--- title: "Meaning & Key Takeaway of: During the Second War, the U.S.O. sent…" description: "\"During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted o..." image: "https://sms4smile.com/quotes/i/d5f/marshall-mcluhan-641_ads_during-the-second-war-the-u-s-o-sent-spe_600237.png" --- # During the Second War, the U.S.O. sent special issues of… ![“During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go…” quote by Marshall McLuhan](https://sms4smile.com/quotes/i/d5f/marshall-mcluhan-641_ads_during-the-second-war-the-u-s-o-sent-spe_600237.png) [Download](https://sms4smile.com/quotes/i/d5f/marshall-mcluhan-641_ads_during-the-second-war-the-u-s-o-sent-spe_600237.png) [Open image](https://sms4smile.com/quotes/i/d5f/marshall-mcluhan-641_ads_during-the-second-war-the-u-s-o-sent-spe_600237.png) > “During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.” [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ads were valued by soldiers for their creativity and morale boost, showing that commercial content can be culturally significant. **In simple terms:** Ads were seen as the best part of magazines, offering wit and art. Key Takeaway Recognize the cultural value of advertising. Themes media culture war morale creativity Mood nostalgic reflective critical Type observational historical When to use this quote - military morale - media studies - advertising history - creative writing Key Concepts advertising social impact psychology Questions to Reflect On - How do ads shape our perception of news? - What responsibilities do advertisers have during crises? A Different Perspective Ads may prioritize commercial goals over truthful reporting. ★ ★ ★ ★ ★ No ratings yet [Ad Prose](https://sms4smile.com/quotes/about/ad-prose-4895139/) [Ads](https://sms4smile.com/quotes/about/ads/) [Ads News](https://sms4smile.com/quotes/about/ads-news-4895140/) [Advertising](https://sms4smile.com/quotes/about/advertising/) [American Magazines](https://sms4smile.com/quotes/about/american-magazines-1179961/) [Armed forces](https://sms4smile.com/quotes/about/armed-forces/) [Art](https://sms4smile.com/quotes/about/art/) [Back again](https://sms4smile.com/quotes/about/back-again/) [Features](https://sms4smile.com/quotes/about/features/) [Force](https://sms4smile.com/quotes/about/force/) [Good news](https://sms4smile.com/quotes/about/good-news/) [Having Ads](https://sms4smile.com/quotes/about/having-ads-469367/) [He man](https://sms4smile.com/quotes/about/he-man/) [Issues](https://sms4smile.com/quotes/about/issues/) [Magazine Ads](https://sms4smile.com/quotes/about/magazine-ads-4835203/) [Magazines](https://sms4smile.com/quotes/about/magazines/) [Men](https://sms4smile.com/quotes/about/men/) [News](https://sms4smile.com/quotes/about/news/) [Newspapers](https://sms4smile.com/quotes/about/newspapers/) [Pain](https://sms4smile.com/quotes/about/pain/) [Presses](https://sms4smile.com/quotes/about/presses/) [Principal](https://sms4smile.com/quotes/about/principal/) [Prose](https://sms4smile.com/quotes/about/prose/) [Special](https://sms4smile.com/quotes/about/special/) [War](https://sms4smile.com/quotes/about/war/) [Wit](https://sms4smile.com/quotes/about/wit/) ## Related quotes > [Before I really became interested in fashion, all I would look at in a fashion magazine was the ads. 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