---
title: "Meaning & Key Takeaway of: I wanted a name that would put us first…"
description: "\"I wanted a name that would put us first in the phone directory, or second if you count ABBA.\" — Martin Fry"
image: "https://sms4smile.com/quotes/i/47e/martin-fry-63856_abba_i-wanted-a-name-that-would-put-us-first_1371457.jpg"
---

#  I wanted a name that would put us first in the phone…

![“I wanted a name that would put us first in the phone directory, or second if you count ABBA.” quote by Martin Fry](https://sms4smile.com/quotes/i/47e/martin-fry-63856_abba_i-wanted-a-name-that-would-put-us-first_1371457.jpg)   [Download](https://sms4smile.com/quotes/i/47e/martin-fry-63856_abba_i-wanted-a-name-that-would-put-us-first_1371457.jpg) [Open image](https://sms4smile.com/quotes/i/47e/martin-fry-63856_abba_i-wanted-a-name-that-would-put-us-first_1371457.jpg)

> “I wanted a name that would put us first in the phone directory, or second if you count ABBA.”

[Martin Fry](https://sms4smile.com/quotes/author/martin-fry/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He wanted a name that would appear first alphabetically, or second if considering ABBA’s placement.

**In simple terms:** Strategic naming for visibility.

Key Takeaway

Choose names for optimal ordering.

Themes

branding alphabetical order strategy marketing creativity

Mood

strategic playful

Type

marketing creative

When to use this quote

- Company naming
- product branding
- directory listings
- online search

Key Concepts

Semiotics consumer behavior

Questions to Reflect On

- How does naming affect brand perception?
- What other strategies boost visibility?

A Different Perspective

Alphabetical advantage may be limited in digital search.

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[Abba](https://sms4smile.com/quotes/about/abba/) [Count](https://sms4smile.com/quotes/about/count/) [Count Abba](https://sms4smile.com/quotes/about/count-abba-4724410/) [Directory Second](https://sms4smile.com/quotes/about/directory-second-4724409/) [First](https://sms4smile.com/quotes/about/first/) [Name](https://sms4smile.com/quotes/about/name/) [Phone](https://sms4smile.com/quotes/about/phone/) [Phone Directory](https://sms4smile.com/quotes/about/phone-directory-3376861/) [Put](https://sms4smile.com/quotes/about/put/) [Second](https://sms4smile.com/quotes/about/second/) [Second Count](https://sms4smile.com/quotes/about/second-count-406389/) [Us](https://sms4smile.com/quotes/about/us/) [Wanted](https://sms4smile.com/quotes/about/wanted/) [Would](https://sms4smile.com/quotes/about/would/) [You](https://sms4smile.com/quotes/about/you/)

## Related quotes

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[Werner Herzog](https://sms4smile.com/quotes/author/werner-herzog/)

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> [I believe in God - not in a Catholic God; there is no Catholic God. There is God, and I believe in Jesus Christ,…](https://sms4smile.com/quotes/pope-francis/i-believe-in-god-not-in-a-catholic-god-there-is-no-catholic-god-there/)

[Pope Francis](https://sms4smile.com/quotes/author/pope-francis/)

> [Abba and me, we were the 70s.](https://sms4smile.com/quotes/demis-roussos/abba-and-me-we-were-the-70s/)

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> [I grew up on Queen, ABBA and at the same time, Nityasree.](https://sms4smile.com/quotes/vidya-vox/i-grew-up-on-queen-abba-and-at-the-same-time-nityasree/)

[Vidya Vox](https://sms4smile.com/quotes/author/vidya-vox/)

> [Meryl's Donna embodied the spirit of ABBA and 'Mamma Mia!' in the first film.](https://sms4smile.com/quotes/ol-parker/meryl-s-donna-embodied-the-spirit-of-abba-and-mamma-mia-in-the-first/)

[Ol Parker](https://sms4smile.com/quotes/author/ol-parker/)

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[Björn Ulvaeus](https://sms4smile.com/quotes/author/bj-rn-ulvaeus/)

> [I love Donna Summer, and I love ABBA. I love late '70s disco. I love the Bee Gees. I just love that period of…](https://sms4smile.com/quotes/taylor-hawkins/i-love-donna-summer-and-i-love-abba-i-love-late-70s-disco-i-love-the/)

[Taylor Hawkins](https://sms4smile.com/quotes/author/taylor-hawkins/)

> [I was so tired once 'Abba' was over and just wanted to be calm and with my children. I married, was in 'Abba,' had…](https://sms4smile.com/quotes/agnetha-faltskog/i-was-so-tired-once-abba-was-over-and-just-wanted-to-be-calm-and-with/)

[Agnetha Faltskog](https://sms4smile.com/quotes/author/agnetha-faltskog/)

## More by Martin Fry

> [I don't really like groups that make the same statement over and over again. It's good, but kind of predictable.](https://sms4smile.com/quotes/martin-fry/i-don-t-really-like-groups-that-make-the-same-statement-over-and-over/)

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> [Someone once bought me loads of clothes from a charity shop - and sent them to me in a black bin liner. That was…](https://sms4smile.com/quotes/suzanne-shaw/someone-once-bought-me-loads-of-clothes-from-a-charity-shop-and-sent/)

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> [I grew up on Queen, ABBA and at the same time, Nityasree.](https://sms4smile.com/quotes/vidya-vox/i-grew-up-on-queen-abba-and-at-the-same-time-nityasree/)

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[Demis Roussos](https://sms4smile.com/quotes/author/demis-roussos/)

> [I believe in God - not in a Catholic God; there is no Catholic God. There is God, and I believe in Jesus Christ,…](https://sms4smile.com/quotes/pope-francis/i-believe-in-god-not-in-a-catholic-god-there-is-no-catholic-god-there/)

[Pope Francis](https://sms4smile.com/quotes/author/pope-francis/)

> [It's important in our talks with Abbas to hear how women are represented in peace negotiations, how Palestine views the position of women and…](https://sms4smile.com/quotes/margot-wallstrom/it-s-important-in-our-talks-with-abbas-to-hear-how-women-are/)

[Margot Wallstrom](https://sms4smile.com/quotes/author/margot-wallstrom/)

> [I promise you, ABBA will never reform - I couldn't bear the stress of disappointing everyone.](https://sms4smile.com/quotes/bj-rn-ulvaeus/i-promise-you-abba-will-never-reform-i-couldn-t-bear-the-stress-of/)

[Bjorn Ulvaeus](https://sms4smile.com/quotes/author/bj-rn-ulvaeus/)

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[Dave Grohl](https://sms4smile.com/quotes/author/dave-grohl/)

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[Agnetha Faltskog](https://sms4smile.com/quotes/author/agnetha-faltskog/)

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[Browse all 75 Abba quotes ](https://sms4smile.com/quotes/about/abba/)

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