---
title: "Meaning & Key Takeaway of: When buyers don’t know anything about…"
description: "\"“When buyers don’t know anything about your brand, they use your price as a strong indication of quality.”\" — Marlene Jensen"
image: "https://sms4smile.com/quotes/i/d6f/marlene-jensen-78793_marketing_when-buyers-don-t-know-anything-about-yo_1510750.jpg"
---

#  When buyers don’t know anything about your brand, they use…

![“When buyers don’t know anything about your brand, they use your price as a strong indication of quality.” quote by Marlene Jensen](https://sms4smile.com/quotes/i/d6f/marlene-jensen-78793_marketing_when-buyers-don-t-know-anything-about-yo_1510750.jpg)   [Download](https://sms4smile.com/quotes/i/d6f/marlene-jensen-78793_marketing_when-buyers-don-t-know-anything-about-yo_1510750.jpg) [Open image](https://sms4smile.com/quotes/i/d6f/marlene-jensen-78793_marketing_when-buyers-don-t-know-anything-about-yo_1510750.jpg)

> ““When buyers don’t know anything about your brand, they use your price as a strong indication of quality.””

Marlene Jensen

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

When brand awareness is low, price becomes a proxy for quality, influencing consumer perception.

**In simple terms:** Low brand knowledge leads consumers to judge by price.

Key Takeaway

Build brand awareness to reduce reliance on price signals.

Themes

branding pricing consumer behavior

Mood

analytical strategic

Type

business marketing

When to use this quote

- new product launches
- price strategy
- advertising campaigns

Key Concepts

marketing psychology perception

Questions to Reflect On

- How can you strengthen brand identity?
- What other signals can convey quality?

A Different Perspective

Price alone may mislead if brand is unknown.

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[Buyers](https://sms4smile.com/quotes/about/buyers/) [Customer](https://sms4smile.com/quotes/about/customer/) [Marketing](https://sms4smile.com/quotes/about/marketing/)

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Explore all 3 Marlene Jensen quotes

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