon-we-have-to-oppose-the-bad-effects-of-technology-is/) [C.P. Snow](https://sms4smile.com/quotes/author/c-p-snow/) > [Because of my Nigerian heritage, Jumia's use of technology to deliver innovative online services to consumers and improve the quality of everyday life in…](https://sms4smile.com/quotes/andre-iguodala/because-of-my-nigerian-heritage-jumia-s-use-of-technology-to-deliver/) [Andre Iguodala](https://sms4smile.com/quotes/author/andre-iguodala/) > [It's really up to the acting community to be willing to be educated about what performance capture is in order to fully appreciate it…](https://sms4smile.com/quotes/andy-serkis/it-s-really-up-to-the-acting-community-to-be-willing-to-be-educated/) [Andy Serkis](https://sms4smile.com/quotes/author/andy-serkis/) ## More by Martin Sorrell > [I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally…](https://sms4smile.com/quotes/martin-sorrell/i-m-in-a-business-where-there-s-complete-anarchy-you-can-t-control-it/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.](https://sms4smile.com/quotes/martin-sorrell/it-doesn-t-make-much-sense-and-it-s-nil-premium-they-re-going-to-have/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [ I remember that Jackie \[Stewart\] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't… ](https://sms4smile.com/quotes/martin-sorrell/i-remember-that-jackie-stewart-was-the-first-driver-wearing/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [In the 19th century China dominated the manufacture of porcelain. 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Probably…](https://sms4smile.com/quotes/martin-sorrell/you-could-think-about-vietnam-and-at-some-point-in-time-about-nigeria/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [If you run a country and want to put it on the global map you don't have so many choices. You can get the…](https://sms4smile.com/quotes/martin-sorrell/if-you-run-a-country-and-want-to-put-it-on-the-global-map-you-don-t/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the…](https://sms4smile.com/quotes/martin-sorrell/if-you-pay-50-million-for-something-you-probably-pay-another-50-to/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [F1 is exciting, its values are attractive and it could be an even better family sport.](https://sms4smile.com/quotes/martin-sorrell/f1-is-exciting-its-values-are-attractive-and-it-could-be-an-even/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [The world is changing. And a lot of people in Formula One are starting to understand this.](https://sms4smile.com/quotes/martin-sorrell/the-world-is-changing-and-a-lot-of-people-in-formula-one-are-starting/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [I interviewed Kim Kardashian recently and had a conversation with her mother. 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Tailor what you do and how you do it to appeal to those communities.](https://sms4smile.com/quotes/martin-sorrell/think-through-whom-you-are-trying-to-reach-tailor-what-you-do-and-how/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. 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