--- title: "Meaning & Key Takeaway of: The TV generation is postliterate and…" description: "\"The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any..." image: "https://sms4smile.com/quotes/i/c05/marshall-mcluhan-641_corporate_the-tv-generation-is-postliterate-and-re_1593064.png" --- # The TV generation is postliterate and retribalized. It… ![“The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive.” quote by Marshall McLuhan](https://sms4smile.com/quotes/i/c05/marshall-mcluhan-641_corporate_the-tv-generation-is-postliterate-and-re_1593064.png) [Download](https://sms4smile.com/quotes/i/c05/marshall-mcluhan-641_corporate_the-tv-generation-is-postliterate-and-re_1593064.png) [Open image](https://sms4smile.com/quotes/i/c05/marshall-mcluhan-641_corporate_the-tv-generation-is-postliterate-and-re_1593064.png) > “The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive.” [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The TV era erodes individual literacy, pushing people into tribal groups that use violence to replace old personal identities with corporate‑driven ones. **In simple terms:** TV reduces personal literacy, forming violent tribal groups. Key Takeaway Recognize media’s influence on identity formation. Themes media identity violence tribalism corporate culture Mood critical analytical reflective Type sociological media criticism When to use this quote - advertising - political campaigns - online communities - brand loyalty Key Concepts postliterate society media theory social fragmentation Questions to Reflect On - How does media shape your sense of self? - Can you find non‑violent ways to build community? A Different Perspective Violence is not the only driver of tribal identity; cultural narratives also shape it. ★ ★ ★ ★ ★ No ratings yet [Corporate](https://sms4smile.com/quotes/about/corporate/) [Executives](https://sms4smile.com/quotes/about/executives/) [Generation](https://sms4smile.com/quotes/about/generation/) [Generation Postliterate](https://sms4smile.com/quotes/about/generation-postliterate-6042544/) [Generations](https://sms4smile.com/quotes/about/generations/) [Identity](https://sms4smile.com/quotes/about/identity/) [Seeks Violence](https://sms4smile.com/quotes/about/seeks-violence-2944045/) [Television](https://sms4smile.com/quotes/about/television/) [Tv Generation](https://sms4smile.com/quotes/about/tv-generation-806776/) [Tvs](https://sms4smile.com/quotes/about/tvs/) [Violence](https://sms4smile.com/quotes/about/violence/) [Violence Scrub](https://sms4smile.com/quotes/about/violence-scrub-6042545/) ## Related quotes > [It is spring time now! 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