--- title: "Meaning & Key Takeaway of: It is always the psychic and social…" description: "\"It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human ..." image: "https://sms4smile.com/quotes/i/5d9/marshall-mcluhan-641_balance_it-is-always-the-psychic-and-social-grou_2345440.png" --- # It is always the psychic and social grounds, brought into… ![“It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.” quote by Marshall McLuhan](https://sms4smile.com/quotes/i/5d9/marshall-mcluhan-641_balance_it-is-always-the-psychic-and-social-grou_2345440.png) [Download](https://sms4smile.com/quotes/i/5d9/marshall-mcluhan-641_balance_it-is-always-the-psychic-and-social-grou_2345440.png) [Open image](https://sms4smile.com/quotes/i/5d9/marshall-mcluhan-641_balance_it-is-always-the-psychic-and-social-grou_2345440.png) > “It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.” [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Technology reshapes how our brain hemispheres interact, balancing human perception with the medium’s influence. **In simple terms:** Technology changes how we think and feel. Key Takeaway Recognize media’s impact on perception. Themes media perception technology culture Mood analytical thoughtful Type philosophical observational When to use this quote - education - marketing - urban planning - personal development - media design Key Concepts cognitive balance media ecology human sensibility Questions to Reflect On - How does your primary device shape your worldview? - Can you notice a shift when switching media? A Different Perspective The effect varies across individuals and cultures. ★ ★ ★ ★ ★ No ratings yet [Balance](https://sms4smile.com/quotes/about/balance/) [Equilibrium](https://sms4smile.com/quotes/about/equilibrium/) [Hemisphere](https://sms4smile.com/quotes/about/hemisphere/) [Humans](https://sms4smile.com/quotes/about/humans/) [Play](https://sms4smile.com/quotes/about/play/) [Psychics](https://sms4smile.com/quotes/about/psychics/) [Sensibility](https://sms4smile.com/quotes/about/sensibility/) [Social](https://sms4smile.com/quotes/about/social/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral)…](https://sms4smile.com/quotes/marshall-mcluhan/the-visual-power-of-the-phonetic-alphabet-is-the-translate-other/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [No physiologist who calmly considers the question in connection with the general truths of his science, can long resist the conviction that different parts…](https://sms4smile.com/quotes/herbert-spencer/no-physiologist-who-calmly-considers-the-question-in-connection-with/) [Herbert Spencer](https://sms4smile.com/quotes/author/herbert-spencer/) > [“So in this Hemisphere when the moon goes down, I sit in one of those all-night-into-mornings cafes, watching short short skies below the skyscrapers…](https://sms4smile.com/quotes/joseph-maviglia/so-in-this-hemisphere-when-the-moon-goes-down-i-sit-in-one-of-those/) Joseph Maviglia > [The real stars of society are tired of appearing there. He who is curious to gaze at them must often migrate to another hemisphere,…](https://sms4smile.com/quotes/marcel-proust/the-real-stars-of-society-are-tired-of-appearing-there-he-who-is/) [Marcel Proust](https://sms4smile.com/quotes/author/marcel-proust/) > [The left hemisphere acts as an "interpreter," watching the actions and behaviors of the body and assigning a coherent narrative to these events. And…](https://sms4smile.com/quotes/david-eagleman/the-left-hemisphere-acts-as-an-interpreter-watching-the-actions-and/) [David Eagleman](https://sms4smile.com/quotes/author/david-eagleman/) > [The hurricanes are following the tropical ocean temperature. The tropical ocean temperature is following the Northern Hemisphere. 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The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now…](https://sms4smile.com/quotes/marshall-mcluhan/the-family-circle-has-widened-the-worldpool-of-information-fathered/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and…](https://sms4smile.com/quotes/marshall-mcluhan/like-primitive-we-now-live-in-a-global-village-of-our-own-making-a/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Professionalism is environmental. Amateurism is anti-environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of…](https://sms4smile.com/quotes/marshall-mcluhan/professionalism-is-environmental-amateurism-is-anti-environmental/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral)…](https://sms4smile.com/quotes/marshall-mcluhan/the-visual-power-of-the-phonetic-alphabet-is-the-translate-other/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the…](https://sms4smile.com/quotes/marshall-mcluhan/new-media-may-at-first-appear-as-mere-codes-of-transmission-for-older/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.](https://sms4smile.com/quotes/marshall-mcluhan/youth-instinctively-understand-the-present-environment-the-electric/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Our motor car is our supreme form of privacy when we are away from home.](https://sms4smile.com/quotes/marshall-mcluhan/our-motor-car-is-our-supreme-form-of-privacy-when-we-are-away-from/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [The scientist rigorously defends his right to be ignorant of almost everything except his specialty.](https://sms4smile.com/quotes/marshall-mcluhan/the-scientist-rigorously-defends-his-right-to-be-ignorant-of-almost/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) [Explore all 433 Marshall McLuhan quotes ](https://sms4smile.com/quotes/author/marshall-mcluhan/) ## More Balance quotes > [Balance suggests a perfect equilibrium. There is no such thing. 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Humphrey](https://sms4smile.com/quotes/author/hubert-h-humphrey/) > [“We don't need to strive towards balance, we rather need to work on the obstacles that are preventing the natural flow of balance.”](https://sms4smile.com/quotes/a-a-alebraheem/we-don-t-need-to-strive-towards-balance-we-rather-need-to-work-on-the/) [A.A. Alebraheem](https://sms4smile.com/quotes/author/a-a-alebraheem/) > [I think that kind of balance comes with the process of growing together as a band, the Little Dragon. We love to write, we…](https://sms4smile.com/quotes/yukimi-nagano/i-think-that-kind-of-balance-comes-with-the-process-of-growing/) [Yukimi Nagano](https://sms4smile.com/quotes/author/yukimi-nagano/) > [Balance is the ability to be happy in the midst of the most chaotic or even boring or transient circumstance.](https://sms4smile.com/quotes/frederick-lenz/balance-is-the-ability-to-be-happy-in-the-midst-of-the-most-chaotic/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [At times of recession, running a budget deficit is highly desirable. Once the economy begins to recover, you have to balance the budget. But…](https://sms4smile.com/quotes/george-soros/at-times-of-recession-running-a-budget-deficit-is-highly-desirable/) [George Soros](https://sms4smile.com/quotes/author/george-soros/) > [It's my intention to make something stand outside the realm of album art, but it also feels comfortable to me to be in it.…](https://sms4smile.com/quotes/john-dyer-baizley/it-s-my-intention-to-make-something-stand-outside-the-realm-of-album/) [John Dyer Baizley](https://sms4smile.com/quotes/author/john-dyer-baizley/) > [Once you've gotten your money in balance, you know how much you have to spend on things that are just fun.](https://sms4smile.com/quotes/elizabeth-warren/once-you-ve-gotten-your-money-in-balance-you-know-how-much-you-have/) [Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/) > [I never understood how much running changes your life. I'm now obsessed. 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Five hundred miles an hour.](https://sms4smile.com/quotes/yanni/when-it-comes-down-to-music-i-have-no-balance-i-am-100-percent-it-is/) [Yanni](https://sms4smile.com/quotes/author/yanni/) [Browse all 5,166 Balance quotes ](https://sms4smile.com/quotes/about/balance/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.", "creator": { "@type": "Person", "name": "Marshall McLuhan" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/marshall-mcluhan/it-is-always-the-psychic-and-social-grounds-brought-into-play-by-each/", "about": { "@type": "Thing", "name": "Balance" }, "@id": "https://sms4smile.com/quotes/marshall-mcluhan/it-is-always-the-psychic-and-social-grounds-brought-into-play-by-each/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5d9/marshall-mcluhan-641_balance_it-is-always-the-psychic-and-social-grou_2345440.png", "contentUrl": "https://sms4smile.com/quotes/i/5d9/marshall-mcluhan-641_balance_it-is-always-the-psychic-and-social-grou_2345440.png", "url": "https://sms4smile.com/quotes/i/5d9/marshall-mcluhan-641_balance_it-is-always-the-psychic-and-social-grou_2345440.png", "width": 1080, "height": 1080, "caption": "“It is always the psychic and social grounds, brought into play by each medium or technology, that readjust…” — Marshall McLuhan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Marshall McLuhan", "item": "https://sms4smile.com/quotes/author/marshall-mcluhan/" }, { "@type": "ListItem", "position": 4, "name": "It is always the psychic and...", "item": "https://sms4smile.com/quotes/marshall-mcluhan/it-is-always-the-psychic-and-social-grounds-brought-into-play-by-each/" } ], "@id": "https://sms4smile.com/quotes/marshall-mcluhan/it-is-always-the-psychic-and-social-grounds-brought-into-play-by-each/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```