--- title: "Meaning & Key Takeaway of: When people cry, it creates a “bookmark”…" description: "\"“When people cry, it creates a “bookmark” in their brains—it is a moment, or experience, they are unlikely to forget.”\" — Martin Lindstrom" image: "https://sms4smile.com/quotes/i/c42/martin-lindstrom-4111_bookmark_when-people-cry-it-creates-a-bookmark-in_959141.png" --- # When people cry, it creates a “bookmark” in their… ![“When people cry, it creates a “bookmark” in their brains—it is a moment, or experience, they are unlikely to forget.” quote by Martin Lindstrom](https://sms4smile.com/quotes/i/c42/martin-lindstrom-4111_bookmark_when-people-cry-it-creates-a-bookmark-in_959141.png) [Download](https://sms4smile.com/quotes/i/c42/martin-lindstrom-4111_bookmark_when-people-cry-it-creates-a-bookmark-in_959141.png) [Open image](https://sms4smile.com/quotes/i/c42/martin-lindstrom-4111_bookmark_when-people-cry-it-creates-a-bookmark-in_959141.png) > ““When people cry, it creates a “bookmark” in their brains—it is a moment, or experience, they are unlikely to forget.”” [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Emotional moments create strong memory anchors, making them hard to forget. **In simple terms:** Strong emotions make memories stick. Key Takeaway Leverage emotional impact to create lasting impressions. Themes memory emotion marketing Mood thoughtful insightful Type inspirational practical When to use this quote - advertising campaigns - personal storytelling - education - public speaking Key Concepts neuroscience branding Questions to Reflect On - Which emotions help you remember best? - How can you use this responsibly? A Different Perspective Emotional overload can cause distress or bias. ★ ★ ★ ★ ★ No ratings yet [Bookmark](https://sms4smile.com/quotes/about/bookmark/) [Bookmark Brains](https://sms4smile.com/quotes/about/bookmark-brains-1762299/) [Brains Moment](https://sms4smile.com/quotes/about/brains-moment-1762301/) [Moment Experience](https://sms4smile.com/quotes/about/moment-experience-298659/) [Time](https://sms4smile.com/quotes/about/time/) [Unlikely Forget](https://sms4smile.com/quotes/about/unlikely-forget-1762300/) ## Related quotes > [Instead of noting down things I’m unlikely to forget, I will write a poem. Even if I have never written one before and even…](https://sms4smile.com/quotes/paulo-coelho/instead-of-noting-down-things-i-m-unlikely-to-forget-i-will-write-a/) [Paulo Coelho](https://sms4smile.com/quotes/author/paulo-coelho/) > [This moment in which you experience stillness is every moment. Don't let the mind seduce you into the past or future. Stay in the…](https://sms4smile.com/quotes/adyashanti/this-moment-in-which-you-experience-stillness-is-every-moment-don-t/) [Adyashanti](https://sms4smile.com/quotes/author/adyashanti/) > [she stuck a bookmark in my heart and walked away](https://sms4smile.com/quotes/saul-williams/she-stuck-a-bookmark-in-my-heart-and-walked-away/) [Saul Williams](https://sms4smile.com/quotes/author/saul-williams/) > [“Bookmark at location 115 \| Added”](https://sms4smile.com/quotes/anonymous/bookmark-at-location-115-added/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Bookmark your dreams, go back and continue where you left them.”](https://sms4smile.com/quotes/suleman-abdullah/bookmark-your-dreams-go-back-and-continue-where-you-left-them/) [Suleman Abdullah](https://sms4smile.com/quotes/author/suleman-abdullah/) > [Why pay a dollar for a bookmark? Why not use the dollar for a bookmark?](https://sms4smile.com/quotes/steven-spielberg/why-pay-a-dollar-for-a-bookmark-why-not-use-the-dollar-for-a-bookmark/) [Steven Spielberg](https://sms4smile.com/quotes/author/steven-spielberg/) > [To use an electronics analogy, closing a book on a bookmark is like pressing the Stop button, whereas when you leave the book facedown,…](https://sms4smile.com/quotes/anne-fadiman/to-use-an-electronics-analogy-closing-a-book-on-a-bookmark-is-like/) [Anne Fadiman](https://sms4smile.com/quotes/author/anne-fadiman/) > [“The attitude you pose is greatly influenced by the links of friendships you bookmark. Good friends, good attitudes; best friends, best attitudes. Guess what…](https://sms4smile.com/quotes/israelmore-ayivor/the-attitude-you-pose-is-greatly-influenced-by-the-links-of/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“I used to bookmark relationships, hoping to pick up where I left off when I returned.”](https://sms4smile.com/quotes/darnell-lamont-walker/i-used-to-bookmark-relationships-hoping-to-pick-up-where-i-left-off/) [Darnell Lamont Walker](https://sms4smile.com/quotes/author/darnell-lamont-walker/) > [...when everything changes, I need a bookmark - I need you...](https://sms4smile.com/quotes/john-geddes/when-everything-changes-i-need-a-bookmark-i-need-you/) [John Geddes](https://sms4smile.com/quotes/author/john-geddes/) > [“I,” I start, and she turns to look at my lips moving, rehearsing for some grand proposal. “I think it’d be good idea if…](https://sms4smile.com/quotes/darnell-lamont-walker/i-i-start-and-she-turns-to-look-at-my-lips-moving-rehearsing-for-some/) [Darnell Lamont Walker](https://sms4smile.com/quotes/author/darnell-lamont-walker/) > [“Sometimes we bookmark our pain so later we may come back to it.”](https://sms4smile.com/quotes/dean-freeberg/sometimes-we-bookmark-our-pain-so-later-we-may-come-back-to-it/) [Dean Freeberg](https://sms4smile.com/quotes/author/dean-freeberg/) > [“She stuck a bookmark in his heart and walked away.”](https://sms4smile.com/quotes/saul-williams/she-stuck-a-bookmark-in-his-heart-and-walked-away/) [Saul Williams](https://sms4smile.com/quotes/author/saul-williams/) > [“She read her way around the library, hungry for journeys, adventures, laughter and passion. She took each new book to bed like a lover,…](https://sms4smile.com/quotes/cath-staincliffe/she-read-her-way-around-the-library-hungry-for-journeys-adventures/) [Cath Staincliffe](https://sms4smile.com/quotes/author/cath-staincliffe/) > [I just got out of the hospital. I was in a speed-reading accident. I hit a bookmark.](https://sms4smile.com/quotes/steven-wright/i-just-got-out-of-the-hospital-i-was-in-a-speed-reading-accident-i-2/) [Steven Wright](https://sms4smile.com/quotes/author/steven-wright/) ## More by Martin Lindstrom > [“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so…](https://sms4smile.com/quotes/martin-lindstrom/americans-reputation-for-friendliness-is-the-absence-of-physicality/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster…](https://sms4smile.com/quotes/martin-lindstrom/french-and-italian-hospitality-industries-food-service-employees-take/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first,…](https://sms4smile.com/quotes/martin-lindstrom/most-remember-hitchcock-as-a-skilled-storyteller-but-what-few-know-is/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension…](https://sms4smile.com/quotes/martin-lindstrom/i-did-however-realize-that-only-4-of-the-world-s-population-turns/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign”](https://sms4smile.com/quotes/martin-lindstrom/if-a-living-place-can-be-likened-to-a-city-the-art-on-the-wall-or-the/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [We're all obsessed with our smartphones and thus really don't see anything around us.](https://sms4smile.com/quotes/martin-lindstrom/we-re-all-obsessed-with-our-smartphones-and-thus-really-don-t-see/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel…](https://sms4smile.com/quotes/martin-lindstrom/russia-s-biggest-downside-for-me-at-least-is-its-lack-of-color-being/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems…](https://sms4smile.com/quotes/martin-lindstrom/here-in-particular-the-idea-of-contextual-communication-i-e/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.](https://sms4smile.com/quotes/martin-lindstrom/a-brand-is-an-emotional-construct-it-helps-you-to-project-an-image-to/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?”](https://sms4smile.com/quotes/martin-lindstrom/the-apple-logo-hangs-from-an-unseen-thread-in-many-apple-stores-like/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“In some instances, I’ve found that executives don’t even use their own products.”](https://sms4smile.com/quotes/martin-lindstrom/in-some-instances-i-ve-found-that-executives-don-t-even-use-their-own/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK…](https://sms4smile.com/quotes/martin-lindstrom/in-an-analysis-of-over-one-billion-pieces-of-emoji-data-across-the/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any…](https://sms4smile.com/quotes/martin-lindstrom/visit-your-local-supermarket-or-retail-chain-you-ll-experience-a-lot/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a…](https://sms4smile.com/quotes/martin-lindstrom/today-s-evangelism-is-just-as-likely-to-take-place-via-chat-rooms-and/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton’s analysts assess…](https://sms4smile.com/quotes/martin-lindstrom/the-italian-owned-benetton-label-for-example-manufactures-its-entire/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Explore all 116 Martin Lindstrom quotes ](https://sms4smile.com/quotes/author/martin-lindstrom/) ## More Bookmark quotes > [“She read her way around the library, hungry for journeys, adventures, laughter and passion. She took each new book to bed like a lover,…](https://sms4smile.com/quotes/cath-staincliffe/she-read-her-way-around-the-library-hungry-for-journeys-adventures/) [Cath Staincliffe](https://sms4smile.com/quotes/author/cath-staincliffe/) > [“She stuck a bookmark in his heart and walked away.”](https://sms4smile.com/quotes/saul-williams/she-stuck-a-bookmark-in-his-heart-and-walked-away/) [Saul Williams](https://sms4smile.com/quotes/author/saul-williams/) > [“Sometimes we bookmark our pain so later we may come back to it.”](https://sms4smile.com/quotes/dean-freeberg/sometimes-we-bookmark-our-pain-so-later-we-may-come-back-to-it/) [Dean Freeberg](https://sms4smile.com/quotes/author/dean-freeberg/) > [“I,” I start, and she turns to look at my lips moving, rehearsing for some grand proposal. “I think it’d be good idea if…](https://sms4smile.com/quotes/darnell-lamont-walker/i-i-start-and-she-turns-to-look-at-my-lips-moving-rehearsing-for-some/) [Darnell Lamont Walker](https://sms4smile.com/quotes/author/darnell-lamont-walker/) > [...when everything changes, I need a bookmark - I need you...](https://sms4smile.com/quotes/john-geddes/when-everything-changes-i-need-a-bookmark-i-need-you/) [John Geddes](https://sms4smile.com/quotes/author/john-geddes/) > [“I used to bookmark relationships, hoping to pick up where I left off when I returned.”](https://sms4smile.com/quotes/darnell-lamont-walker/i-used-to-bookmark-relationships-hoping-to-pick-up-where-i-left-off/) [Darnell Lamont Walker](https://sms4smile.com/quotes/author/darnell-lamont-walker/) > [“The attitude you pose is greatly influenced by the links of friendships you bookmark. Good friends, good attitudes; best friends, best attitudes. Guess what…](https://sms4smile.com/quotes/israelmore-ayivor/the-attitude-you-pose-is-greatly-influenced-by-the-links-of/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [To use an electronics analogy, closing a book on a bookmark is like pressing the Stop button, whereas when you leave the book facedown,…](https://sms4smile.com/quotes/anne-fadiman/to-use-an-electronics-analogy-closing-a-book-on-a-bookmark-is-like/) [Anne Fadiman](https://sms4smile.com/quotes/author/anne-fadiman/) > [Why pay a dollar for a bookmark? Why not use the dollar for a bookmark?](https://sms4smile.com/quotes/steven-spielberg/why-pay-a-dollar-for-a-bookmark-why-not-use-the-dollar-for-a-bookmark/) [Steven Spielberg](https://sms4smile.com/quotes/author/steven-spielberg/) > [“Bookmark your dreams, go back and continue where you left them.”](https://sms4smile.com/quotes/suleman-abdullah/bookmark-your-dreams-go-back-and-continue-where-you-left-them/) [Suleman Abdullah](https://sms4smile.com/quotes/author/suleman-abdullah/) > [“Bookmark at location 115 \| Added”](https://sms4smile.com/quotes/anonymous/bookmark-at-location-115-added/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [she stuck a bookmark in my heart and walked away](https://sms4smile.com/quotes/saul-williams/she-stuck-a-bookmark-in-my-heart-and-walked-away/) [Saul Williams](https://sms4smile.com/quotes/author/saul-williams/) > [I just got out of the hospital. I was in a speed-reading accident. I hit a bookmark.](https://sms4smile.com/quotes/steven-wright/i-just-got-out-of-the-hospital-i-was-in-a-speed-reading-accident-i-2/) [Steven Wright](https://sms4smile.com/quotes/author/steven-wright/) > [“Bookmark on Location 118 \| Added on Tuesday, August 19, 2014 11:45:00”](https://sms4smile.com/quotes/anonymous/bookmark-on-location-118-added-on-tuesday-august-19-2014-11-45-00/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I have this bookmark with glued-on macaroni. I made it in the fourth grade while in detention for giving a girl a tattoo using…](https://sms4smile.com/quotes/jeannie-mai/i-have-this-bookmark-with-glued-on-macaroni-i-made-it-in-the-fourth/) [Jeannie Mai](https://sms4smile.com/quotes/author/jeannie-mai/) [Browse all 23 Bookmark quotes ](https://sms4smile.com/quotes/about/bookmark/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“When people cry, it creates a “bookmark” in their brains—it is a moment, or experience, they are unlikely to forget.”", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/when-people-cry-it-creates-a-bookmark-in-their-brains-it-is-a-moment/", "about": { "@type": "Thing", "name": "Bookmark" }, "@id": "https://sms4smile.com/quotes/martin-lindstrom/when-people-cry-it-creates-a-bookmark-in-their-brains-it-is-a-moment/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c42/martin-lindstrom-4111_bookmark_when-people-cry-it-creates-a-bookmark-in_959141.png", "contentUrl": "https://sms4smile.com/quotes/i/c42/martin-lindstrom-4111_bookmark_when-people-cry-it-creates-a-bookmark-in_959141.png", "url": "https://sms4smile.com/quotes/i/c42/martin-lindstrom-4111_bookmark_when-people-cry-it-creates-a-bookmark-in_959141.png", "width": 1080, "height": 1080, "caption": "“When people cry, it creates a “bookmark” in their brains—it is a moment, or experience, they are unlikely to…” — Martin Lindstrom", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Martin Lindstrom", "item": "https://sms4smile.com/quotes/author/martin-lindstrom/" }, { "@type": "ListItem", "position": 4, "name": "“When people cry, it creates a...", "item": "https://sms4smile.com/quotes/martin-lindstrom/when-people-cry-it-creates-a-bookmark-in-their-brains-it-is-a-moment/" } ], "@id": "https://sms4smile.com/quotes/martin-lindstrom/when-people-cry-it-creates-a-bookmark-in-their-brains-it-is-a-moment/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```