---
title: "Meaning & Key Takeaway of: Rationality or consciousness is itself a…"
description: "\"“Rationality or consciousness is itself a ratio or proportion among the sensuous components of experience, and is not something added to such sense exp..."
image: "https://sms4smile.com/quotes/i/4bf/marshall-mcluhan-641_consciousness_rationality-or-consciousness-is-itself-a_1590404.png"
---

#  Rationality or consciousness is itself a ratio or…

![“Rationality or consciousness is itself a ratio or proportion among the sensuous components of experience, and is not something added to such sense experience. Subrational beings have no means of achieving such a ratio or proportion in their sense lives but are wired for fixed wave lengths, as it…” quote by Marshall McLuhan](https://sms4smile.com/quotes/i/4bf/marshall-mcluhan-641_consciousness_rationality-or-consciousness-is-itself-a_1590404.png)   [Download](https://sms4smile.com/quotes/i/4bf/marshall-mcluhan-641_consciousness_rationality-or-consciousness-is-itself-a_1590404.png) [Open image](https://sms4smile.com/quotes/i/4bf/marshall-mcluhan-641_consciousness_rationality-or-consciousness-is-itself-a_1590404.png)

> ““Rationality or consciousness is itself a ratio or proportion among the sensuous components of experience, and is not something added to such sense experience. Subrational beings have no means of achieving such a ratio or proportion in their sense lives but are wired for fixed wave lengths, as it were, having infallibility in their own area of experience. Consciousness, complex and subtle, can be impaired or ended by a mere stepping-up or dimming-down of any one sense intensity, which is the procedure in hypnosis. And the intensification of one sense by a new medium can hypnotize an entire community.””

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Consciousness emerges from the balance of sensory inputs; altering one sense can reshape perception, similar to hypnosis.

**In simple terms:** Our mind depends on sensory balance.

Key Takeaway

Maintain sensory equilibrium.

Themes

perception consciousness media hypnosis

Mood

analytical thoughtful inquisitive

Type

philosophical psychological

When to use this quote

- designing immersive media
- mindfulness practices
- clinical hypnosis

Key Concepts

sensory integration cognitive science media theory

Questions to Reflect On

- How does media shape our sensory experience?
- Can intentional sensory modulation improve cognition?

A Different Perspective

Overreliance on a single sensory channel can limit understanding.

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[Consciousness](https://sms4smile.com/quotes/about/consciousness/) [Philosophy of Mind](https://sms4smile.com/quotes/about/philosophy-of-mind/) [Rationality](https://sms4smile.com/quotes/about/rationality/)

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