--- title: "Meaning & Key Takeaway of: Branding is not about what something says…" description: "\"Branding is not about what something says or what it means, but how it makes us feel.\" — Martin Lindstrom" image: "https://sms4smile.com/quotes/i/072/martin-lindstrom-4111_branding_branding-is-not-about-what-something-say_2526422.png" --- # Branding is not about what something says or what it… ![“Branding is not about what something says or what it means, but how it makes us feel.” quote by Martin Lindstrom](https://sms4smile.com/quotes/i/072/martin-lindstrom-4111_branding_branding-is-not-about-what-something-say_2526422.png) [Download](https://sms4smile.com/quotes/i/072/martin-lindstrom-4111_branding_branding-is-not-about-what-something-say_2526422.png) [Open image](https://sms4smile.com/quotes/i/072/martin-lindstrom-4111_branding_branding-is-not-about-what-something-say_2526422.png) > “Branding is not about what something says or what it means, but how it makes us feel.” [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Branding’s power lies in evoking emotions, not just conveying information or **In simple terms:** Branding works through feelings. Key Takeaway Focus on emotional impact. Themes branding emotion psychology consumer behavior Mood inspirational reflective Type marketing psychology When to use this quote - advertising campaigns - product launches - store design - customer service Key Concepts emotional resonance experience design Questions to Reflect On - How can you ensure authentic emotional connections? - What emotions best align with your brand values? A Different Perspective Emotions can be manipulated unethically. ★ ★ ★ ★ ★ No ratings yet [Branding](https://sms4smile.com/quotes/about/branding/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [Branding says a lot about luxury and about exclusion and about the choices that manufacturers make, but I think that what society does with…](https://sms4smile.com/quotes/kehinde-wiley/branding-says-a-lot-about-luxury-and-about-exclusion-and-about-the/) [Kehinde Wiley](https://sms4smile.com/quotes/author/kehinde-wiley/) > [“90 percent of all Gillette shavers are bought by women for the men in their lives”](https://sms4smile.com/quotes/martin-lindstrom/90-percent-of-all-gillette-shavers-are-bought-by-women-for-the-men-in/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“Redesign, renew, and recharge your brand.” Decide what value you bring to others and give it.”](https://sms4smile.com/quotes/susan-c-young/redesign-renew-and-recharge-your-brand-decide-what-value-you-bring-to/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…](https://sms4smile.com/quotes/richard-branson/too-many-companies-want-their-brands-to-reflect-some-idealised/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [“A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. 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In the United States, no one ever touches anyone else and if they do so…](https://sms4smile.com/quotes/martin-lindstrom/americans-reputation-for-friendliness-is-the-absence-of-physicality/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster…](https://sms4smile.com/quotes/martin-lindstrom/french-and-italian-hospitality-industries-food-service-employees-take/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first,…](https://sms4smile.com/quotes/martin-lindstrom/most-remember-hitchcock-as-a-skilled-storyteller-but-what-few-know-is/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension…](https://sms4smile.com/quotes/martin-lindstrom/i-did-however-realize-that-only-4-of-the-world-s-population-turns/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign”](https://sms4smile.com/quotes/martin-lindstrom/if-a-living-place-can-be-likened-to-a-city-the-art-on-the-wall-or-the/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [We're all obsessed with our smartphones and thus really don't see anything around us.](https://sms4smile.com/quotes/martin-lindstrom/we-re-all-obsessed-with-our-smartphones-and-thus-really-don-t-see/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“Russia’s biggest downside, for me at least, is its lack of color. 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It helps you to project an image to the world which you'd like to own.](https://sms4smile.com/quotes/martin-lindstrom/a-brand-is-an-emotional-construct-it-helps-you-to-project-an-image-to/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?”](https://sms4smile.com/quotes/martin-lindstrom/the-apple-logo-hangs-from-an-unseen-thread-in-many-apple-stores-like/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“In some instances, I’ve found that executives don’t even use their own products.”](https://sms4smile.com/quotes/martin-lindstrom/in-some-instances-i-ve-found-that-executives-don-t-even-use-their-own/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK…](https://sms4smile.com/quotes/martin-lindstrom/in-an-analysis-of-over-one-billion-pieces-of-emoji-data-across-the/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any…](https://sms4smile.com/quotes/martin-lindstrom/visit-your-local-supermarket-or-retail-chain-you-ll-experience-a-lot/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a…](https://sms4smile.com/quotes/martin-lindstrom/today-s-evangelism-is-just-as-likely-to-take-place-via-chat-rooms-and/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton’s analysts assess…](https://sms4smile.com/quotes/martin-lindstrom/the-italian-owned-benetton-label-for-example-manufactures-its-entire/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Explore all 116 Martin Lindstrom quotes ](https://sms4smile.com/quotes/author/martin-lindstrom/) ## More Branding quotes > [From Augustine down, theologians have tried to compel people to accept their special interpretation of the Scripture, and the tortures of the inquisition, the…](https://sms4smile.com/quotes/matilda-joslyn-gage/from-augustine-down-theologians-have-tried-to-compel-people-to-accept/) [Matilda Joslyn Gage](https://sms4smile.com/quotes/author/matilda-joslyn-gage/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [“apple brand is the school ,Samsung is a brilliant student”](https://sms4smile.com/quotes/jinzo-sloatch/apple-brand-is-the-school-samsung-is-a-brilliant-student/) Jinzo Sloatch > [When the idea came up, (Newman's Own) I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of…](https://sms4smile.com/quotes/paul-newman/when-the-idea-came-up-newman-s-own-i-said-are-you-crazy-stick-my-face/) [Paul Newman](https://sms4smile.com/quotes/author/paul-newman/) > [The Americans say that we are ungrateful-but I ask them for heaven's sake, what should we be grateful to them for-for murdering our fathers…](https://sms4smile.com/quotes/david-walker/the-americans-say-that-we-are-ungrateful-but-i-ask-them-for-heaven-s/) [David Walker](https://sms4smile.com/quotes/author/david-walker/) > [“Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a…](https://sms4smile.com/quotes/laura-busche/personally-i-believe-in-tools-that-close-the-gap-between/) [Laura Busche](https://sms4smile.com/quotes/author/laura-busche/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor…](https://sms4smile.com/quotes/rush-limbaugh/the-power-of-branding-particularly-when-it-comes-to-automobiles-is/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [“Contributors and distributors tend to do better at personal branding than takers and fakers.”](https://sms4smile.com/quotes/ryan-lilly/contributors-and-distributors-tend-to-do-better-at-personal-branding/) [Ryan Lilly](https://sms4smile.com/quotes/author/ryan-lilly/) > [“Once you are dressed there may be still more you can do to enhance, complement, or complete your look. Simply changing your accessories will…](https://sms4smile.com/quotes/susan-c-young/once-you-are-dressed-there-may-be-still-more-you-can-do-to-enhance/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is…](https://sms4smile.com/quotes/laura-busche/i-would-love-to-tell-you-that-being-a-content-manager-is-easy/) [Laura Busche](https://sms4smile.com/quotes/author/laura-busche/) > [“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has…](https://sms4smile.com/quotes/abraham-varghese/brands-have-to-reduce-perceived-risk-else-a-generic-product-will-do/) Abraham Varghese > [Products are made in the factory, but brands are created in the mind.](https://sms4smile.com/quotes/leo-burnett/products-are-made-in-the-factory-but-brands-are-created-in-the-mind/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [“The decision to create a book trailer is entirely up to you. 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