--- title: "Meaning & Key Takeaway of: I think it is fair to say that the end…" description: "\"I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.\" — Martin Lind..." image: "https://sms4smile.com/quotes/i/0cf/martin-lindstrom-4111_brands_i-think-it-is-fair-to-say-that-the-end-g_2070702.jpg" --- # I think it is fair to say that the end goal might be a… ![“I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.” quote by Martin Lindstrom](https://sms4smile.com/quotes/i/0cf/martin-lindstrom-4111_brands_i-think-it-is-fair-to-say-that-the-end-g_2070702.jpg) [Download](https://sms4smile.com/quotes/i/0cf/martin-lindstrom-4111_brands_i-think-it-is-fair-to-say-that-the-end-g_2070702.jpg) [Open image](https://sms4smile.com/quotes/i/0cf/martin-lindstrom-4111_brands_i-think-it-is-fair-to-say-that-the-end-g_2070702.jpg) > “I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.” [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brands should prioritize long‑term value and relationships over immediate sales targets. **In simple terms:** Focus on lasting brand health, not short‑term goals. Key Takeaway Build trust, not just revenue. Themes branding strategy customer focus Mood thoughtful strategic Type advisory inspirational When to use this quote - product launches - marketing campaigns - customer retention Key Concepts brand equity long‑term value relationship marketing Questions to Reflect On - What long‑term brand outcomes are you neglecting? - How can you measure brand health beyond sales? A Different Perspective Short‑term metrics can mislead strategic decisions. ★ ★ ★ ★ ★ No ratings yet [Building a brand](https://sms4smile.com/quotes/about/building-a-brand/) [Demand](https://sms4smile.com/quotes/about/demand/) [Focus](https://sms4smile.com/quotes/about/focus/) [Goal](https://sms4smile.com/quotes/about/goal/) [Goals](https://sms4smile.com/quotes/about/goals/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…](https://sms4smile.com/quotes/martin-lindstrom/if-marketers-could-uncover-what-is-going-on-in-our-brains-that-makes/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Whenever I've directed something, there's this feeling of demand and focus that I like.](https://sms4smile.com/quotes/j-j-abrams/whenever-i-ve-directed-something-there-s-this-feeling-of-demand-and/) [J. J. Abrams](https://sms4smile.com/quotes/author/j-j-abrams/) > [One clear focus for everyone. Your business needs laser focus on what the next objective is. Execution is key.](https://sms4smile.com/quotes/ben-keighran/one-clear-focus-for-everyone-your-business-needs-laser-focus-on-what/) Ben Keighran > [We take each game as it comes and just focus on the objective. All we can do is our best.](https://sms4smile.com/quotes/simon-mignolet/we-take-each-game-as-it-comes-and-just-focus-on-the-objective-all-we/) [Simon Mignolet](https://sms4smile.com/quotes/author/simon-mignolet/) > [I think people take for granted the success of the original content at A&E Networks and in building brands. People have selective memory on…](https://sms4smile.com/quotes/nancy-dubuc/i-think-people-take-for-granted-the-success-of-the-original-content/) [Nancy Dubuc](https://sms4smile.com/quotes/author/nancy-dubuc/) > [Summer is conference season - a critical time for building brands, making connections, and shaping industries.](https://sms4smile.com/quotes/esther-dyson/summer-is-conference-season-a-critical-time-for-building-brands/) [Esther Dyson](https://sms4smile.com/quotes/author/esther-dyson/) > [Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.](https://sms4smile.com/quotes/richard-rawlings/building-brands-and-helping-people-figure-out-their-identity-as-far/) [Richard Rawlings](https://sms4smile.com/quotes/author/richard-rawlings/) > [Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.](https://sms4smile.com/quotes/nirmalya-kumar/haier-a-chinese-brand-exemplifies-the-trend-of-emerging-market/) [Nirmalya Kumar](https://sms4smile.com/quotes/author/nirmalya-kumar/) > [We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service,…](https://sms4smile.com/quotes/tony-hsieh/we-decided-that-if-we-get-the-culture-right-most-of-the-stuff-like/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Marketing is not selling. Marketing is building a brand in the mind of the prospect.](https://sms4smile.com/quotes/al-ries/marketing-is-not-selling-marketing-is-building-a-brand-in-the-mind-of/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [“Hard core authors are determined about their craft, and they know that building a brand entails hard work. They eat, breathe and live their…](https://sms4smile.com/quotes/geraldine-solon/hard-core-authors-are-determined-about-their-craft-and-they-know-that/) [Geraldine Solon](https://sms4smile.com/quotes/author/geraldine-solon/) > [“As in other industries, the recruitment process has become a lot easier (cheaper) for employers and a lot more expensive for would be employees.…](https://sms4smile.com/quotes/malcolm-harris/as-in-other-industries-the-recruitment-process-has-become-a-lot/) Malcolm Harris > [I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which…](https://sms4smile.com/quotes/karen-walker/i-always-think-of-it-you-know-building-a-business-building-a-brand-a/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [A great brand is a story that never stops unfolding.](https://sms4smile.com/quotes/tony-hsieh/a-great-brand-is-a-story-that-never-stops-unfolding/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichéd…](https://sms4smile.com/quotes/gary-vaynerchuk/first-of-all-when-building-a-brand-you-have-to-know-who-you-are-what/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## More by Martin Lindstrom > [“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so…](https://sms4smile.com/quotes/martin-lindstrom/americans-reputation-for-friendliness-is-the-absence-of-physicality/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster…](https://sms4smile.com/quotes/martin-lindstrom/french-and-italian-hospitality-industries-food-service-employees-take/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first,…](https://sms4smile.com/quotes/martin-lindstrom/most-remember-hitchcock-as-a-skilled-storyteller-but-what-few-know-is/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension…](https://sms4smile.com/quotes/martin-lindstrom/i-did-however-realize-that-only-4-of-the-world-s-population-turns/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign”](https://sms4smile.com/quotes/martin-lindstrom/if-a-living-place-can-be-likened-to-a-city-the-art-on-the-wall-or-the/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [We're all obsessed with our smartphones and thus really don't see anything around us.](https://sms4smile.com/quotes/martin-lindstrom/we-re-all-obsessed-with-our-smartphones-and-thus-really-don-t-see/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel…](https://sms4smile.com/quotes/martin-lindstrom/russia-s-biggest-downside-for-me-at-least-is-its-lack-of-color-being/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems…](https://sms4smile.com/quotes/martin-lindstrom/here-in-particular-the-idea-of-contextual-communication-i-e/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.](https://sms4smile.com/quotes/martin-lindstrom/a-brand-is-an-emotional-construct-it-helps-you-to-project-an-image-to/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?”](https://sms4smile.com/quotes/martin-lindstrom/the-apple-logo-hangs-from-an-unseen-thread-in-many-apple-stores-like/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“In some instances, I’ve found that executives don’t even use their own products.”](https://sms4smile.com/quotes/martin-lindstrom/in-some-instances-i-ve-found-that-executives-don-t-even-use-their-own/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK…](https://sms4smile.com/quotes/martin-lindstrom/in-an-analysis-of-over-one-billion-pieces-of-emoji-data-across-the/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any…](https://sms4smile.com/quotes/martin-lindstrom/visit-your-local-supermarket-or-retail-chain-you-ll-experience-a-lot/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a…](https://sms4smile.com/quotes/martin-lindstrom/today-s-evangelism-is-just-as-likely-to-take-place-via-chat-rooms-and/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton’s analysts assess…](https://sms4smile.com/quotes/martin-lindstrom/the-italian-owned-benetton-label-for-example-manufactures-its-entire/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Explore all 116 Martin Lindstrom quotes ](https://sms4smile.com/quotes/author/martin-lindstrom/) ## More Brands quotes > [“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle…](https://sms4smile.com/quotes/viola-shipman/she-kneeled-down-opened-the-wine-fridge-and-scanned-the-shelves/) [Viola Shipman](https://sms4smile.com/quotes/author/viola-shipman/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to…](https://sms4smile.com/quotes/shaun-white/i-like-that-you-can-easily-flip-the-sheets-over-and-have-a-different/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having…](https://sms4smile.com/quotes/marianne-williamson/i-feel-that-if-your-soul-was-branded-by-the-sixties-you-never-lost/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [ I don't feel the need to brand myself in that way \[social media\]. But as a means to share information and raise awareness of… ](https://sms4smile.com/quotes/scarlett-johansson/i-don-t-feel-the-need-to-brand-myself-in-that-way-social-media-but-as/) [Scarlett Johansson](https://sms4smile.com/quotes/author/scarlett-johansson/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [ What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for \[Donald\] Trump, and do… ](https://sms4smile.com/quotes/michael-eric-dyson/what-are-you-for-it-may-be-to-a-degree-consoling-that-white-brothers/) [Michael Eric Dyson](https://sms4smile.com/quotes/author/michael-eric-dyson/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I wish Elton Brand the best. He's a great guy. He's always going to be a great friend of mine, regardless of what goes…](https://sms4smile.com/quotes/baron-davis/i-wish-elton-brand-the-best-he-s-a-great-guy-he-s-always-going-to-be/) [Baron Davis](https://sms4smile.com/quotes/author/baron-davis/) > [I have a twelve year old sex doll. Brand new.](https://sms4smile.com/quotes/anthony-jeselnik/i-have-a-twelve-year-old-sex-doll-brand-new/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [I think that, honestly, people's censorship issues are personal but I disagree with most of those personal choices that I see others make. You…](https://sms4smile.com/quotes/seth-rogen/i-think-that-honestly-people-s-censorship-issues-are-personal-but-i/) [Seth Rogen](https://sms4smile.com/quotes/author/seth-rogen/) > [I don't care for brands. I'm more of a boutique shopper because the things I will find there are unique, and there won't be…](https://sms4smile.com/quotes/shweta-tripathi/i-don-t-care-for-brands-i-m-more-of-a-boutique-shopper-because-the/) [Shweta Tripathi](https://sms4smile.com/quotes/author/shweta-tripathi/) > [It was psychobabbler Abraham Maslow who wrote of the phenomena of self-actualization. What Maslow failed to grasp is that reaching true self-actualization can only…](https://sms4smile.com/quotes/ted-nugent/it-was-psychobabbler-abraham-maslow-who-wrote-of-the-phenomena-of/) [Ted Nugent](https://sms4smile.com/quotes/author/ted-nugent/) > [When I went to do "Carson" that night, they wanted us to do two songs, but we were a brand new band. "Conga" hadn't…](https://sms4smile.com/quotes/gloria-estefan/when-i-went-to-do-carson-that-night-they-wanted-us-to-do-two-songs/) [Gloria Estefan](https://sms4smile.com/quotes/author/gloria-estefan/) Browse all 1,572 Brands quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/i-think-it-is-fair-to-say-that-the-end-goal-might-be-a-demand-yet/", "about": { "@type": "Thing", "name": "Brands" }, "@id": "https://sms4smile.com/quotes/martin-lindstrom/i-think-it-is-fair-to-say-that-the-end-goal-might-be-a-demand-yet/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0cf/martin-lindstrom-4111_brands_i-think-it-is-fair-to-say-that-the-end-g_2070702.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0cf/martin-lindstrom-4111_brands_i-think-it-is-fair-to-say-that-the-end-g_2070702.jpg", "url": "https://sms4smile.com/quotes/i/0cf/martin-lindstrom-4111_brands_i-think-it-is-fair-to-say-that-the-end-g_2070702.jpg", "width": 1080, "height": 1080, "caption": "“I think it is fair to say that the end goal might be a demand yet your focus when building brands should…” — Martin Lindstrom", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Martin Lindstrom", "item": "https://sms4smile.com/quotes/author/martin-lindstrom/" }, { "@type": "ListItem", "position": 4, "name": "I think it is fair to...", "item": "https://sms4smile.com/quotes/martin-lindstrom/i-think-it-is-fair-to-say-that-the-end-goal-might-be-a-demand-yet/" } ], "@id": "https://sms4smile.com/quotes/martin-lindstrom/i-think-it-is-fair-to-say-that-the-end-goal-might-be-a-demand-yet/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```