--- title: "Meaning & Key Takeaway of: The consumer has become increasingly…" description: "\"The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable..." image: "https://sms4smile.com/quotes/i/39e/martin-lindstrom-4111_advertising_the-consumer-has-become-increasingly-sop_2720762.png" --- # The consumer has become increasingly sophisticated in the… ![“The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards…” quote by Martin Lindstrom](https://sms4smile.com/quotes/i/39e/martin-lindstrom-4111_advertising_the-consumer-has-become-increasingly-sop_2720762.png) [Download](https://sms4smile.com/quotes/i/39e/martin-lindstrom-4111_advertising_the-consumer-has-become-increasingly-sop_2720762.png) [Open image](https://sms4smile.com/quotes/i/39e/martin-lindstrom-4111_advertising_the-consumer-has-become-increasingly-sop_2720762.png) > “The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.” [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consumers now curate personal brands, sharpening their filters and making them skeptical of ads. **In simple terms:** People are more selective about information and ads. Key Takeaway Brands must earn trust, not just push messages. Themes consumer behavior media literacy branding skepticism Mood critical analytical Type insightful strategic When to use this quote - marketing strategy - advertising campaigns - brand communication - customer research Key Concepts personal branding information overload filter bubbles Questions to Reflect On - How can brands build genuine trust? - What role does authenticity play in modern advertising? A Different Perspective Even with filters, emotional storytelling can still cut through. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Brands](https://sms4smile.com/quotes/about/brands/) [Brands Thickened](https://sms4smile.com/quotes/about/brands-thickened-2879517/) [Building](https://sms4smile.com/quotes/about/building/) [Comfortable](https://sms4smile.com/quotes/about/comfortable/) [Communication](https://sms4smile.com/quotes/about/communication/) [Consumer](https://sms4smile.com/quotes/about/consumer/) [Consumer Increasingly](https://sms4smile.com/quotes/about/consumer-increasingly-2879515/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Critical](https://sms4smile.com/quotes/about/critical/) [Filters](https://sms4smile.com/quotes/about/filters/) [Increasingly Sophisticated](https://sms4smile.com/quotes/about/increasingly-sophisticated-2879516/) [Information](https://sms4smile.com/quotes/about/information/) [Made](https://sms4smile.com/quotes/about/made/) [Maintaining](https://sms4smile.com/quotes/about/maintaining/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Personal Brands](https://sms4smile.com/quotes/about/personal-brands-637343/) [Reason](https://sms4smile.com/quotes/about/reason/) [Results](https://sms4smile.com/quotes/about/results/) [Simple](https://sms4smile.com/quotes/about/simple/) [Sophisticated](https://sms4smile.com/quotes/about/sophisticated/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [Computer games can be works of art and literature - they're still developing. 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