--- title: "Meaning & Key Takeaway of: New media are new archetypes, at first…" description: "\"New media are new archetypes, at first disguised as degradations of older media.\" — Marshall McLuhan" image: "https://sms4smile.com/quotes/i/297/marshall-mcluhan-641_archetype_new-media-are-new-archetypes-at-first-di_1210780.png" --- # New media are new archetypes, at first disguised as… ![“New media are new archetypes, at first disguised as degradations of older media.” quote by Marshall McLuhan](https://sms4smile.com/quotes/i/297/marshall-mcluhan-641_archetype_new-media-are-new-archetypes-at-first-di_1210780.png) [Download](https://sms4smile.com/quotes/i/297/marshall-mcluhan-641_archetype_new-media-are-new-archetypes-at-first-di_1210780.png) [Open image](https://sms4smile.com/quotes/i/297/marshall-mcluhan-641_archetype_new-media-are-new-archetypes-at-first-di_1210780.png) > “New media are new archetypes, at first disguised as degradations of older media.” [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. New media first appear as degraded versions of older media, but they actually create new archetypal forms. **In simple terms:** New media seem like bad copies but become new types. Key Takeaway Recognize the transformative potential of emerging media. Themes media evolution culture technology Mood analytical curious Type theoretical insightful When to use this quote - digital marketing - content creation - media literacy Key Concepts media theory cultural studies Questions to Reflect On - How do new media reshape our perception of older forms? - What new archetypes are emerging today? A Different Perspective It may overlook the loss of valuable aspects of older media. ★ ★ ★ ★ ★ No ratings yet [Archetype](https://sms4smile.com/quotes/about/archetype/) [Archetypes Disguised](https://sms4smile.com/quotes/about/archetypes-disguised-3668664/) [Degradation](https://sms4smile.com/quotes/about/degradation/) [Firsts](https://sms4smile.com/quotes/about/firsts/) [Media](https://sms4smile.com/quotes/about/media/) [Media New](https://sms4smile.com/quotes/about/media-new-3668665/) [New Archetypes](https://sms4smile.com/quotes/about/new-archetypes-3668666/) [New media](https://sms4smile.com/quotes/about/new-media/) [Older Media](https://sms4smile.com/quotes/about/older-media-3198656/) ## Related quotes > [A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to…](https://sms4smile.com/quotes/marshall-mcluhan/a-new-medium-is-never-an-addition-to-an-old-one-nor-does-it-leave-the/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [To me, the media in New York and LA have always missed the essence of this country.](https://sms4smile.com/quotes/jeff-foxworthy/to-me-the-media-in-new-york-and-la-have-always-missed-the-essence-of/) [Jeff Foxworthy](https://sms4smile.com/quotes/author/jeff-foxworthy/) > [Social media is the new way to communicate, the new way to show your work. You don't have to rely on stuffy, traditional, and…](https://sms4smile.com/quotes/kesh/social-media-is-the-new-way-to-communicate-the-new-way-to-show-your/) [Kesh](https://sms4smile.com/quotes/author/kesh/) > [The media in Utah is not the same as the media in New York, so that can wear on some people.](https://sms4smile.com/quotes/paul-pierce/the-media-in-utah-is-not-the-same-as-the-media-in-new-york-so-that/) [Paul Pierce](https://sms4smile.com/quotes/author/paul-pierce/) > [All the new media are art forms which have the power of imposing, like poetry, their own assumptions.](https://sms4smile.com/quotes/marshall-mcluhan/all-the-new-media-are-art-forms-which-have-the-power-of-imposing-like/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with…](https://sms4smile.com/quotes/marshall-mcluhan/today-we-are-beginning-to-notice-that-the-new-media-are-not-just/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the…](https://sms4smile.com/quotes/marshall-mcluhan/new-media-may-at-first-appear-as-mere-codes-of-transmission-for-older-2/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of…](https://sms4smile.com/quotes/marshall-mcluhan/the-new-media-are-not-ways-of-relating-to-us-the-real-world-they-are/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete…](https://sms4smile.com/quotes/marshall-mcluhan/the-new-media-and-technologies-by-which-we-amplify-and-extend/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [“The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired…](https://sms4smile.com/quotes/marshall-mcluhan/the-student-of-media-soon-comes-to-expect-the-new-media-of-any-period/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal…](https://sms4smile.com/quotes/marshall-mcluhan/if-we-understand-the-revolutionary-transformations-caused-by-new/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [The new media are not bridges between man and nature; they are nature.](https://sms4smile.com/quotes/marshall-mcluhan/the-new-media-are-not-bridges-between-man-and-nature-they-are-nature/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the…](https://sms4smile.com/quotes/marshall-mcluhan/new-media-may-at-first-appear-as-mere-codes-of-transmission-for-older/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [“New media is the modern day gold rush.”](https://sms4smile.com/quotes/amy-leigh-mercree/new-media-is-the-modern-day-gold-rush/) [Amy Leigh Mercree](https://sms4smile.com/quotes/author/amy-leigh-mercree/) > [On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network…](https://sms4smile.com/quotes/om-malik/on-my-end-i-am-still-surprised-that-many-media-organizations-are/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) ## More by Marshall McLuhan > [Even mud gives the illusion of depth.](https://sms4smile.com/quotes/marshall-mcluhan/even-mud-gives-the-illusion-of-depth/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.](https://sms4smile.com/quotes/marshall-mcluhan/language-always-preserves-a-play-or-figure-ground-relation-between/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Electronic man has no physical body.](https://sms4smile.com/quotes/marshall-mcluhan/electronic-man-has-no-physical-body/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange…](https://sms4smile.com/quotes/marshall-mcluhan/i-am-curious-to-know-what-would-happen-if-art-were-suddenly-seen-for/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the…](https://sms4smile.com/quotes/marshall-mcluhan/with-the-arrival-of-electric-technology-man-has-extended-or-set/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [“The constant broadcast and reception of ghostly images via radio and television, according to this notion, had weakened the sense, particularly among youth, of…](https://sms4smile.com/quotes/marshall-mcluhan/the-constant-broadcast-and-reception-of-ghostly-images-via-radio-and/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the…](https://sms4smile.com/quotes/marshall-mcluhan/every-innovation-scraps-its-immediate-predecessor-and-retrieves-still/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now…](https://sms4smile.com/quotes/marshall-mcluhan/the-family-circle-has-widened-the-worldpool-of-information-fathered/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and…](https://sms4smile.com/quotes/marshall-mcluhan/like-primitive-we-now-live-in-a-global-village-of-our-own-making-a/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Professionalism is environmental. Amateurism is anti-environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of…](https://sms4smile.com/quotes/marshall-mcluhan/professionalism-is-environmental-amateurism-is-anti-environmental/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral)…](https://sms4smile.com/quotes/marshall-mcluhan/the-visual-power-of-the-phonetic-alphabet-is-the-translate-other/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the…](https://sms4smile.com/quotes/marshall-mcluhan/new-media-may-at-first-appear-as-mere-codes-of-transmission-for-older/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.](https://sms4smile.com/quotes/marshall-mcluhan/youth-instinctively-understand-the-present-environment-the-electric/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Our motor car is our supreme form of privacy when we are away from home.](https://sms4smile.com/quotes/marshall-mcluhan/our-motor-car-is-our-supreme-form-of-privacy-when-we-are-away-from/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [The scientist rigorously defends his right to be ignorant of almost everything except his specialty.](https://sms4smile.com/quotes/marshall-mcluhan/the-scientist-rigorously-defends-his-right-to-be-ignorant-of-almost/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) [Explore all 433 Marshall McLuhan quotes ](https://sms4smile.com/quotes/author/marshall-mcluhan/) ## More Archetype quotes > [My characters are all kind of geek archetypes of people I've encountered at gaming and comic book conventions.](https://sms4smile.com/quotes/ernest-cline/my-characters-are-all-kind-of-geek-archetypes-of-people-i-ve/) [Ernest Cline](https://sms4smile.com/quotes/author/ernest-cline/) > [Once my paintings are complete, the model no longer lives in the painting as themselves. I see something bigger, more symbolic - an archetype.](https://sms4smile.com/quotes/amy-sherald/once-my-paintings-are-complete-the-model-no-longer-lives-in-the/) [Amy Sherald](https://sms4smile.com/quotes/author/amy-sherald/) > [All ages before ours believed in gods in some form or other. Only an unparalleled impoverishment in symbolism could enable us to rediscover the…](https://sms4smile.com/quotes/carl-jung/all-ages-before-ours-believed-in-gods-in-some-form-or-other-only-an/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) > [Certain mystical philosophers have personified Destiny, and from this point of view each man's personal destiny is his archetype or "other self"--his "angel"--with whom…](https://sms4smile.com/quotes/charles-le-gai-eaton/certain-mystical-philosophers-have-personified-destiny-and-from-this/) [Charles le Gai Eaton](https://sms4smile.com/quotes/author/charles-le-gai-eaton/) > [I think people have this stereotypical idea in their head of what a nerd is. People have said to me before, "You're not a…](https://sms4smile.com/quotes/chris-hardwick/i-think-people-have-this-stereotypical-idea-in-their-head-of-what-a/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [Unconscious of your story, you are in its grasp; but with consciousness, an alchemical process begins: The solidity of the complex dissolves and you…](https://sms4smile.com/quotes/connie-zweig/unconscious-of-your-story-you-are-in-its-grasp-but-with-consciousness/) [Connie Zweig](https://sms4smile.com/quotes/author/connie-zweig/) > [I am the reality of all coyotes. The archetype. The epitome. You are just a reflection of me.](https://sms4smile.com/quotes/patricia-briggs/i-am-the-reality-of-all-coyotes-the-archetype-the-epitome-you-are/) [Patricia Briggs](https://sms4smile.com/quotes/author/patricia-briggs/) > [Once you become a celebrity, you are no longer a person, but an archetype.](https://sms4smile.com/quotes/jennette-mccurdy/once-you-become-a-celebrity-you-are-no-longer-a-person-but-an/) [Jennette McCurdy](https://sms4smile.com/quotes/author/jennette-mccurdy/) > [Any legend, any creature, any symbol we ever stumble on, already exists in a vast cosmic reservoir where archetypes wait. Shapes looming outside our…](https://sms4smile.com/quotes/guillermo-del-toro/any-legend-any-creature-any-symbol-we-ever-stumble-on-already-exists/) [Guillermo del Toro](https://sms4smile.com/quotes/author/guillermo-del-toro/) > [Man, whose organization is regarded as the highest, departs from the vertebrate archetype; and it is because the study of anatomy is usually commenced…](https://sms4smile.com/quotes/charles-lyell/man-whose-organization-is-regarded-as-the-highest-departs-from-the/) [Charles Lyell](https://sms4smile.com/quotes/author/charles-lyell/) > [There are many people making a difference. I mean, Dr. King never held an office. Gandhi never held an office. There are people who…](https://sms4smile.com/quotes/dennis-kucinich/there-are-many-people-making-a-difference-i-mean-dr-king-never-held/) [Dennis Kucinich](https://sms4smile.com/quotes/author/dennis-kucinich/) > [Women are not in control of their bodies; nature is. Ancient mythology, with its sinister archetypes of vampire and Gorgon, is more accurate than…](https://sms4smile.com/quotes/camille-paglia/women-are-not-in-control-of-their-bodies-nature-is-ancient-mythology/) [Camille Paglia](https://sms4smile.com/quotes/author/camille-paglia/) > [What happens in the life of Christ happens always and everywhere. In the Christian archetype all lives of this kind are prefigured.](https://sms4smile.com/quotes/carl-jung/what-happens-in-the-life-of-christ-happens-always-and-everywhere-in/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) > [Finally, if you still are growing, you reach the highest archetype, the archetype of the spirit. This is the time when you finally realize…](https://sms4smile.com/quotes/wayne-dyer/finally-if-you-still-are-growing-you-reach-the-highest-archetype-the/) [Wayne Dyer](https://sms4smile.com/quotes/author/wayne-dyer/) > [You are far more than your personality, more than your habits, more than your achievements. You are an infinitely complex human being with stories…](https://sms4smile.com/quotes/caroline-myss/you-are-far-more-than-your-personality-more-than-your-habits-more/) [Caroline Myss](https://sms4smile.com/quotes/author/caroline-myss/) [Browse all 167 Archetype quotes ](https://sms4smile.com/quotes/about/archetype/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "New media are new archetypes, at first disguised as degradations of older media.", "creator": { "@type": "Person", "name": "Marshall McLuhan" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/marshall-mcluhan/new-media-are-new-archetypes-at-first-disguised-as-degradations-of/", "about": { "@type": "Thing", "name": "Archetype" }, "@id": "https://sms4smile.com/quotes/marshall-mcluhan/new-media-are-new-archetypes-at-first-disguised-as-degradations-of/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/297/marshall-mcluhan-641_archetype_new-media-are-new-archetypes-at-first-di_1210780.png", "contentUrl": "https://sms4smile.com/quotes/i/297/marshall-mcluhan-641_archetype_new-media-are-new-archetypes-at-first-di_1210780.png", "url": "https://sms4smile.com/quotes/i/297/marshall-mcluhan-641_archetype_new-media-are-new-archetypes-at-first-di_1210780.png", "width": 1080, "height": 1080, "caption": "“New media are new archetypes, at first disguised as degradations of older media.” — Marshall McLuhan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Marshall McLuhan", "item": "https://sms4smile.com/quotes/author/marshall-mcluhan/" }, { "@type": "ListItem", "position": 4, "name": "New media are new archetypes, at...", "item": "https://sms4smile.com/quotes/marshall-mcluhan/new-media-are-new-archetypes-at-first-disguised-as-degradations-of/" } ], "@id": "https://sms4smile.com/quotes/marshall-mcluhan/new-media-are-new-archetypes-at-first-disguised-as-degradations-of/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```